Iconic Rolling Paper Brand Zig-Zag Announces Launch of Zig-Zag Studio
December 01 2021 - 7:30AM
Business Wire
- Turning Point Brands’ Core Portfolio Brand
Aims to Engage Consumers with Entertainment Platform Focused on
Embracing Creativity –
- Zig-Zag Studio Will Launch Exclusively on
ZigZag.com -
Zig-Zag and Turning Point Brands, Inc. (NYSE: TPB) announced
today the launch of Zig-Zag Studio (or “Studio”), the next chapter
of the evolution of content, collaborations and media supporting
the iconic Zig-Zag brand, on ZigZag.com.
For decades, Zig-Zag has been widely recognized as a pop culture
staple and cornerstone of music and smoking culture. With the
launch of Zig-Zag Studio, the brand aims to further its legacy as a
media platform and cultural hub where adult consumers and fans can
enjoy exclusive content set to inspire creativity through
storytelling and digital visuals. Featuring artists from a diverse
range of industries and genres, Zig-Zag Studio will focus on art,
culture, and lifestyle content, while serving as a launchpad for
emerging talent, exclusive merchandise drops and artist
collaborations.
”At Zig-Zag we are focused on building unique and memorable
experiences for our customers,” said Eric Anwar, Senior Director of
Zig Zag Marketing. “Through the launch of Zig-Zag Studio, we have
created a platform aimed to illuminate talent through storytelling
and foster new ideas to shape our culture and inspire others to
enact positive change in our world.”
Zig-Zag will introduce “Studio” in several layers that promote
native content, including photography, video and live performances
from musical artists. The flagship live music performance series,
titled “Studio Sessions,” will debut with a full line-up of
performances from emerging musical elites such as Sleepy Hallow,
Mariah The Scientist, Marc E. Bassy and Nghtmre. Filmed live in
Southern California, fans will be able to stream the series on
YouTube and ZigZag.com. Moving forward, Zig-Zag will also showcase
a variety of established and emerging artists from hip-hop to
EDM.
The Studio’s storytelling video series, “Through My Lens,” gives
viewers an inside look at the unique backgrounds and creative
processes of artists — from photographers to producers — with a
goal of inspiring the next generation of creators. The series will
premiere with Sam Dameshek (Photographer), Jeff Cole (Digital
Artist), Matt Gondek (Fine Artist) and Dot (Music Producer).
In celebration of Studio’s launch, the Zig-Zag brand will also
launch its first limited edition apparel and accessories label
dubbed, The 1879 Collection. Named after the year Zig-Zag was
founded, the modern collection reflects the trailblazing story of
Zig-Zag’s French heritage with an array of styles, including
embroidered vintage tees, hoodies and sweatpants, as well as
elevated varsity jackets and leather goods.
For more information about Zig-Zag Studio and upcoming releases,
please visit ZigZag.com.
About Zig-Zag
Born in Paris in 1879, Zig-Zag Rolling Papers have grown for
more than a century to become the most iconic premium rolling paper
brand in the world. What began as two French brothers, Maurice and
Jacques Braunstein, producing papers in their manufacturing
facility in west Paris, has evolved into a global brand filled with
culture, creativity and unparalleled craftsmanship.
About Turning Point Brands
Turning Point Brands (NYSE: TPB) is a manufacturer, marketer and
distributor of branded consumer products, including alternative
smoking accessories and consumables with active ingredients,
through its iconic core brands Zig-Zag® and Stoker’s® and its
emerging brands within the NewGen segment. TPB’s products are
available in more than 210,000 retail outlets in North America, in
addition to sites such as www.zigzag.com, www.nu-x.com and
www.solacevapor.com. For the latest news and information about TPB
and its brands, please visit www.turningpointbrands.com.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws. Forward-looking
statements may generally be identified by the use of words such as
"anticipate," "believe," "expect," "intend," "plan" and "will" or,
in each case, their negative, or other variations or comparable
terminology. These forward-looking statements include all matters
that are not historical facts. By their nature, forward-looking
statements involve risks and uncertainties because they relate to
events and depend on circumstances that may or may not occur in the
future. As a result, these statements are not guarantees of future
performance and actual events may differ materially from those
expressed in or suggested by the forward-looking statements. Any
forward-looking statement made by TPB in this press release, its
reports filed with the Securities and Exchange Commission (the
“SEC”) and other public statements made from time-to-time speak
only as of the date made. New risks and uncertainties come up from
time to time, and it is impossible for TPB to predict or identify
all such events or how they may affect it. TPB has no obligation,
and does not intend, to update any forward-looking statements after
the date hereof, except as required by federal securities laws.
Factors that could cause these differences include, but are not
limited to those included it the company’s Annual reports on Form
10-K, Quarterly Reports on Form 10-Q and other reports filed by the
Company with the SEC. These statements constitute the Company’s
cautionary statements under the Private Securities Litigation
Reform Act of 1995.
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Raquel Cona rcona@kcsa.com 212.896.1204
Kassandra Murray kassandra.murray@codedagency.com
217.418.1912
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