HOUSTON, April 17,
2023 /PRNewswire/ -- Men's Wearhouse, the
largest specialty retailer of menswear and rental apparel in the
U.S. with more than 630 stores nationwide, announces the launch of
Wedding Wingman, a digital tool designed to assist grooms
and their groomsmen in selecting the perfect look for their wedding
day.
Men's Wearhouse Unveils Wedding
Wingman: Online Concierge for Grooms Seeking a Stress-Free Wedding
Planning Experience
Wedding Wingman is a comprehensive tool that
streamlines the wedding planning process by providing grooms and
their partners with inspiration and guidance for selecting the
ideal wedding attire. Wedding Wingman was first introduced
in a pilot market in September 2022,
and following months of refinement, it will be available nationwide
in all Men's Wearhouse stores starting April
6, 2023. The tool was created in response to customer
feedback and insights indicating that nearly half of all grooms
find the wedding planning process too difficult or
time-consuming.
"As part of Men's Wearhouse's digital strategy and innovation,
Wedding Wingman represents a significant step towards the
company's goal of providing customers with a seamless omnichannel
shopping experience," said John
Tighe, President, Tailored Brands. "By leveraging digital
technology, Men's Wearhouse hopes to inspire customers and help
them easily find a look they'll love for their big day, whether
they shop in-store or online."
Men's Wearhouse conducted extensive market research that helped
inform product development for the tool's user experience. During
the pilot, the team saw significant customer time-savings in test
markets. Those who used the digital tool saved several ideas and
looks at home, allowing the team to quickly pull styles for the
customer once they visited in-store.
Wedding Wingman asks the engaged couple a few simple
questions about their wedding and then provides them with a range
of suitable options that they can save in the tool. Providing an
assortment of choices is important as customers prioritize
convenience and one-on-one service when shopping for wedding
apparel.
The tool helps busy grooms manage the wedding party, too.
Wedding Wingman makes it easier for grooms to track who in
their wedding party has obtained their garments and gives them the
ability to send friendly reminders to those who haven't.
"Men's Wearhouse understands that fit is the most important
aspect of choosing wedding attire for grooms," said Tighe. "The
launch of Wedding Wingman is part of Men's Wearhouse's
broader initiative to provide customers with the best possible
experience, whether shopping online, in-store, or a combination of
the two. Men's Wearhouse is committed to making shopping for
wedding attire as easy and stress-free as possible, and Wedding
Wingman is a crucial component of that effort."
Men's Wearhouse's stores are a real competitive advantage in
providing customers with the best possible experience. The
company's stores provide personalized advice on the type of look
that is right for each customer's specific occasion and tailored
garments that ensure the perfect fit.
Wedding Wingman provides customers with inspiration
and helps them establish what they are looking for, making the
in-store process even smoother and faster for the customer. The
tool brings the personalized service and expertise a groom gets
from an in-store expert to an online experience that's available
24/7.
For more information about Wedding Wingman, visit
www.menswearhouse.com/wingman.
ABOUT MEN'S WEARHOUSE
Founded in 1973 and a subsidiary
of Tailored Brands, Men's Wearhouse is the largest specialty
retailer of menswear and rental product in the U.S., with more than
630 stores nationwide. Men's Wearhouse carries a full selection of
formalwear, tailoring, casualwear, and accessories. We are proud to
offer merchandise brands such as Joseph
Abboud, AWEARNESS Kenneth Cole, BLACK by Vera Wang, Paisley & Gray, and Michael Strahan.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/mens-wearhouse-unveils-wedding-wingman-the-ultimate-online-concierge-for-grooms-seeking-a-stress-free-wedding-planning-experience-301797987.html
SOURCE Tailored Shared Services, LLC