TIDMALB
RNS Number : 8342L
Albert Technologies Ltd
24 April 2018
24 April 2018
Albert Technologies Ltd
("Albert Technologies" or the "Company")
Significant LATAM expansion and a Fortune 50 Company pilot
project
Albert Technologies (AIM: ALB.L) is pleased to announce two
significant new pilot projects in Latin America - the first with a
Fortune 50 consumer goods corporation and the second, with one of
the top 5 retailers in Latin America.
Both projects were won following an agreement recently signed
between Albert and a local LATAM partner.
The pilot with the international consumer goods corporation,
which is one of the world's largest advertisers, is in its early
stages and is expected to be completed during the second half of
2018. The pilot involves one of the corporation's leading brands in
a key LATAM territory.
The pilot with the large Latin America retail conglomerate is
already underway and includes two of the retailer's brands. It is
expected to be completed during the second half of 2018.
These pilots continue the progress being made in delivering our
strategy of expanding our global reach through partnership channels
and if successful, it is anticipated that these two pilots will be
followed by commercial agreements with these high profile
corporates.
Or Shani, Chief Executive Officer of Albert Technologies,
commented:
"These two pilots signify the growing awareness of the potential
value Albert can bring to major consumer companies that are seeking
to increase their media reach effectively, whilst maintaining
transparency and optimization of their ad-spend. During the past
few months, we have announced several pilots with leading
world-wide retailers, enterprises and advertising agencies, which
by their nature are extensive projects. We look forward to
announcing additional significant pilots in the coming months, as
well as to commercialising the current opportunities."
For further information, please contact:
Albert Technologies Ltd
Or Shani, Chief Executive Officer Tel: +972 3537
Yoram Freund, Chief Financial 7137
Officer
https://albert.ai/
Cantor Fitzgerald Europe
Marc Milmo +44 (0)20 7894
Catherine Leftley 7000
Powerscourt
Elly Williamson +44 (0)20 7250
John Elliott 1446
About Albert Technologies
Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global
software company, is the creator of Albert - the first-ever fully
autonomous artificial intelligence marketing platform, driving
digital marketing campaigns from start to finish for some of the
world's leading brands. Albert's mission is to liberate businesses
from the complexities of digital marketing - not just by
replicating their existing efforts, but by executing them at a pace
and scale not previously possible. Albert serves as a highly
intelligent and sophisticated member of brands' marketing teams,
wading through massive amounts of data, converting this data into
insights, and autonomously acting on these insights, across
channels, devices and formats, in real time. This eliminates the
manual and time-consuming tasks that currently limit the
effectiveness and results of modern digital advertising and
marketing. Brands such as The Big Red Group, Gallery Furniture and
Dole Asia, and global advertising agencies, credit Albert with
significantly increased sales, an accelerated path to revenue, the
ability to make more informed investment decisions, and reduced
operational costs.
The Company's core focus is its SaaS Sales Channel, which offers
its artificial intelligence-based software, Albert, to brands using
a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate
both investment into and commercialisation of Albert.
The Company and its management received 18 awards in 2017,
including being named as Gartner Cool Vendors in Advertising, an
International Stevie Award for "Best New Product of the Year," the
"Market Disruptor" Award from the Masters of Marketing, and being
named "AI Application of the Year" by the Global Annual Achievement
Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of
the Year (bronze) in the International Stevie Awards and was chosen
for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a
winner in the DMN Hall of Femme Awards and the American Business
Awards (gold).
About Albert
Albert replaces the human campaign manager in managing brands'
online advertising campaigns. A brand provides Albert with access
to its Google, Facebook, Bing, Twitter and other online marketing
channels. When a brand manager wishes to launch a new online
advertising campaign, all that is needed is to simply log into
Albert and deploy that new campaign, which is usually no more than
a 15-minute task.
Albert autonomously creates hundreds of micro campaigns across
all relevant online marketing channels (Google, Facebook, Bing,
Twitter, Instagram, Display, Email, etc.), then reviews these
hundreds of micro campaigns every few minutes and optimises each of
them as needed. Albert works in very much the same way that a human
campaign manager would, making correlation and cost/benefit-based
decisions.
Where an experienced campaign manager could possibly make circa
100 decisions per day, Albert can make thousands per minute.
Albert's ability to launch hundreds of micro strategies and review
and amend them all every few minutes typically brings about a
significant increase in ROI. In addition, all learnings from the
decisions made remain in-house, and the brand has full and instant
transparency and can easily scale up marketing activities through
larger budgets or applications to new brands and new geographies,
without hiring new expert campaign managers.
This information is provided by RNS
The company news service from the London Stock Exchange
END
UPDUOOVRWOASUAR
(END) Dow Jones Newswires
April 24, 2018 02:00 ET (06:00 GMT)
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