VEON Hits a Six in Cricket Asia Cup 2023
September 22 2023 - 4:00AM
VEON Hits a Six in Cricket Asia Cup 2023
Tamasha Draws Record 14.4 Million Digital Viewers
During the Tournament
Amsterdam, 22nd September 2023: VEON Ltd.
(NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator
that provides converged connectivity and online services, announces
that Tamasha, its leading digital entertainment service in
Pakistan, served 14.4 million unique viewers with 2023 Cricket Asia
Cup games - the highest-ever audience figures on a digital video
platform for a sporting event in Pakistan.
The 2023 Asia Cup, one of cricket's most anticipated events,
captured the hearts and screens of viewers across Pakistan.
Launched by VEON Group digital operator Jazz in October 2021 as a
service that is accessible to subscribers of all mobile operators
in Pakistan, Tamasha proudly served an average of 6.3 million daily
active users over the course of the tournament. Tamasha recorded a
remarkable 1.4 billion minutes of total screen time over the
two-and-a-half-week event, with over 15 million gigabytes of data
consumed to stream the tournament to mobile devices everywhere -
homes, marketplaces, restaurants, malls, and even roadsides.
"Matching the passion of our customers for digital entertainment
is a core pillar of our digital operator strategy and we are
honoured to rise to the challenge once again, serving 14.4 million
unique viewers of Asia Cricket Cup through the Tamasha app,” says
Aamer Ejaz, Chief Digital Officer at Jazz. “Tamasha's success in
providing this digital experience has been transformative for
cricket fans in Pakistan and showcases our commitment to providing
convenient and accessible entertainment to all users."
In the nail-biting match between Pakistan and Sri Lanka, Tamasha
served 4.8 million concurrent users demonstrating its robust
technology and platform architecture. Tamasha ranked as the number
one downloaded app on both the Apple App Store and Google Play,
during the Asia Cup as well as during the last six months.
VEON Group companies’ digital products and initiatives focus on
entertainment, financial services, digital health and learning,
among others. With the digital entertainment applications, VEON
Group’s digital operators aim to meet the rising demand in their
respective markets for locally relevant content, delivered with a
superior digital experience. These applications support not only
local content creators but also increasingly provide viable avenues
for advertisers who want to reach the young and digitally savvy
audiences of VEON Group companies’ digital applications.
About Tamasha:
Tamasha is the largest homegrown video streaming platform in
Pakistan where users go to enjoy a wide range of on-demand content
comprising of both foreign and local movies, dramas, web series,
live TV channels, and widely popular Tamasha Originals. Tamasha can
be downloaded via Google Play, the Apple App Store, or
Tamasha website.
About VEON VEON is a digital operator that
provides converged connectivity and digital services to nearly 160
million customers. Operating across six countries that are
home to more than 7% of the world’s population, VEON is
transforming lives through technology-driven services that empower
individuals and drive economic growth. Headquartered in
Amsterdam, VEON is listed on NASDAQ and Euronext.
For more information visit: https://www.veon.com.
Disclaimer This release contains
“forward-looking statements,” as the phrase is defined in Section
27A of the U.S. Securities Act of 1933, as amended, and Section 21E
of the U.S. Securities Exchange Act of 1934, as amended.
Forward-looking statements are not historical facts, and include
statements relating to, among other things, VEON’s digital
services. Forward-looking statements are inherently subject to
risks and uncertainties, many of which VEON cannot predict with
accuracy and some of which VEON might not even anticipate. The
forward-looking statements contained in this release speak only as
of the date of this release. VEON does not undertake to publicly
update, except as required by U.S. federal securities laws, any
forward-looking statement to reflect events or circumstances after
such dates or to reflect the occurrence of unanticipated
events.
Contact Information VEON Hande Asik Group
Director of Communication pr@veon.com
TUVA PartnersJulian Tannerjulian.tanner@tuvapartners.com
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