Vodafone Group Plc VODAFONE GROUP TO SPONSOR PORSCHE FORMULA E TEAM
August 29 2019 - 2:01AM
RNS Non-Regulatory
TIDMVOD
Vodafone Group Plc
29 August 2019
29 August 2019
VODAFONE GROUP TO SPONSOR PORSCHE FORMULA E TEAM
Vodafone Group will be the Official Communication Partner of
Porsche Motorsport when the automobile manufacturer enters the
2019/2020 ABB FIA Formula E Championship.
Formula E is the first fully-electric international
single-seater racing series in which cars zoom at more than 200
km/h - with zero emissions - along the streets of 12 major cities
across four continents.
Vodafone branding will be visible on the first all-electric
racing cars in Porsche's history, as well as the drivers' uniforms,
when the team makes its debut in November 2019.
Vodafone's new five-year sponsorship of the Porsche Formula E
Works Programme includes the provision of communications equipment
and technical support.
Ahmed Essam, Chief Commercial Officer of Vodafone Group, said:
"There's a natural alignment for Vodafone with Formula E, a next
generation, technology driven sport that appeals to a broad and
ever-growing audience and that has concern for the planet at its
heart. We have a very positive working relationship with Porsche
and together we'll look to break boundaries in vehicle
technology."
Fritz Enzinger, Vice President Porsche Motorsport, said:
"Vodafone has been a long-term partner of Porsche Motorsport and is
helping us to develop both racing and street vehicle technology. We
know Vodafone strongly believes in the innovative mission of
Formula E and we are thrilled to have them by our side as Porsche
Motorsport enters this new racing class."
In addition to the partnership in Formula E, there will be a
collaboration between Porsche Motorsport and Vodafone in eSports in
the near future.
Formula E: developing new technologies in order to promote
electric mobility
Formula E was created in 2014 to develop and promote electric
mobility concepts across the globe. Formula E is currently the most
competitive environment for advancing the development of
high-performance cars in terms of eco-friendliness, efficiency,
energy consumption and sustainability.
Participation in Formula E enables car manufacturers and
technology providers, like Porsche and Vodafone, to test and
develop road-relevant technologies on city streets, thereby acting
as a catalyst to refine the design of electric vehicles and improve
the driving experience for everyday road car users.
Vodafone Business already has a strong history of technology
development with Volkswagen Group, the parent company of Porsche,
which is one of its largest global customers. Vodafone is one of
Volkswagen Group's FAST partners - a small group involved in
automotive and transportation research and development.
Porsche was Vodafone's first connected car customer and the
companies have worked together in recent years to add a number of
features to high end models including: locking and unlocking via a
mobile phone app; vehicle location tracking as an anti-theft
service; and proactive preventative maintenance through monitoring
car functions like fuel, oil pressure and tyre pressure.
Vodafone's sponsorship of the Porsche Formula E Team also builds
on a successful six year partnership between the brands in
manufacturer prototype racing, which yielded three overall
victories in the Le Mans 24 Hours as well as three World
Championship titles in the World Endurance Championships.
- ends -
Vodafone Group
Media Relations
www.vodafone.com/media/contact
Investor Relations
ir@vodafone.co.uk
About Vodafone Group
Vodafone Group is one of the world's leading telecoms and
technology service providers. We have extensive experience in
connectivity, convergence and the Internet of Things, as well as
championing mobile financial services and digital transformation in
emerging markets.
Vodafone Group has mobile operations in 24 countries, partners
with mobile networks in 42 more, and fixed broadband operations in
18 markets. As of 30 June 2019, Vodafone Group had approximately
640 million mobile customers, 21 million fixed broadband customers
and 14 million TV customers, including all of the customers in
Vodafone's joint ventures and associates. For more information,
please visit: www.vodafone.com.
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END
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