NEW YORK, Sept. 12, 2016 /PRNewswire/
-- InterContinental Hotels Group (IHG), one of the world's
leading hotel companies, announces at New York Fashion Week that
Timo Weiland, New York based
Womens and Menswear brand, has been appointed as Style Director for
the Crowne Plaza® brand in the
Americas and will design a new collection of hotel team member
uniforms. Timo Weiland's aspiring, dynamic and travel-minded style
for the modern consumer complements the Crowne Plaza brand's
guest's desire for holistic business travel offerings to enhance
productivity while feeling restored and inspired.
In June, IHG announced the Crowne Plaza Accelerate plan
which includes a $200 million
investment in the brand for the Americas region. The plan ensures
that the brand remains at the forefront of the new way of doing
business with design-led, culturally-relevant and
technology-enabled solutions. The Crowne Plaza Accelerate
plan was built to enhance brand performance and further create a
guest experience with modern swagger.
Momentum by Timo Weiland, the new collection of
hotel team uniforms for all Crowne Plaza Hotels & Resorts in
the Americas region exemplifies another step forward in creating a
new design-led guest experience. The sketches from the collection
will be showcased at the Timo Weiland fashion show during New York
Fashion Week.
Eric Lent, VP, Holiday Inn®
and Crowne Plaza®, The Americas said:
"As part of the Crowne Plaza Accelerate plan we are pleased
to be working with Timo Weiland as Style Director for the Americas
region. Timo Weiland has an ambitious, fresh energy and draws on
inspiration from travel and culture which makes them the ideal
partner for the Crowne Plaza brand. Momentum by Timo Weiland
embodies the confident, successful and trend-forward mindset that
the brand's guests exhibit personally and expect from their
favorite brands."
The innovative fashion minds of the Timo Weiland brand—Timo
Weiland, Alan Eckstein and
Donna Kang will lead the uniform
design process from ideation to final creation and production using
inspiration from their own travels as well as meeting with team
members at Crowne Plaza properties. The uniform design and launch
of Momentum by Timo Weiland is one of the many ways that the
Crowne Plaza brand is creating distinctive and sophisticated
designs to Make Business Travel Work for today's modern business
travelers.
Timo Weiland added: "The Timo Weiland designed Crowne
Plaza brand uniforms for men and women embody a signature classic
prep style with a modern, tech twist. The designs are elegant and
handsome with ease-of-movement in the tailoring and refined
details. The color palette, textures, and silhouettes set the tone
aligning with the design–led philosophy exemplified by the
interiors of Crowne Plaza properties."
Momentum by Timo Weiland will be worn by all hotel team
members at Crowne Plaza hotels starting in 2017. For more
information about the Crowne Plaza Accelerate plan, Timo
Weiland and to view sketches of the new uniform design collection,
visit www.crowneplaza.com/accelerate.
About the Crowne
Plaza® Hotels &
Resorts Brand:
Part of the IHG global portfolio, the Crowne
Plaza® Hotels & Resorts brand has
over 400 locations around the world. The Crowne Plaza brand is
dedicated to making business travel work for the modern business
traveler. IHG recently announced the Crowne Plaza Accelerate
plan which includes a $200 million
investment in the brand for the Americas region. The plan ensures
that the Crowne Plaza brand will remain at the forefront of the new
way of doing business with design-led, culturally-relevant and
technology-enabled solutions. Visit www.crowneplaza.com. Connect
with us on Twitter: www.twitter.com/crowneplaza or
Facebook: www.Facebook.com/crowneplaza..
About the Timo Weiland Brand:
Co-founded in 2010 by
Timo Weiland, Alan Eckstein and
Donna Kang, Timo Weiland is a
New York based Womens and Menswear
brand. Built around the ethos of creating clothes to live in, the
collections are inspired by the multifaceted lifestyles of the
designers and those around them. Drawing from a shared love of
music, travel and contemporary culture, Timo Weiland presents an
updated take on classic American sensibilities. Known for eclectic
combinations of fabrics and detailing, the collection places focus
on quality and wearability, while injecting touches of the
designers' distinct brand of playfulness. Modern prep meets
streetwear, with a touch of romance, the brand encompasses the
adventurous spirit of New York
City.
Notes to Editors:
IHG®
(InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)]
is a global organisation with a broad portfolio of hotel brands,
including InterContinental® Hotels & Resorts,
Kimpton® Hotels & Restaurants, HUALUXE® Hotels
and Resorts, Crowne Plaza® Hotels &
Resorts, Hotel Indigo®, EVEN®
Hotels, Holiday Inn® Hotels & Resorts,
Holiday Inn Express®, Staybridge Suites®
and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000
hotels and nearly 750,000 guest rooms in almost 100 countries, with
more than 1,400 hotels in its development pipeline. IHG also
manages IHG® Rewards Club, the world's first and
largest hotel loyalty programme, with more than 96 million members
worldwide.
InterContinental Hotels Group PLC is the Group's
holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across
IHG's hotels and corporate offices globally.
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SOURCE IHG (InterContinental Hotels Group)