Getfugu Featured on BIA/Kelsey Blog Discussing Current State of Mobile Industry and Review of Development Progress
February 19 2010 - 3:55PM
Marketwired
Getfugu, Inc. (http://www.getfugu.com/) (OTCBB: GFGU), the next
generation mobile search tool, announced today that its "See It,
Say It, Get It" mobile search technology is featured on BIA/Kelsey
website subsequent to an interview of Rich Jenkins by Michael
Boland regarding the current state of development at Getfugu.
Boland reports, "The app, currently in beta for iPhone,
Blackberry and Android, allows users to speak or take pictures of
search inputs. But unlike the broader search of Google voice and
visual Google search, this is built mostly around brands. This
allows the company to have a more focused user experience, and one
that taps into greater commercial intent. It also differs from
general search in that it directly feeds users the brand
information in its database, instead of landing them on a '10 blue
links' results page. The company also has an eye on the local
space. In addition to reaching brand advertisers, it sees the
mobile device's location capabilities as a natural fit for SMB
advertisers. This could include direct sales resources (both
internal and via partners), to tackle this massive but elusive
segment. Next steps also include streamlining the clock speed of
voice and visual search results, and to integrate a UGC feature for
users to add brand logos it doesn't have. It will also continue to
build the app for every major smart phone platform (including the
new Windows Phone 7) and J2me."
"The interview covered the state of the industry and state of
progress at Getfugu," said Co-Founder Rich Jenkins. "We all agree
the mobile search industry is in its infancy, yet even at this
point it demonstrates the potential to become the largest, most
significant search segment ever. The technologies involved and user
experience are continuing to evolve and consumers are showing an
increased propensity to the use their mobile phones as a source of
information and ultimately a purchase tool. The segment can grow
beyond enormous."
Michael Boland is the program director for BIA/Kelsey's Mobile
Local Media practice, a frequent speaker and organizer at top
industry conferences including BIA/Kelsey events, Search Engine
Strategies and others. He has authored in-depth reports on the
changing local media landscape including online video, social
networking and mobile. He contributes regularly to highly read
online news sources such as Search Engine Watch and Huffington
Post. A trusted source for reporters covering the interactive media
space, his comments have appeared in major news and trade media,
including the Wall Street Journal, Fortune and Forbes.
To read the entire article, visit:
http://blog.kelseygroup.com/index.php/author/mike-boland/
About Getfugu
Getfugu, Inc.'s revolutionary "See It, Say It, Get It"
technology is the first carrier agnostic, platform agnostic mobile
search platform. Getfugu will change the way people access the web
with their mobile phones. It is designed to facilitate and
encourage users by integrating the mobile phone's core strengths --
image, voice and location recognition -- into a single customizable
application. Additionally, Getfugu offers the only mobile ecommerce
platform available worldwide today. The Getfugu platform will soon
be available for 97% of the mobile phones available (over 3.3
billion handsets) worldwide.
For more information on Getfugu, please visit our website at:
www.Getfugu.com.
Forward-Looking Statements
Except for statements of historical fact, the matters discussed
above are forward looking and made pursuant to the Safe Harbor
provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements reflect numerous assumptions and
involve a variety of risks and uncertainties, many of which are
beyond the company's control that may cause actual results to
differ materially from stated expectations. These risk factors
include, among others, limited operating history, intense
competition, and difficulty in developing, exploiting and
protecting proprietary technologies; as well as additional risks
factors discussed in the reports filed by the company with the
Securities and Exchange Commission, which are available on its
website at http://www.sec.gov. Except as required by law, the
company undertakes no obligation to update any information.
Company Contact: Michael Selsman Email Contact
310-553-5732
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