Mirriad Advertising PLC Mirriad launches music alliance (5922E)
November 09 2020 - 2:00AM
UK Regulatory
TIDMMIRI
RNS Number : 5922E
Mirriad Advertising PLC
09 November 2020
Mirriad launches music alliance to connect bands with brands
9 November 2020
Mirriad Advertising plc
("Mirriad" or the "Group")
Seamless brand integrations in music content to create new
revenue opportunities for artists
Mirriad, the computer vision and AI-powered in-video advertising
company, today announces the launch of the Music Alliance.
The company is partnering with globally renowned record labels
and leading independent music companies such as Red Light
Management, the largest independent music management company in the
world, and prominent UK-based label B-Unique Records to place high
profile brands into music content.
These partnerships bring brands immediate access to over a
thousand global artists.
Following Mirriad's announced milestone agreement in October
2020 with one of the largest and best-known US-based content
producers and distributors, this launch clearly demonstrates the
flexibility of Mirriad's technology and its ability to easily reach
into new sectors.
The Music Alliance offers a new solution to the major challenges
faced by both the music industry and marketers. For artists,
Mirriad has created a revenue generation platform that reflects and
respects the value of their work by helping them to sell brand
integrations in both new videos and back-catalogue content, a
potentially significant source of earnings for artists who
increasingly create and own their content. For marketers, it offers
a new route to engaging audiences in an era of fragmented media and
increasing ad avoidance.
Mirriad's new offering comes at a particularly important moment
for the music industry. As the COVID-19 pandemic continues to
evolve, the music sector is seeking new ways to monetise output as
revenues from live performance and associated merchandise sales are
under pressure.
Stephan Beringer, CEO of Mirriad, said : "We have been preparing
for a strategic expansion into the music sector for some time, and
the launch of the Music Alliance highlights the scale of our
ambition. The creative arts are currently facing unprecedented
challenges and securing new sources of revenue through a scaled
collaboration with advertisers and their agencies is the most
powerful answer we can give. In contrast to traditional endorsement
and placement deals, we have the ability to cross genres, artists
and context, opening new income opportunities to both established
and up-and-coming artists.
"The fact that viewers actively prefer the Mirriad format means
we are in a unique position to be able to deliver great experiences
and value that strike a harmonious balance between artist and
advertiser ."
James Sandom, Managing Director of Red Light Management in the
U.K , said: "We are excited to partner with Mirriad and feel
privileged to be at the cutting edge of opening up an innovative
medium of new revenue in the music community."
"Mirriad's technology addresses the challenges of monetising
content while putting the artists first, giving them greater
control in the direction and nature of partnerships within their
content. We're confident that connecting the worlds of marketing
and music will add value to artists in scaling their business,
while also offering brands a way to naturally immerse themselves in
impactful campaigns without interrupting the experience for
fans."
Martin Toher, Co-founder of B-Unique , said: "We've had the
pleasure of working with Mirriad to create a proof of concept video
with the band Kodaline, and were incredibly proud of the result,
which was notably created entirely in lockdown. That experience
showed us the worth, creativity and seamlessness Mirriad's
technology provides. It's going to be an invaluable tool for the
industry that's seeking lucrative and dynamic opportunities to
support its artists. "
A demonstration of Mirriad's music-focused in-video capabilities
can be watched here: https://vimeo.com/476866076/f0ee7cba12
ENDS
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc.
Stephan Beringer, Chief Executive Tel: +44 (0)207 884 2530
Officer
David Dorans, Chief Financial
Officer
Nominated Adviser & Broker: Canaccord Genuity Limited
Simon Bridges Tel: +44 (0)20 7523 8000
Richard Andrews
Thomas Diehl
Financial Communications: Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Katie Stanton Tel: +44 (0) 7789 204508
Notes to editors
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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