SAN FRANCISCO, Sept. 7, 2016 /PRNewswire/ -- Cerveza
Mixers, the newest company entering the continually growing global
beer market, announces the general release of its inaugural product
El Hombre; a premium beer mixer based on the centuries old
Michelada. Founded by Liz Ngo, a
former tech executive, Cerveza Mixers was created to ignite the
global beer market by introducing drink mixers specifically
developed for beer as the primary medium; with the option to
include spirits for added flavor complexity.
"We are merging three accelerating markets: beer, spirits,
and ready-to-mix," said Ms. Ngo. Based on consumer taste tests and
market research, she notes "the market readiness and commercial
viability of the beer cocktails category is here."
Based on recent Global Beer Market 2016-2020 reports and other
- Beer is the highest consumed alcoholic beverage and the
third-most consumed beverage after water and tea.
- Several breweries are adding innovative beer flavors.
- The standard lager segment dominates the market and is expected
to occupy more than 56% of the total market share by 2020.
Beer cocktails have been making their way to market; while craft
beers have been around for decades. Cerveza Mixers is now
introduced to set out on an alternative path. "We created a
product with a broad range of quality driven ingredients so
consumers can pour and mix with confidence. A multi-faceted mixer
that complements lagers and ultimately, a product that provides
value to a channel of customers (small restaurants, food trucks,
outdoor venues, etc.), that want to serve a drink with the taste
and essence of a cocktail; but limited by a license that permits
selling only beer; yet adaptable for the inclusion of spirits such
as Tequila, Mezcal, Bourbon, Whiskey/Whisky, or select Soju if the
license and interests are there."
Liz Ngo enlisted experts that
included mixologists, beverage consultants, and chefs. One notable
chef is Chef George Morrone of
San Francisco, California.
"When I was asked to consult, the ingredient forward approach
and thoughtfulness to flavor and quality consistency was
compelling. Taking a classic and pivoting towards an emerging
product category was an endeavor I was excited to be a part
Cerveza Mixers unveiled its mixer with the popular and growing
San Francisco restaurant
Tropisueño. ''When George introduced me to Liz and the product;
which is essentially a mixer for Micheladas or Bloody Marias, I was
intrigued as we already had our own in-house blend and I wanted to
understand: what made it special?" said Michael Sopher, Co-Owner of Tropisueño, Ybl
Restaurant Group LLC.
"After doing a side by side comparison, the difference was
clear. The mixer could range with light, amber, or dark Mexican
Lager; allowing for customer's beer preferences to stay in-tact. It
was a base that provided a path to upsell with a spirit; giving it
a richer dimension; while increasing drink pour margins. My team
can deliver a consistent drink product and with added time savings,
engage more with our customers."
Community advocacy is integral to Cerveza Mixers Inc. On
September 8, 2016, the company will
introduce their limited edition PRIDE product(s) during
San Francisco's GLAAD Gala event
with proportion of net profits going towards LBGTQ
We care about community, civic rights, & awareness. The
LBGTQ community is not any different than our own company: forging
a new path to establish our own identity; while helping to provide
the education and means for all others to do the same."
Cerveza Mixers will be available to purchase online for general
availability later this month, and at select on premise locations
About Cerveza Mixers Inc.:
Cerveza Mixers Inc. is 100%
focused on beer cocktails. Launching with its El Hombre, a premium
beer (Michelada) Mixer in 2016, the company will be growing with an
expanding roster of beer cocktail mixes. Founded by former tech
executive Liz Ngo, Cerveza Mixers
carve a new space in the ever-growing global beer market with a
product that is meant to heighten the flavor profiles offered by
beer. Please find more information at www.cervezamixers.com.
Cerveza Mixers' premium beer mixers
are small batched crafted. The inaugural product El Hombre is best
recommended paired with less-hoppy tasting lagers poured over ice
and topping with a squeeze of lime; and a splash of spirit based on
We tested our products with lagers that embody the following
characteristics: clear, pale-yellow in color, light bodied, mild in
taste, with a crisp finish. In addition to darker lager beers that
have it a rich caramel edge. Some of the lagers tested
include (but not limited to): Asahi™, Carta Blanca™, Corona™,
Dos Equis™, Estrella™, Negra Modelo™, Miller Lite™, Modelo
Especial™, Pacifico™, Sapporo™, Sol™, and Tecate™.
Cerveza Mixers is not affiliated with any of the beer brands
identified and this is not an endorsement from those brands. All
the beer brand names and trademarks identified above are owned by
the respective third party owners.
Technavio Global Beer Market 2016-2020 Report, June 2,
Gallup Poll, August 3, 2016
GLAAD GALA, San Francisco, September 8, 2016
Whole Foods Compliancy
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SOURCE Cerveza Mixers Inc.