SlimFast encourages intermittent fasters to
choose smart, simple and tasty options that will support
them throughout their fasting journey
DOWNERS
GROVE, Ill., Sept. 14,
2022 /PRNewswire/ -- While it's reported that more
than 12 million U.S. households practice intermittent
fasting1, limited products and resources have been
available to support the intermittent fasting approach. Enter
SlimFast, a leading global weight management brand, that announced
today the first-ever nationally distributed intermittent fasting
product line*. Designed to help people feel confident and supported
throughout their fasting journey, the collection offers products
fit for various lifestyles and fasting goals. With a range of
protein shake mixes, hydrating electrolyte drink mixes and complete
meal bars – each product can support specific phases, whether it's
to help curb hunger, provide nutrients or to provide energy and
flavor to the fasting cycle.
"SlimFast is a brand that brings over 40 years of experience in
the field of weight management, and we not only have a pulse on the
evolving needs of consumers – we are committed to providing a
variety of offerings that deliver on need states, taste and
accessibility," said Sarah Lombard,
senior brand director at SlimFast. "We saw a need for
nationally distributed, accessible products that offer solutions to
help people before, during and after their fast. These new products
will meet people exactly where they are and give them simple, smart
and satisfying solutions to successfully practice intermittent
fasting."
SlimFast's philosophy of real simple, real tasty, real results
comes to life through the offerings in the new intermittent fasting
line, which is full of craveable flavors, and several options
designed to address specific stages of the eating and fasting
zones.
SlimFast Intermittent Fasting Snack Shake Mix*
Fuel up before your fast or as a filling treat in your eating
zone
Available in decadent Double Chocolate Cake and Vanilla
Cupcake flavors, these delicious shakes are packed with 15g of
slow-digesting protein2 and 6 grams of fiber. Formulated
with hunger control in mind, these shake mixes can be enjoyed when
preparing to fast to help curb hunger — or any time during the
allocated eating zone.
SlimFast Intermittent Fasting Energizing Hydration Supplement
Drink Mix*
Enjoy anytime during your eating or
fasting zone.
- Introducing a tasty beverage alternative to black coffee, water
or tea, these fruity drink mixes come in Berry Lemonade and Fruit
Punch flavors. Each drink mix3 has zero sugar, one gram
of carbs and combines hydrating electrolytes and 100 mg of
caffeine from natural sources to help support energy and focus
without breaking your fast.
SlimFast Intermittent Fasting Complete Meal Bars*
Strategically break your fast and power the eating cycle
- With two delicious flavors, Chocolate Nut Crunch and Vanilla
Almond Crunch, these complete meal bars are packed with nutrition,
making them a smart and satisfying way to break the fasting cycle.
These convenient and great-tasting complete meal bars are crafted
with 15 grams of protein, 10 grams of fiber and 24 vitamins and
minerals.
"One of the well understood benefits of intermittent fasting is
that it can assist in helping individuals consume less calories,
yet there are few options on the market to actually help consumers
stay committed to their fasting zones," said Maryann Walsh, registered dietitian and SlimFast
consultant. "These new offerings from SlimFast bring consumers
easy-to-use, delicious options that support them during their
eating and fasting zones, so they can successfully achieve their
milestones and feel confident they have the tools to properly
practice intermittent fasting."
The new intermittent fasting line can easily complement the
SlimFast Plan or be enjoyed alongside a do-it-yourself weight
management approach. In addition to setting people up for success
through the new offerings, the brand also provides tools such as a
supportive community on Facebook, resources online and even an
intermittent fasting timer in the SlimFast app.
The SlimFast Intermittent Fasting Protein Shake
Mix comes in a 10-serving canister for $16.49, the Energizing Hydration Supplement Drink
Mix comes in a 12-count box for $9.99
and the Complete Meal Bars come in 5-count boxes for $9.99. All products are available for purchase
online at Walmart.com, SlimFast.com and in-store at Walmart
locations nationwide.
For more information on the new SlimFast intermittent fasting
product line, as well as other SlimFast products and store
locations, please visit slimfast.com.
About SlimFast®
Part of Glanbia Performance Nutrition, SlimFast was founded to
help people achieve their weight loss goals safely, reliably and
with ease. Since 1977, the SlimFast plan has helped millions of
people around the world lose and manage their weight. The creator
of the meal-replacement shake category, SlimFast now features a
full assortment of delicious ready-to-drink and shake mixes, snacks
and meal replacement bars. SlimFast products can be found in
specialty and mass retail stores nationwide and most online
retailers. For more information, visit slimfast.com or manage
your weight your way through the SlimFast Together App, available
on Apple and Google Play. Follow the brand on Facebook, Instagram,
Twitter and Pinterest.
About Glanbia Performance
Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary
of Glanbia (ISE/LSE: GLAPF), a global nutrition company. GPN's
mission is to inspire people everywhere to achieve their
performance and healthy lifestyle goals through their leading
health and wellness brands including Optimum Nutrition®, SlimFast®,
think!®, Isopure®, Amazing Grass® and BSN®, among others. Revenues
for GPN in 2021 were approximately $1.4
billion. Visit glanbiaperformancenutrition.com or
glanbia.com to learn more. Follow us on Instagram,
Twitter and LinkedIn.
1 Source: IPSOS Intermittent Fasting Deep Dive
(Weight Managers) November 2021
S4
2 Relative to whey protein
3 When consumed with at least 16.9 fl oz water
*Not a low calorie food. See nutrition facts for sugar,
calorie, and saturated fat content. These statements
have not been evaluated by the Food and Drug Administration. This
product is not intended to diagnose, treat, cure or prevent any
disease.
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SOURCE Glanbia Performance Nutrition (NA), Inc.