Visa and CPI Card Group® Unveil an Industry-Leading Card Globally
June 16 2020 - 7:00AM
Business Wire
Companies will globally promote and market
CPI®’s Earthwise™ High Content Card made with up to 98 percent
upcycled plastic through exclusive agreement
Today, Visa (NYSE: V) and CPI Card Group Inc. (OTCQX: PMTS, TSX:
PMTS) (“CPI” or the “Company”), a leading provider of credit, debit
and prepaid solutions introduced the Earthwise™ High Content Card,
which is made with up to 98 percent upcycled plastic, dependent on
design, for a more sustainably produced card. This global launch is
an exclusive offering for Visa clients and cardholders.
CPI created the Earthwise™ High Content Card, the first of its
kind endorsed by Visa, to help reduce first-use plastic in payment
cards and reduce plastic waste from entering the environment.
Through an exclusive agreement, the companies will provide all
Visa-issuing financial institutions worldwide access to the
Earthwise™ High Content Card, which is EMV® compliant and dual
interface capable, enabling both contact and contactless
payment.
“Visa is committed to advancing sustainability in everything we
do, from the 100 percent renewable electricity that processes
transactions in our data centers, to the sustainable card materials
coming to cardholders’ wallets,” said Douglas Sabo, vice president
and head of corporate responsibility and sustainability at Visa
Inc. “Our collaboration with CPI signifies a further milestone in
our efforts to drive our goal of inclusive growth with a commitment
to protecting the environment. We’re proud that this offering will
ultimately benefit the entire payments industry and
environment.”
The Earthwise™ High Content Card, endorsed by Visa, will
initially be Visa-branded. This is the first time Visa has
proactively worked with a partner to develop a financial card made
with more sustainable materials to meet increasing interest from
both issuers and consumers. A recent CPI Consumer Insights survey
of debit and credit card users conducted by an independent research
firm, found 73 percent of respondents indicated it is “important”
that their financial institution is environmentally-conscious, and
over 57 percent would be interested in a card made with recycled
materials.
The Earthwise™ High Content Card is produced using rPETG – a
type of upcycled plastic. “Upcycled” is defined as the act of
taking something no longer in use and giving it a second life and
new function. CPI used its manufacturing strength and innovation to
achieve a payment card that combines post-industrial rPETG with the
essential, non-plastic components, including the EMV chip, antenna
and adhesives, to create a card containing up to 98 percent
upcycled plastic, depending on the final card design for each
particular issuer. The new card joins Earth Elements™, CPI’s
portfolio of more eco-friendly payment cards, which includes Second
Wave™, the first to market, EMV® compliant, dual interface capable,
high quality payment card featuring a core made with recovered
ocean-bound plastic.
“We applaud Visa’s commitment to sustainability and its
first-to-market approach,” said Guy DiMaggio, senior vice president
and general manager, Secure Card Solutions, CPI Card Group. “Taking
steps to protecting the Earth is an everyday priority for CPI. We
hope our efforts continue to empower issuers and cardholders
everywhere to help reduce the impact of plastic waste on our
planet.”
The sustainable card offer builds upon Visa’s award-winning
sustainability track record, which includes recognition in the Dow
Jones Sustainability North American Index every year since 2017 and
as a FTSE4Good Index Member. In addition, Just Capital recognized
Visa as one of the Most Just Companies in 2020. To learn more about
Visa’s commitment to corporate responsibility and sustainability,
click here.
To learn more about the Earthwise™ High Content Card, click
here.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of digital commerce on any device
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit About Visa, visa.com/blog and @VisaNews.
About CPI Card Group®
CPI Card Group® is a payment technology company and leading
provider of credit, debit and prepaid solutions delivered
physically, digitally and on-demand. CPI helps our customers foster
connections and build their brands through innovative and reliable
solutions, including financial payment cards, personalization, and
Software-as-a-Service (SaaS) instant issuance. CPI has more than 20
years of experience in the payments market and is a trusted partner
to financial institutions and payments services providers. Serving
customers from locations throughout the United States, CPI has a
large network of high security facilities, each of which is
registered as PCI compliant by one or more of the payment brands:
Visa, Mastercard®, American Express® and Discover®. Learn
more at www.cpicardgroup.com.
EMV® is a registered trademark in the U.S. and other countries
and an unregistered trademark elsewhere. The EMV trademark is owned
by EMVCo, LLC.
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Lindy Mockovak Lindy.mockovak@visa.com
Visa (NYSE:V)
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