PARSIPPANY, N.J., May 10, 2021 /PRNewswire/ -- Wyndham Hotels
& Resorts, the world's largest hotel franchising company with
over 8,900 hotels across nearly 95 countries, remains on a steady
growth trajectory around the world and is continuing to debut new
properties and enter new destinations. In a year of significant
challenges for the hospitality industry, Wyndham strengthened its
portfolio to generate sequential growth in system size and its
development pipeline. The company's non-urban, drive-to economy and
midscale hotels, combined with ongoing investment in sales and
marketing, helped capture rising pent-up leisure travel demand,
which continued to drive sequential RevPAR improvements and
domestic market share gains for franchisees.
In the first quarter of 2021, Wyndham converted 52 independent
and branded hotels to one of its 20 brands, accounting for
over 70% percent of its global room additions. The brand's
overall development pipeline has continued to expand both
domestically and internationally with new conversion opportunities.
The company awarded 112 new franchise contracts in the first
quarter of 2021, and by March 31 the
development pipeline had grown sequentially from Q4 to
approximately 1,400 hotels and approximately 187,000 rooms.
"Our portfolio of iconic hotel brands offers a wide range of
experiences and price points for guests as well as strong
opportunities for franchisees and developers," said Geoffrey A. Ballotti, president and chief
executive officer, Wyndham Hotels & Resorts. "Our global sales,
marketing and loyalty teams are looking forward to helping more
travelers discover all these new hotels."
A selection of the company's recent hotel conversions to date
are noted below by region.
Americas
Wyndham signed a nine-hotel franchise agreement in Q1 with The
Thrash Group for its namesake, upscale, Wyndham® brand in the U.S.
The nine hotels, all managed by Charlestowne Hotels, span across
the U.S. and include a mix of lifestyle-focused boutique hotels,
historic hotels and new construction hotels scheduled to open later
this year and next. "Converting our hotels to Wyndham has allowed
us access to new resources and further opportunities, which
supports us in running our business proficiently," said
Ike Thrash, founding partner, The
Thrash Group. "That paired with the award-winning brand's
recognition will help contribute to my Thrash's overall success and
hopefully further development of additional Wyndham
properties."
In downtown San Francisco, The
BEI Hotel in San Francisco, is
another recent conversion for the Trademark Collection that is
scheduled to open in May. Located by the Financial District
and Union Square, guests can stay in the heart of the city and
enjoy well-appointed guest rooms, a fitness center and other
inviting amenities. Just 14 miles from San Francisco International Airport and 20
miles from Oakland International
Airport, this contemporary, hotel is surrounded by world-class
restaurants and minutes from Civic Center Plaza, Moscone Center,
and Union Square. And on Long Island, N.Y., the award winning
and LEED certified Viana Hotel & Spa converted to a Trademark
by Wyndham.
New conversion hotels in the Caribbean include the Kunuku Resort All
Inclusive in Curacao along with
the Turtle Island Beach Resort, in Belize — both of which are converting to
Trademark Collection by Wyndham. The most recently awarded
Caribbean franchise contract is to
The Buccaneer Beach & Golf Resort in St. Croix, an upscale
property that will be converting to Wyndham's Trademark Collection
and mark the first Wyndham Hotels & Resorts property in St.
Croix. The family owned and operated 340-acre resort is the
island's only four-star resort, offering 130 guest-rooms and
suites.
In Latin America, TRYP by
Wyndham Guayaquil, Ecuador was
recently converted to a Wyndham as part of the company's urban
lifestyle brand. The centrally located hotel is steps away from the
city's top dining venues, the Mall del Sol and the Guayaquil
Convention Center.
Asia Pacific
In Asia Pacific, the Company's
expansion continues where the number of its executed deals in the
pipeline are nearly 50% larger than it was a year ago. Conversion
activity was strong, with a 5 star hotel in Xin Yang Henan Province, China converting to the Wyndham Xin
Yang. The company also recently welcomed the Ramada Encore by
Wyndham Shanghai Pudong Airport. With more than 1,500 hotels in 20
regional markets and territories, the company is in a leading
position within the region and is on track to reach 2,000 hotels in
Asia Pacific within the next three
years.
Europe
In Europe, the recent March
opening of Hotel Avenue Louise Brussels, Trademark Collection by
Wyndham marked Wyndham's first Trademark Collection hotel in
Belgium. The 78-room stylish hotel
underwent a $3.1 million
refurbishment and offers guests the perfect balance between comfort
and local charm in the heart of Brussels.
Middle East
The debut of the very first La
Quinta by Wyndham brand in the Middle East was will be made with the 100-room
La Quinta by Wyndham Dubai Bur
Dubai, in one of the city's bustling commercial hubs offering easy
access to leisure attractions. The newly refurbished hotel will
open in May boasting contemporary guest rooms and elegant
interiors.
Interested developers can visit the Wyndham Franchise
Development website, or contact the Wyndham Franchise Development
team by email at development@wyndham.com for more information.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with over 8,900 hotels across
nearly 95 countries on six continents. Through its network of over
797,000 rooms appealing to the everyday traveler, Wyndham commands
a leading presence in the economy and midscale segments of the
lodging industry. The Company operates a portfolio of 20 hotel
brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La
Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®,
Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is
also a leading provider of hotel management services. The Company's
award winning Wyndham Rewards loyalty program offers 87 million
enrolled members the opportunity to redeem points at thousands of
hotels, vacation club resorts and vacation rentals globally. For
more information, visit www.wyndhamhotels.com.
This press release contains "forward-looking statements"
within the meaning of U.S. federal securities laws, including the
expected addition of hotels within the Asia Pacific Region and
similar statements concerning possible future results or
performance. You are cautioned not to place undue reliance on
these forward-looking statements, which are not guarantees of
future results or performance, speak only as of the date of this
press release and are subject to numerous risks and uncertainties,
including the risks described in Wyndham Hotels' most recent Annual
Report on Form 10-K and subsequent reports filed with the
Securities and Exchange Commission, any of which could cause actual
results or performance to be materially different from the future
results or performance expressed or implied by such forward-looking
statements. Except as required by law, Wyndham Hotels
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, subsequent
events or otherwise.
CONTACT:
Scott
Carman
Senior Director, Global Communications
Wyndham Hotels & Resorts, Inc.
+1 (973) 753-6590
Scott.carman@wyndham.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/wyndham-hotels--resorts-accelerates-strong-growth-trajectory-converting-over-50-hotels-to-its-brands-in-first-quarter-2021-301287698.html
SOURCE Wyndham Hotels & Resorts