NEW YORK, April 26, 2019 /PRNewswire/ -- Grey and
Social Media Week (SMW) have launched a unique, new partnership to
help unlock the incredible wealth of insight captured within SMW
conferences and community platforms. With the industry at an
inflection point, there has never been a more important time to
reframe the power, promise and potential of social media, the focus
is to arm brands worldwide with the intelligence they need to
realize their creative potential.
As part of the shared-value partnership, Grey will capture,
distill and amplify the voice, community and content of the world's
foremost social media intelligence platform. The agency will
likewise augment its talent and creative efforts with SMW's core
properties.
For Grey, SMW will provide top-tier access for agency clients to
world-class business intel; global connection to SMW's robust
network, in the interest of elevating product and partnerships; and
an environment to cultivate agency talent, bolstering the skills of
its 75% creatively-focused workforce. Content from Grey will
include video, podcasts, strategy support and more to help
transform intelligence and insights into actionable content. For
SMW, Grey will provide a content engine for insight points that
will enhance the SMW business intelligence platform; plus,
innovative tactics and approaches to fuel SMW Stories.
The partnership also makes Grey an official global, Marquee
sponsor of Social Media Week New York, LA and London.
"Together, Grey and SMW will help to identify a clear path
forward for global brands as they continue to try and keep pace
with technological and human behavior change," said Grey Worldwide
Chief Innovation Officer Dan
Bennett. "With a shared ambition to elevate global brands
using social media solutions, this partnership will elevate
storytelling, content and brand experience elements for Grey client
brands and all brands seeking immersion in social media community
and solutions."
"This deal marks a large step in SMW's evolution. The platform
has always done more than put people in a room together. At our
core, we have created meaningful business intel that connects an
industry and a community beyond live interactions," said
Toby Daniels, Executive Director,
Social Media Week. "What happens here will set an example for all
the social media, publishing and experiential industries –
reinventing for a future where real-time business intelligence and
inspiration are imperative."
About Grey
Grey is the advertising network of Grey
Group, which ranks among the largest global communications
companies. Its parent company Is WPP (NYSE: WPP). Under
the banner of "Grey Famously Effective Since 1917," the agency
serves a blue-chip roster of many of the world's best known
companies: Procter & Gamble, GlaxoSmithKline, Kellogg's,
Pfizer, Canon, Marriott Hotels & Resorts, Nestle, Walgreens,
Applebee's, and T.J. Maxx. In recent years, Grey has been
named ADWEEK'S 'Global Agency Of the Year" twice; ADVERTISING AGE's
'Agency Of the Year' and CAMPAIGN magazine's 'Global Network of the
Year' in recognition of its creative and business performance
(www.grey.com).
About Social Media Week
Social
Media Week (SMW) is one of the world's premier conferences and
industry news platforms for professionals in media, marketing and
technology. The mission is to give professionals at the
intersection of media, marketing and technology the insights, ideas
and opportunities they need to advance themselves and their
organizations in a globally connected world.
https://socialmediaweek.org/
Contact: Owen J.
Dougherty
212-546-2551
owen.dougherty@grey.com
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SOURCE Grey