Pepsi Refresh Project Opens Online Site for Idea Submissions
January 13 2010 - 9:05AM
PR Newswire (US)
Advisory Board Includes City Year CEO and Co-Founder Michael Brown,
YMCA of the USA President and CEO Neil Nicoll, Majora Carter and
Other Nonprofit Leaders PURCHASE, N.Y., Jan. 13 /PRNewswire/ -- The
Pepsi Refresh Project, a groundbreaking effort to foster innovation
in social good, began accepting idea submissions today from
individuals and organizations at http://www.refresheverything.com/.
Pepsi also announced an Advisory Board and Category Ambassadors,
nonprofit leaders and advocates who will support the Pepsi Refresh
Project. This program will award more than $20 million dollars in
2010 to ideas that will move the world forward, including $1.3
million a month to the ideas Americans select as the best in open
online voting. To view the multimedia assets associated with this
release, please click:
http://multivu.prnewswire.com/mnr/pepsirefreshproject/41854 The
Pepsi Refresh Project is an evolution of the Refresh Everything
initiative Pepsi launched in 2009, which showed the brand as a
catalyst for optimism. Pepsi will fund ideas that will move the
world forward in six categories: Health, Arts & Culture, Food
& Shelter, The Planet, Neighborhoods and Education. The Pepsi
Refresh Project will feature significant social engagement around
people and the power of ideas. Ranging from nonprofit CEOs to
foundation presidents, the members of the Advisory Board are
luminaries in their field - chosen for their track record of
success and commitment to moving the world forward, they are some
of the most innovative thinkers in social good. The Pepsi Refresh
Advisory Board Members are: -- Michael Brown, CEO and co-founder,
City Year -- Majora Carter, president, Majora Carter Group, LLC --
Angela Cobb, chief diversity officer, Teach For America -- Bob
Forrester, president & CEO, Newman's Own Foundation -- Ben
Goldhirsh, CEO and co-founder, GOOD -- Rosanne Haggerty, president,
Common Ground -- Reid Hoffman, founder, LinkedIn -- Nancy Lublin,
chief old person, Do Something -- Neil Nicoll, president and CEO,
YMCA of the USA -- Maria Teresa Kumar, founder and executive
director, Voto Latino -- Premal Shah, president, KIVA -- Eric
Steuer, creative director, Creative Commons "All across America,
people from every walk of life are producing powerful, creative and
fun ideas that can create positive change. Pepsi's Refresh Project
is going to help move ideas from wishful thinking to reality - and
that's an incredibly exciting effort to support," said Majora
Carter, Pepsi Refresh Project Advisory Board Member. "Through our
Pepsi Refresh Project, we're going to equip people with the means
to bring their ideas to life," said Jill Beraud, chief marketing
officer of PepsiCo Americas Beverages and president, Joint
Ventures. "Our Advisory Board members and Ambassadors will be
critical partners in this effort, and we're grateful for their
energy, expertise and commitment." To implement the project, Pepsi
is partnering with three organizations dedicated to making a
positive difference in the world: GOOD, a leading platform for
thought and action revolving around pushing the world forward;
Global Giving, an online marketplace that connects people who have
community and world-changing ideas with people who can support
them; and Do Something, the largest non-profit teen charity. The
Pepsi Refresh Project Category Ambassadors are emerging leaders in
the six Pepsi Refresh Project categories, who range from start-up
founders to activists and neighborhood advocates. They will work on
the Pepsi Refresh Project through Pepsi's partnership with GOOD,
helping to curate the most creative grant applications and ensure
that the brightest thinkers in their fields are engaged. By helping
the nonprofit community get involved with Pepsi Refresh Project,
the Ambassadors will help ensure that the public has a high quality
slate of potential grantees on which to vote. The Pepsi Refresh
Project Category Ambassadors are: -- Mallika Chopra, Health,
founder and CEO of Intent -- Rebecca Rigal, Arts & Culture,
trends forecaster and citizen journalist -- Allison Arieff, Food
& Shelter, author on architecture, design and sustainability --
Kyla Fullenwider, Neighborhoods, director of Garden In Transit and
founder of The Public Studio -- Ben Jervey, The Planet, author and
environmental consultant with NRDC -- Liz Dwyer, Education, former
teacher and Teach For America director Voting for the first-round
ideas begins on Monday, February 1, with the first awardees to be
announced on Monday, March 1, 2010. To learn more, visit
http://www.refresheverything.com/ Pepsi Refresh Project In an
effort to support those who generate innovative, optimistic ideas,
the Pepsi Refresh Project (http://www.refresheverything.com/), will
award more than $20 million in 2010 to move communities forward.
Individuals can apply for grants to benefit a variety of projects
starting January 13, and site visitors can vote for the best ideas
for funding starting February 1. The Pepsi Refresh Project is an
evolution of the Refresh Everything initiative Pepsi launched in
2009, which showed the brand as an optimistic catalyst for idea
creation, leading to an ever-refreshing world. Pepsi will fund
projects that make a difference in six categories: Health, Arts
& Culture, Food & Shelter, The Planet, Neighborhoods and
Education. Pepsi-Cola North America Beverages The Pepsi-Cola North
America Beverages (PCNAB) portfolio features market-leading liquid
refreshment beverages, including the Pepsi, Mountain Dew, Sierra
Mist and Mug trademarks in the carbonated soft drink category and
the Aquafina and SoBe trademarks in the non-carbonated arena. PCNAB
also produces and markets North America's best-selling
ready-to-drink iced teas and coffees, respectively, via joint
ventures with Lipton and Starbucks. Please visit
http://www.pepsiproductfacts.com/ for additional information. PCNAB
is a division of PepsiCo, which offers the world's largest
portfolio of billion-dollar food and beverage brands, including 18
different product lines that each generate more than $1 billion in
annual retail sales. Our main businesses - Frito-Lay, Quaker,
Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other
nourishing, tasty foods and drinks that bring joy to our consumers
in over 200 countries. With more than $43 billion in 2008 revenues,
PepsiCo employs 198,000 people who are united by our unique
commitment to sustainable growth, called Performance with Purpose.
By dedicating ourselves to offering a broad array of choices for
healthy, convenient and fun nourishment, reducing our environmental
impact, and fostering a diverse and inclusive workplace culture,
PepsiCo balances strong financial returns with giving back to our
communities worldwide. For more information, please visit
http://www.pepsico.com/. DATASOURCE: Pepsi-Cola North America
Beverages CONTACT: Nicole Bradley, Pepsi-Cola North America
Beverages, +1-914-253-2964, ; or Adrienne Caruso, Weber Shandwick,
+1-202-585-2024, Web Site: http://www.refresheverything.com/
http://www.pepsiproductfacts.com/ http://www.pepsico.com/
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