NEW YORK, March 30, 2015 /PRNewswire/
-- LE PAN, a new
international magazine and website from Hong Kong-based publishing company LPM
Communications Limited, is set to become the leading voice in the
world of fine wine. Launching this summer, it is the only
consumer wine magazine to have six Masters of Wine and a roster of
renowned wine professionals on board. Its experts will cover all
the major wine regions and review a vast array of fine wines
including rare vintages not available to other
publications.
A large-format, glossy monthly of more than 200 pages,
LE PAN raises the bar in publishing,
presenting exceptionally strong lifestyle content alongside expert
wine reporting, interviews and tastings. The wine to lifestyle
ratio will be 80:20, giving wine collectors a broader perspective
on their passions in life, whether food, art, fashion, design,
collecting cars or watches, or adventurous travel – all the
accoutrements of modern-day fine living.
"We ventured to create something special: the world's finest
wine and lifestyle magazine," says publisher and CEO Jeannie Cho
Lee MW, the first Asian Master of Wine. "The voice of LE PAN is international, educated, sophisticated
and assured. We will curate the world's great wines, rare
experiences and sumptuous wares into a monthly reference on 'The
Art of Fine Wine Living'."
LE PAN's Hong Kong base makes it ideally situated to
cover the international world of wine and luxury lifestyle, and tap
into China, the largest growing
consumer market for wine and luxury goods. The magazine, available
in two editions, English and Chinese, will be launched at a
soiree during Vinexpo 2015 in Bordeaux on June
15. Further glamorous launch parties will follow in
Europe, North America and Asia.
The international edition will soon reach 35 cities worldwide,
with initial distribution in the US (including New York, San
Francisco, Los Angeles,
Napa), and key capitals of
Europe and Asia Pacific (London, Paris, Milan,
Hong Kong, Singapore, Sydney, Melbourne). It will be available at major
bookstores, business and first class airport lounges, hotels, wine
stores and selected newsstands. The Chinese edition in Simplified
Chinese mirrors the international edition, but with additional
unique content that will bring unprecedented depth to wine and
lifestyle reporting in China. It
will be distributed in 22 cities across the country.
LEPANMEDIA.com will be an immediate force in the digital space.
The website will be the first to offer a completely bilingual wine
database with ratings and reviews of over 10,000 fine wines. Weekly
tastings will be conducted by experts dedicated to uncovering the
rising stars of each region. The website, in English and in
Chinese, also brings breaking news in the world of fine wine,
trends, food and wine pairing, and lifestyle content not found in
the magazine.
Ahead of its launch in June, LEPANMEDIA.com will present
exclusive multimedia coverage of the Bordeaux En Primeur week, held
from March 30 to April 2, 2015.
Behind-the-scenes reports, interviews, reviews and tasting notes
will be posted on a dedicated website page in English and Chinese,
and live updates streamed through LE
PAN's Twitter and Instagram extensions. Evaluation of the
Bordeaux 2014 vintage will be
published in a bound booklet distributed to key industry
professionals and media.
LE PAN will be at Vinexpo 2015,
the industry's key international wine and spirits exhibition, in
Bordeaux on June 14-18. Visit the team at Stand AB329, Hall 1
(near the Press Centre and Hall 3 entrance).
LE PAN KEY STAFF
Jeannie Cho Lee MW, Publisher & CEO
Writer, television host, wine critic, judge and educator
Jeannie Cho Lee became the first
Asian Master of Wine in 2008. Born in Korea and educated in
America, she has lived in Hong
Kong for more than 20 years. Lee has a master's degree from
Harvard, a Certificat de Cuisine from
Cordon Bleu and a Master Sake Sommelier qualification from the
Japan Sake Service Institute. She is the author of two
award-winning books, Asian Palate (2009) and Mastering
Wine for the Asian Palate (2011), and is working on her third
title.
Darius Sanai, International
Consultant Editor
London-based Darius Sanai is editor-in-chief of Conde Nast
Contract Publishing and of LUX magazine. He owns an
international luxury brand consultancy, holds several
board positions, and is a renowned commentator on the
industry. He collects classic supercars and has collected fine wine
for more than 25 years.
Jill Triptree, Managing
Editor
Born in the UK and a Hong Kong
permanent resident for 30 years, Jill
Triptree is a respected name in luxury lifestyle publishing
in Hong Kong, having edited
Hong Kong Tatler and Baccarat magazine. She launched
regional editions in Asia of both
these titles.
Guy Woodward, Associate
Editor
Guy Woodward is the former editor of
Decanter in the UK, where he worked for 10 years. He went on
to edit Food and Travel, and is responsible for various
customer magazines of London
luxury retailer Harrods. He was last year's chair of the British
Society of Magazine Editors and continues to serve on its board.
Elke Hanspach, Creative Director
As founder of InkValley design consultancy in London, Elke Hanspach has worked on creative
direction, brand identity and editorial design for the likes of
Mario Testino, the British Fashion
Council and Conde Nast UK. She previously served as art editor at
British GQ and art director at Elle Collections.
Caroline Metcalfe, Consultant
Photo Director
Renowned in the media world for her time as director of photography
at Conde Nast Traveller, Caroline
Metcalfe now has her own consulting firm in the UK. She
enjoys excellent connections with photographers, agents and
publishers globally, and is a regular judge of international
photography competitions.
LE PAN WINE EDITORS
Charles Curtis MW
New York resident Charles Curtis is the founder of Wine Alpha, a
fine and rare wine consultancy. He began his career as a
professional chef prior to moving into the wine trade. He was head
of wine for Christie's in Asia and
the Americas and has worked extensively as a wine writer,
consultant and judge.
Doug Frost MW
Doug Frost is one of only four
people in the world to have achieved the remarkable dual
distinction of Master Sommelier and Master of Wine. He is the
author of three books on wine, the host and producer of the Emmy
Award-winning television show Ferment Nation, and the wine
and spirits consultant for United Airlines. He lives in
Kansas City, USA.
Susan Hulme MW
Italian-speaking Briton Susan Hulme became a Master of Wine in
2005, winning the Madame Bollinger Tasting Medal for outstanding
performance in the tasting part of the exam. She currently serves
as European course-day coordinator of the Master of Wine education
program. She is a panel judge for the International Wine
Challenge, and has edited the Association of Wine Educators
newsletter for 10 years.
Emma Jenkins MW
Emma
Jenkins is a well-known wine writer, judge, commentator and
educator in her native New Zealand. She teaches general wine
education and the more specialized WSET courses throughout the
country and takes an active role in the MW education program. She
has written for a wide range of consumer and trade
magazines.
Jean K. Reilly MW
Jean K. Reilly is a New York-based journalist, consultant and
speaker. In 2010, she became a Master of Wine, only the fifth
American woman to hold this prestigious title. She received the
Noval Award for her dissertation, a study of German Riesling in the
US.
Sophie Otton
Sophie Otton is one of Australia's foremost wine commentators. She
was previously wine director of Rockpool Bar and Grill in
Sydney, managing a team of 10
sommeliers and the most significant restaurant wine collection in
the Southern Hemisphere. She is a show judge of distinction, with
qualifications from WSET (Diploma) and the Court of Master
Sommeliers.
ABOUT LPM COMMUNICATIONS
LPM Communications Limited is
a subsidiary of Goldin Group, an international conglomerate with
five established business arms – consumer electronics, real estate
development, polo and horse breeding, wine, and financial services.
Headquartered in Hong Kong with
offices, factories, wineries and property developments around the
globe, the group employs more than 15,000 people. Among its
properties is the Tianjin Goldin Metropolitan Polo Club, home of
four prestigious annual polo tournaments that draw international
players and fans to China.
LE PAN runs independently of
Goldin Group's wine division. No wines produced by the group are
featured in the magazine or on the website.
For more information, please visit:
www.lepanmedia.com
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SOURCE LE PAN