Celebrating 25 years of global furniture trade
KUALA LUMPUR, Malaysia,
Sept. 21, 2018 /PRNewswire/
-- Muar, recently declared the "Furniture City of Malaysia" by
the government, will take centre stage at Southeast Asia's largest industry show next
year when the annual Malaysian International Furniture Fair (MIFF)
opens its doors again from March 8-11,
2019.
Fresh from its biggest expansion in 2018, MIFF will celebrate
its 25th anniversary sharing the limelight with Muar,
the driving force that accounts for 70% of Malaysian furniture
exports to over 160 countries including top destinations,
the United States, Singapore, Japan, Australia and Britain.
Renowned as a robust global trade show where deals are made,
MIFF is the world's largest market place for top quality Malaysian
wood and panel furniture, and the largest procurement hub for work
place solutions via its MIFF Office segment.
"The Muar factor has been an integral part of MIFF from the very
start. As we celebrate our 25th year milestone, it is
fitting to pay tribute to the vision and hard-earned reputation of
Muar furniture makers who are the trailblazers of Malaysia's rise as a global furniture
exporter. This is also an opportune time to reaffirm MIFF's
strategic partnership with the Muar Furniture Association (MFA),"
said Ms Karen Goi, MIFF General
Manager.
Over 200 Muar manufacturers, making up half of Malaysian
exhibitors, will converge on the Malaysia International Trade and
Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC). A
main cluster will be at the dedicated Muar Hall in MITEC organised
by MFA while others will be showcasing in curated zones such as the
lifestyle setting designRena, MIFF Office and Sofa Hall.
"MIFF is the best platform to source the latest productions from
Muar all under one roof. Whatever type of furniture buyers are
looking for is produced in Muar. We are returning in 2019 with even
more products and latest collections to max out the display space.
The MFA-MIFF strategic partnership has worked very well since 2013.
The diversity of international buyers brings real business
opportunities to existing and new companies, and this invariably
boost Malaysia's furniture exports
and expands its global network," said Mr Keh Wee Kiet, MFA President.
Muar was officially accorded "Furniture City of Malaysia" in
April 2018. A 400-hectare Muar
Furniture Park was launched to be ready in two years to accommodate
more factories and expand the industry. To further support the
vibrant industry, the government had earlier banned rubberwood
exports in July 2017 to help
manufacturers access a supply of competitive raw material.
Loan incentives were also introduced to encourage greater
automation to speed up production, quality and efficiency.
Muar's furniture heritage traces its roots back to the early 80s
and the small town rose above itself to transform into a
competitive global player with 700 factories and shipping
6,000 - 7,000 containers overseas each month.
MIFF 2019 will feature an estimated 650 suppliers from
Malaysia and other top Asian
furniture producers. Buyers will likely need to spend more time to
explore the range of new products and network with more suppliers
expected.
In 2018, the show expanded 25% to 100,000 sqm. It attracted 625
exhibitors and 20,000 visitors from 134 countries, recorded orders
worth US$984 million.
For more information, visit www.miff.com.my.
Notes to Editors
About MIFF (www.miff.com.my)
MIFF is organised by UBM Malaysia, a member of UBM Asia, which
recently became part of Informa PLC, a leading B2B information
services group and the largest B2B Events organiser in the
world.
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SOURCE UBM Asia (Malaysia)