STOCKHOLM, Oct. 17, 2018 /PRNewswire/ -- COMMENT FROM
DANIEL HASSELBERG, CEO
Revenue growth thanks to new games- "Revenues in the
reporting period June-August increased compared to the previous
quarter thanks to our two new games Paint Hit and Word Domination.
During the reporting period we saw an average of 15 million active
players on a monthly basis, which is up significantly compared to
the previous quarter and more than double the amount compared to
the same period previous year. The contribution from games
increased 20% compared to previous year.
During the reporting period, we were able to significantly
increase our investments in marketing compared to the previous
quarter thanks to our new games, which in the short term puts
pressure on the profit margin. As we are applying our ROI focused
and data driven performance marketing models we expect good returns
on these investments over time.
The main focus for MAG is to create games with strong long term
player commitment. Our multiplayer games Ruzzle, Quiz Duel and Word
Domination are all great examples of games that are able to create
robust underlying profitability over a long period of time. While
the recent quarters have shown declining revenues from our single
player games due to difficulties in maintaining marketing volumes,
it is positive to see that our multiplayer portfolio has continued
to develop favorably. Multiplayer and strong social game design are
the keys to success for MAG both historically and in the
future."
SUMMARY OF THE PERIOD JUNE UNTIL AUGUST 2018
- The Group's Net sales for the period were 53,740 KSEK
(57,916 KSEK), a decrease of 7% compared to the same period
previous year. Net sales adjusted for currency effects is 51,305
KSEK
- The Group's Net sales for the period corresponds to an
increase of 5% compared to the previous reporting period,
March-May
- The Group's game contribution for the period was 22,849
KSEK (19,001 KSEK), an increase of 20% compared to the same period
the previous year
- Daily and monthly active users (DAU and MAU) were 2.8
million and 15.3 million respectively during the quarter, an
increase of 73% and an increase of 107% compared with the same
period last year
- The Group's EBITDA for the period was -796 tkr (4,420
tkr)
SIGNIFICANT EVENTS SINCE THE END OF THE REPORTING
PERIOD
- No significant events after the end of the reporting
period
Full interim report is available at
http://www.maginteractive.com/investor-relations/.
Further reporting
dates
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Annual General
Meeting 18
December 2018
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Interim report
September-November
2018/2019 23
January 2019
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Interim report
September-February
2018/2019
10 April 2019
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Interim report
September-May
2018/2019
26 June 2019
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Interim report
September-August
2018/2019
23 October 2019
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TWITCH CAST
The 17th of October at 10:00, CEO Daniel
Hasselberg and CFO Magnus
Wiklander will hold a Twitch video cast call to present the
interim report. Link to the Twitch feed
www.twitch.com/maginteractive. More information is available at
www.maginteractive.se/investor-relations.
This announcement contains inside information pursuant to
Article 7 of the EU Market Abuse Regulation relating to MAG
Interactive AB (publ). The information was submitted for
publication through the agency of the contact persons set out
below, on October 17th, 2018 at 08.00
CET.
For additional information, please contact: Daniel Hasselberg / VD / +46 (0)8-644-35-40 /
daniel@maginteractive.com Magnus Wiklander / CFO / +46
(0)8-644-35-40 / magnus.wiklander@maginteractive.com
About MAG Interactive
MAG Interactive is a leading developer and publisher of casual
mobile games for a global audience. MAG Interactive reaches over 10
million active players every month and the game portfolio consists
of ten successful games with over 250 million downloads, including
successful titles Ruzzle, Word Domination and WordBrain, all of
which have reached #1 spots on the App Store and Google Play. With
offices located in Stockholm and
Brighton, MAG Interactive's games are distributed through virtual
app stores allowing for global reach with minimum effort. MAG
Interactive is listed on Nasdaq First North Premier with ticker
MAGI. Avanza Bank AB is acting as MAG Interactive's Certified
Adviser. For more information visit www.maginteractive.com
.This information was brought to you by Cision
http://news.cision.com
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The following files are available for download:
http://mb.cision.com/Main/16579/2645844/927730.pdf
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MAG Interactive AB
Interim report Sep 2017-Aug 2018
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http://mb.cision.com/Public/16579/2645844/afae941c445a61ef.pdf
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MAG Interactive AB
Interim report Sep 2017-May 2018 Press Release
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