Defenx plc Appointment of strategic adviser (1237T)
January 03 2017 - 2:00AM
UK Regulatory
TIDMDFX
RNS Number : 1237T
Defenx plc
03 January 2017
3 January 2017
Defenx PLC
("Defenx" or the "Company")
Appointment of strategic adviser
Defenx PLC (AIM:DFX), the mobile security software solutions
company, is pleased to announce the appointment of MBooster Srl
("MBooster"), an investment fund of Innogest sgr ("Innogest"), as
strategic adviser to the Company. Innogest is currently the largest
Venture Capital firm in Italy focused on seed and early stage
ventures with particular expertise in digital markets.
The MBooster team will be led by its venture partner, Paolo
Cellini, who has wide-ranging experience in new media and software.
Defenx will benefit from MBooster and Paolo's experience in digital
product portfolio management, sales and marketing strategy as well
as gain access, at a senior level, to potential customers and
strategic partners.
Following time with Microsoft in Seattle, Paolo spent nine years
with Walt Disney in London and Paris where he was ultimately VP
Strategy and Business Development EMEA Internet Division before
becoming CEO of AOL subsidiary, Valis, in Tel Aviv. Paolo has been
a venture partner in four European technology funds including
current positions with Innogest, INvitalia Ventures and LVentures.
He is Professor of Strategic Marketing, Marketing Services,
Internet Economics and Digital Economics since 2005 at LUISS
Business School in Rome and recently published 'Internet Economics:
Understanding Digital and New Media Markets'. His advisory clients
include Hutchison's 3G mobile venture in Europe and the European
Commission's R&D programme in media and advanced
telecommunications.
MBooster will receive a semi-annual fee of EUR37,500 to be
settled by the issue of new ordinary shares of GBP0.018 each in the
Company at the average mid-market price for the last five business
days of each half year. The engagement commenced on 1 January 2017
and may be cancelled with three months' notice by either party.
Andrea Stecconi, CEO of Defenx PLC, commented: "I am delighted
that we have secured the services of Paolo Cellini and the wider
MBooster team to support Defenx's growth aspirations. He brings
extensive experience and a track record of supporting growing
companies within and beyond Italy."
Enquiries
Defenx PLC
Andrea Stecconi - Chief Executive Officer
Philipp Prince - Chief Financial Officer 020 3769 0687
Strand Hanson Limited (Nominated and
Financial Adviser)
Richard Tulloch / Ritchie Balmer /
James Bellman 020 7409 3494
WH Ireland (Joint-Broker)
Adrian Hadden / Nick Prowting 020 7220 1666
Beaufort Securities (Joint-Broker)
Jon Belliss 020 7382 8300
IFC Advisory (Financial PR and IR)
Tim Metcalfe / Graham Herring / Heather
Armstrong 020 3053 8671
About Defenx
Founded in 2009, Defenx is a fast-growing and profitable
security software company that offers a range of products for the
mobile, PC and network security markets. Defenx security software
is priced competitively, fully featured and efficient (reduced use
of memory, processing capacity and therefore power).
A flexible marketing strategy, focused on white-label and
profit-share arrangements with distributors, telecoms companies and
hardware manufacturers, enables Defenx to compete with established
industry incumbents. Since inception, Defenx has sold over 3.8
million security software licenses, primarily in Europe, the Middle
East and Africa.
Defenx's global distribution partners currently include 3Italia,
Seagate Technology, Türk Telecom and Western Digital, amongst
others including telecoms operators, systems integrators and
original equipment manufacturers. Defenx was admitted to trading on
AIM on 3 December 2015, raising GBP2.1 million to accelerate its
growth through new channel partners and product development.
About Innogest
Innogest sgr (www.innogest.it) is currently the largest Venture
Capital firm in Italy focused on seed and early stage ventures,
with more than EUR180 million of capital under management. Innogest
invests in high potential companies through a direct share in their
equity. Innogest pays special attention to market potential and
size. Innogest leverages its extensive network of contacts, working
alongside its partners through its offices in Turin and Milan.
The Innogest team has over 100 years of cumulative professional
experience in the digital and med-tech fields and invests in best
of breed of Italian companies with global ambitions. Its mission is
to generate high-level returns for investors by turning
entrepreneurship and technology into fast-growing and successful
companies.
Website
www.defenx.com/company/investors
This information is provided by RNS
The company news service from the London Stock Exchange
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