Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
October 21 2019 - 6:00AM
Business Wire
Acquisition Extends Company’s Managed Prebid
Strategy and Client Base
Rubicon Project (NYSE:RUBI), the global exchange for
advertising, today announced the acquisition of RTK.io, a leading
provider of tools and services that bring simplicity and control to
header bidding for publishers. RTK’s solution is built on Prebid,
the same open source framework as Demand Manager, the header
bidding solution Rubicon Project launched in May 2019. RTK’s
technology and team enable Rubicon Project to extend its Demand
Manager product portfolio and client base. In the coming months,
the company plans to integrate the two solutions to address the
growing needs of publishers globally. Rubicon Project acquired RTK
in an all-cash transaction for $11 million.
“RTK shares our commitment to open source and our passion for
serving publishers with powerful tools and incredible client
service,” said Michael Barrett, President and CEO of Rubicon
Project. “The company has a strong group of header bidding experts
and Prebid developers that adds depth to our already great team.
Together, we will accelerate our shared vision of helping
publishers regain control of their monetization and make quick,
informed decisions to grow their businesses.”
Founded in 2014 and headquartered in New York City, RTK is a
programmatic infrastructure and ad operations company dedicated to
making ad tech more efficient. RTK provides publishers with an
integrated user interface to configure, install, and implement a
complete header bidding solution. In addition, the company’s
reporting and analytics capabilities are extremely fast and
flexible, driving better yield management.
“We are thrilled to be joining Rubicon Project and look forward
to being part of the Demand Manager team,” said Gareth Glaser,
Co-Founder and CEO of RTK. “Rubicon Project’s resources and
footprint supporting our integrated product will enable us to bring
new levels of service and innovation to publishers globally, and to
further our shared vision of bringing a transparent and
collaborative approach to the industry.”
To learn more about how the acquisition of RTK fits into Rubicon
Project's strategy, please see President and CEO Michael Barrett's
blog post.
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s largest
advertising exchanges. The company helps websites and apps thrive
by giving them the tools and expertise to sell ads easily and
safely. In addition, the world’s leading agencies and brands rely
on Rubicon Project’s technology to execute billions of advertising
transactions each month. Rubicon Project is an independent,
publicly-traded company (NYSE:RUBI) headquartered in Los Angeles,
California.
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version on businesswire.com: https://www.businesswire.com/news/home/20191021005162/en/
Charlstie Veith Global Head of Communications & Marketing,
Americas cveith@rubiconproject.com 516-300-3569
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