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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
 
 
Form  10-K
(MARK ONE)
☒
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended
December 31, 2019
OR
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from                     to
Commission File Number 001-33554
 
 
 
PROSLOGO2020.JPG
PROS HOLDINGS, INC.
(Exact Name of Registrant as Specified in Its Charter)
 
Delaware
76-0168604
(State or Other Jurisdiction of
Incorporation or Organization)
(I.R.S. Employer
Identification No.)
 
 
 
3100 Main Street, Suite 900
77002
Houston,
Texas
 
(Address of Principal Executive Offices)
(Zip code)
Registrant’s telephone number, including area code: 713 335-5151
Securities Registered Pursuant to Section 12(b) of the Act:
 
Title of Each Class
Trading Symbol
Name of Each Exchange on Which Registered
Common Stock, $0.001 par value per share
PRO
New York Stock Exchange
Securities Registered Pursuant to Section 12(g) of the Act:
None
 
 
 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes    ☒     No   ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.
Yes   ☐    No   ☒
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes   ☒    No  ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes   ☒     No   ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definition of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.: 
Large accelerated filer
☒
Accelerated filer
☐
 
 
 
 
Non-accelerated Filer
☐
Smaller reporting company
☐
 
 
 
 
 
 
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     
Yes  ☐      No   ☒
The aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant was approximately $2,219,582,301 as of June 28, 2019 based upon the closing price for the registrant’s common stock on the New York Stock Exchange. This determination of affiliate status was based on publicly filed documents and is not necessarily a conclusive determination for other purposes.
As of February 10, 2020, there were outstanding 43,006,462 shares of common stock, par value $0.001, of the registrant.
 
 
 
 
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s Proxy Statement relating to its 2020 Annual Stockholders Meeting, to be filed within 120 days of the end of the fiscal year ended December 31, 2019, are incorporated by reference into Part III of this Annual Report on Form 10-K.
 

1

PROS Holdings, Inc.
Annual Report on Form 10-K
Table of Contents
For the Year Ended December 31, 2019
 
Item
Description
Page
 
 
1
2
1A.
8
1B.
21
2
21
3
21
4
21
 
 
 
 
 
5
22
6
23
7
24
7A.
39
8
39
9
39
9A.
39
9B.
40
 
 
 
 
 
10
41
11
41
12
41
13
41
14
41
 
 
 
 
 
15
42
16

1

SIGNIFICANT RELATIONSHIPS REFERENCED IN THIS ANNUAL REPORT
The terms "PROS," "we," "us," and "our" refer to PROS Holdings, Inc., a Delaware corporation, and all of its subsidiaries that are consolidated in conformity with the generally accepted accounting principles in the United States of America ("GAAP").
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). All statements in this report other than historical facts are forward-looking and are based on current estimates, assumptions, trends, and projections. Statements which include the words "believes," "seeks," "expects," "may," "should," "intends," "likely," "targets," "plans," "anticipates," "estimates," or the negative version of those words and similar expressions are intended to identify forward-looking statements. Numerous important factors, risks and uncertainties affect our operating results, including, without limitation, those contained in this report, and could cause our actual results to differ materially, from the results implied by these or any other forward-looking statements made by us or on our behalf. You should pay particular attention to the important risk factors and cautionary statements described in the section of this report entitled "Risk Factors". You should also carefully review the cautionary statements described in the other documents we file from time to time with the Securities and Exchange Commission ("SEC"), specifically all Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.
You should not rely on forward-looking statements as predictions of future events, as we cannot guarantee that future results, levels of activity, performance or achievements will meet expectations. The forward-looking statements made herein are only made as of the date hereof, and we undertake no obligation to publicly update such forward-looking statements for any reason.
Part I
Item 1. Business
Overview

PROS provides artificial intelligence ("AI") solutions that power commerce in the digital economy by providing fast, frictionless and personalized buying experiences. PROS cloud solutions enable dynamic buying experiences for both business-to-business ("B2B") and business-to-consumer ("B2C") companies across industry verticals. Companies can use our selling, pricing, revenue optimization and eCommerce solutions to assess their market environments in real time to deliver customized prices and offers. Our solutions enable buyers to move fluidly across our customers’ direct sales, online, mobile and partner channels with personalized experiences regardless of which channel buyers choose. Our decades of data science and AI expertise are infused into our solutions and are designed to reduce time and complexity through actionable intelligence. We provide standard configurations of our solutions based on the industries we serve and offer professional services to configure our solutions to meet the specific needs of each customer.

Our subscription-as-a-service ("SaaS") solutions are designed to achieve high levels of security, scalability, performance and availability. We believe our SaaS solutions provide an advantage over traditional enterprise software by allowing our customers to reduce their initial investment in third-party software, hardware, and administration requirements, and also allow smaller customers or business units to cost-effectively leverage our enterprise class infrastructure, infrastructure management, security and other strategic services.

Before 2015, we primarily offered on-premises license solutions, for which our customers purchased the perpetual right to use our software within a specific license scope. The vast majority of these license customers also purchased software maintenance and support, which includes unspecified software updates and enhancements on a when-and-if-available basis, maintenance releases, and patches released during the term of the support period.

More than half of our revenue in 2019 was derived from our cloud solutions, and since 2017 we have sold over 90% of our solutions as SaaS offerings. We manage all updates and upgrades of software deployed on the PROS cloud on behalf of our customers, which enables us to deliver our latest product innovations to our customers in a more uniform way. We focus the vast majority of our product development efforts on our SaaS solutions, and our next-generation solutions have been built natively in the cloud.



2

Our Industry

Real-time decision making is an important driver of business performance in the digital economy. Rapidly changing markets and buyer expectations make it increasingly harder for companies to grow. In response to these pressures, we believe that market forces, including increasingly dynamic and complex business models, the explosion of eCommerce, and the exponential increase in the volume of enterprise and market data will accelerate the demand for software solutions that enable companies to dynamically price, configure and sell their products and services across all their channels with speed, precision and consistency. We believe the market for solutions that can power commerce using AI and machine learning is a large, growing market that spans most major industries.

Our Solutions

Our cloud-based software solutions provide companies with AI-based predictive and prescriptive guidance on key business decisions that drive growth and profitability, including product mix optimization, price forecasting, price optimization, product configuration recommendations, new sales opportunity recommendations, cross-sell recommendations and proactive attrition detection. These insights are derived from machine learning data science based on historic customer transactions, external market inputs and other data. Our cloud solutions enable a consistent buyer experience across direct, partner and eCommerce channels to support digital selling. Our solutions help increase visibility, business agility and customer engagement by aligning sales and pricing strategy across go-to-market channels. As a result, our solutions make it easier for companies to recommend and configure the correct solution(s), set the right price and quickly get a quote into the hands of a buyer.

Solutions for Selling Improvement

PROS selling solutions are designed to improve sales productivity and accelerate deal velocity by automating common sales tasks. Utilizing a foundation of AI and machine learning algorithms, PROS selling solutions empower businesses to tailor every offer for every buyer, across all sales channels, leading to more personalized and engaging customer interactions:
•
PROS Smart CPQ accelerates the sales process and provides a powerful, intuitive tool for sales teams and partners to respond to customer quotes within minutes. Leveraging state-of-the-art AI and machine learning algorithms, Smart CPQ enables users to find and tailor product recommendations, customize configurations, manage approvals, price just right and generate professional proposals to land and win the sale on the first quote. Smart CPQ supports all selling scenarios including spot-order purchases, subscription orders and setup and maintenance of negotiated sales agreements. Businesses can also integrate Smart CPQ into their eCommerce portals, empowering end users to self-serve with confidence. We also offer a Sales Agreements edition which automates the quoting process when a longer-term agreement on product, price and terms is negotiated between buyer and seller, supporting increased collaboration and approvals that are required when actual order quantity is uncertain but can be estimated over the agreement term period.
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PROS Opportunity Detection increases sales effectiveness and productivity while accelerating quota attainment by uncovering sales opportunities in existing accounts for sales teams. By applying AI and machine learning techniques to historical transactional activity, Opportunity Detection surfaces new opportunities to help proactively increase account penetration with existing customers while preventing customer churn. Businesses can also integrate Opportunity Detection into their eCommerce portal, providing personalized product recommendations for every end user along their eCommerce journey.

Solutions for Pricing

PROS pricing solutions enable enterprises to optimize, personalize, and harmonize pricing across the complexity of their go-to-market channels in the context of dynamic market and competitive conditions. Our pricing solutions include:
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PROS Control provides a comprehensive pricing platform that offers a single source of accuracy for price management, coordination, and strategy. This platform allows businesses to harmonize pricing across go-to-market channels while simultaneously increasing price discipline and protecting price attainment. Pricing users leverage this solution to deploy formulaic price strategies that can incorporate real-time information or conditional data to ensure that every delivered price is up-to-date with the latest market and competitive conditions. With the performance, power, and scalability of PROS Control’s Real-Time Pricing Engine, B2B and B2C organizations can replace price lists across commerce channels with dynamic calculations for price requests, ensuring that every delivered price is cognizant of conditions at the time of request. This engine allows businesses facing volatile price competition and underlying component costs to leverage data science to systematically adjust pricing in real time.

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•
PROS Guidance leverages AI-powered algorithms to provide market-relevant price guidance across sales channels that is dynamically refined to adapt to changing market conditions and buyer behavior. This predictive and prescriptive price guidance provides optimized pricing for each unique buying scenario, which are designed to help businesses drive revenue growth, recover margin leakage, accelerate quote turnaround times and increase win-rates. PROS Guidance also provides businesses transparency within their pricing model via insight into the market prices behind each price recommendation.

Airline Revenue Optimization

PROS revenue optimization solutions enable enterprises in the travel industry to drive revenue- and profit-maximizing business strategies through the application of advanced forecasting, optimization technologies and decision-support capabilities. These solutions are designed to empower companies to quickly adapt to changing market conditions, differentiate customers by market and sales channel, monitor pricing and revenue management performance, and increase customer loyalty by providing the right products and services to the right customer at the right time. Our Airline Revenue Optimization suite of products includes:
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PROS Airline Revenue Management delivers algorithmic forecasting and network optimization for the travel industry. Airlines leverage our forecasting and optimization capabilities to determine overbooking levels, manage opening and closing of booking classes and helping optimize revenue for each flight.
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PROS Airline Real-Time Dynamic Pricing™ is a scalable solution that offers accurate availability across all channels, while keeping the rules, fares and other data in sync. The solution computes availability in real time and dynamically applies strategies to seat availability so that airlines can maximize revenue and enable offer optimization.
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PROS Airline Group Sales Optimizer is a group revenue optimization solution powered by dynamic pricing science that enables companies to manage group bookings, contracts and policies in one location across users.

Airline eCommerce
Our Airline eCommerce solutions power airlines to become better retailers by increasing their control and flexibility over how they sell and distribute offers. These solutions provide airlines with scalable shopping, booking and merchandising capabilities to design and distribute offers across individuals and groups. The solutions are powered by proprietary algorithms, compliant with industry pricing and distribution standards and are entirely passenger service system-independent. Our Airline eCommerce suite of products includes:
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PROS Airline Shopping powers airlines' shopping, pricing and repricing by delivering fast, accurate and comprehensive flight offers to travelers across airlines’ sales channels.
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PROS Airline Merchandising increases airlines' conversion and revenues per passenger by dynamically selling ancillary services, including extra baggage, legroom and other services. Airlines can upsell with personalized offers at any time in the customer journey using rich content across the airlines' sales channels.
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PROS Airline Retail offers a single, configurable end-to-end solution for airlines to optimize the user experience throughout the entire traveler journey from inspiration to post-trip. With this International Air Transport Association (IATA) New Distribution Capability (NDC) Level 4 capable solution, airlines can increase conversion rates and upsell opportunities while having the flexibility and control to optimize user interface across their internet booking engine and mobile application.

Technology

Our high-performance software architecture supports real-time, high-volume transaction processing and enables us to handle the complex and demanding processing requirements of sophisticated global enterprises, including those who require sub-second response times for their customers. We provide the majority of our cloud services via cloud computing platform partners who offer Infrastructure-as-a-Service, including servers, storage, databases and networking, located in the United States, the Netherlands, Ireland, Germany, United Arab Emirates, Australia and other countries. The use of cloud computing platform partners provides us flexibility to service customers at scale and also offer options to comply with in-country data privacy requirements. We also deliver our solutions from infrastructure designed and operated by us but secured within third-party data center facilities. We offer both single-tenant and multi-tenant cloud solutions.

Artificial Intelligence.  Our robust machine learning and AI capabilities include forecasting, optimization, neural networks, segmentation and reinforcement learning and allow us to leverage our deep science and research expertise in our solutions. These capabilities are industry-independent and are validated using our proprietary verification and testing processes.

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Configuration vs. Custom Coding. Our solutions can be configured to meet each customer's business needs through configuration rather than custom code. The configuration capabilities define both a business layer (including definition of user workflows, executive dashboards, analytics views, calculations, approval processes and alerts), as well as a data layer that permits configuration of data structures, including hierarchical dimensions, pricing levels and measures. We maintain our customers' configurations which allows them to use the latest version of our solutions.

Data Integration.  The data needed to execute and power personalized digital buying typically resides in multiple sources, such as a company's enterprise resource planning ("ERP"), supply chain management ("SCM"), customer relationship management ("CRM"), eCommerce, reservations and inventory systems, external market data sources, spreadsheets and/or industry-specific transaction systems. Our data integration capabilities bring data from disparate sources together into a single cohesive database, both in real time and through scheduled batch tasks. We also provide certified content for integration with SAP as well as integration development services using industry standard tools.

Micro-services Architecture.  A comprehensive web services interface is at the heart of our architecture. This interface enables extension onto other platforms and the creation of rich integrated solutions.

User Interface.  Our technology provides a rich and modern, browser-based interface that supports both local and remote users. This interface supports a wide variety of interactive charts and other data views, and provides a comprehensive security model based on user role and scope of responsibility. We also offer capabilities for multiple mobile devices, tablets, CRM systems and client applications.
Subscription Services

Our subscription services provide customers access to our software via the Internet which, as compared to an on-premises software model, helps reduce their infrastructure, installation and ongoing administration requirements. We also reduce the total cost of ownership of our cloud services over the subscription term by delivering multiple feature releases per year that automatically introduce new features, while preserving previous customizations and integrations that minimize additional customer investment for compatibility. We also offer cloud-based services to allow existing customers who previously purchased licenses to our software to have access to that software within a cloud-based IT environment that we manage.

Sales and Marketing    

We sell and market our software solutions primarily through our direct global sales force and indirectly through go-to-market partners, resellers and systems integrators. Our sales force is organized by our target markets, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and beverage, healthcare, high tech and travel. Our marketing activities consist of a variety of programs designed to generate sales leads, accelerate sales opportunities and build awareness of our solutions. We also use digital channels including search and content syndication to reach our target market. We host an annual customer conference, Outperform, where our customers and prospects are invited to learn about best practices from thought leaders, executives and other practitioners in using technology to compete in the digital economy, hear about our latest innovations, and network with peers across industries. We also host other smaller conferences throughout the year, host informational web seminars and participate in and sponsor other industry and trade conferences and organizations.
Professional Services

We provide software-related professional services, including implementation and configuration services, consulting and training services. Our software solution implementations have a standardized and tested implementation process developed through years of experience implementing our software solutions in global enterprises across multiple industries. We also offer an array of training on all aspects of our software solutions, from introductory on-demand mini-courses to multi-day hands-on deep technical classroom sessions. In addition to our own internal professional services team, we also work with many globally diverse partners who have been certified to implement our software.
Maintenance and Support

Customers maintaining implementations under on-premises licenses may purchase, at their discretion, maintenance and support services. Maintenance enrollment entitles a customer to solicit support through a web-based interface to submit and track issues, access our online knowledge base, and receive unspecified upgrades, maintenance releases and bug fixes during the term of the support period.

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Revenue from maintenance and support services has declined as a percentage of our total revenue since we announced our cloud strategy as customers have purchased fewer on-premises licenses to our software. We expect our maintenance revenue to continue to decrease further as more existing customers migrate to our cloud solutions. Revenue from maintenance and support services comprised 23%, 33%, and 41% of our total revenue in 2019, 2018 and 2017, respectively.

Customers

We sell our solutions to customers across many industries, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and beverage, healthcare, high tech and travel. Our customers are generally large global enterprises and medium-sized businesses, although we also have customers that are smaller in scope of operations. In each of 2019, 2018 and 2017, we had no single customer that accounted for 10% or more of our revenue. Our customers are also geographically diverse, as approximately 66%, 65%, and 63% of our total revenue came from customers outside the U.S. for the years ended December 31, 2019, 2018 and 2017, respectively.

We provide our customers with several service options including a customer success team to help our customers accelerate the value of their investments in our solutions; a professional services ecosystem of both our professional service teams and certified third-party system integrators; 24x7 support; and an online community to facilitate collaboration among our customers and our product development teams.

Competition

The markets for our solutions are competitive, fragmented and rapidly evolving. For example, we have seen consolidation in the quoting software market with large vendors acquiring smaller quoting companies as they attempt to provide end-to-end solutions. Today, we are increasingly competing in a sales ecosystem with competitors that all aim to drive effectiveness and efficiency in selling, although we believe we are unmatched in our ability to deliver sales and pricing AI with speed, scale and precision. We face collective competition from a number of larger and smaller companies, including vendors that provide software for specific industries, vendors that compete against a portion of our pricing solutions, vendors that compete against a portion of our selling solutions, and vendors that compete against a portion of our revenue management, retail, shopping and merchandising solutions in the airline industry. To a lesser extent, we compete against large enterprise application providers that have developed offerings that include competing functionality and custom solutions developed internally by businesses, which generally include some combination of spreadsheets, manual processes, external consultants, and internally developed software tools.

The number of companies that we compete with has increased in recent years as we expanded into adjacent technologies. We believe our customers consider the following factors when evaluating our solutions versus competitive solutions:
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product architecture, functionality, performance, data security, reliability and scalability;
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strength of AI embedded in offerings;
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real-time capabilities;
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customer base and references;
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return on investment, total cost of ownership, and time-to-value;
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breadth and depth of product and service offerings;
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depth of expertise in data and pricing science;
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industry domain expertise;
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investment in research and development;
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services and customer support quality;
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size and quality of partner ecosystem;
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existing customer relationships; and
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vendor viability.
We believe that none of our competitors can provide all of the functionality needed to support an organization interested in optimizing sales growth through AI-based omnichannel pricing, selling and revenue management. Our competitors generally compete on price or by bundling their applications with other enterprise applications, and we expect that this will continue in the

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future. We distinguish ourselves from these vendors through our long history of providing software solutions incorporating AI and/or machine learning, the breadth and depth of the functionality we offer, the robust integration and configuration capabilities of our solutions, our ability to handle large data volumes at scale, and our proven ability to provide high-value dynamic science-based optimization software to our global customer base across industries. In the future, we believe our competition will continue to increase as we expand into adjacent market segments.

Intellectual Property

Our success and ability to compete is dependent, in part, on our ability to develop and maintain the proprietary aspects of our technology and operate without infringing upon the proprietary rights of others. We protect our intellectual property with a combination of trade secrets, confidentiality procedures, contractual provisions, patents, trademarks, copyrights and other similar measures. We believe that reliance upon trade secrets and unpatented proprietary know-how are generally the most advantageous methods for us to protect our proprietary information.

Research and Development

We believe our software innovation is the foundation of our business and accordingly have made, and continue to make, significant investments in research and development for the enhancement of existing solutions and the development of solutions. We also believe that our long-term investments in AI and machine learning to power pricing and revenue management differentiate us from our competitors. We are committed to continuing the further development of these high-value solutions as evidenced by our continued investment in research and development. In fiscal 2019, 2018 and 2017, we incurred expenses of $67.2 million, $55.7 million and $56.0 million, respectively, in research and development, net of capitalized internal-use software cost, to enhance our existing portfolio of solutions and to develop new solutions. Our research and development expenses include costs associated with our product management, product development and science and research groups. We conduct research and development activities predominantly in Bulgaria, France and the U.S., and also utilize third-party contractors in Bolivia, Colombia, India, Romania and Mexico.

We employ data scientists, most of whom are Ph.D.'s, to advance sales, pricing, and revenue management technology and its implementation in our software solutions. These scientists have specialties including, but not limited to, AI, machine learning, operations research, management science, statistics, econometrics and computational methods. Our data scientists regularly interact with our customers, product development, sales, marketing and professional services team to help keep our science efforts relevant to real-world demands.

Employees

As of December 31, 2019, we had 1,413 full-time personnel, which included 1,215 employees and 198 outsourced personnel. We have not experienced any work stoppages and consider our employee relations to be good.

Corporate Information

We were incorporated in Texas in 1985. We reincorporated as a Delaware corporation in 1998. In 2002, we reorganized as a holding company in Delaware. Our principal executive offices are located at 3100 Main Street, Suite 900, Houston, Texas 77002. We report as one operating segment with our Chief Executive Officer acting as our chief operating decision maker. Our telephone number is (713) 335-5151. Our website is www.pros.com. Our website and the information that can be accessed through our website are not part of this report.

Available Information

We make available, free of charge through our website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, including exhibits thereto, and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after the reports are electronically filed with or furnished to the SEC. Our reports that are filed with, or furnished to, the SEC are also available at the SEC's website at www.sec.gov.

Annual CEO Certification

Pursuant to Section 303A.12(a) of the New York Stock Exchange ("NYSE") Listed Company Manual, on May 3, 2019, we submitted to the NYSE an annual certification signed by our Chief Executive Officer certifying that he was not aware of any violation by us of NYSE corporate governance listing standards.

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Item 1A. Risk Factors

We operate in a dynamic environment that involves numerous risks and uncertainties. The following section describes some of the risks that may adversely affect our business, financial condition or results of operations, and the trading price of our common stock; these risks are not necessarily listed in terms of their importance or level of risk.

Risks relating to our business and industry

If our security measures are breached and unauthorized access is obtained to a customer’s data, our data or our IT systems, our solutions may be perceived as not being secure, customers may limit or stop using our solutions and we may incur significant legal and financial exposure and liabilities.    

Our solutions involve the storage, and to a more limited extent, the transmission of our customers’ proprietary information, including personal and other sensitive data. We have incurred, and expect to continue to incur significant costs to maintain security measures designed to prevent, eliminate or alleviate security vulnerabilities, data theft, computer viruses, malicious software programs, attacks by third parties or similar disruptive problems (each a "Security Incident"), and obtain third-party security attestations regarding those security measures. Despite the implementation of these security measures and third-party security attestations, if these measures are breached as a result of third-party action, employee error or misconduct or otherwise, we could experience a Security Incident that could result in someone obtaining unauthorized access to our IT systems, customers’ data or our data, including our intellectual property and other confidential business information. Because the techniques used to compromise systems change frequently, may exploit vulnerabilities in third party systems or software which we interoperate with, and may not be recognized until launched, we may be unable to anticipate these techniques or to implement adequate preventative measures. We cannot predict the extent, frequency or impact of these problems on us. Any Security Incident could result in interruptions, delays, cessation of service and loss of existing or potential customers, as well as loss of confidence in the security of our solutions and services, damage to our reputation, negative impact to our future sales, disruption of our business, increases to our information security costs, and could lead to indemnity obligations, legal liability and other costs. In the normal course of our business, we experience Security Incidents. To date, however, the identified Security Incidents have neither been material or significant to us, including to our business operations, nor had a material financial impact. There can be no assurance that future Security Incidents will not be material or significant.

Failure to sustain our historical renewal rates and pricing could adversely affect our future revenue and operating results.

Our subscription agreements are typically for an initial term of three years, and our legacy maintenance and support agreements are typically renewed for annual terms. Our customers have no obligation to renew their software subscriptions after the expiration of their initial term, and some customers elect not to renew. Subscription revenue represented the majority of our total revenue for the year ended December 31, 2019. Historically, maintenance and support revenue represented a more significant portion of our total revenue. As a percentage of total revenue, maintenance and support revenue for our legacy on-premises software products has been declining as it represented approximately 23%, 33% and 41% of our total revenue for the years ended December 31, 2019, 2018 and 2017, respectively. 

We may not accurately predict future customer renewal rates, which can decline or fluctuate as a result of a number of factors, including customers’ level of satisfaction with our services, our ability to continue to regularly add functionality, the reliability (including uptime) of our subscription services, the prices of our services, the actual or perceived information security of our systems and services, mergers and acquisitions of our customers, reductions in our customers’ spending levels, or declines in customer activity as a result of economic downturns or uncertainty in financial markets. If our customers choose not to renew their subscription, maintenance and support agreements with us on favorable terms or at all, our business, operating results and financial condition could be harmed.

Any downturn in sales to our target markets could adversely affect our operating results.

Our success is highly dependent upon our ability to sell our software solutions to customers in our target industries, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and beverage, healthcare, high tech and travel. If we are unable to sell our software solutions effectively to customers in these industries, we may not be able to grow our business. It is uncertain whether our software solutions may achieve and sustain the levels of market demand that we anticipate. Such uncertainty is attributable to, among other factors, the following:

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it may be more difficult than we currently anticipate to implement our software solutions in certain sub-verticals within our target industries;

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it may be more difficult than we currently anticipate to increase our customer base in our target industries; and

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our experience implementing our software solutions in certain sub-verticals may be limited within our target industries.

Our revenue growth has historically been derived from customers in many major industries. Our revenue growth is highly dependent upon continued growth of market demand in these industries, and there can be no assurance our solutions may achieve or sustain widespread acceptance among customers in these industries. Failure to expand market acceptance of our solutions or maintain sales in these industries could adversely affect our operating results and financial condition.

Certain of our software solutions require implementation projects that are subject to significant risks and delays, which if any occurred could negatively impact the effectiveness of our software, resulting in harm to our reputation, business and financial performance.

The implementation of certain of our software solutions involve complex, large-scale projects that require substantial support operations, significant resources and reliance on factors that are beyond our control. For example, the success of certain of our implementation projects is dependent upon the quality of data used by our software solutions and the commitment of customers’ resources and personnel to the projects. We may not be able to correct or compensate for weaknesses or problems in data, or any lack of our customers’ commitment and investment in personnel and resources. 

Further, various factors, including our customers’ business, integration, migration and security requirements, or errors by us, our partners, or our customers, may cause implementations to be delayed, inefficient or otherwise unsuccessful. For example, changes in customer requirements, delays, or deviation from recommended best practices may occur during an implementation project. As a result, we may incur significant costs in connection with the implementation of our products. If we are unable to successfully manage the implementation of our software solutions, and as a result those products or implementations do not meet customer needs or expectations, we may become involved in disputes with our customers, may be unable to sell additional products, or unable to secure a renewal of the customer’s subscription and our business reputation and financial performance may be significantly harmed. If an implementation project for a large customer or a number of customers is substantially delayed or canceled, our ability to recognize the associated revenue and our operating results could be adversely affected.

If we fail to develop or acquire new functionality to enhance our existing software solutions, we may not be able to grow our business and it could be harmed.

The markets in which we compete are characterized by rapid technological developments, newly emerging and changing customer requirements, and frequent solution introductions, updates and functional enhancements. We must introduce enhancements to our existing software solutions in order to meet our business plan, maintain or improve our competitive position, keep pace with technological developments, satisfy increasing customer requirements and increase awareness of software for selling improvement, including configure-price-quote, pricing and airline eCommerce, including shopping, merchandising and retail. New functionality we develop may not be introduced timely and may not achieve market acceptance sufficient to generate material revenue. Furthermore, our competitors could be heavily investing in research and development, and may develop and market new solutions that may compete with, and may reduce the demand for, our software solutions. We cannot provide assurance that we will be successful in developing or otherwise acquiring, marketing and selling new functionality, or delivering updates and upgrades that meet changing industry standards and customer demands. In addition, we may experience difficulties that could delay or prevent the successful development, marketing and selling of such functionality. If we are unable to develop or acquire new functionality, enhance our existing software solutions or adapt to changing industry requirements to meet market demand, we may not be able to grow our business and our revenue and operating results would be adversely affected.

Furthermore, because our software solutions are intended to interoperate with a variety of third party front and back office software solutions, we must continue to modify and enhance our software to keep pace with changes in such solutions. Any inability of our software to operate effectively with third party software necessary to provide effective solutions to our customers, could reduce the demand for our software solutions, result in customer dissatisfaction and limit our revenue.

If we cannot maintain our corporate culture, we could lose the innovation, teamwork and passion that we believe contribute to our success, and our business may be harmed.

If we cannot maintain our corporate culture, we could lose the innovation, teamwork and passion that we believe contribute to our success, and our business may be harmed. We invest substantial time and resources in building and maintaining our culture and developing our personnel; however, as we continue to scale our business both organically and through potential acquisitions,

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it may be increasingly difficult to maintain our culture. Any failure to preserve our culture could negatively affect our future success, including our ability to retain and recruit personnel and to effectively pursue our strategic objectives.

If we fail to manage our growth effectively, we may be unable to execute our business plan, maintain high levels of service and operational controls or adequately address competitive challenges.

We have experienced, and are continuing to experience, substantial growth in our customers, headcount and operations. We expect to continue to expand our customer base, headcount and operations in the near term. This growth has placed, and future growth will place, a significant strain on our management, general and administrative resources and operational infrastructure. Our success will depend in part on our ability to effectively manage this growth and scale our operations. To manage this growth, we have and will continue to need to improve our operational, financial, management controls, reporting systems and procedures. As we continue to grow, we also need to ensure that our policies and procedures evolve to reflect our current operations and are appropriately communicated to and observed by employees, and that we continue to appropriately manage our assets. Failure to effectively manage growth could adversely impact our business performance and operating results.

We depend on third-party data centers, software, data and other unrelated service providers and any disruption from such third party providers could impair the delivery of our service and negatively affect our business.

Our cloud products are dependent upon third-party hardware, software and cloud hosting vendors, including Microsoft Azure, IBM Softlayer and Amazon Web Services, all of which must inter-operate for end users to achieve their computing goals. We utilize third-party data center hosting facilities, cloud platform providers, and other service providers to host and deliver our subscription services as well as for our own business operations. We host our cloud products from data centers in a variety of countries, including the United States, the Netherlands, Ireland, Germany, United Arab Emirates and Australia. While we control and generally have exclusive access to our servers and all of the components of our network that are located in our external data centers, we do not control the operation of these facilities and they are vulnerable to damage or interruption from earthquakes, floods, fires, power loss, telecommunications failures and similar events. They may also be subject to Security Incidents, break-ins, sabotage, intentional acts of vandalism and similar misconduct. Despite our failover capabilities, standard protocols and other precautions, the occurrence of a natural disaster or an act of terrorism, a decision to close the facilities without adequate notice or other unanticipated problems at these facilities could result in lengthy interruptions in our service. In addition, these providers have no obligation to renew their agreements with us on commercially reasonable terms, or at all. If we are unable to renew these agreements on commercially reasonable terms, or if one of our data center operators is acquired, we may be required to transfer our servers and other infrastructure to new data center facilities, and we may incur significant costs and possible service interruption in connection with doing so.

Certain of our applications are essential to our customers’ ability to quote, price, and/or sell their products and services. Any interruption in our service may affect the availability, accuracy or timeliness of quotes, pricing or other information and as a result could require us to issue service credits to our customers, damage our reputation, cause our customers to terminate their use of our solutions, require us to indemnify our customers against certain losses, and prevent us from gaining additional business from current or future customers. In addition, certain of our applications require access to our customer’s data which may be held by third parties, some of whom are, or may become, our competitors. For example, many of our travel industry products rely upon access to airline data held by large airline IT providers which compete against certain of our travel products. Certain of these competitors have in the past, and may again in the future, make it difficult for our airline customers to access their data in a timely and/or cost-effective manner.

Any disruption from our third-party data center, software, data or other service providers could impair the delivery of our service and negatively affect our business and could damage our reputation, negatively impact our future sales and lead to legal liability and other costs.

Evolving data privacy, cyber security and data localization laws and regulations impact our business and expose us to increased liability.

Personal privacy, data localization and data security have become significant issues in the United States, Europe and in many other jurisdictions. We provide our cloud software solutions globally, including in countries that have, or may adopt in the future, stringent laws and regulations relating to data privacy, cyber security and data localization. The worldwide regulatory framework for these issues continues to rapidly evolve. For example, the EU’s General Data Protection Regulation (“GDPR”) imposes substantial requirements regarding the handling of personal data and provides for robust regulatory enforcement and sanctions for non-compliance. As another example, the California Consumer Privacy Act (“CCPA”) provides new data privacy rights for consumers which creates new and uncertain operational requirements for our business. These and similar laws, as well

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as other data privacy, cyber security and data localization laws and regulations, are inconsistent across jurisdictions, may be subject to interpretation and future changes and are likely to continue to evolve in the future.

Although we have implemented measures designed to comply with the laws and regulations applicable to our business, our ongoing efforts to comply with the GDPR, the CCPA and other changes in laws and regulations entail substantial expenses and may divert resources from other initiatives. These changes have in the past increased, and may continue to increase, our cost of providing our products and services, could limit us from offering certain solutions in certain jurisdictions, could adversely affect our sales cycles, and could impact our new technology innovation. In addition, our cloud software solutions store data on behalf of our customers, and if our customers fail to comply with contractual obligations or applicable laws and regulations, such non-compliance could result in litigation or reputational harm to us. Any perceived inability to adequately address privacy, data localization or cyber security compliance or to comply with more complex and numerous laws and regulations, even if unfounded, could result in liability to us and indemnification obligations, damage our reputation, inhibit sales of our solutions or harm our business, financial condition and results of operations.

If we fail to manage our cloud operations, we may be subject to liabilities and our reputation and operating results may be adversely affected.

We have experienced substantial growth in the number of customers and data volumes serviced by our cloud infrastructure in recent years. While we have designed our cloud infrastructure to meet the current and anticipated future performance and accessibility needs of our customers, we must manage our cloud operations in order to handle changes in hardware and software parameters, spikes in customer usage and new versions of our software. We have experienced, and may in the future experience, system disruptions, outages and other cloud infrastructure performance problems. These problems may be caused by a variety of factors, including infrastructure changes, human or software errors, viruses, security attacks (internal or external), fraud, spikes in customer usage, denial of service issues and other Security Incidents. In some instances, we may not be able to identify the cause or causes of these performance problems within an acceptable period of time. Our customer agreements typically provide service level commitments on a monthly basis and for certain of our products we also offer response time commitments. If we are unable to meet the stated service level or response time commitments, or if we suffer extended periods of unavailability for our solutions, we may be contractually obligated to issue service credits or refunds to customers for prepaid and unused subscription services, or customers may choose to terminate or not renew contracts. Any extended service outages or other performance problems could also result in damage to our reputation or our customers’ businesses, cause our customers to elect not to renew or to delay or withhold payment to us, loss of future sales, lead to customers making other claims against us that could harm our subscription revenues, result in an increase in our provision for doubtful accounts, increase collection cycles for our accounts receivable or lead to the expense and risk of litigation.

We are a multinational corporation, which subjects us to increased risks that may adversely affect our operating results.

The majority of our revenues are derived from our customers outside the U.S. To date, the majority of our sales have been denominated in U.S. dollars, although the majority of our expenses that we incur in our international operations are denominated in local currencies. To date, we have not used risk management techniques or "hedged" the risks associated with fluctuations in foreign currency exchange rates. Consequently, our results of operations and financial condition, including our revenue and operating margins, are subject to losses from fluctuations in foreign currency exchange rates, as well as regulatory, political, social and economic developments or instability in the foreign jurisdictions in which we operate. For additional financial information about geographic areas, see Note 19 of the Notes to the Consolidated Financial Statements.

Our operations outside the U.S. are subject to risks inherent in doing business internationally, requiring resources and management attention, and may subject us to new or larger levels of regulatory, economic, foreign currency exchange, tax and political risks. We have customers in over 55 countries internationally, which we service through our operations in the U.S., Australia, Bulgaria, Canada, France, Germany, Ireland, United Arab Emirates and United Kingdom. We expect our international operations to continue to grow.  Among the risks we believe are most likely to affect us with respect to our international operations are:

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economic conditions in various parts of the world;

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temporary or sustained disruption to international travel such as outbreaks of contagious diseases;

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differing labor and employment regulations, especially where labor laws are generally more advantageous to employees as compared to the U.S.;


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•
the difficulty of managing and staffing our international operations and the increased travel, infrastructure and legal compliance costs associated with multiple international locations;

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different and more stringent data protection, privacy and other laws, including data localization requirements;

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unexpected changes in regulatory requirements;

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less favorable intellectual property laws;

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new and different sources of competition;

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costs of compliance and penalties for noncompliance with foreign laws and laws applicable to companies doing business in foreign jurisdictions, including anti-corruption laws;

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the risk that illegal or unethical activities of our employees or business partners will be attributed to or result in liability to us or damage our reputation;

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multiple, conflicting and changing tax laws and regulations that may affect both our international and domestic tax liabilities and result in increased complexity and costs;

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availability of sufficient network connectivity required for certain of our products;

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difficulties in enforcing contracts and collecting accounts receivable, especially in developing countries; and

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tariffs and trade barriers, import and export controls and other regulatory or contractual limitations on our ability to sell or develop our solutions in certain foreign markets.

If we continue to expand our business globally, our success will depend, in large part, on our ability to anticipate and effectively manage these and other risks associated with our international operations. Our failure to manage any of these risks successfully could harm our international operations and reduce our international sales, adversely affecting our business, operating results and financial condition.

If our executives and other key personnel are unable to effectively manage our business, or if we fail to attract additional qualified sales, marketing, professional services, product development and other personnel, our revenue and operating results could be adversely affected.

Our future success depends upon the performance and service of our executive officers and other key personnel. The failure of our executives and key personnel to effectively manage our business or the loss of the services of our executive officers or other key personnel could harm our operations. In addition, our future success could depend on our ability to timely identify, attract and retain highly qualified personnel, and there can be no assurance that we will be able to do so. We have continued to add a significant number of new personnel to support our continued growth, and their ability to learn our business and manage it effectively could be important to our continued growth and expansion. In addition, given the highly sophisticated artificial intelligence included in our solutions, the pool of data scientists and software developers qualified to work on our solutions is limited. The implementation of certain of our software solutions requires highly-qualified personnel, and hiring and retaining such personnel to support our growth may be challenging. Competition for qualified personnel is intense, and we compete for these individuals with other companies that may have greater resources than we do. If our key personnel are unable to effectively manage our business, or if we fail to identify, attract and retain additional qualified personnel, our operating results could be adversely affected.

Our quarterly results may vary and may not fully reflect the performance of our business.

We generally recognize revenue from customers ratably over the terms of their subscription agreements. As a result, most of the revenue we report in each quarter is the result of agreements entered into during prior quarters. Consequently, a decline in new or renewed subscriptions in any quarter may not be reflected in our revenue for that quarter. However, any such decline will negatively affect our revenue in future quarters. Accordingly, the effect of significant downturns in sales, our failure to achieve our internal sales targets, a decline in the market demand of our services or potential decreases in our retention rate may not be fully reflected in our operating results until future periods. Our subscription model also makes it difficult for us to rapidly increase our revenue through additional sales in any period, as revenue from additional sales must be recognized over the applicable subscription term. We may be unable to timely adjust our cost structure to reflect changes in revenues. In addition, a significant

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majority of our costs are expensed as incurred, while subscription revenues are recognized over the term of the customer agreement. As a result, increased growth in the number of our customers could result in our recognition of more costs than revenues in the earlier periods of the terms of our agreements. In addition, we may experience seasonal variations in our cash flows from operating activities, including, as a result of the timing of payment of payroll taxes, performance bonuses to our employees and costs associated with annual company-wide events, each of which have historically been highest in our first fiscal quarter. Therefore, the results of any prior quarterly periods should not be relied upon as an indication of our future operating performance.

The markets in which we participate are intensely competitive, and if we do not compete effectively, our operating results could be harmed.

The markets for enterprise software applications for selling improvement (including configure-price-quote solutions and pricing), airline revenue optimization (including revenue management solutions), and airline eCommerce (including shopping, merchandising and retail solutions) are competitive, fragmented and rapidly evolving. We expect additional competition from other established and emerging companies to the extent the markets in which we compete continue to develop and expand, as well as through industry consolidation, including through a merger or partnership of two or more of our competitors or the acquisition of a competitor by a larger company. Some of our current and potential competitors may have larger installed bases of users, longer operating histories, broader distribution and greater name recognition than we have. In addition, many of these companies have significantly greater resources than we have. As a result, these companies may be able to respond more quickly to new or emerging technologies and changes in customer demands, and devote greater resources to the development, promotion and sale of their products.

Competition could seriously impede our ability to sell our software solutions and services on terms favorable to us. Our current and potential competitors may develop and market new technologies that render our existing or future solutions obsolete, unmarketable or less competitive. In addition, if these competitors develop solutions with similar or superior functionality to our solutions, or if they offer solutions with similar functionality at a substantially lower price than our solutions, we may need to decrease the prices for our solutions in order to remain competitive. If we are unable to maintain our current pricing due to competitive pressures, our margins could be reduced and our operating results could be adversely affected. If we do not compete successfully against current or future competitors, competitive pressures could materially and adversely affect our business, financial condition and operating results.

As we expand our software product portfolio, we could face increased competition as part of entering new markets.

The market for our products is competitive, and we expect competition to continue to increase in the future as we expand our product portfolio and features. We may not compete successfully against future potential competitors, especially those with significantly greater financial resources or brand name recognition. For example, we compete with sales enablement, configure-price-quote, revenue management, and airline shopping, merchandising and retailing software. Large companies in these spaces may have advantages over us because of their greater brand name recognition, larger customer bases, broader product portfolios, larger distribution channels, or greater financial, technical and marketing resources. As a result, they may be able to adapt more quickly to new or emerging technologies and changes in customer requirements.

If our new products and product enhancements do not achieve sufficient market acceptance, our results of operations and competitive position could suffer.

We spend substantial amounts of time and money to enhance our existing products, as well as to research and develop new products. We introduce new products and incorporate additional features, improve functionality or add other enhancements to our existing products in order to meet our customers' demands. Our new products or enhancements could fail to attain sufficient market acceptance for many reasons, including delays in introducing new, enhanced or modified products; defects, errors or failures in any of our products; and disruptions or delays in the availability and delivery of our products. If our new products or enhancements do not achieve adequate acceptance in the market, our competitive position could be impaired, our revenue could be diminished and the effect on our operating results may be particularly acute because of the significant research and development, marketing, sales and other expenses we incurred in connection with the new product.

We focus primarily on selling improvement, pricing, revenue management and airline eCommerce software, and if the markets for this software develop more slowly than we expect, our business could be harmed.

We derive most of our revenue from providing our software solutions for selling improvement (including our configure-price-quote solutions), pricing, airline revenue optimization (including our revenue management solutions), and airline eCommerce (including our shopping, merchandising and retail solutions), as well as providing implementation services and ongoing customer support. The selling improvement, pricing, revenue management and airline eCommerce markets are evolving rapidly, and it is

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uncertain whether software for these markets will achieve and sustain high levels of demand. Our success depends on the willingness of businesses in our target markets to use selling improvement, pricing, revenue management and airline eCommerce software. Some businesses may be reluctant or unwilling to implement such software for a number of reasons, including failure to understand the potential returns of improving their processes and lack of knowledge about the potential benefits that such software may provide. Some businesses may elect to improve their sales and pricing processes through solutions obtained from their existing enterprise software providers, whose solutions are designed principally to address functional areas other than what our solutions provide. If businesses do not embrace the benefits of selling improvement, pricing, revenue management and airline eCommerce software, the market for such software may not continue to develop or may develop more slowly than we expect, either of which would significantly and adversely affect our revenue and operating results.

We might not generate increased business from our customers, which could limit our revenue in the future.

We sell our software solutions to both new customers and existing customers. Many of our existing customers initially purchase our software solutions for a specific business segment or a specific geographic location within their organization and later purchase additional software solutions for the same or other business segments and geographic locations within their organization. These customers might not choose to make additional purchases of our software solutions or to expand their existing software solutions to other business segments. In addition, as we deploy new applications and features for our software solutions or introduce new software solutions, our current customers could choose not to purchase these new offerings. If we fail to generate additional business from our existing customers, our revenue could grow at a slower rate or even decrease.

If we fail to migrate customers with on-premises software licenses to our latest cloud software solutions, our future revenue may be limited and our costs to provide support to those customers may increase.

Customers with on-premises licenses for our legacy software may need to migrate to our current cloud solutions to take advantage of our latest features and functionality which are only available via the PROS cloud. Although we intend to continue to support our legacy on-premises software customers under perpetual licenses for the foreseeable future, we continue to focus on migrating such customers to our cloud solutions. Historically, customers who purchased on-premises licenses for our solutions may have invested substantial personnel and financial resources in our legacy software. In addition, when considering whether to migrate, these customers may evaluate alternative solutions due to the additional change management and implementation costs associated with migrating to cloud-based applications. When on-premises software customers delay or decline to migrate to our cloud solutions, our internal development and customer support teams find it increasingly difficult and costly to support a declining number of on-premises customers. In addition, if our legacy on-premises license customers delay or decline to migrate to our cloud solutions, choose alternative solutions or otherwise choose to not continue doing business with us by, for example, canceling maintenance, our future revenue may be limited.

Failure to adequately expand and train our direct and indirect sales force may impede our growth.

To date, substantially all of our revenue has been attributable to the efforts of our direct sales force. We believe that our future growth will depend, to a significant extent, on the continued development of our direct sales force, and our sales team's ability to manage and retain our existing customer base, expand our sales to existing customers and obtain new customers. Our ability to achieve significant revenue growth in the future will depend, in large part, on our success in recruiting, training and retaining a sufficient number of direct sales personnel. New hires require significant training and may take a number of months before becoming fully productive, if at all. If we are unable to develop sufficient numbers of productive direct sales personnel, our growth may be impeded.

In addition to our direct sales force, we have developed, and expect to expand, our indirect sales force via channel partners, such as management consulting firms, systems integrators and other resellers, to market, sell and/or implement our solutions. We anticipate that channel partners will become an increasingly important driver of our sales growth, particularly as more channel partners become resellers of our solutions. We expect to invest significant resources to identify, establish, train and retain successful strategic resell partner relationships. If we are unable to establish and maintain our partner relationships, or otherwise develop and expand our indirect distribution channel, our sales growth rates may be limited.

Our convertible debt repayment obligations may adversely affect our financial condition and cash flows from operations in the future.

In May 2019, we issued $143.8 million principal amount of 1.0% convertible senior notes (“2024 Notes”) due May 15, 2024, unless earlier redeemed, purchased or converted in accordance with their terms prior to such date. As of December 31, 2019, the entire $143.8 million of aggregate principal amount of the 2024 Notes is outstanding. Our indebtedness could have important consequences because it may impair our ability to obtain additional financing for working capital, capital expenditures, acquisitions

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and general corporate or other purposes. Our ability to meet our debt obligations will depend on our future performance, which will be affected by financial, business, economic, regulatory and other factors. We cannot control many of these factors. Our future operations may not generate sufficient cash to enable us to repay our debt. If we fail to timely make a payment on our debt, we could be in default on such debt. If we are at any time unable to pay our indebtedness when due, we may be required to renegotiate the terms of the indebtedness, seek to refinance all or a portion of the indebtedness, and/or obtain additional financing. There can be no assurance that, in the future, we will be able to successfully renegotiate such terms, that any such refinancing would be possible or that any additional financing could be obtained on terms that are favorable or acceptable to us.

We have experienced losses since we transitioned to a cloud strategy in 2015, and may continue to incur losses for longer than we expect.

We expect our expenses to continue to exceed our revenues in the near term as we continue to make investments as part of our cloud strategy, particularly in new product development, sales, marketing, security, privacy and cloud operations. Our ability to return to profitability depends on our ability to: continue to drive subscription sales, enhance our existing products and develop new products, scale our sales and marketing and product development organizations, successfully execute our marketing and sales strategies, renew our subscription agreements with existing customers, and manage our expenses. If we are not able to execute on these actions, our business may not grow as we anticipate, our operating results could be adversely affected and we may continue to incur net losses in the future. Additionally, our new initiatives may not generate sufficient revenue and cash flows to recoup our investments in them. If any of these events were to occur, it could adversely affect our business, results of operations and financial condition.

We may enter into acquisitions that may be difficult to integrate, fail to achieve our strategic objectives, disrupt our business, dilute stockholder value or divert management attention.

We have completed four acquisitions since 2013, and we plan to continue to acquire other businesses, technologies and products that we intend to complement our existing business, solutions, services and technologies. We cannot provide assurance that the acquisitions we have made or may make in the future will provide us with the benefits or achieve the results we anticipated when entering into the transaction(s). Acquisitions are typically accompanied by a number of risks, including:

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difficulties in integrating the operations and personnel of the acquired companies;

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difficulties in maintaining acceptable standards, controls, procedures and policies, including integrating financial reporting and operating systems, particularly with respect to foreign and/or public subsidiaries;

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disruption of ongoing business and distraction of management;

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inability to maintain relationships with customers of the acquired business;

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impairment of relationships with employees and customers as a result of any integration of new management and other personnel;

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difficulties in incorporating acquired technology and rights into our solutions and services;

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unexpected expenses resulting from the acquisition; and

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potential unknown liabilities associated with the acquisition.

In addition, we may incur debt, acquisition-related costs and expenses, restructuring charges and write-offs as a result of acquisitions. Acquisitions may also result in goodwill and other intangible assets that are subject to impairment tests, which could result in future impairment charges. In addition, we have in the past, and may in the future, enter into negotiations for acquisitions that are not ultimately consummated. Those negotiations could result in diversion of management time and significant out-of-pocket costs. If we fail to evaluate and execute acquisitions successfully, we may not be able to achieve our anticipated level of growth and our business and operating results could be adversely affected.

We have historically been subject to lengthy sales cycles, and delays or failures to complete sales may harm our business and cause our revenue and operating income to decline in the future.

While our sales cycle times have continued to improve relative to our prior historical averages since we shifted to a cloud strategy in 2015, our sales cycles may take a month to over a year for large enterprise customers. A large enterprise customer’s

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decision to use our solutions typically involves a number of internal approvals, and sales to those prospective customers generally require us to provide greater levels of education about the benefits of our solutions. We expend substantial resources during our sales cycles with no assurance that a sale may ultimately result. The length of each individual sales cycle depends on many factors, a number of which we cannot control, including the prospective customer's internal evaluation and approval process requirements, as well as the prospective customer's budget and/or resource constraints. Any unexpected lengthening of the sales cycle or failure to secure anticipated orders could negatively affect our revenue. Any significant failure to generate sales after incurring costs related to our sales process could also have a material adverse effect on our business, financial condition and results of operations.

Any unauthorized, and potentially improper, actions of our personnel could adversely affect our business, operating results and financial condition.

The recognition of our revenue depends on, among other things, the terms negotiated in our contracts with our customers. Our personnel may act outside of their authority and negotiate additional terms without our knowledge. We have implemented policies to help prevent and discourage such conduct, but there can be no assurance that such policies would be followed. For instance, in the event that our sales personnel negotiate terms that do not appear in the contract and of which we are unaware, whether such additional terms are written or verbal, we could be prevented from recognizing revenue in accordance with our plans. Furthermore, depending on when we learn of unauthorized actions and the size of the transactions involved, we may have to restate revenue for a previously reported period, which could seriously harm our business, operating results and financial condition.

If our goodwill or amortizable intangible assets become impaired, we could be required to record a significant charge to earnings.

Under GAAP, we review our goodwill and amortizable intangible assets for impairment when events or changes in circumstances indicate the carrying value may not be recoverable. GAAP requires us to test for goodwill impairment at least annually. Factors that may be considered a change in circumstances indicating that the carrying value of our goodwill or amortizable intangible assets may not be recoverable include declines in stock price, market capitalization or cash flows and slower growth rates in our industry. We could be required to record a significant charge to earnings in our financial statements during the period in which any impairment of our goodwill or amortizable intangible assets were determined, negatively impacting our results of operations.

Defects or errors in our software solutions could harm our reputation, impair our ability to sell our solutions and result in significant costs to us.

Our software solutions are complex and may contain undetected defects or errors. Several of our solutions have recently been developed and may therefore be more likely to contain undetected defects or errors. In addition, we frequently develop enhancements to our software solutions that may contain defects. We have not suffered significant harm from any defects or errors to date. We have in the past issued, and may in the future need to issue, corrective releases of our solutions to correct defects or errors. The occurrence of any defects or errors could result in:

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delayed market acceptance and lost sales of our software solutions;

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delays in payment to us by customers;

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damage to our reputation;

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diversion of our resources;

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legal claims, including product liability claims, against us;

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increased maintenance and support expenses; and

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increased insurance costs.

Our agreements with our customers typically contain provisions designed to limit our liability for defects and errors in our software solutions and damages relating to such defects and errors, but these provisions may not be enforced by a court or otherwise effectively protect us from legal claims. Our liability insurance may not be adequate to cover all of the costs resulting from these legal claims. Moreover, we cannot provide assurance that our current liability insurance coverage would continue to be available on acceptable terms. In addition, the insurer may deny coverage on any future claims. The successful assertion against us of one or more large claims that exceeds available insurance coverage, or the occurrence of changes in our insurance policies,

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including premium increases or the imposition of large deductible or co-insurance requirements, could have a material adverse effect on our business and operating results. Furthermore, even if we prevail in any litigation, we are likely to incur substantial costs and our management’s attention may be diverted from our operations.

If we fail to protect our intellectual property adequately, our business may be harmed.

Our success and ability to compete depends in part on our ability to protect our intellectual property. We rely upon a combination of trade secrets, confidentiality policies, nondisclosure and other contractual arrangements, and patent, copyright and trademark laws to protect our intellectual property rights. We cannot, however, be certain that steps we take to protect our intellectual property are adequate.

We may be required to spend significant resources to protect our intellectual property rights. Litigation brought to protect and enforce our intellectual property rights could be costly, time-consuming, and distracting to management and could result in the impairment or loss of portions of our intellectual property. Furthermore, our efforts to enforce our intellectual property rights may be met with defenses, counterclaims, and countersuits attacking the validity and enforceability of our intellectual property rights. The procurement and enforcement of certain intellectual property rights involves complex legal and factual considerations, and the associated legal standards are not always applied predictably or uniformly, can change, and may not provide adequate remedies. As a result, we may not be able to obtain or adequately enforce our intellectual property rights, and other companies may be better able to develop products that compete with ours. Our failure to secure, protect, and enforce our intellectual property rights could adversely affect our brand, competitive business position, business prospects, operating results and financial condition.

Intellectual property litigation and infringement claims may cause us to incur significant expense or prevent us from selling our software solutions.

Our industry is characterized by the existence of a large number of patents, trademarks and copyrights, and by litigation based on allegations of infringement or other violations of intellectual property rights. A third-party may assert that our technology violates its intellectual property rights, or we may become the subject of a material intellectual property dispute. Selling improvement (including configure-price-quote), pricing, airline revenue optimization (including revenue management) and airline eCommerce (including shopping, merchandising and retail) solutions may become increasingly subject to infringement claims as the number of such commercially available solutions increases and the functionality of these solutions overlaps. In addition, changes in patent laws in the U.S. may affect the scope, strength and enforceability of our patent rights or the nature of proceedings which may be brought by us related to our patent rights. Future litigation may involve patent holding companies or other adverse patent owners who have no relevant product revenue and against whom our own potential patents may therefore provide little or no deterrence. Regardless of the merit of any particular claim that our technology violates the intellectual property rights of others, responding to such claims may require us to:

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incur substantial expenses and expend significant management efforts to defend such claims;

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pay damages, potentially including treble damages, if we are found to have willfully infringed such parties’ patents or copyrights;

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cease making, selling or using products that are alleged to incorporate the intellectual property of others;

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distract management and other key personnel from performing their duties for us;

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enter into potentially unfavorable royalty or license agreements in order to obtain the right to use necessary technologies; and

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expend additional development resources to redesign our solutions.

Any licenses required as a result of litigation under any patent may not be made available on commercially acceptable terms, if at all. In addition, some licenses may be nonexclusive, and therefore our competitors may have access to the same technology licensed to us. If we fail to obtain a required license or are unable to design around a patent, we may be unable to effectively develop or market our solutions, which could limit our ability to generate revenue or maintain profitability.

Our contract terms generally obligate us to indemnify and hold our customers harmless from certain costs arising from third party claims brought against our customers alleging that the use of our solutions infringe intellectual property rights of others.  If we are unable to resolve our legal obligations by settling or paying an infringement claim, we may be required to compensate our customers.

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We use open source software in our solutions that may subject our software solutions to general release or require us to re-engineer our solutions, which may cause harm to our business.

We use open source software in our solutions and may use more open source software in the future. From time to time, there have been claims challenging the ownership of open source software against companies that incorporate open source software into their products. As a result, we could be subject to lawsuits by parties claiming ownership of what we believe to be open source software. Some open source licenses contain requirements that we make available source code for modifications or derivative works we create based upon the open source software and that we license such modifications or derivative works under the terms of a particular open source license or other license granting third parties certain rights of further use. If we combine our proprietary software solutions with open source software in a certain manner, we could, under certain of the open source licenses, be required to release the source code of our proprietary software solutions. In addition to risks related to license requirements, usage of open source software can lead to greater risks than use of third-party commercial software, as open source licensors generally do not provide warranties or controls on origin of the software. In addition, open source license terms may be ambiguous and many of the risks associated with usage of open source cannot be eliminated, and could, if not properly addressed, negatively affect our business. If we were found to have inappropriately used open source software, we may be required to seek licenses from third parties in order to continue offering our software, to re-engineer our solutions, to discontinue the sale of our solutions in the event re-engineering cannot be accomplished on a timely basis or take other remedial action that may divert resources away from our development efforts, any of which could adversely affect our business, operating results and financial condition.

We utilize third-party software that we incorporate into our software solutions, and impaired relations with these third parties, defects in third-party software or a third party’s inability or failure to enhance their software over time could adversely affect our operating performance and financial condition.

We incorporate and include third-party software into our software solutions. If our relations with any of these third parties are impaired, or if we are unable to obtain or develop a replacement for the software, our business could be harmed. The operation of our solutions could be impaired if errors occur in the third-party software that we utilize. It may be more difficult for us to correct any defects in third-party software because the software is not within our control. Accordingly, our business could be adversely affected in the event of any errors in this software. There can be no assurance that these third parties may continue to invest the appropriate levels of resources in their products and services to maintain and enhance the capabilities of their software.

Catastrophic events may disrupt our operations.

Our headquarters are located in Houston, Texas, and we conduct business in other domestic and international locations.  We also rely on our network and third-party infrastructure and enterprise applications for our sales, marketing, development, professional services, operational support and hosted services. Although we have contingency and business continuity plans in effect for natural disasters and other catastrophic events (including terrorist attacks, power loss, telecommunications failure, cyber-attacks, hurricanes and outbreaks of contagious diseases), these events could disrupt our operations. Even though we carry business interruption insurance and typically have provisions in our contracts that protect us in certain events, we might suffer losses from business interruptions that exceed the coverage under our insurance policies or for which we do not have coverage. Any natural disaster or other catastrophic event could create a negative perception in the marketplace, delay our product innovations, or lead to lengthy interruptions in our services, breaches of data security, and losses of critical data, all of which could have an adverse effect on our operating results.

We incur significant costs as a result of operating as a public company, and our management is required to devote substantial time to compliance initiatives.

As a public company, we incur significant legal, accounting and other expenses. The Sarbanes-Oxley Act of 2002 ("Sarbanes-Oxley") and the Dodd-Frank Wall Street Reform and Consumer Protection Act, and rules currently proposed or subsequently implemented by the SEC and NYSE impose heightened requirements on public companies. Our management and other personnel devote a substantial amount of time to these compliance initiatives. We may also need to hire additional personnel to support our compliance requirements. Moreover, these rules and regulations increase our legal and financial costs and make some activities more time-consuming.

Changes in accounting principles or standards, or in the way they are applied, could result in unfavorable accounting charges or effects and unexpected financial reporting fluctuations, and could adversely affect our reported operating results.
  
We prepare our consolidated financial statements in conformity with GAAP. These principles are subject to interpretation by the SEC and various bodies formed to interpret and create appropriate accounting principles and guidance. A change in existing

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principles, standards or guidance, in particular those related to revenue recognition, can have a significant effect on our reported results, may retroactively affect previously reported results, could cause unexpected financial reporting fluctuations, and may require us to make costly changes to our operational processes and accounting systems.

The Financial Accounting Standards Board ("FASB") is currently working with the International Accounting Standards Board ("IASB") to converge certain accounting principles and to facilitate more comparable financial reporting between companies that are required to follow GAAP and those that are required to follow International Financial Reporting Standards ("IFRS"). These projects may result in different accounting principles under GAAP, which may have a material impact on the way in which we report financial results. In addition, the SEC may make a determination in the future regarding the incorporation of IFRS into the financial reporting system for U.S. companies. Changes in accounting principles from GAAP to IFRS, or to converged accounting principles, may have a material impact on our financial statements and may retroactively affect the accounting treatment of previously reported transactions.

If we fail to continue to maintain internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act, our market price may be adversely affected.

Section 404 of Sarbanes-Oxley requires our management to assess the effectiveness of our internal control over financial reporting and to provide a report by our registered independent public accounting firm addressing the effectiveness of our internal control over financial reporting.  If we are unable to continue to assert that our internal controls over financial reporting are effective, if a material weakness is identified in our internal controls over financial reporting, or if we are unable to implement internal controls over financial reporting for our acquisitions, our financial results may be adversely affected and we could lose investor confidence in the reliability of our financial statements.  Accordingly failure to maintain effective controls over financial reporting may have an adverse effect on the market price of our common stock.

Risks relating to ownership of our common stock and the 2024 Notes

Market volatility may affect our stock price and the value of your investment.

The market price for our common stock, and the software industry generally, has been and is likely to continue to be volatile. Volatility could make it difficult to trade shares of our common stock at predictable prices or times. Many factors could cause the market price of our common stock to be volatile, including the following:

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variations in our quarterly or annual operating results;

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decreases in market valuations of comparable companies;

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fluctuations in stock market prices and volumes;

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decreases in financial estimates by equity research analysts;

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announcements by our competitors of significant contracts, new solutions or enhancements, acquisitions, distribution partnerships, joint ventures or capital commitments;

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departure of key personnel;

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changes in governmental regulations and standards affecting the software industry and our software solutions;

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sales of common stock or other securities by us in the future;

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damages, settlements, legal fees and other costs related to litigation, claims and other contingencies;

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deterioration of the general U.S. and global economic condition; and

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other risks described elsewhere in this section.






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In the past, securities class action litigation often has been initiated against a company following a period of volatility in the market price of the company’s securities. If class action litigation is initiated against us, we may incur substantial costs and our management’s attention could be diverted from our operations. All of these factors could cause the market price of our stock to decline, and you may lose some or all of your investment.

Our directors, executive officers, and certain significant stockholders hold a significant portion of our outstanding shares.

At December 31, 2019, our directors and executive officers collectively control approximately 9.6% of our issued and outstanding common shares, and together with certain significant stockholders, including investment funds associated with Brown Capital Management, LLC, Vanguard Group Inc., Primecap Management Company, BlackRock, Inc. and D.F. Dent & Company, control approximately 52% of our issued and outstanding common shares. In the event that these stockholders each independently decided to vote for or against matters requiring stockholder approval, they could influence such matters in ways that may not align with your specific interests as a stockholder, including the election of directors and approval of significant corporate transactions. This concentration of ownership could affect the market price of our shares if there is a sale by this group of stockholders, and could also have the effect of delaying or preventing a change in control of us even if such change of control could be beneficial to you as a stockholder.

Anti-takeover provisions in our Certificate of Incorporation and Bylaws and under Delaware law could make an acquisition of us more difficult and may prevent attempts by our stockholders to replace or remove our current management.

Our Certificate of Incorporation and Bylaws and Section 203 of the Delaware General Corporation Law contain provisions that might enable our management to resist a takeover of our company. These provisions include the following:

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the division of our board of directors into three classes to be elected on a staggered basis, one class each year;

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a prohibition on actions by written consent of our stockholders;

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the elimination of the right of stockholders to call a special meeting of stockholders;

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a requirement that stockholders provide advance notice of any stockholder nominations of directors or any proposal of new business to be considered at any meeting of stockholders;

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a requirement that a supermajority vote be obtained to amend or repeal certain provisions of our certificate of incorporation; and

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the ability of our board of directors to issue preferred stock without stockholder approval.

In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which limits the ability of stockholders owning in excess of 15% of our outstanding voting stock to merge or combine with us. Although we believe these provisions collectively provide for an opportunity to obtain higher bids by requiring potential acquirors to negotiate with our board of directors, they would apply even if an offer were considered beneficial by some stockholders. In addition, these provisions may frustrate or prevent any attempts by our stockholders to replace or remove our current management by making it more difficult for stockholders to replace members of our board of directors, which is responsible for appointing the members of our management.

We do not intend to pay dividends for the foreseeable future.

We do not currently anticipate paying any cash dividends on our common stock in the foreseeable future. We currently anticipate that we will retain all of our available cash, if any, for use as working capital, repayment of debt and for other general corporate purposes. Consequently, stockholders must rely on sales of their common stock after price appreciation as the only way to realize any future gains on their investment.

The accounting method for convertible debt securities that may be settled in cash, such as the 2024 Notes, could have a material effect on our reported financial results.

In May 2008, FASB issued FASB Staff Position No. APB 14-1, Accounting for Convertible Debt Instruments That May Be Settled in Cash Upon Conversion (Including Partial Cash Settlement), which has subsequently been codified as Accounting Standards Codification 470-20, Debt with Conversion and Other Options, which we refer to as ASC 470-20. Under ASC 470-20,

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an entity must separately account for the liability and equity components of the convertible debt instruments (such as the 2024 Notes and the previously issued convertible notes with original due dates in 2019 and 2047 (the "2019 Notes" and "2047 Notes," and together with the 2024 Notes, the "Notes") that may be settled entirely or partially in cash upon conversion in a manner that reflects the issuer's economic interest cost. The effect of ASC 470-20 on the accounting for the 2024 Notes is that the equity component is required to be included in the additional paid-in capital section of stockholders' equity on our consolidated balance sheet and the value of the equity component would be treated as original issue discount for purposes of accounting for the debt component of the 2024 Notes. As a result, we will be required to record a greater amount of non-cash interest expense in current periods presented as a result of the amortization of the discounted carrying value of the Notes to their face amount over the term of the 2024 Notes. We will report lower net income in our financial results because ASC 470-20 will require interest to include both the current period's amortization of the debt discount and the instrument's coupon interest, which could adversely affect our reported or future financial results, the trading price of our common stock and the trading price of the 2024 Notes.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties
Our headquarters are located in Houston, Texas, where we lease approximately 98,000 square feet of office space. In November 2018, we entered into a new lease for approximately 118,000 square feet of office space in Houston, Texas, and we plan to relocate our headquarters to this new location. We also lease a number of smaller regional offices. We believe our existing facilities are sufficient for our current needs. We may add new facilities and expand our existing facilities as we add employees, and we believe that suitable additional or substitute space will be available as needed to accommodate any such expansion of our operations.
Item 3. Legal Proceedings

In the ordinary course of our business, we may be involved in various legal proceedings and claims. The outcomes of these matters are inherently unpredictable. We are not currently involved in any outstanding litigation that we believe, individually or in the aggregate, will have a material adverse effect on our business, results of operations or financial condition.

Item 4. Mine Safety Disclosures
Not applicable.

21

Part II
Item 5. Market for Registrant’s Common Equity, Related Stockholders Matters and Issuer Purchases of Equity Securities

Market Information, Holders and Dividends

Our common stock is listed on the NYSE under the symbol "PRO". On February 10, 2020 there were 45 stockholders of record of our common stock. Since 2007, we have not declared or paid any dividends on our common stock. We currently expect to retain all remaining available funds and any future earnings for use in the operation and development of our business. Accordingly, we do not anticipate declaring or paying cash dividends on our common stock in the foreseeable future.

Performance Graph

The following shall not be deemed "soliciting material" or "filed" with the SEC, or incorporated by reference into any future filing under the Securities Act or Exchange Act, except to the extent that we specifically incorporate it by reference into such filing.

The graph below presents a five-year comparison of the relative investment performance of our common stock, the Standard & Poor’s 500 Stock Index ("S&P 500"), and the Russell 2000 Index for the period commencing on December 31, 2014, and ending December 31, 2019. The graph is not meant to be an indication of our future performance.
CHART-2E521E526DDB5D1B8EF.JPG
(1)
The graph assumes that $100 was invested on December 31, 2014 in our common stock, the S&P 500 and the Russell 2000 Index and further assumes all dividends were reinvested. No cash dividends have been paid on our common stock for the periods presented above.
Company/Index
12/31/2014
 
12/31/2015
 
12/31/2016
 
12/31/2017
 
12/31/2018
 
12/31/2019
PRO
$
100.00

 
$
83.84

 
$
78.31

 
$
96.25

 
$
114.26

 
$
218.05

S&P 500
$
100.00

 
$
99.27

 
$
108.74

 
$
129.86

 
$
121.76

 
$
156.92

Russell 2000 Index
$
100.00

 
$
94.29

 
$
112.65

 
$
127.46

 
$
111.94

 
$
138.50


Issuer Purchase of Equity Securities

On August 25, 2008, we announced that the Board of Directors authorized a stock repurchase program for the purchase of up to $15.0 million of our common stock. Under the board-approved repurchase program, share purchases may be made from time to time in the open market or through privately negotiated transactions depending on market conditions, share price, trading volume and other factors, and such purchases, if any, will be made in accordance with applicable insider trading and other securities laws and regulations. These repurchases may be commenced or suspended at any time or from time to time without prior notice.


22

During 2019, we did not make any purchases of our common stock under this program. As of December 31, 2019, $10.0 million remains available under the stock repurchase program.

Recent Sales of Unregistered Securities

There were no unregistered sales of equity securities for the year ended December 31, 2019.
Item 6. Selected Financial Data

The following selected consolidated financial data presented under the captions "Selected consolidated statement of operations data" and "Selected consolidated balance sheet data" are derived from our Consolidated Financial Statements. The selected consolidated financial data set forth below should be read in conjunction with, and is qualified by reference to, "Management’s Discussion and Analysis of Financial Condition and Result of Operations" and our Consolidated Financial Statements and the related notes included elsewhere in this report. As presented in the table, amounts are in thousands (except per share data).
 
 
Year Ended December 31,
 
 
2019
 
2018
 
2017
 
2016
 
2015
Selected consolidated statement of operations data:
 
 
 
 
 
 
 
 
 
 
Total revenue
 
$
250,334

 
$
197,024

 
$
168,816

 
$
153,276

 
$
168,246

Gross profit
 
151,217

 
119,845

 
100,250

 
89,923

 
106,836

Loss from operations
 
(53,338
)
 
(49,215
)
 
(64,943
)
 
(65,398
)
 
(55,497
)
Net loss
 
(69,081
)
 
(64,246
)
 
(77,926
)
 
(75,225
)
 
(65,811
)
Net loss per share:
 
 
 
 
 
 
 
 
 
 
Basic and diluted
 
(1.72
)
 
(1.86
)
 
(2.46
)
 
(2.47
)
 
(2.23
)
Weighted average number of shares:
 
 
 
 
 
 
 
 
 
 
Basic and diluted
 
40,232

 
34,465

 
31,627

 
30,395

 
29,578

Selected consolidated balance sheet data:
 
 
 
 
 
 
 
 
 
 
Cash and cash equivalents, unrestricted
 
$
306,077

 
$
295,476

 
$
160,505

 
$
118,039

 
$
161,770

Working capital
 
189,811

 
71,393

 
100,031

 
76,936

 
124,571

Total assets
 
513,307

 
436,967

 
288,683

 
227,654

 
263,211

Long-term obligations
 
152,177

 
107,318

 
233,637

 
134,327

 
121,443

Total stockholders’ equity
 
$
164,996

 
$
54,899

 
$
(46,979
)
 
$
(3,394
)
 
$
55,414


23

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Overview

PROS provides AI solutions that power commerce in the digital economy by providing fast, frictionless and personalized buying experiences. PROS solutions enable dynamic buying experiences for both B2B and B2C companies across industry verticals. Companies can use our selling, pricing, revenue optimization and eCommerce solutions to assess their market environments in real time to deliver customized prices and offers. Our solutions enable buyers to move fluidly across our customers’ direct sales, online, mobile and partner channels with personalized experiences regardless of which channel those buyers choose. Our decades of data science and AI expertise are infused into our solutions and are designed to reduce time and complexity through actionable intelligence. We provide standard configurations of our software based on the industries we serve and offer professional services to configure these solutions to meet the specific needs of each customer.

Executive Summary

In 2019, we continued to achieve important milestones in our cloud transformation which began in 2015, while continuing to enable customers to leverage our AI-driven solutions to help them compete in the digital economy. In 2019, our subscription revenue surpassed 50% of total revenue and our total revenue increased by 27% year-over-year. Other notable items for the year included:
•
Subscription revenue increased by 48% in 2019 over 2018, and accounted for 56%, 48% and 36% of total revenue for the years ended December 31, 2019, 2018 and 2017, respectively;
•
Recurring revenue, which consists of maintenance and subscription revenue, accounted for 80% of our total revenue and grew by 25% in 2019 over 2018;
•
Annual recurring revenue ("ARR") was $220.4 million on a constant currency basis ($219.8 million on an as reported basis) as of December 31, 2019, up 16% (16% as reported) year-over-year;
•
Completed an offering of $143.8 million aggregate principal amount of 2024 Notes in a private placement; and
•
Retired our outstanding convertible senior notes due in 2019 and our outstanding convertible senior notes due in 2047, in an aggregate principal amount of $143.8 million and $106.3 million, respectively.

ARR is one of our key performance metrics to assess the health and trajectory of our overall business. ARR, a non-GAAP financial measure, is defined, as of a specific date, as contracted recurring revenue, including contracts with a future start date, together with annualized overage fees incurred above contracted minimum transactions, and excluding perpetual and term license agreements recognized as license revenue in accordance with GAAP. ARR should be viewed independently of revenue, deferred revenue and other GAAP measures, and is not intended to be combined with any of these items. We adjust our reported ARR on an annual basis to reflect any material exchange rate changes. Our constant currency ARR is based on currency rates set at the start of the year and held constant throughout the year, and the same rates are used to measure both 2019 and 2018 ARR. Total ARR on a constant currency basis as of December 31, 2019 was $220.4 million, up from $190.5 million as of December 31, 2018, an increase of 16%. Total ARR on an as reported basis as of December 31, 2019 was $219.8 million, or approximately $0.6 million lower than our constant currency ARR.

Cash provided by operating activities was $5.2 million for the year ended December 31, 2019, as compared to $5.7 million for the year ended December 31, 2018. The decrease was primarily attributable to higher cash operating expenses driven mainly by an increase in headcount partially offset by an increase in sales and related cash collections.

Free cash flow is another key metric to assess the strength of our business. We define free cash flow, a non-GAAP financial measure, as net cash provided by (used in) operating activities minus capital expenditures (excluding expenditures for PROS new headquarters), purchases of other (non-acquisition-related) intangible assets and capitalized internal-use software development costs. We believe free cash flow may be useful to investors and other users of our financial information in evaluating the amount of cash generated by our business operations. Free cash flow used for the year ended December 31, 2019 was $0.9 million, compared to $0.5 million for the year ended December 31, 2018. The slight increase was primarily attributable to a $0.5 million decrease in net cash provided by operating activities primarily due to higher cash operating expenses driven mainly by an increase in headcount partially offset by an increase in sales and related cash collections. The following is a reconciliation of free cash flow to the most comparable GAAP measure, net cash provided by (used in) operating activities:

24

 
 
Year Ended December 31,
 
 
2019
 
2018
Net cash provided by operating activities
 
$
5,245

 
$
5,703

Purchase of property and equipment (excluding new headquarters)
 
(4,626
)
 
(1,475
)
Purchase of intangible asset
 
(50
)
 
(125
)
Capitalized internal-use software development costs
 
(1,436
)
 
(4,613
)
Free cash flow
 
$
(867
)
 
$
(510
)

Financial Performance Summary

Recurring revenue, which is comprised of our subscription and maintenance revenue, accounted for 80% of our total revenue for the year ended December 31, 2019. Total recurring revenue was $199.3 million for the year ended December 31, 2019 as compared to $160.0 million for the year ended December 31, 2018, an increase of approximately $39.4 million, or 25%. This increase in recurring revenue was primarily attributable to a 48% increase in subscription revenue from new and existing customers.

Total revenue for the year ended December 31, 2019, increased approximately $53.3 million to $250.3 million from $197.0 million for the year ended December 31, 2018, representing a 27% increase. This increase in total revenue was primarily attributable to an increase of 48% in subscription revenue.

Total deferred revenue was $142.3 million as of December 31, 2019, as compared to $117.2 million as of December 31, 2018, an increase of $25.1 million, or 21%, primarily due to an increase in our subscription deferred revenue. Recurring deferred revenue, which includes both subscription and maintenance deferred revenue, was $123.9 million and $100.0 million as of December 31, 2019 and 2018, respectively, an increase of 24% year-over-year.

Revenue by Geography
The following geographic information is presented for the years ended December 31, 2019, 2018 and 2017. PROS categorizes geographic revenues based on the location of our customers' headquarters.
 
Year Ended December 31,
 
2019
 
2018
 
2017
 
Revenue
 
Percent
 
Revenue
 
Percent
 
Revenue
 
Percent
United States of America
$
85,963

 
34
%
 
$
68,482

 
35
%
 
$
63,097

 
37
%
Europe
73,914

 
30
%
 
60,947

 
31
%
 
51,273

 
30
%
The rest of the world
90,457

 
36
%
 
67,595

 
34
%
 
54,446

 
32
%
      Total revenue
$
250,334

 
100
%
 
$
197,024

 
100
%
 
$
168,816

 
100
%

Convertible Debt

In May 2019, the Company issued the 2024 Notes in an aggregate principal amount of $143.8 million. The Company used a portion of the net proceeds of the offering of the 2024 Notes to exchange and retire approximately $122.1 million in aggregate principal of 2.0% convertible senior notes due December 2019 (the "2019 Notes") for an aggregate cash consideration of $76.0 million and approximately 2.2 million shares of the Company's common stock (the "Exchange Transactions"). The Company recorded a $2.3 million loss on debt extinguishment related to the Exchange Transactions. In the fourth quarter, at maturity, the Company settled the remaining principal of the 2019 Notes in cash and distributed approximately 0.3 million shares of its common stock to the notes holders, which represented the conversion value in excess of the principal amount.

In August 2019, the Company issued a notice of redemption to the holders of its outstanding 2.0% convertible senior notes due June 2047 (the "2047 Notes", and together with the 2019 Notes and the 2024 Notes, the "Notes"), and during the third and fourth quarter of 2019, the Company converted the entire aggregate principal of $106.3 million of the 2047 Notes and delivered approximately 2.3 million shares of its common stock upon conversion. The Company recorded a $3.4 million loss on debt extinguishment related to the Redemption. The loss on extinguishment is included in the other (expense) income, net in the the Consolidated Statements of Comprehensive Income (Loss).




25

Factors Affecting Our Performance

Key factors and trends that have affected and we believe will continue to affect our operating results include:

•
Buying Preferences Driving Technology Adoption. Corporate buyers are increasingly demanding the same type of digital buying experience that they enjoy as consumers. For example, buyers often prefer not to interact with a sales representative as their primary source of research, and increasingly prefer to buy online when they have already decided what to buy. In response, we believe that businesses are increasingly modernizing their sales process to compete in digital commerce by adopting technologies which provide fast, frictionless, and personalized buying experiences across sales channels. We believe we are uniquely positioned to help power these buying experiences with our AI-powered solutions that enable buyers to move fluidly across our customers’ direct sales, online, mobile and partner channels and have personalized experiences however they choose to buy. 

•
Continued Investments. We are focused on creating awareness for our solutions, expanding our customer base and growing our recurring revenues. While we incurred losses in 2019, we believe our market is large and underpenetrated and therefore we intend to continue investing in sales, marketing, customer success, cloud support, security, privacy, infrastructure and other long-term initiatives to expand our ability to sell and renew our subscription offerings globally. We also plan to continue investing in product development to enhance our existing technologies and develop new applications and technologies.

•
Cloud Migrations. Sales of our cloud-based solutions have, and we expect future sales of our cloud-based solutions will continue to result in a decrease in our maintenance and support revenue, as existing customers migrate from our licensed solutions to our cloud solutions.

•
Sales Mix Impacts Subscription Revenue Recognition Timing. The mix of subscription services and professional services can create revenue variability in given periods based on the nature and scope of services sold together. Professional services that are deemed to be distinct from the subscription services are accounted for as a separate performance obligation and revenue is recognized as the services are performed. If determined that the professional services are not considered distinct, the professional services and the subscription services are determined to be a single performance obligation and all revenue is recognized over the contractual term of the subscription beginning on the date that subscription services are made available to the customer, resulting in a deferral of revenue and revenue recognized over a shorter period of time, which would have a negative near-term financial impact.
Description of Key Components of our Operating Results

Revenue

We derive our revenues primarily from recurring revenue, which includes subscription and maintenance and support services. Recurring revenues accounted for 80% of our total revenue in 2019.

Subscription services. Subscription services revenue primarily consists of fees that give customers access to one or more of our cloud applications with routine customer support. Subscription services revenue is generally recognized ratably over the contractual term of the arrangement beginning on the date that our service is made available to the customer. Our subscription contracts do not provide customers with the right to take possession of the software supporting the applications and, as a result, are accounted for as service contracts. Our subscription contracts are generally two to five years in length, billed annually in advance, and are generally non-cancelable.

Maintenance and support. Maintenance and support revenue includes customer support for our on-premises software and the right to unspecified software updates and enhancements. We recognize revenue from maintenance arrangements ratably over the period in which the services are provided. Our maintenance and support contracts are generally one year in length, billed annually in advance, and non-cancelable.

License. Licenses for on-premises software provide the customer with a right to use the software as it exists when made available to the customer. License revenue from distinct on-premises licenses is recognized at the point in time when the software is made available to the customer. For customer contracts that contain license and professional services that are not considered distinct, the license and professional services are determined to be a single performance obligation and recognized over time based upon our efforts to satisfy the performance obligation.


26

Professional services. Professional services revenue primarily consists of fees for deployment and configuration services, as well as training. Professional services revenues are generally recognized as the services are rendered for time and material contracts, or on a proportional performance basis for fixed price contracts. The majority of our professional services contracts are on a fixed fee basis. Training revenues are recognized as the services are rendered.

Significant judgments are required in determining whether professional services that are contained in customer subscription services contracts are considered distinct, including whether the professional services are capable of being distinct and whether they are separately identifiable in the customer contract. Professional services that are deemed to be distinct are accounted for as a separate performance obligation and revenue is recognized as the services are performed. If determined that the professional services are not considered distinct, the professional services and the subscription services are determined to be a single performance obligation and revenue is recognized over the contractual term of the subscription beginning on the date that subscription services are made available to the customer.
Cost of Revenue

Cost of subscription. Cost of subscription includes those costs related to supporting our subscription services, primarily employee-related costs, third-party contractors, infrastructure costs to support our current subscription customer base, amortization of capitalized software and an allocation of depreciation, amortization of intangibles, facilities and information technology ("IT") support costs.

Cost of maintenance and support. Cost of maintenance and support consists largely of employee-related costs and an allocation of depreciation, amortization of intangibles, facilities and IT support costs.

Cost of license. Cost of license consists of third-party fees for our licensed software and an allocation of the amortization of intangibles.

Cost of services. Cost of services includes those costs related to professional services and implementation of our solutions, primarily employee-related costs, third-party contractors, billable and non-billable travel, amortization of capitalized software for internal use, and an allocation of depreciation, facilities and IT support costs. Cost of providing professional services may vary from quarter to quarter depending on a number of factors, including the amount of professional services required to implement and configure our solutions.
Operating Expenses

Selling and marketing. Selling and marketing expenses primarily consist of employee-related costs, third-party contractors, sales commissions, sales and marketing programs such as lead generation programs, company awareness programs, our annual Outperform conference, participation in industry trade shows, and other sales and marketing programs, travel, amortization expenses associated with acquired intangible assets and an allocation of depreciation, facilities and IT support costs. Sales commissions are deferred and amortized on a straight-line basis over the period of benefit, which we have determined to be five to eight years.

General and administrative. General and administrative expenses primarily consist of employee-related costs for executive, accounting and finance, legal, human resources and internal IT support functions, professional fees, other corporate expenses and an allocation of depreciation, facilities and third-party IT support costs.

Research and development. Research and development expenses primarily consist of employee-related costs and third-party contractors who work on enhancements of existing solutions, the development of new solutions, scientific research, quality assurance and testing, and an allocation of depreciation, facilities and IT support costs and other costs.

27

Results of Operations
Comparison of year ended December 31, 2019 with year ended December 31, 2018
Revenue: 
 
For the Year Ended December 31,
 
 
 
 
 
2019
 
2018
 
 
 
 
(Dollars in thousands)
Amount
 
Percentage of total revenue
 
Amount
 
Percentage of total revenue
 
Variance $
 
Variance %
Subscription
$
141,165

 
56
%
 
$
95,192

 
48
%
 
$
45,973

 
48
 %
Maintenance and support
58,184

 
23
%
 
64,760

 
33
%
 
(6,576
)
 
(10
)%
Total subscription, maintenance and support
199,349

 
80
%
 
159,952

 
81
%
 
39,397

 
25
 %
License
4,162

 
2
%
 
3,516

 
2
%
 
646

 
18
 %
Services
46,823

 
19
%
 
33,556

 
17
%
 
13,267

 
40
 %
Total revenue
$
250,334

 
100
%
 
$
197,024

 
100
%
 
$
53,310

 
27
 %

Subscription revenue. Subscription revenue increased primarily due to an increase in the number of subscriptions purchased by new and existing customers during the year ended December 31, 2019. Our ability to maintain consistent customer attrition rates will directly impact our ability to continue to grow our subscription revenue.

Maintenance and support revenue. Maintenance and support revenue decreased primarily as result of customer maintenance churn and migrating existing maintenance contracts to the cloud during the year ended December 31, 2019. We expect maintenance revenue to continue to decline over time as we migrate existing maintenance customers to our cloud solutions.

License revenue. License revenue increased primarily due to an increase in license revenue with existing customers recognized upon software delivery during the year ended December 31, 2019.

Services revenue. Services revenue increased primarily as a result of performing implementation services for a greater number of customers than in the prior year. Services revenue varies from period to period depending on different factors, including the level of professional services required to implement our solutions, the timing of services revenue recognition on certain subscription contracts and any additional professional services requested by our customers during a particular period.

Cost of revenue and gross profit.
 
For the Year Ended December 31,
 
 
 
 
 
2019
 
2018
 
 
 
 
(Dollars in thousands)
Amount
 
Percentage of total
revenue
 
Amount
 
Percentage of total 
revenue
 
Variance $
 
Variance %
Cost of subscription
$
42,090

 
17
%
 
$
35,368

 
18
%
 
$
6,722

 
19
 %
Cost of maintenance and support
11,052

 
4
%
 
11,602

 
6
%
 
(550
)
 
(5
)%
Total cost of subscription, maintenance and support
53,142

 
21
%
 
46,970

 
24
%
 
6,172

 
13
 %
Cost of license
249

 
—
%
 
251

 
—
%
 
(2
)
 
(1
)%
Cost of services
45,726

 
18
%
 
29,958

 
15
%
 
15,768

 
53
 %
Total cost of revenue
$
99,117

 
40
%
 
$
77,179

 
39
%
 
$
21,938

 
28
 %
Gross profit
$
151,217

 
60
%
 
$
119,845

 
61
%
 
$
31,372

 
26
 %

Cost of subscription. Cost of subscription increased primarily due to increases in infrastructure costs to support our current subscription customer base, increases in employee-related costs driven by higher headcount and increases in amortization expense associated with our internal-use software. Our subscription gross profit percentage was 70% and 63%, respectively, for the years ended December 31, 2019 and 2018. The increase in gross profit percentage was primarily attributable to a 48% increase in subscription revenue combined with a smaller increase in cost of subscription driven by efficiencies we achieved in our cloud infrastructure.

Cost of maintenance and support. The cost of maintenance and support declined primarily due to a decrease in employee-related costs mainly due to a decrease in contract labor. Maintenance and support gross profit percentages for the years ended December 31, 2019 and 2018, were 81% and 82%, respectively.

28


Cost of license. Cost of license consists of third-party fees for licensed software and remained consistent year-over-year. License gross profit percentages for the years ended December 31, 2019 and 2018, were 94% and 93%, respectively.
    
Cost of services. Cost of services increased primarily due to an increase in employee-related costs driven by higher headcount and third party system integrators to support our current customer implementations, related travel expenses, other facility and overhead expenses. Services gross profit percentages for the years ended December 31, 2019 and 2018, were 2% and 11%, respectively. The decrease in services gross profit percentages was primarily attributed to an increase in third party system integrators to support an increased number of customer implementations in 2019 as compared to 2018. Services gross profit percentages vary period to period depending on different factors, including the level of professional services required to implement our solutions, our effective man-day rates, our utilization of third party system integrators and the utilization of our professional services personnel.

Gross profit. Overall gross profit increased for the year ended December 31, 2019 principally attributable due to an increase of 27% in total revenue as compared to the same period in 2018 mainly due to an increase in our subscription revenue.

Operating expenses:
 
For the Year Ended December 31,
 
 
 
 
 
2019
 
2018
 
 
 
 
(Dollars in thousands)
Amount
 
Percentage of total revenue
 
Amount
 
Percentage of total revenue
 
Variance $
 
Variance %
Selling and marketing
$
89,553

 
36
%
 
$
72,006

 
37
%
 
$
17,547

 
24
%
General and administrative
47,254

 
19
%
 
41,302

 
21
%
 
5,952

 
14
%
Research and development
67,246

 
27
%
 
55,657

 
28
%
 
11,589

 
21
%
Acquisition-related
502

 
—
%
 
95

 
—
%

407

 
428
%
Total operating expenses
$
204,555

 
82
%
 
$
169,060

 
86
%
 
$
35,495

 
21
%

Selling and marketing expenses. Sales and marketing expenses increased primarily due to an increase of $13.9 million in employee-related costs driven by higher headcount, as we continue to focus on adding new customers and increasing penetration within our existing customer base. In addition, there was an increase of $3.6 million in expenses for sales and marketing events and sales related travel.

General and administrative expenses. General and administrative expenses increased primarily due to a $3.7 million increase in employee-related costs driven by higher headcount and an increase of $3.1 million in professional fees and facility expenses, partially offset by a decrease of $0.8 million related to a bad debt recovery in 2019.

Research and development expenses. Research and development expenses increased primarily due to a $9.3 million increase in employee-related costs driven by higher headcount, and a $2.3 million increase in facility and other overhead expenses.

Acquisition-related expenses. Acquisition-related expenses were $0.5 million and $0.1 million for the years ended December 31, 2019 and 2018, respectively, and consisted primarily of integration costs, professional fees and retention bonuses for our acquisition of Travelaer in 2019 and PROS Travel Commerce, Inc. (formerly Vayant Travel Technologies, Inc.) ("Vayant") in 2018.

Other (expense) income, net:
 
 
For the Year Ended December 31,
 
 
 
 
 
 
2019
 
2018
 
 
 
 
(Dollars in thousands)
 
Amount
 
Percentage of total revenue
 
Amount
 
Percentage of total revenue
 
Variance $
 
Variance %
Convertible debt interest and amortization
 
$
(14,765
)
 
(6
)%
 
$
(16,986
)
 
(9
)%
 
$
2,221

 
(13
)%
Other (expense) income, net
 
$
(354
)
 
—
 %
 
$
2,155

 
1
 %
 
$
(2,509
)
 
(116
)%

Convertible debt interest and amortization. Convertible debt interest and amortization expense for each of the years ended December 31, 2019 and 2018 related to coupon interest and amortization of debt discount and issuance costs attributable to our

29

Notes. Convertible debt interest and amortization decreased primarily as a result of our settlement of the 2019 Notes and 2047 Notes during the period.

Other (expense) income, net. The decrease in other (expense) income, net for the year ended December 31, 2019, primarily related to a $5.7 million loss on debt extinguishment related to our 2019 Notes and 2047 Notes recognized in 2019. This decrease was partially offset by an increase in interest income and the impact of movements in foreign currency exchange rates during the period.

Income tax provision:
 
For the Year Ended
December 31,
 
 
 
 
(Dollars in thousands)
2019
 
2018
 
Variance $
 
Variance %
Effective tax rate
(1
)%
 
—
 %
 
n/a

 
(1
)%
Income tax provision
$
624

 
$
200

 
$
424

 
212
 %

Our tax provision for the year ended December 31, 2019 included both foreign income and withholding taxes, and state taxes not based on pre-tax income. No tax benefit was recognized on jurisdictions with a projected loss for the year due to the valuation allowances on our deferred tax assets.

Our 2019 and 2018 effective tax rates had an unusual relationship to pretax loss from operations due to a valuation allowance on our net deferred tax assets. Our income tax provisions in 2019 and 2018 only included foreign income and withholding taxes, and state taxes not based on pre-tax income, resulting in an effective tax rate of (0.9)% and (0.3)%, respectively. The difference between the effective tax rates and the federal statutory rate of 34% for the years ended December 31, 2019 and 2018 was primarily due to the increase in our valuation allowance of $12.4 million and $20.4 million, respectively.

As of December 31, 2019 and 2018, we had a valuation allowance on our net deferred tax assets of $106.5 million and $94.2 million, respectively. The increase in the valuation allowance was principally attributable to an additional valuation allowance recorded on our current year's tax loss.

Comparison of year ended December 31, 2018 with year ended December 31, 2017
Revenue:
 
For the Year Ended December 31,
 
 
 
 
 
2018
 
2017
 
 
 
 
(Dollars in thousands)
Amount
 
Percentage of total revenue
 
Amount
 
Percentage of total revenue
 
Variance $
 
Variance %
Subscription
$
95,192

 
48
%
 
$
60,539

 
36
%
 
$
34,653

 
57
 %
Maintenance and support
64,760

 
33
%
 
69,408

 
41
%
 
(4,648
)
 
(7
)%
Total subscription, maintenance and support
159,952

 
81
%
 
129,947

 
77
%
 
30,005

 
23
 %
License
3,516

 
2
%
 
5,562

 
3
%
 
(2,046
)
 
(37
)%
Services
33,556

 
17
%
 
33,307

 
20
%
 
249

 
1
 %
Total revenue
$
197,024

 
100
%
 
$
168,816

 
100
%
 
$
28,208

 
17
 %

Subscription revenue. Subscription revenue increased primarily due to an increase in the number of subscriptions purchased by new and existing customers. The increase in subscription revenue also included an increase of $6.2 million from our acquisition of Vayant for the year ended December 31, 2018, as compared to the same period in 2017. We continued to invest in customer programs and initiatives which helped keep our customer attrition rate fairly consistent as compared to the prior year. Our ability to maintain consistent customer attrition rates will play a role in our ability to continue to grow our subscription revenue.

Maintenance and support. The decrease in maintenance and support revenue was principally a result of customer maintenance churn and converting existing maintenance contracts to the cloud during the year ended December 31, 2018. The decrease in 2018 was also impacted by the timing of certain cash collections from maintenance contracts that we only recognized on a cash basis during the same period in 2017. We expect maintenance revenue to continue to decline over time as we sell fewer licenses and related maintenance and support, sell more subscription services and migrate existing maintenance customers to our cloud solutions.


30

License revenue. License revenue decreased primarily due to a smaller number of customers licensing our software as a result of our strategy to sell fewer licenses and more subscription services and due to the completion of several large perpetual license projects related to agreements executed prior to our cloud transition, which were recognized over time based upon our efforts to satisfy the performance obligation.
 
Services revenue. Services revenue remained relatively consistent during the year ended December 31, 2018 as compared to the same period in 2017.

Cost of revenue and gross profit:
 
For the Year Ended December 31,
 
 
 
 
 
2018
 
2017
 
 
 
 
(Dollars in thousands)
Amount
 
Percentage of total
revenue
 
Amount
 
Percentage of total
revenue
 
Variance $
 
Variance %
Cost of subscription
$
35,368

 
18
%
 
$
27,858

 
17
%
 
$
7,510

 
27
 %
Cost of maintenance and support
11,602

 
6
%
 
11,693

 
7
%
 
(91
)
 
(1
)%
Total cost of subscription, maintenance and support
46,970

 
24
%
 
39,551

 
23
%
 
7,419

 
19
 %
Cost of license
251

 
—
%
 
282

 
—
%
 
(31
)
 
(11
)%
Cost of services
29,958

 
15
%
 
28,733

 
17
%
 
1,225

 
4
 %
Total cost of revenue
$
77,179

 
39
%
 
$
68,566

 
41
%
 
$
8,613

 
13
 %
Gross profit
$
119,845

 
61
%
 
$
100,250

 
59
%
 
$
19,595

 
20
 %

Cost of subscription. Cost of subscription increased primarily as a result of an increase in infrastructure cost to support our current and anticipated subscription customer base, which included $4.3 million related to the acquisition of Vayant. Our subscription gross profit percentage was 63% and 54%, respectively, for the years ended December 31, 2018 and 2017.

Cost of maintenance and support. The cost of maintenance and support declined primarily due to a decrease in employee-related costs attributed to increased efficiencies. Maintenance and support gross profit percentages for the years ended December 31, 2018 and 2017, were 82% and 83%, respectively.

Cost of license. Cost of license consists of third-party fees for licensed software and remained relatively consistent year-over-year. License gross profit percentages for the years ended December 31, 2018 and 2017, were 93% and 95%, respectively.
    
Cost of services. The increase in cost of services was primarily attributable to a $1.5 million increase in employee-related costs driven by higher headcount to staff our customer implementation engagements, partially offset by a $0.3 million decrease in travel, facility, IT-related and other costs. Services gross profit percentages for the years ended December 31, 2018 and 2017, were 11% and 14%, respectively.

Gross profit. The increase in overall gross profit for the year ended December 31, 2018 was principally attributable to an increase of 17% in total revenue as compared to the same period in 2017 mainly due to an increase in our subscription revenue.
    
Operating expenses:
 
For the Year Ended December 31,
 
 
 
 
 
2018
 
2017
 
 
 
 
(Dollars in thousands)
Amount
 
Percentage of total revenue
 
Amount
 
Percentage of total revenue
 
Variance $
 
Variance %
Selling and marketing
$
72,006

 
37
%
 
$
68,116

 
40
%
 
$
3,890

 
6
 %
General and administrative
41,302

 
21
%
 
40,336

 
24
%
 
966

 
2
 %
Research and development
55,657

 
28
%
 
56,021

 
33
%
 
(364
)
 
(1
)%
Acquisition-related
95

 
—
%
 
720

 
—
%
 
(625
)
 
(87
)%
Total operating expenses
$
169,060

 
86
%
 
$
165,193

 
98
%
 
$
3,867

 
2
 %

Selling and marketing expenses. The increase was primarily attributable to a $3.1 million increase in employee-related costs driven by higher headcount. In addition, there was an increase of $0.8 million in non employee-related costs, which included

31

$0.9 million intangible amortization related to our acquisition of Vayant and an increase of $0.6 million for sales and marketing events, partially offset by a decrease of $0.7 million in travel expenses.

General and administrative expenses. The increase in general and administrative expenses was primarily attributable to a $0.5 million increase associated with the acquisition of Vayant, a $0.3 million increase in employee-related costs and a $0.2 million increase in bad debt expense.

Research and development expenses. The decrease in research and development expenses was mainly attributable to an increase in capitalized internal-use software cost of $2.1 million and a decrease of share-based compensation cost of $0.7 million. The decrease was partially offset by an increase of $2.0 million in employee-related costs primarily due to higher headcount associated with the Vayant acquisition and a $0.4 million increase in facility and other non-personnel cost.

Acquisition-related expenses. Acquisition-related expenses were $0.1 million and $0.7 million, respectively, for the years ended December 31, 2018 and 2017, consisting primarily of advisory, legal, accounting and other professional fees, and retention bonuses related to our acquisition and integration of Vayant.
    
Other income, net:
 
 
For the Year Ended December 31,
 
 
 
 
 
 
2018
 
2017
 
 
 
 
(Dollars in thousands)
 
Amount
 
Percentage of total revenue
 
Amount
 
Percentage of total revenue
 
Variance $
 
Variance %
Convertible debt interest and amortization
 
$
(16,986
)
 
(9
)%
 
$
(13,218
)
 
(8
)%
 
$
(3,768
)
 
29
%
Other income, net
 
$
2,155

 
1
 %
 
$
384

 
—
 %
 
$
1,771

 
461
%

Convertible debt interest and amortization. Convertible debt interest and amortization expense for each of the years ended December 31, 2018 and 2017 relates to coupon interest and amortization of debt discount and issuance costs attributable to our 2019 Notes and our 2047 Notes. The increase in convertible debt interest and amortization primarily relates to our 2047 Notes issued in June 2017.

Other income, net. The increase in other income, net during the year ended December 31, 2018, was primarily due to an increase in interest income partially offset by foreign currency exchange rate fluctuations during the period.

Income tax provision:
 
For the Year Ended December 31,
 
 
 
 
(Dollars in thousands)
2018
 
2017
 
Variance $
 
Variance %
Effective tax rate
—
 %
 
—
 %
 
n/a

 
—
%
Income tax provision
$
200

 
$
149

 
$
51

 
34
%

Our tax provision for the year ended December 31, 2018 primarily consisted of foreign taxes and state taxes not based on income offset by additional release of the valuation allowance related to the Vayant acquisition.

Our 2018 and 2017 effective tax rates had an unusual relationship to pretax loss from operations due to a valuation allowance on our net deferred tax assets. Our income tax provisions in 2018 and 2017 only included foreign taxes and state taxes not based on pre-tax income, resulting in an effective tax rate of 0% for both periods. The difference between the effective tax rates and the federal statutory rate of 34% for the years ended December 31, 2018 and 2017 was primarily due to the increase in our valuation allowance of $20.4 million and $5.9 million, respectively.

As of December 31, 2018 and 2017, we had a valuation allowance on our net deferred tax assets of $94.2 million and $74.2 million, respectively. The increase in the valuation allowance was principally attributable to an additional valuation allowance recorded on our current year's tax loss and our non-deductible interest of $17.0 million.
Liquidity and Capital Resources

At December 31, 2019, we had $306.1 million of cash and cash equivalents and $189.8 million of working capital as compared to $295.5 million of cash and cash equivalents and $71.4 million of working capital at December 31, 2018.

32


Our principal sources of liquidity are our cash and cash equivalents, cash flows generated from operations and potential borrowings under our secured Credit Agreement ("Revolver") with the lenders party thereto and Wells Fargo Bank, National Association as agent for the lenders party thereto. We issued the 2024 Notes in May 2019 and completed our Secondary Offering in August 2018 to supplement our overall liquidity position. Our material drivers or variants of operating cash flow are net income (loss), noncash expenses (principally share-based compensation, intangible amortization and amortization of debt discount and issuance costs) and the timing of periodic invoicing and cash collections related to licenses, subscriptions and support for our software and related services. Our operating cash flows are also impacted by the timing of payments to our vendors and the payments of our other liabilities. We generally pay our vendors and service providers in accordance with the invoice terms and conditions.

We believe our existing cash and cash equivalents, including funds provided by the issuance of our Notes and our Secondary Offering, funds available under our Revolver and our current estimates of future operating cash flows, will provide adequate liquidity and capital resources to meet our operational requirements, anticipated capital expenditures and principal and coupon payments for our Notes for the next twelve months. Our future working capital requirements will depend on many factors, including the operations of our existing business, potential growth of our subscription services, future acquisitions we might undertake, and expansion into complementary businesses. If such need arises, we may raise additional funds through equity or debt financings.

The following table presents key components of our Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and 2017: 
 
For the Year Ended December 31,
(Dollars in thousands)
2019
 
2018
 
2017
Net cash provided by (used in) operating activities
$
5,245

 
$
5,703

 
$
(25,313
)
Net cash used in investing activities
(17,560
)
 
(6,258
)
 
(22,346
)
Net cash provided by financing activities
22,991

 
135,352

 
90,654

Cash and cash equivalents (beginning of period)
295,476

 
160,505

 
118,039

Cash and cash equivalents (end of period)
$
306,077

 
$
295,476

 
$
160,505


Operating Activities

Cash provided by operating activities in 2019 was $5.2 million and declined slightly as compared to $5.7 million in 2018. The decrease was primarily attributable to higher cash operating expenses driven mainly by an increase in headcount and partially offset by an increase in sales and related cash collections.

Cash provided by operating activities in 2018 was $5.7 million. The $31.0 million increase as compared to 2017 was primarily attributable to a $13.1 million increase in cash coming from working capital changes and a $13.7 million improvement in our operating results. The working capital changes were primarily attributable to higher recurring deferred revenue driven by our sales of subscription services.

Investing Activities

Cash used in investing activities for 2019 was $17.6 million, which was primarily related to our acquisition of Travelaer. In addition, we incurred capitalized internal-use software development costs on our subscription service solutions of $1.4 million, capital expenditures of $5.3 million, investment in equity securities of $0.3 million and intangible (non-acquisition) asset of $0.1 million.

Cash used in investing activities for 2018 was $6.3 million, which was primarily related to cash outflow related to capitalized internal-use software development costs on our subscription service solutions of $4.6 million, capital expenditures of $1.5 million and intangible (non-acquisition) asset of $0.1 million.

Financing Activities

Cash provided by financing activities for 2019 was $23.0 million, which was attributable to the proceeds of $140.2 million from the issuance of our 2024 Notes, proceeds from the bond hedge termination of $64.8 million and proceeds from the exercise of employee stock plans of $2.0 million, which was partially offset by the settlement of our 2019 and 2047 Notes of $97.7 million,

33

termination of warrant of $45.2 million, a payment of $23.8 million for tax withholdings on vesting of employee share-based awards and a $0.9 million payment for debt issuance costs related to the 2024 Notes.

Cash provided by financing activities for 2018 was $135.4 million, which was attributable to the proceeds of $142.0 million from our Secondary Offering, proceeds from the exercise of employee stock plans and stock options of $1.7 million and $1.1 million, respectively, partially offset by a payment of $9.4 million for tax withholdings on vesting of employee share-based awards and a $0.1 million payment of notes payable.

Stock Repurchases

In August 2008, our Board of Directors authorized a stock repurchase program for the purchase of up to $15.0 million of our common stock. No shares were repurchased under the program during the years ended December 31, 2019, 2018 and 2017, respectively. As of December 31, 2019, $10.0 million remained available in the stock repurchase program. The repurchase of stock, if continued, will be funded primarily with existing cash balances. The timing of any repurchases will depend upon various factors including, but not limited to, market conditions, the market price of our common stock and management’s assessment of our liquidity and cash flow needs. For additional information on the stock repurchase program see "Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities."
Off-Balance Sheet Arrangements and Contractual Obligations

We do not have any relationships with unconsolidated entities or financial partnerships, such as variable interest entities, which would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. Our principal commitments as of December 31, 2019 consist of obligations under operating leases and various service agreements. See Note 18 of our Notes to Consolidated Financial Statements for additional information regarding our contractual commitments.

Contractual Obligations

The following table sets forth our contractual obligations as of December 31, 2019:
 
Payment due by period
(Dollars in thousands)
Total
 
Less than 1 year
 
1-3 years
 
3-5 years
 
More than 5 years
Notes, including interest
$
150,163

 
$
1,438

 
$
2,875

 
$
145,850

 
$
—

Operating leases
67,281

 
6,965

 
16,947

 
9,310

 
34,059

Purchase and contractual commitments
65,968

 
26,195

 
39,210

 
563

 
—

Total contractual obligations
$
283,412

 
$
34,598

 
$
59,032

 
$
155,723

 
$
34,059


Notes    
    
As of December 31, 2019, our outstanding Notes consist of the 2024 Notes. Interest on the 2024 Notes is payable semi-annually, in arrears on May 15 and November 15 of each year. At December 31, 2019, our maximum commitment for interest payments under the 2024 Notes was $6.4 million for their remaining duration.
 
Covenants

Our Revolver contains affirmative and negative covenants, including covenants which restrict our ability to, among other things, create liens, incur additional indebtedness and engage in certain other transactions, in each case subject to certain exclusions. In addition, our Revolver contains certain financial covenants which become effective in the event our liquidity falls below $50 million or upon the occurrence of an event of default. As of December 31, 2019, we were in compliance with all financial covenants in the Revolver.
Critical Accounting Policies and Estimates

Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses, and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions. Actual results could differ from those estimates.

34


We believe the critical accounting policies listed below affect significant judgment and estimates used in the preparation of our Consolidated Financial Statements.

Revenue Recognition

We derive our revenues primarily from subscription services, professional services, perpetual licensing of our software products and associated software maintenance and support services.

We determine revenue recognition through the following steps:
•
Identification of the contract, or contracts, with a customer;
•
Identification of the performance obligations in the customer contract(s);
•
Determination of the transaction price;
•
Allocation of the transaction price to each performance obligation in the customer contract(s); and
•
Recognition of revenue when, or as, we satisfy a performance obligation.

Subscription services revenue

Subscription services primarily include customer access to one or more of our cloud applications and associated customer support. Subscription services revenue is generally recognized ratably over the contractual subscription term, beginning on the date that our subscription service is made available to the customer. Our subscription contracts do not provide customers with the right to take possession of the software supporting the service and, as a result, are accounted for as service contracts. Our subscription contracts are generally two to five years in length, billed annually in advance, and non-cancelable.

Maintenance and support revenue

Maintenance and support revenue includes post-implementation customer support for on-premises licenses and the right to unspecified software updates and enhancements. We recognize revenue from maintenance and support arrangements ratably over the period in which the services are provided. Our maintenance and support contracts are generally one to three years in length, billed annually in advance, and non-cancelable.

License revenue

Licenses to on-premises software provide the customer with a right to use, in the customer's environment, our software as it exists when made available to the customer. License revenue from customer contracts with distinct on-premises licenses is recognized at the point in time when the software is made available to the customer. For customer contracts that contain license and professional services that are not considered distinct, both the license and professional services are determined to be a single performance obligation and the revenue is recognized over time based upon our efforts to satisfy the performance obligation.

Professional services revenue

Professional services revenue primarily consists of fees for deployment and configuration services, as well as training services. Professional services revenue is generally recognized as the services are rendered for time and material contracts, or on a proportional performance basis for fixed fee contracts. The majority of our professional services contracts are on a fixed fee basis. Training revenue is recognized as the services are rendered.

Significant judgment is required in determining whether professional services contained in a customer subscription services contract are capable of being distinct and are separately identifiable in the customer contract. Professional services determined to be distinct are accounted for as a separate performance obligation and revenue is recognized as the services are performed. If the professional services are not determined to be distinct, the professional services and the subscription services are accounted for as a single performance obligation and revenue is recognized over the contractual term of the subscription beginning on the date that subscription services are made available to the customer.

Customer contracts with multiple performance obligations


35

A portion of our customer contracts contain multiple performance obligations. Significant judgment is required in determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable. An obligation determined to be distinct is accounted for as a separate performance obligation and revenue for that separate performance obligation is recognized when, or as, we satisfy the performance obligation. If obligations are not determined to be distinct, those obligations are accounted for as a single, combined performance obligation. The transaction price is allocated to each performance obligation on a relative standalone selling price basis.

Allowance for Doubtful Accounts

In addition to our initial credit evaluations upon entering into a new customer contract, we regularly assess our ability to collect outstanding customer invoices. To do so, we make estimates of the collectability of accounts receivable. We provide an allowance for doubtful accounts when we determine that the collection of an outstanding customer receivable is not probable. We also analyze accounts receivable and historical bad debt experience, customer creditworthiness, changes in customer payment history and industry concentration on an aggregate basis. If any of these factors change, our estimates may also change, which could affect the level of our future provision for doubtful accounts.

Deferred Costs

Sales commissions earned by our sales representatives are considered incremental and recoverable costs of obtaining a customer contract. Sales commissions are deferred and amortized on a straight-line basis over the period of benefit, which we have determined to be five to eight years. We determined the period of benefit by taking into consideration our customer contracts, expected renewals of those customer contracts (as we currently do not pay an incremental sales commission), our technology and other factors. We also defer amounts earned by employees other than sales representatives who earn incentive payments under compensation plans that are also tied to the value of customer contracts acquired.

Deferred Implementation Costs

We capitalize certain contract fulfillment costs, including employee-related and other costs (such as hosting, employee salaries, benefits and payroll taxes), that are associated with arrangements where professional services are not distinct from other undelivered obligations in our customer contracts. We analyze implementation costs and capitalize those costs that are directly related to customer contracts that are expected to be recoverable and enhance the resources which will be used to satisfy the undelivered performance obligations in those contracts. Deferred implementation costs are amortized ratably over the remaining contract term once the revenue recognition criteria for the respective performance obligation has been met and revenue recognition commences.

Deferred Revenue

Deferred revenue primarily consists of customer invoicing in advance of revenues being recognized. We generally invoice our customers annually in advance for subscription services and maintenance and support services. Deferred revenue that is anticipated to be recognized during the next twelve-month period is recorded as current deferred revenue and the remaining portion is recorded as noncurrent.

Noncash Share-Based Compensation

We have two noncash share-based compensation plans, the 2007 equity incentive plan and the 2017 equity incentive plan which authorize the discretionary granting of various types of stock awards to key employees, officers, directors and consultants. Our 2007 equity incentive plan expired in March 2017, and in May 2017, we adopted our 2017 equity incentive plan which serves as the successor to our 2007 equity incentive plan. Under the 2017 equity incentive plan, we may provide noncash share-based compensation through the grant of: (i) restricted stock awards; (ii) restricted stock unit awards - time, performance and market-based ("RSUs"); (iii) stock options; (iv) stock appreciation rights ("SARs"); (v) phantom stock; and (vi) performance awards, such as market stock units ("MSUs"). To date, we have granted stock options, SARs, RSUs and MSUs.

Noncash share-based compensation expense is measured at the grant date based on the fair value of the award and is recognized as expense on a straight-line basis over the requisite service period, which is generally the vesting period.

The fair value of the RSUs (time and performance-based) is based on the closing price of our stock on the date of grant. The fair value and the derived service period of the market-based RSUs is estimated on the date of grant using a Monte Carlo simulation model. The model requires the use of a number of assumptions including the expected volatility of our stock, our risk-

36

free interest rate and expected dividends. Our expected volatility at the date of grant is based on our historical volatility over the performance period.

We estimate the fair value of the stock options and SARs using the Black-Scholes option pricing model, which requires us to use significant judgment to make estimates regarding the expected life of the award, volatility of our stock price, the risk-free interest rate and the dividend yield of our stock over the life of the award. The expected life of the award is a historical weighted average of the expected lives of similar securities of comparable public companies. We estimate volatility using our historical volatility. The risk-free interest rate assumption is based on observed interest rates appropriate for the terms of our awards. The dividend yield assumption is based on our expectation of paying no dividends.

As we issue stock options and SARs, we evaluate the assumptions used to value our stock option awards and SARs. If factors change and we employ different assumptions, noncash share-based compensation expense may differ significantly from what we have recorded in the past. If there are any modifications or cancellations of the underlying unvested securities, we may be required to accelerate, increase or cancel any remaining unearned noncash share-based compensation expense. Future noncash share-based compensation expense and unearned noncash share-based compensation will increase to the extent that we grant additional equity awards to employees.

We estimate the number of awards that will be forfeited and recognize expense only for those awards that ultimately are expected to vest. Significant judgment is required in determining the adjustment to noncash share-based compensation expense for estimated forfeitures. Noncash share-based compensation expense in a period could be impacted, favorably or unfavorably, by differences between forfeiture estimates and actual forfeitures.

MSUs are performance-based awards that cliff vest based on our shareholder return relative to the total shareholder return of the Russell 2000 Index ("Index") over the three-year periods ending February 28, 2019, February 28, 2020, October 9, 2020 and December 31, 2020 ("Performance Period"), respectively. The MSUs vested on March 1, 2019 and are scheduled to vest on March 1, 2020, October 9, 2020 and January10, 2021, respectively. The maximum number of shares issuable upon vesting is 200% of the MSUs initially granted based on the average price of our common stock relative to the Index during the Performance Period. We estimate the fair value of MSUs on the date of grant using a Monte Carlo simulation model. The determination of the fair value of the MSUs is affected by our stock price and a number of assumptions including the expected volatilities of our stock and the Index, the risk-free interest rate and expected dividends. Our expected volatility at the date of grant was based on the historical volatilities of our stock and the Index over the Performance Period.

We record deferred tax assets for share-based compensation awards that will result in future deductions on our income tax returns, based on the amount of share-based compensation recognized at the statutory tax rate in the jurisdiction in which we will receive a tax deduction. Because the deferred tax assets we record are based upon the share-based compensation expenses in a particular jurisdiction, the aforementioned inputs that affect the fair values of our stock awards may also indirectly affect our income tax expense. In addition, differences between the deferred tax assets recognized for financial reporting purposes and the actual tax deduction reported on our income tax returns are recorded in our income tax (expense) income.

At December 31, 2019, we had $43.1 million of total unrecognized compensation costs related to noncash share-based compensation arrangements for stock awards granted. These costs will be recognized over a weighted-average period of 2.5 years.
Accounting for Income Taxes

We estimate our income taxes based on the various jurisdictions where we conduct business and we use estimates in determining our provision for income taxes. We estimate separately our deferred tax assets, related valuation allowances, current tax liabilities and deferred tax liabilities. The calculation of our tax liabilities involves dealing with uncertainties in the application of complex tax rules and the potential for future adjustment of our uncertain tax positions by the U.S. Internal Revenue Service or other taxing jurisdictions. We estimate our current tax liability and assess temporary differences that result from differing treatments of certain items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which we show on our balance sheet. At December 31, 2019, our deferred tax assets consisted primarily of temporary differences related to noncash share-based compensation, interest expense limited under Section 163(j), R&E tax credit carryforwards and net operating losses.

We review the realizability of our deferred tax asset on a quarterly basis, or whenever events or changes in circumstances indicate that a review is required. In determining the requirement for a valuation allowance, the historical and projected financial results of the legal entity or consolidated group recording the net deferred tax asset are considered, along with any other positive or negative evidence. Since future financial results may differ from previous estimates, periodic adjustments to our valuation

37

allowances may be necessary. We continually perform an analysis related to the realizability of our deferred tax assets. As a result, and after considering tax planning initiatives and other positive and negative evidence, we determine that it is more likely than not that our net deferred tax assets will not be realized. During 2019, there was not sufficient positive evidence to outweigh the current and historic negative evidence to determine that it was more likely than not that our net deferred tax assets would not be realized. Therefore, we continue to have a valuation allowance against net deferred tax assets as of December 31, 2019.

We account for uncertain income tax positions recognized in our financial statements in accordance with the Income Tax Topic of the Accounting Standards Codification ("ASC"), issued by the FASB. This interpretation requires companies to use a prescribed model for assessing the financial recognition and measurement of all tax positions taken or expected to be taken in their tax returns. This guidance provides clarification on recognition, classification, interest and penalties, accounting in interim periods, disclosures and transition. Please see Note 15 to the Consolidated Financial Statements for more information.
Business Combinations
    
We record tangible and intangible assets acquired and liabilities assumed in business combinations under the purchase method of accounting. Amounts paid for each acquisition are allocated to the assets acquired and liabilities assumed based on their fair values at the date of acquisition. We then allocate the purchase price in excess of net tangible assets acquired to identifiable intangible assets based on detailed valuations that use information and assumptions provided by management. We allocate any excess purchase price over the fair value of the net tangible and intangible assets acquired and liabilities assumed to goodwill. If the fair value of the assets acquired exceeds our purchase price, the excess is recognized as a gain.

Significant management judgments and assumptions are required in determining the fair value of acquired assets and liabilities, particularly acquired intangible assets. The valuation of purchased intangible assets is based upon estimates of the future performance and cash flows from the acquired business. Each asset is measured at fair value from the perspective of a market participant.

If different assumptions are used, it could materially impact the purchase price allocation and adversely affect our results of operations, financial condition and cash flows.
Intangible Assets, Goodwill and Long-Lived Assets

When we acquire a business, a portion of the purchase consideration is typically allocated to acquired technology and other identifiable intangible assets, such as customer relationships. The excess of the purchase consideration over the net of the acquisition-date fair value of identifiable assets acquired and liabilities assumed is recorded as goodwill. We estimate fair value primarily utilizing the market approach, which calculates fair value based on the market values of comparable companies or comparable transactions. The amounts allocated to acquired technology and other intangible assets represent our estimates of their fair values at the acquisition date. We amortize our intangible assets that have finite lives using either the straight-line method or, if reliably determinable, the pattern in which the economic benefit of the asset is expected to be consumed utilizing expected undiscounted future cash flows. Amortization is recorded over the estimated useful lives ranging from two to eight years.

We review our intangible assets subject to amortization to determine if any adverse conditions exist or a change in circumstances has occurred that would indicate impairment or a change in the remaining useful life. If the carrying value of an asset exceeds its undiscounted cash flows, we will write down the carrying value of the intangible asset to its fair value in the period identified. In assessing recoverability, we must make assumptions regarding estimated future cash flows and discount rates. If these estimates or related assumptions change in the future, we may be required to record impairment charges. If the estimate of an intangible asset’s remaining useful life is changed, we will amortize the remaining carrying value of the intangible asset prospectively over the revised remaining useful life.

We assess goodwill for impairment as of November 30 of each fiscal year, or more frequently if events or changes in circumstances indicate that the fair value of our reporting unit has been reduced below its carrying value. When conducting our annual goodwill impairment assessment, we use a two-step process. The first step is to perform an optional qualitative evaluation as to whether it is more likely than not that the fair value of our reporting unit is less than its carrying value, using an assessment of relevant events and circumstances. In performing this assessment, we are required to make assumptions and judgments including, but not limited to, an evaluation of macroeconomic conditions as they relate to our business, industry and market trends, as well as the overall future financial performance of our reporting unit and future opportunities in the markets in which it operates. If we determine that it is not more likely than not that the fair value of our reporting unit is less than its carrying value, we are not required to perform any additional tests in assessing goodwill for impairment. However, if we conclude otherwise or elect not to perform the qualitative assessment, we perform a second step for our reporting unit, consisting of a quantitative assessment of

38

goodwill impairment. This quantitative assessment requires us to compare the fair value of our reporting unit with its carrying value. If the carrying amount exceeds the fair value, an impairment charge will be recognized, however, loss cannot exceed the total amount of goodwill allocated to the reporting unit.
Recent Accounting Pronouncements

See Note 2 - Summary of Significant Accounting Policies to the Consolidated Financial Statements included in this report, regarding the impact of certain recent accounting pronouncements on our Consolidated Financial Statements.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Foreign Currency Exchange Risk

Our contracts are predominately denominated in U.S. dollars; however, we have contracts denominated in foreign currencies and therefore a portion of our revenue is subject to foreign currency risks. The primary market risk we face is from foreign currency exchange rate fluctuations. Our cash flows are subject to fluctuations due to changes in foreign currency exchange rates. The effect of an immediate 10% adverse change in exchange rates on foreign denominated receivables as of December 31, 2019, would have resulted in a $0.8 million loss. We are also exposed to foreign currency risk due to our operating subsidiaries in France, United Kingdom, Canada, Germany, Ireland, Australia, Bulgaria and United Arab Emirates. A hypothetical 10% adverse change in the value of the U.S. dollar in relation to the Euro, which is our single most significant foreign currency exposure, would have changed revenue for the year ended December 31, 2019 by approximately $1.1 million. However, due to the relatively low volume of payments made and received through our foreign subsidiaries, we do not believe that we have significant exposure to foreign currency exchange risks. Fluctuations in foreign currency exchange rates could harm our financial results in the future.

We currently do not use derivative financial instruments to mitigate foreign currency exchange risks. We continue to review this issue and may consider hedging certain foreign exchange risks through the use of currency futures or options in future years.

Exposure to Interest Rates

Our exposure to market risk for changes in interest rates relates to the variable interest rate on borrowings under our Revolver. As of December 31, 2019, we had no borrowings under the Revolver.

As of December 31, 2019, we had an outstanding principal amount of $143.8 million of 2024 Notes, which are fixed rate instruments. Therefore, our results of operations are not subject to fluctuations in interest rates. The fair value of the 2024 Notes may change when the market price of our stock fluctuates.

We believe that we do not have any material exposure to changes in the fair value as a result of changes in interest rates due to the short term nature of our cash equivalents.
Item 8. Financial Statements and Supplementary Data

The consolidated financial statements required to be filed are indexed on page F-1 and are incorporated herein by reference. See Item 15(a)(1) and (2).
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.
Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act. Based on that evaluation as of the period covered by this Annual Report on Form 10-K, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective to ensure that information we are required to disclose in

39

reports that we file or submit under the Exchange Act (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and our Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

In August 2019, we acquired Travelaer. For purposes of determining the effectiveness of our internal controls over financial reporting, management has excluded Travelaer from its evaluation of these matters. Travelaer represented approximately 0.4% of our consolidated total assets as of December 31, 2019 and approximately 0.2% of our consolidated revenues for the year ended December 31, 2019.

We implemented internal controls to ensure we adequately evaluated our lease contracts and properly assessed the impact of our adoption of Topic 842 on January 1, 2019. There were no significant changes to our internal control over financial reporting due to the adoption of Topic 842.

Other than the changes described above, there have been no changes in our internal control over financial reporting during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
        
Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act). Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP. Our internal control over financial reporting is a framework that includes policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on the financial statements.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has assessed the effectiveness of our internal control over financial reporting as of December 31, 2019, based on the criteria in Internal Control — Integrated Framework (2013) issued by COSO. Based on this evaluation, management concluded that our internal control over financial reporting was effective as of December 31, 2019 based upon the COSO criteria.

The effectiveness of our internal control over financial reporting as of December 31, 2019 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which is included herein.
Item 9B. Other Information
None.

40

Part III
Item 10. Directors, Executive Officers and Corporate Governance
The information required by this item is incorporated by reference from our proxy statement in connection with our 2020 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2019.
Item 11. Executive Compensation
The information required by this item is incorporated by reference from our proxy statement in connection with our 2020 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2019.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by this item is incorporated by reference from our proxy statement in connection with our 2020 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2019.
Item 13. Certain Relationships, Related Transactions and Director Independence
The information required by this item is incorporated by reference from our proxy statement in connection with our 2020 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2019.
Item 14. Principal Accountant Fees and Services
The information required by this item is incorporated by reference from our proxy statement in connection with our 2020 Annual Meeting of Stockholders, which proxy statement will be filed with the SEC not later than 120 days after the close of our fiscal year ended December 31, 2019.

41

Part IV
Item 15. Exhibits and Financial Statements Schedules

(a)(1) Financial Statements

Reference is made to the Index to Financial Statements in the section entitled "Financial Statements and Supplementary Data" in Part II, Item 8 of this Annual Report on Form 10-K.

(a)(2) Financial Statement Schedules

Reference is made to Schedule II, Valuation and Qualifying Accounts, as indexed on page F-37.

Schedules not listed above have been omitted because they are not applicable or are not required or the information required to be set forth therein is included in the Consolidated Financial Statements or Notes thereto.

(a)(3) Exhibits

Exhibits are as set forth below in the Exhibit Index. Exhibits which are incorporated herein by reference can be inspected and copied at the public reference rooms maintained by the SEC in Washington, D.C., New York, New York, and Chicago, Illinois, and are also available to the public from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

42

PROS Holdings, Inc.
Index to the Consolidated Financial Statements
 

F-1


Report of Independent Registered Public Accounting Firm


To the Board of Directors and Stockholders of PROS Holdings, Inc.

Opinions on the Financial Statements and Internal Control over Financial Reporting
We have audited the accompanying consolidated balance sheets of PROS Holdings, Inc. and its subsidiaries (the “Company”) as of December 31, 2019 and 2018, and the related consolidated statements of comprehensive income (loss), of stockholders’ equity and of cash flows for each of the three years in the period ended December 31, 2019, including the related notes and schedule of valuation and qualifying accounts for each of the three years in the period ended December 31, 2019 appearing under Item 15(a)(2) (collectively referred to as the “consolidated financial statements”). We also have audited the Company's internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2019 and 2018, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2019 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control - Integrated Framework (2013) issued by the COSO.
Changes in Accounting Principles
 
As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it accounts for leases in 2019 and the manner in which it accounts for revenues from contracts with customers in 2018.
Basis for Opinions
The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on the Company’s consolidated financial statements and on the Company's internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.
Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable

F-2

assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Critical Audit Matters
The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the audit committee and that (i) relates to accounts or disclosures that are material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.
Revenue recognition - Identifying distinct performance obligations within customer contracts
As described in Note 2 to the consolidated financial statements, for the year ended December 31, 2019, the Company recognized revenue of $250.3 million from customer contracts. A portion of these customer contracts contain multiple performance obligations. Significant judgment is required by management in determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable. An obligation determined to be distinct is accounted for as a separate performance obligation and revenue for that separate performance obligation is recognized when, or as, the Company satisfies the performance obligation. If obligations are not determined to be distinct, those obligations are accounted for as a single, combined performance obligation.
The principal considerations for our determination that performing procedures relating to identifying distinct performance obligations within customer contracts is a critical audit matter are there was a significant amount of judgment by management in determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable. This in turn led to significant auditor judgment and effort in performing procedures to evaluate whether the distinct performance obligations within a single customer contract were appropriately identified by management.
Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the revenue recognition process, including controls over the identification of distinct performance obligations. These procedures also included, among others, examining customer contracts on a test basis to identify whether the performance obligations were capable of being distinct and were separately identifiable, and evaluating management’s conclusions through tests of underlying information.
 
 
 
/s/ PricewaterhouseCoopers LLP

San Jose, California
February 19, 2020
We have served as the Company’s auditor since 2002.





F-3

PROS Holdings, Inc.
Consolidated Balance Sheets
(In thousands, except share and per share amounts)
 
 
December 31,
 
2019
 
2018
Assets:
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
306,077


$
295,476

Trade and other receivables, net of allowance of $214 and $978, respectively
65,074


41,822

Deferred costs, current
5,756

 
4,089

Prepaid and other current assets
9,038


4,756

Total current assets
385,945

 
346,143

Property and equipment, net
14,794


14,676

Operating lease right-of-use assets
26,550

 
—

Deferred costs, noncurrent
15,478

 
13,373

Intangibles, net
14,605


19,354

Goodwill
49,104


38,231

Other assets, noncurrent
6,831


5,190

Total assets
$
513,307

 
$
436,967

Liabilities and Stockholders’ Equity:
 
 
 
Current liabilities:
 
 
 
Accounts payable and other liabilities
$
9,098


$
6,934

Accrued liabilities
22,748


9,506

Accrued payroll and other employee benefits
32,656


22,519

Operating lease liabilities, current
7,173

 
—

Deferred revenue, current
124,459


99,262

Current portion of convertible debt, net
—

 
136,529

Total current liabilities
196,134

 
274,750

Deferred revenue, noncurrent
17,801


17,903

Convertible debt, net, noncurrent
110,704

 
88,661

Operating lease liabilities, noncurrent
22,391

 
—

Other liabilities, noncurrent
1,281


754

Total liabilities
348,311

 
382,068

Commitments and contingencies (Note 18)

 

Stockholders’ equity:
 
 
 
Preferred stock, $0.001 par value, 5,000,000 shares authorized none issued
—


—

Common stock, $0.001 par value, 75,000,000 shares authorized; 47,310,846
and 41,573,491 shares issued, respectively; 42,630,123 and 37,155,906 shares outstanding, respectively
47


42

Additional paid-in capital
560,496


364,877

Treasury stock, 4,680,723 and 4,417,585 common shares, at cost, respectively
(29,847
)

(13,938
)
Accumulated deficit
(361,789
)

(292,708
)
Accumulated other comprehensive loss
(3,911
)
 
(3,374
)
Total stockholders’ equity
164,996

 
54,899

Total liabilities and stockholders’ equity
$
513,307

 
$
436,967

The accompanying notes are an integral part of these consolidated financial statements.

F-4

PROS Holdings, Inc.
Consolidated Statements of Comprehensive Income (Loss)
(In thousands, except per share data)
 
For the Year Ended December 31,
 
 
2019
 
2018
 
2017
Revenue:
 
 
 
 
 
 
Subscription
 
$
141,165

 
$
95,192

 
$
60,539

Maintenance and support
 
58,184

 
64,760

 
69,408

Total subscription, maintenance and support
 
199,349

 
159,952

 
129,947

License
 
4,162

 
3,516

 
5,562

Services
 
46,823

 
33,556

 
33,307

Total revenue
 
250,334

 
197,024

 
168,816

Cost of revenue:
 
 
 
 
 
 
Subscription
 
42,090

 
35,368

 
27,858

Maintenance and support
 
11,052

 
11,602

 
11,693

Total cost of subscription, maintenance and support
 
53,142

 
46,970

 
39,551

License
 
249

 
251

 
282

Services
 
45,726

 
29,958

 
28,733

Total cost of revenue
 
99,117

 
77,179

 
68,566

Gross profit
 
151,217

 
119,845

 
100,250

Operating expenses:
 
 
 
 
 
 
Selling and marketing
 
89,553

 
72,006

 
68,116

General and administrative
 
47,254

 
41,302

 
40,336

Research and development
 
67,246

 
55,657

 
56,021

Acquisition-related
 
502

 
95

 
720

Loss from operations
 
(53,338
)
 
(49,215
)
 
(64,943
)
Convertible debt interest and amortization
 
(14,765
)
 
(16,986
)
 
(13,218
)
Other (expense) income, net
 
(354
)
 
2,155

 
384

Loss before income tax provision
 
(68,457
)
 
(64,046
)
 
(77,777
)
Income tax provision
 
624

 
200

 
149

Net loss
 
(69,081
)
 
(64,246
)
 
(77,926
)
Net loss per share:
 
 
 
 
 
 
Basic and diluted
 
(1.72
)
 
(1.86
)
 
(2.46
)
Weighted average number of shares:
 
 
 
 
 
 
Basic and diluted
 
40,232

 
34,465

 
31,627

 
 
 
 
 
 
 
Other comprehensive (loss) income, net of tax:
 
 
 
 
 
 
Foreign currency translation adjustment
 
(537
)
 
(558
)
 
2,107

Unrealized gain on short-term investments
 
—

 
—

 
(13
)
Other comprehensive loss, net of tax
 
(537
)
 
(558
)
 
2,094

Comprehensive (loss) income
 
$
(69,618
)
 
$
(64,804
)
 
$
(75,832
)
The accompanying notes are an integral part of these consolidated financial statements.

F-5

PROS Holdings, Inc.
Consolidated Statements of Cash Flows
(In thousands)
 
Year Ended December 31,
 
2019
 
2018
 
2017
Operating activities:
 
 
 
 
 
Net loss
$
(69,081
)
 
$
(64,246
)
 
$
(77,926
)
Adjustments to reconcile net loss to net cash provided by operating activities:
 
 
 
 
 
Depreciation and amortization
13,870

 
13,055

 
10,531

Amortization of debt discount and issuance costs
11,115

 
12,027

 
9,264

Share-based compensation
24,680

 
21,453

 
22,796

Deferred income tax, net
(119
)
 
(463
)
 
(520
)
Provision for doubtful accounts
(754
)
 
212

 
—

Loss on disposal of assets
—

 
37

 
59

Loss on debt extinguishment
5,660

 
—

 
—

Changes in operating assets and liabilities:
 
 
 
 
 
Accounts and unbilled receivables
(22,273
)
 
(9,550
)
 
2,022

Deferred costs
(3,772
)
 
(4,086
)
 
—

Prepaid expenses and other assets
(5,044
)
 
87

 
(3,715
)
Accounts payable and other liabilities
2,489

 
3,931

 
700

Accrued liabilities
15,455

 
2,764

 
(1,055
)
Accrued payroll and other employee benefits
7,937

 
5,830

 
(2,344
)
Deferred revenue
25,082

 
24,652

 
14,875

Net cash provided by (used in) operating activities
5,245

 
5,703

 
(25,313
)
Investing activities:
 
 
 
 
 
Purchase of property and equipment
(5,271
)
 
(1,475
)
 
(1,286
)
Purchase of equity securities
(293
)
 
(45
)
 
—

Acquisition of Travelaer, net of cash acquired
(10,510
)
 
—

 
—

Acquisition of Vayant, net of cash acquired
—

 
—

 
(34,130
)
Capitalized internal-use software development costs
(1,436
)
 
(4,613
)
 
(2,797
)
Purchase of intangible asset
(50
)
 
(125
)
 
(125
)
Proceeds from maturities of short-term investments
—

 
—

 
15,992

Net cash used in investing activities
(17,560
)
 
(6,258
)
 
(22,346
)
Financing activities:
 
 
 
 
 
Exercise of stock options
—

 
1,142

 
6,331

Proceeds from employee stock plans
1,995

 
1,720

 
1,535

Tax withholding related to net share settlement of stock awards
(23,753
)
 
(9,410
)
 
(7,375
)
Proceeds from Secondary Offering, net
—

 
141,954

 
—

Payments of Notes payable
—

 
(54
)
 
(209
)
Proceeds from issuance of convertible debt, net
140,156

 
—

 
93,500

Debt issuance costs related to convertible debt
(860
)
 
—

 
(2,978
)
Purchase of Capped Call
(16,445
)
 
—

 
—

Settlement of convertible debt
(97,678
)
 
—

 
—

Proceeds from termination of Note Hedges
64,819

 
—

 
—

Payment for termination of Warrants
(45,243
)
 
—

 
—

Debt issuance costs related to Revolver
—

 
—

 
(150
)
Net cash provided by financing activities
22,991

 
135,352

 
90,654


F-6

PROS Holdings, Inc.
Consolidated Statements of Cash Flows
(In thousands)
Effect of foreign currency rates on cash
(75
)
 
174

 
(529
)
Net change in cash and cash equivalents
10,601

 
134,971

 
42,466

Cash and cash equivalents:
 
 
 
 
 
Beginning of period
295,476

 
160,505

 
118,039

End of period
$
306,077

 
$
295,476

 
$
160,505

 
 
 
 
 
 
Supplemental disclosure of cash flow information:
 
 
 
 
 
Cash (paid) refund during period for:
 
 
 
 
 
Taxes
$
(308
)
 
$
(262
)
 
$
(271
)
Interest
$
(3,499
)
 
$
(5,252
)
 
$
(4,013
)
Noncash investing activities:
 
 
 
 
 
Purchase of property and equipment accrued but not paid
$
891

 
$
247

 
$
38

The accompanying notes are an integral part of these consolidated financial statements.

F-7

PROS Holdings, Inc.
Consolidated Statements of Stockholders’ Equity
(In thousands, except share data)
 
 
Common Stock
 
Additional Paid-In Capital
 
Treasury Stock
 
Accumulated
(Deficit) Retained Earnings
 
Accumulated other comprehensive loss
 
Total Stockholders’ Equity
 
Shares
 
Amount
 
 
Shares
 
Amount
 
 
Balance at December 31, 2016
30,583,651

 
$
35

 
$
175,678

 
4,417,585

 
$
(13,938
)
 
$
(160,259
)
 
$
(4,910
)
 
$
(3,394
)
Exercise of stock options
651,607

 
1

 
6,330

 
—

 
—

 
—

 
—

 
6,331

Stock awards net settlement
611,708

 
—

 
(7,375
)
 
—

 
—

 
—

 
—

 
(7,375
)
Proceeds from employee stock plans
92,209

 
—

 
1,535

 
—

 
—

 
—

 
—

 
1,535

Equity component of the convertible debt issuance, net
—

 
—

 
8,846

 
—

 
—

 
—

 
—

 
8,846

Noncash share-based compensation
—

 
—

 
22,910

 
—

 
—

 
—

 
—

 
22,910

Other comprehensive loss
—

 
—

 
—

 
—

 
—

 
—

 
2,094

 
2,094

Net loss
—

 
—

 
—

 
—

 
—

 
(77,926
)
 
—

 
(77,926
)
Balance at December 31, 2017
31,939,175

 
$
36

 
$
207,924

 
4,417,585

 
$
(13,938
)
 
$
(238,185
)
 
$
(2,816
)
 
$
(46,979
)
Exercise of stock options
161,997

 
1

 
1,141

 
—

 
—

 
—

 
—

 
1,142

Stock awards net settlement
609,188

 
1

 
(9,411
)
 
—

 
—

 
—

 
—

 
(9,410
)
Proceeds from employee stock plans
75,546

 
—

 
1,720

 
—

 
—

 
—

 
—

 
1,720

Proceeds from Secondary Offering, net
4,370,000

 
4

 
141,950

 
—

 
—

 
—

 
—

 
141,954

Noncash share-based compensation
—

 
—

 
21,553

 
—

 
—

 
—

 
—

 
21,553

Cumulative effect of adoption of section 606
—

 
—

 
—

 
—

 
—

 
9,723

 
—

 
9,723

Other comprehensive loss
—

 
—

 
—

 
—

 
—

 
—

 
(558
)
 
(558
)
Net loss
—

 
—

 
—

 
—

 
—

 
(64,246
)
 
—

 
(64,246
)
Balance at December 31, 2018
37,155,906

 
$
42

 
$
364,877

 
4,417,585

 
$
(13,938
)
 
$
(292,708
)
 
$
(3,374
)
 
$
54,899

Stock awards net settlement
958,264

 
1

 
(23,754
)
 
—

 
—

 
—

 
—

 
(23,753
)
Proceeds from employee stock plans
75,304

 
—

 
1,995

 
—

 
—

 
—

 
—

 
1,995

Settlement of convertible debt
4,703,787

 
4

 
140,845

 
—

 
—

 
—

 
—

 
140,849

Exercise of Note Hedges
(263,138
)
 
—

 
15,911

 
263,138

 
(15,909
)
 
—

 
—

 
2

Termination of Note Hedges
—

 
—

 
64,819

 
—

 
—

 
—

 
—

 
64,819

Termination of Warrants
—

 
—

 
(45,243
)
 
—

 
—

 
—

 
—

 
(45,243
)
Equity component of convertible debt issuance, net
—

 
—

 
32,883

 
—

 
—

 
—

 
—

 
32,883

Purchase of Capped Call
—

 
—

 
(16,445
)
 
—

 
—

 
—

 
—

 
(16,445
)
Noncash share-based compensation
—

 
—

 
24,608

 
—

 
—

 
—

 
—

 
24,608

Other comprehensive loss
—

 
—

 
—

 
—

 
—

 
—

 
(537
)
 
(537
)
Net loss
—

 
—

 
—

 
—

 
—

 
(69,081
)
 
—

 
(69,081
)
Balance at December 31, 2019
42,630,123

 
$
47

 
$
560,496

 
4,680,723

 
$
(29,847
)
 
$
(361,789
)
 
$
(3,911
)
 
$
164,996

The accompanying notes are an integral part of these consolidated financial statements.

F-8

PROS Holdings, Inc.
Notes to Consolidated Financial Statements
1. Organization and Nature of Operations

PROS Holdings, Inc., a Delaware corporation, through its operating subsidiaries (collectively, the "Company"), provides artificial intelligence ("AI") solutions that power commerce in the digital economy by providing fast, frictionless and personalized buying experiences. PROS solutions enable dynamic buying experiences for both business-to-business ("B2B") and business-to-consumer ("B2C") companies across industry verticals. Companies can use the Company's selling, pricing, revenue optimization and eCommerce solutions to assess their market environments in real time to deliver customized prices and offers. The Company's solutions enable buyers to move fluidly across its customers’ direct sales, online, mobile and partner channels with personalized experiences regardless of which channel those buyers choose. The Company's decades of data science and AI expertise are infused into its solutions and are designed to reduce time and complexity through actionable intelligence. The Company provides standard configurations of its software based on the industries it serves and offers professional services to configure these solutions to meet the specific needs of each customer.
2. Summary of Significant Accounting Policies
Principles of Consolidation and Basis of Presentation
These Consolidated Financial Statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation. The Consolidated Financial Statements have been prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP").

Changes in Accounting Policies

The Company has consistently applied the accounting policies described in this Note 2 to all periods presented in these Consolidated Financial Statements, except for the Company's adoption of certain accounting standards described in more detail under "Recently adopted accounting pronouncements" in this Note 2 below.

Dollar Amounts

The dollar amounts presented in the tabular data within these footnote disclosures are stated in thousands of dollars, except per share amounts, or as noted within the context of each footnote disclosure.

Use of Estimates

The preparation of these Consolidated Financial Statements in conformity with GAAP requires the Company to make certain estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses during the reporting period. The complexity and judgment required in the Company's estimation process, as well as issues related to the assumptions, risks and uncertainties inherent in determining the nature and timing of satisfaction of performance obligations and determining the standalone selling price of performance obligations, affect the amounts of revenue, expenses, unbilled receivables and deferred revenue. Estimates are also used for, but not limited to, receivables, allowance for doubtful accounts, the determination of the period of benefit for deferred commissions, operating lease right-of-use assets and operating lease liabilities, useful lives of assets, depreciation and amortization, fair value of assets acquired and liabilities assumed for business combinations, income taxes and deferred tax asset valuation, valuation of stock options, other current liabilities and accrued liabilities. Numerous internal and external factors can affect estimates. Actual results could differ from those estimates and such differences could be material to the Company's consolidated financial position and results of operations.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less at the time of purchase, or the ability to be settled in cash within a period of three months, to be cash equivalents, except for commercial paper which is classified as short-term investments, if any. The Company has a cash management program that provides for the investment of excess cash balances, primarily in short-term money market instruments.

F-9

Trade and Other Receivables

Trade and other receivables are primarily comprised of trade receivables, net of allowance for doubtful accounts, contract assets and unbilled receivables. The Company records trade accounts receivable for its unconditional rights to consideration arising from the Company's performance under contracts with customers. The Company's standard billing terms are that payment is due upon receipt of invoice, payable generally within thirty to sixty days. The carrying value of such receivables, net of the allowance for doubtful accounts, represents their estimated net realizable value. The Company estimates its allowance for doubtful accounts for specific trade receivable balances based on historical collection trends, the age of outstanding trade receivables, existing economic conditions, and any financial security associated with the receivables.

Contract assets represent conditional rights to consideration that have been recognized as revenue in advance of billing the customer. Unbilled receivables represent unconditional rights to consideration arising from contingent revenue that have been recognized as revenue in advance of billing the customer.    

Prepaid Expenses and Other Assets

Prepaid expenses and other assets consist primarily of prepaid third-party software subscription and license fees, deferred project costs and prepaid income taxes.

Property and Equipment, Net

Property and equipment are recorded at cost, less accumulated depreciation. Maintenance, repairs and minor replacements are charged to expense as incurred. Significant renewals and betterments are capitalized. Depreciation on property and equipment, with the exception of leasehold improvements, is recorded using the straight-line method over the estimated useful lives of the assets. Depreciation on leasehold improvements is recorded using the shorter of the lease term or useful life. When property is retired or disposed of, the cost and related accumulated depreciation are removed from the accounts and any resulting gains or losses are reflected in the Consolidated Statements of Comprehensive Income (Loss) in the period of disposal.

Internal-Use Software

Costs incurred to develop internal-use software during the application development stage are capitalized, stated at cost, and depreciated using the straight-line method over the estimated useful lives of the assets. Application development stage costs generally include salaries and personnel costs and third-party contractor expenses associated with internal-use software development, configuration and coding. Capitalization of such costs begins when the preliminary project stage is complete and ceases at the point in which the project is substantially complete and is ready for its intended purpose. Capitalized internal-use software is included in property and equipment, net in the Consolidated Balance Sheets.

Leases
    
The Company determines if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use ("ROU") assets, current operating lease liabilities and noncurrent operating lease liabilities in the Company's Consolidated Balance Sheet.

ROU assets represent the Company’s right to use an underlying asset over the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease. ROU assets and lease liabilities are recognized at the lease commencement date based on the estimated present value of lease payments over the lease term. The Company includes any anticipated lease incentives in the determination of lease liability.

The Company uses its estimated incremental borrowing rate, which is derived from information available at the lease commencement date, in determining the present value of lease payments. The Company gives consideration to its recent debt issuances as well as publicly available data for instruments with similar characteristics when determining its incremental borrowing rates.

The Company’s lease terms will include options to extend the lease when it is reasonably certain that the Company will exercise that option. Leases with a term of 12 months or less are not recorded on the Company's unaudited condensed consolidated balance sheet. The Company’s lease agreements do not contain any residual value guarantees.


F-10

Deferred Costs

Sales commissions earned by the Company's sales representatives are considered incremental and recoverable costs of obtaining a customer contract. Sales commissions are deferred and amortized on a straight-line basis over the period of benefit, which the Company has determined to be five to eight years. The Company determined the period of benefit by taking into consideration its customer contracts, expected renewals of those customer contracts (as the Company currently does not pay an incremental sales commission), the Company's technology and other factors. The Company also defers amounts earned by employees other than sales representatives who earn incentive payments under compensation plans that are also tied to the value of customer contracts acquired.

Deferred Implementation Costs

The Company capitalizes certain contract fulfillment costs, including employee-related and other costs (such as hosting, employee salaries, benefits and payroll taxes), that are associated with arrangements where professional services are not distinct from other undelivered obligations in its customer contracts. The Company analyzes implementation costs and capitalizes those costs that are directly related to customer contracts that are expected to be recoverable and enhance the resources which will be used to satisfy the undelivered performance obligations in those contracts. Deferred implementation costs are amortized ratably over the remaining contract term once the revenue recognition criteria for the respective performance obligation has been met and revenue recognition commences. Deferred implementation costs are included in prepaid and other current assets and other assets, noncurrent in the Consolidated Balance Sheets. Amortization of deferred implementation costs is included in cost of subscription and cost of services revenues in the Consolidated Statements of Comprehensive Income (Loss).

Deferred Revenue

Deferred revenue primarily consists of customer invoicing in advance of revenues being recognized. The Company generally invoices its customers annually in advance for subscription services and maintenance and support services. Deferred revenue that is anticipated to be recognized during the next twelve-month period is recorded as current deferred revenue and the remaining portion is recorded as noncurrent deferred revenue.

Impairment of Long-Lived Assets

Long-lived assets are reviewed for impairment whenever an event or change in circumstances indicates that the carrying amount of an asset or group of assets may not be recoverable. The impairment review includes comparison of future cash flows expected to be generated by the asset or group of assets with the associated assets’ carrying value. If the carrying value of the asset or group of assets exceeds its expected future cash flows (undiscounted and without interest charges), an impairment loss is recognized to the extent that the carrying amount of the asset exceeds its fair value. The Company did not identify any impairment indicators and recorded no impairment charges in the year ended December 31, 2019, 2018 and 2017.

Intangible Assets and Goodwill

Intangible assets that have finite lives are amortized over their useful lives and are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. During this review, the Company reevaluates the significant assumptions used in determining the original cost and estimated lives of the intangible assets. Although the assumptions may vary from asset to asset, they generally include operating results, changes in the use of the asset, cash flows and other indicators of value. Management then determines whether the remaining useful life continues to be appropriate or whether there has been an impairment of the intangible assets based primarily upon whether expected future undiscounted cash flows are sufficient to support the assets’ recovery. If impairment exists, the Company would adjust the carrying value of the asset to fair value, generally determined by a discounted cash flow analysis.

Goodwill represents the excess of the purchase consideration over the net of the acquisition-date fair value of identifiable assets acquired, including identifiable intangible assets, and liabilities assumed in connection with business combinations. Goodwill is not amortized but is assessed for impairment as of November 30 of each fiscal year, or more frequently if events or changes in circumstances indicate that the fair value of the Company’s sole reporting unit has been reduced below its carrying value. When conducting the annual goodwill impairment assessment, a two-step process is used. The first step is to perform an optional qualitative evaluation as to whether it is more likely than not that the fair value of the Company’s sole reporting unit is less than its carrying value, using an assessment of relevant events and circumstances. In performing this assessment, the Company is required to make assumptions and judgments including but not limited to an evaluation of macroeconomic conditions as they relate to the business, industry and market trends, as well as the overall future financial performance of the reporting unit and future opportunities in the markets in which it operates. If it is determined that it is not more likely than not that the fair value of the reporting unit is less

F-11

than its carrying value, no additional tests are required to be performed in assessing goodwill for impairment. However, if the Company concludes otherwise or elects not to perform the qualitative assessment, the Company performs a second step, consisting of a quantitative assessment of goodwill impairment. This quantitative assessment requires the Company to compare the fair value of its reporting unit with its carrying value. If the carrying amount exceeds the fair value, an impairment charge will be recognized, however, loss cannot exceed the total amount of goodwill allocated to the reporting unit. Based on the results of the qualitative review of goodwill performed as of November 30, 2019, the Company did not identify any indicators of impairment. As such, the quantitative assessment described above was not necessary.
    
Equity Investments
Investments in equity securities of privately held companies without readily determinable fair value, where the Company does not exercise significant influence over the investee, are recorded at cost, less impairment and adjusted for subsequent observable price changes obtained from orderly transactions for identical or similar investments issued by the same investee.  Adjustments resulting from impairment, fair value, or observable price changes are accounted for in the Consolidated Statements of Comprehensive Income (Loss).

Financial Instruments
    
The carrying amount of the Company’s financial instruments, which include cash equivalents, receivables and accounts payable, and equity investments approximates their fair values at December 31, 2019 and 2018. For additional information on the Company’s fair value measurements, see Note 10 to the Consolidated Financial Statements.

Convertible Senior Notes
    
In accounting for the issuance of the Notes, the Company separates each of the Notes into liability and equity components. The carrying amounts of the liability components are calculated by measuring the fair value of similar liabilities that do not have associated convertible features. The carrying amount of the equity components representing the conversion option are determined by deducting the fair value of the liability components from the par value of the respective Notes. These differences represent debt discounts that are amortized to interest expense over the respective terms of the Notes using the effective interest rate method. The equity components are not remeasured as long as they continue to meet the conditions for equity classification. In accounting for the issuance costs related to the Notes, the Company allocates the total amount of issuance costs incurred to the liability and equity components based on their relative values. Issuance costs attributable to the liability components are being amortized on a straight-line basis, which approximates the effective interest rate method, to interest expense over the respective terms of the Notes. The issuance costs attributable to the equity components are netted against the respective equity components in additional paid-in capital.

Research and Development

Research and development costs for software sold to customers are expensed as incurred. These costs include salaries and personnel costs, including employee benefits, third-party contractor expenses, software development tools, an allocation of facilities and depreciation expenses and other expenses in developing new solutions and upgrading and enhancing existing solutions.

Software Development Costs

Capitalization of software development costs for software to be sold, leased, or otherwise marketed begins upon the establishment of technological feasibility, which is generally the completion of a working prototype that has been certified as having no critical bugs and is a release candidate. Amortization begins once the software is ready for its intended use, generally based on the pattern in which the economic benefits will be consumed. To date, software development costs incurred between completion of a working prototype and general availability of the related product have not been material.

Treasury Stock

The Company is authorized to make treasury stock purchases in the open market pursuant to the share repurchase program, which was approved by its Board of Directors on August 28, 2008. The Company accounts for the purchase of treasury stock under the cost method. For additional information on the Company’s stock repurchase program, see Note 12 to the Consolidated Financial Statements. There were no treasury stock repurchases under the program for the years ended December 31, 2019, 2018 and 2017.


F-12

Revenue Recognition

The Company derives its revenues primarily from subscription services, professional services, perpetual licensing of its software products and associated software maintenance and support services.

The Company determines revenue recognition through the following steps:
•
Identification of the contract, or contracts, with a customer;
•
Identification of the performance obligations in the customer contract(s);
•
Determination of the transaction price;
•
Allocation of the transaction price to each performance obligation in the customer contract(s); and
•
Recognition of revenue when, or as, the Company satisfies a performance obligation.

Subscription services revenue

Subscription services primarily include customer access to one or more of the Company's cloud applications and associated customer support. Subscription services revenue is generally recognized ratably over the contractual subscription term, beginning on the date that the Company's subscription service is made available to the customer. The Company's subscription contracts do not provide customers with the right to take possession of the software supporting the service and, as a result, are accounted for as service contracts. The Company's subscription contracts are generally two to five years in length, billed annually in advance, and non-cancelable.

Maintenance and support revenue

Maintenance and support revenue includes post-implementation customer support for on-premises licenses and the right to unspecified software updates and enhancements. The Company recognizes revenue from maintenance and support arrangements ratably over the period in which the services are provided. The Company's maintenance and support contracts are generally one to three years in length, billed annually in advance, and non-cancelable.

License revenue

Licenses to on-premises software provide the customer with a right to use, in the customer's environment, the Company's software as it exists when made available to the customer. License revenue from customer contracts with distinct on-premises licenses is recognized at the point in time when the software is made available to the customer. For customer contracts that contain license and professional services that are not considered distinct, both the license and professional services are determined to be a single performance obligation and the revenue is recognized over time based upon the Company's efforts to satisfy the performance obligation.

Professional services revenue

Professional services revenue primarily consists of fees for deployment and configuration services, as well as training services. Professional services revenue is generally recognized as the services are rendered for time and material contracts, or on a proportional performance basis for fixed fee contracts. The majority of the Company's professional services contracts are on a fixed fee basis. Training revenue is recognized as the services are rendered.

Significant judgment is required in determining whether professional services contained in a customer subscription services contract are capable of being distinct and are separately identifiable in the customer contract. Professional services determined to be distinct are accounted for as a separate performance obligation and revenue is recognized as the services are performed. If the professional services are not determined to be distinct, the professional services and the subscription services are accounted for as a single performance obligation and revenue is recognized over the contractual term of the subscription beginning on the date that subscription services are made available to the customer.

Customer contracts with multiple performance obligations

A portion of the Company's customer contracts contain multiple performance obligations. Significant judgment is required in determining whether multiple performance obligations contained in a single customer contract are capable of being distinct and are separately identifiable. An obligation determined to be distinct is accounted for as a separate performance obligation and

F-13

revenue for that separate performance obligation is recognized when, or as, the Company satisfies the performance obligation. If obligations are not determined to be distinct, those obligations are accounted for as a single, combined performance obligation. The transaction price is allocated to each performance obligation on a relative standalone selling price basis.

Disaggregation of revenue

The Company categorizes revenue from external customers by geographic area based on the location of the customer's headquarters. For additional information regarding the Company's revenue by geography, see Note 19 to the Consolidated Financial Statements.

Foreign Currency

The Company has contracts denominated in foreign currencies and therefore a portion of the Company’s revenue is subject to foreign currency risks. Gains and losses from foreign currency transactions, such as those resulting from the settlement of receivables, are classified in other income (expense), net included in the accompanying Consolidated Statements of Comprehensive Income (Loss).
The functional currency of PROS France SAS ("PROS France") is the Euro. The financial statements of this subsidiary are translated into U.S. dollars using period-end rates of exchange for assets and liabilities, historical rates of exchange for equity, and average rates of exchange for the period for revenue and expenses. Translation gains (losses) are recorded in accumulated other comprehensive income (loss) as a component of stockholders’ equity.
Noncash Share-Based Compensation
The Company has two noncash share-based compensation plans, the 2007 Equity Incentive Plan ("2007 Stock Plan") and the 2017 Equity Incentive Plan ("2017 Stock Plan"), which authorize the discretionary granting of various types of stock awards to key employees, officers, directors and consultants. The 2007 Stock Plan expired in March 2017. The 2017 Stock Plan serves as the successor to the 2007 Stock Plan and was adopted in May 2017. The Company may provide noncash share-based compensation through the grant of: (i) restricted stock awards; (ii) restricted stock unit awards - time, performance and market-based ("RSUs"); (iii) stock options; (iv) stock appreciation rights ("SARs"); (v) phantom stock; and (vi) performance awards, such as market stock units ("MSUs").
To date, the Company has granted stock options, SARs, RSUs, time, performance and market-based, and MSUs. The Company issues common stock from its pool of authorized stock upon exercise of stock options, settlement of SARs and MSUs or upon vesting of RSUs.
The following table presents the number of awards outstanding for each award type as of December 31, 2019 and 2018 (in thousands): 
 
Year Ended December 31,
Award type
2019
 
2018
Restricted stock units (time-based)
1,893

 
1,969

Restricted stock units (performance-based)
114

 
—

Restricted stock units (market-based)
—

 
215

Stock appreciation rights
65

 
287

Market stock units
267

 
419


Stock options. The Company did not grant stock options during 2019 and 2018. The fair value of each stock option is estimated on the date of grant using the Black-Scholes option pricing model.

Restricted stock units. The fair value of the RSUs (time-based and performance-based) is based on the closing price of the Company’s stock on the date of grant and is amortized over the vesting period. RSUs include (i) time-based awards, (ii) performance-based awards in which the number of shares that vest are based upon achievement of certain internal performance metrics set by the Company, and (iii) market-based awards in which the number of shares that vest are based upon attainment of target average per share closing price over a requisite trading period. Market-based RSUs vest if the average trailing closing price of the Company's common stock meets certain minimum performance hurdles for at least 105 calendar days prior to September 9, 2020, with 25% vesting at $27, an additional 25% vesting at $33, and the remaining 50% vesting at $41. The Company estimates the fair value and the derived service period of the market-based RSUs on the date of grant using a Monte Carlo simulation model.

F-14

The model requires the use of a number of assumptions including the expected volatility of the Company's stock, its risk-free interest rate and expected dividends. The Company's expected volatility at the date of grant is based on the historical volatility of the Company over the performance period.
Stock appreciation rights. SARs will be settled in stock at the time of exercise and vest over four years from the date of grant. The Company used the Black-Scholes option pricing model to estimate the fair value of its SARs. The determination of the fair value of SARs utilizing the Black-Scholes model is affected by the Company’s stock price and a number of assumptions, including expected volatility, expected life, delivery of risk-free interest rate and expected dividends. The Company estimates the expected volatility of common stock at the date of grant based on a combination of its historical volatility and the average volatility of comparable companies. The expected life of the SARs noncash share-based payment awards is a historical weighted average of the expected lives of similar securities of comparable public companies. The risk-free interest rate assumption is based on observed interest rates appropriate for the terms of the Company’s awards. The dividend yield assumption is based on the Company's expectation of paying no dividends.

Market stock units. MSUs are performance-based awards that vest based upon the Company’s relative shareholder return. The actual number of MSUs that will be eligible to vest is based on the total shareholder return of the Company relative to the total shareholder return of the Russell 2000 Index ("Index") over a 3-year period ending February 28, 2019, February 28, 2020, October 9, 2020 and December 31, 2020 ("Performance Period"), respectively. The MSUs vested on March 1, 2019, and will vest on March 1, 2020, October 9, 2020 and January 10, 2021, respectively. The maximum number of shares issuable upon vesting is 200% of the MSUs initially granted based on the average price of the Company's common stock relative to the Index during the Performance Period. The Company estimates the fair value of MSUs on the date of grant using a Monte Carlo simulation model. The determination of the fair value of the MSUs is affected by the Company’s stock price and a number of assumptions including the expected volatility of the Company’s stock and the Index, its risk-free interest rate and expected dividends. The Company’s expected volatility at the date of grant was based on the historical volatilities of the Company and the Index over the Performance Period.
As the Company issues stock options and SARs, it evaluates the assumptions used to value its stock option awards and SARs. If factors change and the Company employs different assumptions, noncash share-based compensation expense may differ significantly from what has been recorded in the past. If there are any modifications or cancellations of the underlying unvested securities, the Company may be required to accelerate, increase or cancel any remaining unearned noncash share-based compensation expense. Future noncash share-based compensation expense and unearned noncash share-based compensation will increase to the extent that the Company grants additional equity awards to employees.
At December 31, 2019, there were an estimated $43.1 million of total unrecognized compensation costs related to noncash share-based compensation arrangements. These costs will be recognized over a weighted average period of 2.5 years. For further discussion of the Company’s noncash share-based compensation plans, see Note 14 to the Consolidated Financial Statements.

Product Warranties

For software-as-a-service application subscriptions, the Company generally issues a product warranty for the subscription term, depending on the contract. For on-premises software licenses, the Company generally issues a product warranty for 90 days following the first use of the software in a production environment, depending on the contract. In the Company’s experience, warranty costs have been insignificant.

Income Taxes

The Company uses the asset and liability method to account for income taxes, including recognition of deferred tax assets and liabilities for the anticipated future tax consequences attributable to differences between financial statement amounts and their respective tax basis. The Company reviews its deferred tax assets for recovery. A valuation allowance is established when the Company believes that it is more likely than not that some portion of its deferred tax assets will not be realized. Changes in the valuation allowance from period to period are included in the Company’s tax provision in the period of change.
The Company accounts for uncertain income tax positions recognized in an enterprise’s financial statements in accordance with the income tax topic of the ASC issued by the FASB. This interpretation requires companies to use a prescribed model for assessing the financial recognition and measurement of all tax positions taken or expected to be taken in its tax returns. This guidance provides clarification on recognition, classification, interest and penalties, accounting in interim periods, disclosures and transition. The Company recognized accrued interest and penalties related to income taxes as a component of income tax expense. For additional information regarding the Company’s income taxes, see Note 15 to the Consolidated Financial Statements.

F-15

Segment Reporting
The Company reports as one operating segment with the Chief Executive Officer ("CEO") acting as the Company’s chief operating decision maker. The Company’s CEO reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. The Company has a single reporting unit, and there are no segment managers who are held accountable for operations, operating results or components below the consolidated unit level.

Earnings Per Share

The Company computes basic earnings (loss) per share by dividing net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed by giving effect to all dilutive potential common shares outstanding during the period using the treasury stock method and convertible notes using the if-converted method. Dilutive potential common shares consist of shares issuable upon the exercise of stock options, shares of unvested restricted stock units and market stock units, and settlement of stock appreciation rights. When the Company incurs a net loss, the effect of the Company's outstanding stock options, stock appreciation rights, restricted stock units, market stock units and convertible notes are not included in the calculation of diluted earnings (loss) per share as the effect would be anti-dilutive. Accordingly, basic and diluted net loss per share are identical.

Recently Adopted Accounting Pronouncements

In February 2016, the FASB issued ASU 2016-02, "Leases (Topic 842)" ("Topic 842"), which requires the lessee to recognize most leases on the balance sheet thereby resulting in the recognition of right-of-use ("ROU") assets and lease liabilities for those leases currently classified as operating leases. Lessor accounting remains largely unchanged from current guidance, however, Topic 842 provides improvements that are intended to align lessor accounting with the lessee model and with updated revenue recognition guidance. This standard took effect in the first quarter of 2019, including interim periods within that reporting period. The Company adopted Topic 842 as of January 1, 2019 using the modified retrospective method by recognizing the cumulative effect of initially applying the new standard as an adjustment to the opening balances of operating ROU assets and lease liabilities, while prior period amounts are not adjusted and continue to be reported in accordance with the Company's historic accounting under the prior lease accounting rules in ASC 840, "Leases".

The Company elected the package of practical expedients permitted under the transition guidance within the new Topic 842 standard for all asset classes, which among other things, allowed the Company to carryforward the historical lease classification. The Company also elected the hindsight practical expedient to determine the reasonably certain lease term for existing leases. The Company made an accounting policy election to not recognize leases with an initial term of 12 months or less on the balance sheet and instead would recognize those lease payments on a straight-line basis over the lease term in the Consolidated Statement of Comprehensive Income (Loss).

The adoption of the standard had a material impact on the Company’s Consolidated Balance Sheet as a result of the increase of $26.9 million in assets and liabilities from recognition of ROU assets and lease liabilities. The standard did not have a material impact on the Company's Consolidated Statement of Comprehensive Income (Loss).

In August 2018, the FASB issued ASU 2018-15, "Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That is a Service Contract" ("Subtopic 350-40"). The amendment aligns the requirements for capitalizing implementation costs in a cloud computing arrangement service contract with the requirements for capitalizing implementation costs incurred to develop or obtain an internal-use software. The standard is effective for annual periods, including interim periods within those annual periods, beginning after December 15, 2019; early adoption is permitted. The Company early adopted Subtopic 350-40 prospectively effective January 1, 2019 and there was no impact on the Company's Consolidated Financial Statements as of the adoption date. During the year ended December 31, 2019, the Company capitalized implementation cost in result of adoption of the standard which affected the prepaid and other current assets and other assets, noncurrent line items in the Consolidated Financial Statements.

In January 2017, the FASB issued ASU 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment" ("Topic 350"), which eliminates step two from the goodwill impairment test. Under the amendments in this standard, an entity should recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value; however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. The standard is effective for interim and annual reporting periods beginning after December 15, 2019; earlier adoption is permitted for goodwill impairment tests performed after January 1, 2017. The Company early adopted Topic 350 effective October 1, 2019 and there was no impact on its Consolidated Financial Statements in result of the standard adoption.


F-16

In May 2014, the FASB issued Accounting Standards Update ("ASU") No. 2014-09, " Revenue from Contracts with Customers (Topic 606) " ("Topic 606"). Topic 606 replaces the prior revenue recognition requirements in ASC 605, "Revenue Recognition" ("Topic 605" or "Prior Guidance") with a comprehensive revenue measurement and recognition standard, and expanded disclosure requirements. The new standard also provides guidance on the recognition of costs related to obtaining customer contracts. Topic 606 took effect in the first quarter of 2018, including interim periods within that reporting period. The Company adopted Topic 606 and applied Topic 606 to those contracts which were not complete as of January 1, 2018 using the modified retrospective method by recognizing the cumulative effect of initially applying the new standard as an adjustment to the opening balance of accumulated deficit, while prior period amounts were not adjusted and continue to be reported in accordance with the Company's historic accounting under the Prior Guidance. See Note 2 - Summary of Significant Accounting Policies to the Consolidated Financial Statements included in form 10-K for the year ended December 31, 2018, regarding the impact of Topic 606 adoption on the Consolidated Financial Statements.

Recent Accounting Pronouncements
    
In June 2016, the FASB issued ASU 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments ("Topic 326"), in order to improve financial reporting of expected credit losses on financial instruments and other commitments to extend credit. Topic 326 requires that an entity measure and recognize expected credit losses for financial assets held at amortized cost and replaces the incurred loss impairment methodology in current GAAP with a methodology that requires consideration of a broader range of information to estimate credit losses. While the Company is continuing to assess the potential impacts of Topic 326, it does not expect the new standard to have a material effect on its Consolidated Financial Statements.

With the exception of the new standards discussed above, there have been no other recent accounting pronouncements or changes in accounting pronouncements during the year ended December 31, 2019, that are of significance or potential significance to the Company.
3. Business Combination

Travelaer

On August 14, 2019, the Company acquired Travelaer SAS ("Travelaer"), a privately held company based near Nice, France, for a total cash consideration, net of cash acquired, of approximately $10.5 million. Travelaer is a digital innovator for the travel industry with a focus on improving the customer experience across all phases of travel, and brings an internet booking engine and NDC platform to the Company's portfolio. The Company has included the financial results of Travelaer in the Consolidated Financial Statements from the date of the acquisition, which have not been material to date. The transaction cost associated with the acquisition was $0.5 million for the year ended December 31, 2019.

The Company accounted for the transaction as a business combination and all of the assets acquired and the liabilities assumed in the transaction have been recognized at their acquisition date fair values. The Company recorded approximately $2 million for developed technology and customer relationships with estimated useful lives of seven years and five years, respectively. The Company recorded approximately $11 million of goodwill which is primarily related to the assembled workforce and expanded market opportunities from integrating Travelaer's technology with the Company's solutions. The goodwill balance is not deductible for U.S. income tax purposes. The Company expects to finalize the valuation as soon as practicable, but no later than one year from the acquisition date.

Vayant

On August 3, 2017, the Company acquired 100% of the issued and outstanding stock of Vayant , a privately held company based in Sofia, Bulgaria, for total cash consideration, net of cash acquired, of approximately $34.1 million. Vayant is a cloud software company that provides advanced shopping, merchandising and inspirational travel solutions.

Since the acquisition date, the Company included $3.3 million of revenue and $1.8 million of net loss related to Vayant in its Consolidated Statement of Comprehensive Income (Loss) for the year ended December 31, 2017. During the years ended December 31, 2018 and 2017, the Company incurred acquisition-related costs of $0.1 million and $0.7 million, respectively, primarily related to advisory and legal fees, accounting and professional fees, and retention of key employees.

All of the assets acquired and the liabilities assumed in the transaction have been recognized at their acquisition date fair values at August 3, 2017.

F-17


The final allocation of the total purchase price for Vayant is as follows (in thousands):
Cash
$
1,822

Other current assets
1,235

Noncurrent assets
86

Intangibles
18,600

Goodwill
17,052

Accounts payable and accrued liabilities
(1,668
)
Deferred revenue
(600
)
Deferred tax liability
(526
)
Noncurrent liabilities
(49
)
Net assets acquired
$
35,952



The following are the identifiable intangible assets acquired (in thousands) and their respective useful lives:
 
 
 
Useful Life
 
Amount
 
(years)
Developed technology
$
11,600

 
7
Customer relationships
7,000

 
5
Total
$
18,600

 
 


In performing the Vayant purchase price allocation, the Company considered, among other factors, its anticipated future use of the acquired assets, analysis of historical financial performance, and estimates of future cash flows from Vayant's products and services. The allocation resulted in acquired intangible assets of $18.6 million. The acquired intangible assets consisted of developed technology and customer relationships and were valued using the income approach in which the after-tax cash flows are discounted to present value. The cash flows are based on estimates used to price the transaction, and the discount rates applied were benchmarked with reference to the implied rate of return from the transaction model as well as the weighted average cost of capital. Additionally, the Company assumed certain liabilities in the Vayant acquisition, including deferred revenue to which a fair value of $0.6 million was ascribed using a cost-plus profit approach.

The Company made a preliminary determination that $0.5 million of net deferred tax liabilities were assumed on the Vayant acquisition date. During the year ended December 31, 2018, the Company made a final determination upon filing of the pre-acquisition period tax return that $0.8 million of net deferred tax liabilities were assumed on the Vayant acquisition date. The measurement period adjustment of $0.3 million to the deferred tax liabilities recorded during the year ended December 31, 2018 resulted in an increase to the goodwill, a release of additional valuation allowance and a benefit to the income tax provision.

The excess of the purchase price over the estimated amounts of net assets as of the effective date of the acquisition was allocated to goodwill. The factors contributing to the recognition of the amount of goodwill are based on several strategic and synergistic benefits that are expected to be realized from the Vayant acquisition. These benefits include the expectation that the combined company’s complementary products will strengthen the Company's modern commerce solutions for the travel industry.    The Company believes the combined company will benefit from a broader global presence and, with the Company’s direct sales force and larger channel coverage, significant cross-selling opportunities. None of the goodwill is expected to be currently deductible for tax purposes. In accordance with applicable accounting standards, goodwill will not be amortized but instead will be tested for impairment at least annually, or more frequently if certain indicators are present. In the event that the management of the combined company determines that the value of goodwill has become impaired, the combined company will incur a charge for the amount of the impairment during the fiscal quarter in which the impairment occurs.

Pro Forma Financial Information

The unaudited financial information in the table below summarizes the combined results of operations of the Company and Vayant, on a pro forma basis, as though the Company had acquired Vayant on January 1, 2016. The pro forma information for all periods presented also includes the effect of business combination accounting resulting from the acquisition, including amortization charges from acquired intangible assets.

F-18

 
Year Ended December 31,
(in thousands, except earnings per share)
2017
Total revenue
$
173,866

Net loss
(81,476
)
Earnings per share - basic and diluted
$
(2.58
)

4. Trade and Other Receivables, Net

Accounts receivable at December 31, 2019 and 2018, consists of the following (in thousands):
 
December 31,
 
2019
 
2018
Accounts receivable
$
59,606

 
$
38,876

Unbilled receivables and contract assets
5,682

 
3,924

Total receivables
65,288

 
42,800

Less: Allowance for doubtful accounts
(214
)
 
(978
)
Trade and other receivables, net
$
65,074

 
$
41,822


The bad debt expense reflected in general and administrative expenses in the accompanying Consolidated Statements of Comprehensive Income (Loss) for the years ended December 31, 2019, 2018 and 2017, totaled approximately $(0.6) million, $0.2 million and zero, respectively.
5. Deferred Costs

Deferred costs, which primarily consist of deferred sales commissions, were $21.2 million and $17.5 million as of December 31, 2019 and December 31, 2018, respectively. Amortization expense for the deferred costs was $4.8 million and $3.0 million for the year ended December 31, 2019 and 2018, respectively. There was no impairment loss in relation to the costs capitalized for the periods presented.
6. Deferred Implementation Costs

Deferred implementation costs, which related to certain customer contract fulfillment costs, were $4.4 million and $3.9 million as of December 31, 2019 and December 31, 2018, respectively. Amortization expense for the deferred implementation costs was $1.4 million and $0.6 million for the year ended December 31, 2019 and 2018, respectively. Deferred implementation costs are included in prepaid and other current assets and other assets, noncurrent in the Consolidated Balance Sheets. Amortization of deferred implementation costs is included in cost of subscription and cost of services revenues in the Consolidated Statements of Comprehensive Income (Loss). There was no impairment loss in relation to the costs capitalized for the periods presented.
7. Property and Equipment, Net
Property and equipment, net as of December 31, 2019 and 2018 consists of the following:
 
 
 
December 31,
 
Estimated useful life
 
2019
 
2018
Furniture and fixtures
5-10 years
 
$
3,227

 
$
3,208

Computers and equipment
3-5 years
 
15,388

 
19,644

Software
3-6 years
 
7,302

 
5,432

Capitalized internal-use software development costs
3 years
 
10,194

 
8,775

Leasehold improvements
Shorter of lease term or useful life
 
5,591

 
5,587

Construction in progress
 
 
794

 
20

Property and equipment, gross
 
 
42,496

 
42,666

Less: Accumulated depreciation and amortization
 
 
(27,702
)
 
(27,990
)
Property and equipment, net
 
 
$
14,794

 
$
14,676



F-19

Depreciation and amortization was approximately $7.1 million, $5.5 million and $5.4 million for the years ended December 31, 2019, 2018 and 2017, respectively. During the years ended December 31, 2019, 2018 and 2017, the Company disposed of approximately $7.4 million, $0.5 million and $1.8 million, respectively, of fully depreciated assets. During the year ended December 31, 2019, the Company recognized no loss on disposal of assets and during the years ended 2018 and 2017, the Company recognized immaterial amounts of loss on disposal of certain non-fully depreciated assets, respectively. As of December 31, 2019 and 2018, the Company had approximately $12.2 million and $14.0 million, respectively, of fully depreciated assets in use.
During the years ended December 31, 2019 and 2018, the Company capitalized internal-use software development costs of approximately $1.4 million and $4.7 million, respectively, related to its subscription solutions. As of December 31, 2019 and 2018, $9.6 million and $2.8 million, respectively, of capitalized internal-use software development costs were subject to amortization and $4.1 million and $1.1 million, respectively, of capitalized internal-use software development costs were included in accumulated depreciation and amortization for the years ended December 31, 2019 and 2018.
No impairment was recorded for the years ended December 31, 2019, 2018 and 2017.

8. Leases

The Company has operating leases for data centers, computer infrastructure, corporate offices and certain equipment. These leases have remaining lease terms ranging from 1 year to 14 years. Some of these leases include options to extend for up to 15 years, and some include options to terminate within 1 year. The Company includes options in the lease terms when it is reasonably certain that the Company will exercise that option.

In July 2019, the Company amended its existing agreement with a computing infrastructure vendor, the result of which was an increase in future consideration to be paid by the Company. The Company accounted for this change in consideration as a modification and remeasured the value of the right-of-use asset and related lease liability on such date, which resulted in an increase of $5.7 million to each respectively.

As of December 31, 2019, the Company did not have any finance leases.

The components of operating lease expense were as follows (in thousands):
 
Year Ended December 31, 2019
Operating lease cost
$
10,109

Variable lease cost
1,810

Sublease income
(332
)
Total lease cost
$
11,587


    
Supplemental information related to leases was as follows (in thousands):
 
Year Ended December 31, 2019
Cash paid for amounts included in the measurement of lease liability:
 
Operating cash flows from operating leases
$
5,883



 
 
December 31, 2019
Weighted average remaining lease term:
 
 
Operating leases
 
7.1 years

Weighted average discount rate:
 
 
Operating leases
 
7.26
%



F-20

As of December 31, 2019, maturities of lease liabilities were as follows (in thousands):
Year Ending December 31,
 
Amount
2020
 
$
6,965

2021
 
8,745

2022
 
8,202

2023
 
4,630

2024
 
4,680

2025 and thereafter
 
34,059

Total operating lease payments
 
67,281

Less: Imputed interest
 
(23,510
)
Less: Anticipated lease incentive
 
(14,207
)
Total operating lease liabilities
 
$
29,564



As of December 31, 2019, the Company has additional operating leases of approximately $1.5 million that have not yet commenced, as the lessor has not made the underlying assets available for use by the Company. These operating leases will commence in fiscal year 2020 with lease terms of 5 years to 14 years.

Operating lease expense was $4.3 million and $3.9 million for the years ended December 31, 2018 and 2017, respectively, under Topic 840, the predecessor of Topic 842.

As of December 31, 2018, the future minimum lease commitments related to lease agreements under Topic 840 were as follows:

Year Ending December 31,
 
Amount
2019
 
$
4,164

2020
 
1,649

2021
 
5,115

2022
 
6,181

2023
 
5,679

2024 and thereafter
 
57,365

Total minimum lease payments
 
$
80,153


9. Goodwill and Intangible Assets

The change in the carrying amount of goodwill for the years ended December 31, 2019 and 2018, was as follows (in thousands):
Balance as of December 31, 2017
$
38,458

    Purchase accounting adjustments
252

    Foreign currency translation adjustments
(479
)
Balance as of December 31, 2018
38,231

    Goodwill acquired
11,077

    Foreign currency translation adjustments
(204
)
Balance as of December 31, 2019
$
49,104



The goodwill balance related to PROS France and Travelaer is denominated in Euro and the goodwill balance related to Vayant is denominated in the U.S. dollar.


F-21

Intangible assets consisted of the following as of December 31, (in thousands):
 
 
 
December 31, 2019
 
Weighted average useful life (years)
 
Gross Carrying Amount
 
Accumulated Amortization*
 
Net Carrying Amount
Developed technology
7
 
$
26,839

 
$
17,653

 
$
9,186

Maintenance relationships
8
 
3,451

 
2,790

 
661

Customer relationships
6
 
12,439

 
8,478

 
3,961

Acquired technology
2
 
1,925

 
1,128

 
797

Total
 
 
$
44,654

 
$
30,049

 
$
14,605

*Cumulative foreign currency translation adjustments, reflecting movement in the currencies of the underlying entities, decreased total intangible assets by approximately $0.1 million as of December 31, 2019.

 
 
 
December 31, 2018
 
Weighted average useful life (years)
 
Gross Carrying Amount
 
Accumulated Amortization*
 
Net Carrying Amount
Developed technology
7
 
$
25,584

 
$
13,890

 
$
11,694

Maintenance relationships
8
 
3,485

 
2,488

 
997

Customer relationships
6
 
11,802

 
6,884

 
4,918

Acquired technology
2
 
1,925

 
180

 
1,745

Total

 
$
42,796

 
$
23,442

 
$
19,354


*Cumulative foreign currency translation adjustments, reflecting movement in the currencies of the underlying entities, decreased total intangible assets by approximately $0.2 million as of December 31, 2018.

Intangible asset amortization expense for the years ended December 31, 2019, 2018 and 2017 was $6.8 million, $7.6 million and $5.2 million, respectively. As of December 31, 2019, the expected future amortization expense for the acquired intangible assets for each of the five succeeding years and thereafter was as follows (in thousands):        
Year Ending December 31,
 
Amount
2020
 
$
6,272

2021
 
3,372

2022
 
2,179

2023
 
1,545

2024
 
970

2025 and thereafter
 
267

Total amortization expense
 
$
14,605


10. Fair Value Measurements

The Company adopted fair value measurements guidance for financial and nonfinancial assets and liabilities. The guidance defines fair value, establishes a framework for measuring fair value in GAAP and expands disclosures about fair value measurements.

The guidance defines fair value as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants. The guidance establishes a fair value hierarchy for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:

Level 1: Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;

Level 2: Quoted prices for similar assets or liabilities in markets that are not active or inputs which are observable, either directly or indirectly, for substantially the full term of the asset or liability; and

F-22


Level 3: Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (i.e., supported by little or no market activity).

A portion of the Company’s existing cash and cash equivalents are invested in short-term interest bearing obligations with original maturities less than 90 days, principally various types of money market funds. The Company does not enter into investments for trading or speculative purposes.

At December 31, 2019 and 2018, the Company had approximately $273.1 million and $268.6 million invested in treasury money market funds. The fair value of the treasury money market funds is determined based on quoted market prices, which represents level 1 in the fair value hierarchy as defined by Accounting Standard Codification ("ASC") 820, "Fair Value Measurement and Disclosure."

The fair value of the Company's Notes is classified in the level 2 hierarchy. See Note 16 for further detail regarding the Notes.

As of December 31, 2019 and 2018, the Company had $2.3 million and $2.0 million, respectively, of equity securities in privately held companies. These investments are accounted for at cost, less impairment and adjusted for subsequent observable price changes obtained from orderly transactions for identical or similar investments issued by the same investee. The Company estimates the fair value of its equity investments by considering available information such as pricing in recent rounds of financing and any other readily available market data, which represents level 3 in the fair value hierarchy. An impairment charge to current earnings is recorded when the cost of the investment exceeds its fair value and this condition is determined to be other-than-temporary. As of December 31, 2019 and 2018, the Company determined there were no other-than-temporary impairments on its equity investments. 
11. Deferred Revenue and Performance Obligations

Deferred Revenue

For the year ended December 31, 2019 and 2018, the Company recognized approximately $96.4 million and $74.6 million, respectively, in each case of revenue that was included in the deferred revenue balances at the beginning of the respective periods and primarily related to subscription services, maintenance and support, and other services.

Performance Obligations

As of December 31, 2019, the Company expects to recognize approximately $403.7 million of revenue from remaining performance obligations. The Company expects to recognize revenue on approximately $188.3 million of these performance obligations over the next 12 months, with the balance recognized thereafter.
12. Stockholders’ equity

Equity Offering

In August 2018, the Company completed a follow-on public offering of 3,800,000 shares of the Company's common stock at an offering price of $34 per share (the "Secondary Offering"). Additionally, as part of the Secondary Offering the underwriters exercised, in full, their over-allotment option to purchase an additional 570,000 shares of the Company's common stock at the offering price of $34 per share. The aggregate gross proceeds from the Secondary Offering, including the exercise of the over-allotment, were $148.6 million, and net proceeds received after underwriting fees and offering expenses were approximately $142.0 million.

Stock Repurchase

On August 25, 2008, the Company’s Board of Directors approved a stock repurchase program that authorized the Company to purchase up to $15.0 million of the Company’s outstanding shares of common stock. Under the board-approved repurchase program, share purchases may be made from time to time in the open market or through privately negotiated transactions depending on market conditions, share price, trading volume and other factors, and such purchases, if any, will be made in accordance with applicable insider trading and other securities laws and regulations. These repurchases may be commenced or suspended at any time or from time to time without prior notice.

F-23

The Company did not repurchase any shares under this plan for the years ended December 31, 2019 and 2018. The remaining amount available to purchase common stock under this plan was $10.0 million as of December 31, 2019.
13. Earnings Per Share
The following table sets forth the computation of basic and diluted earnings per share:
 
For the Year Ended December 31,
 
2019
 
2018
 
2017
Numerator:
 
 
 
 
 
Net loss
$
(69,081
)
 
$
(64,246
)
 
$
(77,926
)
Denominator:
 
 
 
 
 
Weighted average shares (basic)
40,232

 
34,465

 
31,627

Dilutive effect of stock options, restricted stock units and stock appreciation rights
—

 
—

 
—

Weighted average shares (diluted)
40,232

 
34,465

 
31,627

Basic earnings per share
$
(1.72
)
 
$
(1.86
)
 
$
(2.46
)
Diluted earnings per share
$
(1.72
)
 
$
(1.86
)
 
$
(2.46
)


Dilutive potential common shares consist of shares issuable upon the exercise of stock options, settlement of SARs, and the vesting of RSUs and MSUs. Potential common shares determined to be antidilutive and excluded from diluted weighted average shares outstanding were approximately 2.1 million, 2.1 million and 2.0 million for the years ended December 31, 2019, 2018 and 2017, respectively. Potential common shares related to the Notes determined to be antidilutive and excluded from diluted weighted average shares outstanding were 2.2 million for the year ended December 31, 2019.
14. Noncash Share-Based Compensation

Employee Noncash Share-based Compensation Plans

The Company has two noncash share-based compensation plans, the 2007 Stock Plan and the 2017 Stock Plan (collectively the "Stock Plans"). These plans authorize the discretionary granting of various types of stock awards to key employees, officers, directors and consultants. The discretionary issuance of stock awards generally contains vesting provisions ranging from one to four years.

2007 Stock Plan. The Company’s 2007 Stock Plan expired in March 2017 for purposes of granting future equity awards. As of December 31, 2019, the Company had outstanding equity awards to acquire 726,451 shares of its common stock held by the Company’s employees, directors and consultants under the 2007 Stock Plan (assuming MSU performance at 100% of the MSUs initially granted), and inclusive of zero stock options, 551,351 RSUs, 65,000 SARs and 110,100 MSUs.

2017 Stock Plan. The Company’s 2017 Stock Plan provides for the issuance of awards to employees, officers, directors and certain other individuals providing services to the Company are eligible to receive awards. The 2017 Stock Plan reserved an aggregate amount of 4,550,000 shares for issuance. The Company may provide these incentives through the grant of: (i) restricted stock awards; (ii) RSUs (time, performance and market-based); (iii) stock options; (iv) SARs; (v) phantom stock; and (vi) performance awards, such as MSUs.

As of December 31, 2019, the Company had outstanding equity awards to acquire 1,612,026 shares of its common stock held by the Company’s employees, directors and consultants under the 2017 Stock Plan (assuming MSU performance at 100% of the MSUs initially granted), and inclusive of 1,455,458 RSUs and 156,568 MSUs. As of December 31, 2019, 2,466,273 shares remain available for grant under the 2017 Stock Plan. As of December 31, 2019, there were no options, SARs, restricted stock awards or phantom stock issued under the 2017 Stock Plan.

Noncash share-based compensation expense for all noncash share-based payment awards granted is determined based on the grant date fair value of the award. The Company recognizes compensation expense, net of estimated forfeitures, which represents noncash share-based awards expected to vest on a straight-line basis over the requisite service period of the award, which is generally the vesting term. Noncash share-based awards typically vest over four years. Stock options are generally granted for a ten-year term. The Company estimates forfeiture rates based on its historical experience for grant years where the majority of the vesting terms have been satisfied. Changes in estimated forfeiture rates are recognized through a cumulative catch-up

F-24

adjustment in the period of change and thus impact the amount of noncash share-based compensation expense to be recognized in future periods.

Noncash share-based compensation expense is allocated to expense categories on the Consolidated Statements of Comprehensive Income (Loss). The following table summarizes noncash share-based compensation expense, net of amounts capitalized, for the years ended December 31, 2019, 2018 and 2017 (in thousands).
 
For the Year Ended December 31,
 
2019
 
2018
 
2017
Share-based compensation:
 
 
 
 
 
Cost of revenue
$
2,025

 
$
1,721

 
$
1,971

Operating expenses:
 
 
 
 
 
Selling and marketing
5,995

 
4,396

 
4,348

General and administrative
11,451

 
10,717

 
11,163

Research and development
5,209

 
4,619

 
5,314

Total included in operating expenses
22,655

 
19,732

 
20,825

Total share-based compensation expense
$
24,680

 
$
21,453

 
$
22,796



At December 31, 2019, there was an estimated $43.1 million of total unrecognized compensation costs related to noncash share-based compensation arrangements. These costs will be recognized over a weighted average period of 2.5 years.

Stock Options

For the years ended December 31, 2019 and 2018, respectively, the Company did not grant any stock options and had no stock options outstanding. The total intrinsic value of stock options exercised for the years ended December 31, 2019, 2018 and 2017 was zero, $2.5 million and $7.2 million, respectively.

RSUs (time-based)

The Company has granted time-based RSUs under the Stock Plans. Time-based RSUs granted to employees, directors and consultants vest in equal annual installments over a one to four-year period from the grant date.

The following table summarizes the Company's unvested time-based RSUs as of December 31, 2019, and changes during the year then ended (number of shares and intrinsic value in thousands):
 
 
Number of
shares
 
Weighted 
average
grant date
fair value
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic value 
(1)
Unvested at December 31, 2018
1,969

 
$
21.77

 
 
 
 
Granted
816

 
35.38

 
 
 
 
Vested
(790
)
 
21.01

 
 
 
 
Forfeited
(102
)
 
23.98

 
 
 
 
Unvested at December 31, 2019
1,893

 
$
27.83

 
2.02
 
$
113,422

Expected to vest at December 31, 2019
1,775

 
$
27.57

 
1.98
 
$
106,340

(1) The aggregate intrinsic value was calculated based on the fair value of the Company’s common stock on December 31, 2019 of $59.92.

The weighted average grant-date fair value of the time-based RSUs granted during the years ended December 31, 2019, 2018 and 2017 was $35.38, $27.61 and $21.63, respectively.

F-25


RSUs (performance-based)

During 2019, under the 2017 Stock Plan, the Company granted 113,919 performance-based RSUs ("PRSUs") to certain executive employees. These PRSUs vest on January 15, 2022 and the actual number of PRSUs that will be eligible to vest is based upon achievement of certain internal performance metrics, as defined by each award's plan documents or individual award agreements. The maximum number of shares issuable upon vesting is 200% of the PRSUs initially granted.

The following table summarizes the Company's unvested PRSUs as of December 31, 2019, and changes during the year then ended (number of shares and intrinsic value in thousands):

 
Number of
shares
 
Weighted 
average
grant date
fair value
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic value 
(1)
Unvested at December 31, 2018
—

 
$
—

 
 
 
 
Granted
114

 
33.05

 
 
 
 
Vested
—

 
—

 
 
 
 
Forfeited
—

 
—

 
 
 
 
Unvested at December 31, 2019
114

 
$
33.05

 
2.04
 
$
6,826

Expected to vest at December 31, 2019
228

 
$
33.05

 
2.04
 
$
13,652

(1) The aggregate intrinsic value was calculated based on the fair value of the Company’s common stock on December 31, 2019 of $59.92.

RSUs (market-based)

During 2016, under the 2007 Stock Plan, the Company granted 460,000 RSUs with a market-based vesting condition to certain executive employees. These market-based RSUs will vest if the average trailing closing price of the Company's common stock meets certain minimum performance hurdles for at least 105 calendar days prior to September 9, 2020, with 25% vesting at $27, an additional 25% vesting at $33, and the remaining 50% vesting at $41.

The following table summarizes the Company's unvested market-based RSUs as of December 31, 2019, and changes during the year then ended (number of shares and intrinsic value in thousands):

 
Number of
shares
 
Weighted 
average
grant date
fair value
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic value 
(1)
Unvested at December 31, 2018
215

 
$
9.98

 
 
 
 
Granted
—

 
—

 
 
 
 
Vested
(215
)
 
9.98

 
 
 
 
Forfeited
—

 
—

 
 
 
 
Unvested at December 31, 2019
—

 
$
—

 
0
 
$
—

Expected to vest at December 31, 2019
—

 
$
—

 
0
 
$
—

(1) The aggregate intrinsic value was calculated based on the fair value of the Company’s common stock on December 31, 2019 of $59.92.

The Company estimates the fair value and the derived service period of the market-based RSUs on the date of grant using a Monte Carlo simulation model. The model requires the use of a number of assumptions including the expected volatility of the Company's stock, its risk-free interest rate and expected dividends. The Company's expected volatility at the date of grant was based on the historical volatility of the Company over the performance period.

The fair value of the market-based RSUs was expensed over the derived service period for each separate vesting tranche. The derived service period for the vesting tranches of the market-based RSUs ranged between 1.01 and 1.98 years.


F-26

SARs

The Company has granted SARs under the 2007 Stock Plan. The SARs will be settled in stock at the time of exercise and vest four years from the date of grant subject to the recipient’s continued employment with the Company. The number of shares issued upon the exercise of the SARs is calculated as the difference between the share price of the Company’s stock on the date of exercise and the date of grant multiplied by the number of SARs divided by the share price on the exercise date.

The following table summarizes the Company's SARs activity for the year ended December 31, 2019 (number of shares and intrinsic value in thousands):
 
Stock 
appreciation
rights
 
Weighted 
average
exercise price
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic value 
(1)
Outstanding, December 31, 2018
287

 
$
10.92

 
 
 
 
Granted
—

 
—

 
 
 
 
Exercised
(222
)
 
11.08

 
 
 
 
Forfeited
—

 
—

 
 
 
 
Expired
—

 
—

 
 
 
 
Outstanding, December 31, 2019
65

 
$
10.38

 
0.74
 
$
3,220

Exercisable at December 31, 2019
65

 
$
10.38

 
0.74
 
$
3,220

Vested and expected to vest at December 31, 2019
65

 
$
10.38

 
0.74
 
$
3,220

(1) The aggregate intrinsic value was calculated based on the positive difference between the estimated fair value of the Company’s common stock on December 31, 2019 of $59.92 and the exercise price of the underlying SARs.

The Company did not grant SARs in 2019, 2018 and 2017.

MSUs

In 2018 and 2017, the Company granted MSUs to certain executive employees under the Stock Plans. The MSUs are performance-based awards that vest based upon the Company’s relative shareholder return. The actual number of MSUs that will be eligible to vest is based on the total shareholder return of the Company relative to the total shareholder return of the Index over the 3-year Performance Period. The MSUs vested on March 1, 2019 and will vest on March 1, 2020, October 9, 2020 and January 10, 2021, respectively. The MSUs maximum number of shares issuable upon vesting is 200% of the MSUs initially granted. The company did not grant any MSUs in 2019.

The following table summarizes the Company's MSUs activity for the year ended December 31, 2019 (number of shares and intrinsic value in thousands):
 
Number of 
unvested awards
 
Weighted 
average
grant date fair value
 
Weighted 
average
remaining 
contractual
term (year)
 
Aggregate
intrinsic
value (1)
Unvested at December 31, 2018
419

 
$
25.90

 
 
 
 
Granted
—

 
—

 
 
 
 
Vested
(152
)
 
14.29

 
 
 
 
Forfeited
—

 
—

 
 
 
 
Expired
—

 
—

 
 
 
 
Unvested at December 31, 2019
267

 
$
32.54

 
0.64
 
$
15,979

(1) The aggregate intrinsic value was calculated based on the positive difference between the estimated fair value of the Company’s common stock on December 31, 2019 of $59.92 and the grant date fair value of the underlying MSUs.

The Company estimates the fair value of MSUs on the date of grant using a Monte Carlo simulation model. The determination of the fair value of the MSUs is affected by the Company's stock price and a number of assumptions including the expected volatilities of the Company's stock and the Index, its risk-free interest rate and expected dividends. The Company's expected volatility at the date of grant was based on the historical volatilities of the Company and the Index over the Performance

F-27

Period. The Company did not estimate a forfeiture rate for the MSUs due to the limited size, the vesting period and nature of the grantee population and the lack of history of granting this type of award.

Significant assumptions used in the Monte Carlo simulation model for MSUs granted during the years ended December 31, 2018 and 2017 are as follows:
 
For the Year Ended December 31,
 
2018
 
2017
Volatility
43.67%
 
45.38%
Risk-free interest rate
2.12%
 
1.56%
Expected option life in years
2.97
 
3.07
Dividend yield
—
 
—

The assumptions related to fiscal year 2017 are presented on a weighted average basis for the various awards granted throughout the period.

Employee Stock Purchase Plan

The Company's Employee Stock Purchase Plan ("ESPP") provides for eligible employees to purchase shares on an after-tax basis in an amount between 1% and 10% of their annual pay: (i) on June 30 of each year at a 15% discount of the fair market value of the Company's common stock on January 1 or June 30, whichever is lower, and (ii) on December 31 of each year at a 15% discount of the fair market value of the Company's common stock on July 1 or December 31, whichever is lower. An employee may not purchase more than $5,000 in either of the six-month measurement periods described above or more than $10,000 annually. During the year ended December 31, 2019, the Company issued 75,304 shares under the ESPP. As of December 31, 2019, 140,251 shares remain authorized and available for issuance under the ESPP. As of December 31, 2019, the Company held approximately $1.4 million on behalf of employees for future purchases under the ESPP and this amount was recorded in accrued liabilities in the Company's Consolidated Balance Sheet.
15. Income Taxes

The income tax provision consisted of the following for the years ended December 31, 2019, 2018 and 2017 (in thousands):
 
Year Ended December 31,
 
2019
 
2018
 
2017
Current:
 
 
 
 
 
Federal
$
—

 
$
(252
)
 
$
—

State and Foreign
624

 
663

 
669

 
624

 
411

 
669

Deferred:
 
 
 
 
 
Federal
—

 
(211
)
 
(488
)
State
—

 
—

 
(32
)
Income tax provision
$
624

 
$
200

 
$
149



F-28


The differences between the effective tax rates reflected in the total provision for income taxes and the U.S. federal statutory rate of 34% for the years ended December 31, 2019, 2018 and 2017, respectively, were as follows (in thousands):
 
Year Ended December 31,
 
2019
 
2018
 
2017
Provision at the U.S. federal statutory rate
$
(14,491
)
 
$
(13,464
)
 
$
(26,443
)
Increase (decrease) resulting from:
 
 
 
 
 
State income taxes, net of federal taxes
17

 
46

 
18

Nondeductible expenses
468

 
414

 
373

Acquisition-related expense
—

 
—

 
245

Statutory to GAAP income adjustment
(640
)
 
(221
)
 
(77
)
Noncash share-based compensation
(570
)
 
(394
)
 
(3,405
)
Other
(368
)
 
(153
)
 
—

Incremental benefits for tax credits
(990
)
 
(1,656
)
 
(1,711
)
Change in tax rate/income subject to lower tax rates
788

 
(1,824
)
 
2,625

Change related to prior tax years
4,006

 
(4,800
)
 
(2,331
)
Change related to US tax reform
—

 
1,835

 
31,359

Change in valuation allowance
12,404

 
20,417

 
(504
)
Income tax provision
$
624

 
$
200

 
$
149



The Company’s effective tax rate was (0.9)%, (0.3)% and (0.2)% for the years ended December 31, 2019, 2018 and 2017, respectively. During the year ended December 31, 2019, the Company's effective tax rate was impacted primarily by changes in valuation allowance, foreign income taxes and other nondeductible expenses.
On December 22, 2017, the Tax Cuts and Jobs Act ("TCJA") was signed into law in the U.S. and included a broad range of tax reform proposals affecting businesses, including corporate tax rates, business deductions, and international tax provisions. The Tax Cuts and Jobs Act reduced the U.S. corporate income tax rate to 21% effective January 1, 2018.

The TCJA imposes a repatriation tax on any accumulated offshore earnings and profit. As of December 31, 2019, the Company has reviewed the offshore earnings and profits and has no additional earnings to repatriate and has provided for no tax. Based on the current accumulated loss in the foreign jurisdictions, the Company has no global intangible low-taxed income (“GILTI”) to report for December 31, 2019. The Company is under the revenue requirements to be subject to the base erosion and avoidance tax (“BEAT”), however, it has reviewed the transactions with foreign affiliates and does not believe there are payments that qualify under BEAT. The TCJA created the foreign derived intangible income (“FDII”) which allows for a deduction for certain types of foreign income. However, since the Company is in a current net operating loss position, no deduction for FDII is allowable for the current year.


F-29

The tax effects of temporary differences and other tax attributes that give rise to significant portions of the deferred tax assets and liabilities as of December 31, 2019 and 2018 are as follows (in thousands):
 
Year Ended December 31,
 
2019
 
2018
Noncurrent deferred taxes:
 
 
 
Property and equipment
$
(158
)
 
$
(528
)
Noncash share-based compensation
2,534

 
6,922

Disallowed interest expense
5,871

 
4,574

Capitalized software
(1,905
)
 
(1,533
)
Amortization
(2,971
)
 
(4,110
)
R&E tax credit carryforwards
11,594

 
10,603

Deferred revenue
2,264

 
2,680

Federal Net Operating Losses ("NOLs")
69,673

 
58,601

State NOLs
2,254

 
2,319

State Credits
2,005

 
2,005

Foreign NOLs
11,808

 
8,945

Foreign tax credit carryforward
2,168

 
2,462

Other
1,458

 
1,291

Total noncurrent deferred tax assets
106,595

 
94,231

Less: Valuation allowance
(106,476
)
 
(94,231
)
Total noncurrent deferred tax asset
119

 
—

Total net deferred tax asset
$
119

 
$
—



The net deferred tax liability is classified as other liabilities, noncurrent in the accompanying Consolidated Balance Sheets.

The Company has federal and state net operating loss carryforwards related to current and prior year operations and acquisitions. Internal Revenue Code Section 382 ("Section 382") places certain limitations on the annual amount of U.S. net operating loss carryforwards that can be utilized when a change of ownership occurs. The Company believes the past acquisitions were changes in ownership pursuant to Section 382, subjecting federal acquired net operating losses to limitations. According to French tax law, the net operating loss carryforwards are not subject to ownership change limitations.

The U.S. federal and foreign net operating loss and R&E tax credit carryforward amount available to be used in future periods, taking into account the Section 382 annual limitation and current year losses, is approximately $379.2 million and $13.4 million, respectively. The Company’s net operating losses will begin to expire in 2024, R&E credits will begin to expire in 2031, and foreign tax credits will begin to expire in 2022. The U.S. net operating losses generated in 2018 have no expiration. Also included in net operating losses are $47.2 million of French carryforwards which have no expiration.

As of December 31, 2014, the Company determined it was more likely than not that it would be unable to fully utilize the majority of its U.S. and state deferred tax assets. As a result, the Company had recorded a valuation allowance against those assets to the extent that they cannot be realized through net operating loss carrybacks to prior years. This valuation allowance is evaluated periodically and will be reversed partially or in whole if business results and the economic environment have sufficiently improved to support realization of some or all of the Company's deferred tax assets. In performing the analysis throughout 2019, the Company determined that there was no sufficient positive evidence to outweigh the current and historic negative evidence to determine that it was more likely than not that the deferred assets would not be realized. Therefore, the Company continues to have a valuation allowance against net deferred tax assets as of December 31, 2019 and 2018.

Undistributed earnings of the Company’s foreign subsidiaries are considered permanently reinvested and, accordingly, no provision for U.S. federal or state income taxes or non-U.S. withholding taxes has been provided thereon. The cumulative amount of positive undistributed earnings of the Company’s non-U.S. subsidiaries, if any, was minimal for the years ended December 31, 2019 and 2018. The determination of the related deferred tax liability, which requires complex analysis of international tax situations related to repatriation, is not practical at this time. The Company is presently investing in international operations located in Europe, North America, and Australia. The Company is funding the working capital needs of its foreign

F-30

operations through its U.S. operations. In the future, the Company plans to utilize its foreign undistributed earnings, as well as continued funding from its U.S. operations, to support its continued foreign investment.

For the years ended December 31, 2019, 2018 and 2017, the Company had approximately zero, $0.2 million and $0.2 million, respectively, of net unrecognized tax benefits which, if recognized, would impact the Company's effective tax rate. The Company recorded immaterial amounts for interest and penalties to tax expense as of December 31, 2019, 2018 and 2017, respectively. During 2019, the Company determined that the statute of limitations concluded for positions and removed these positions from the uncertain tax positions. The Company believes the remaining position will be removed from the schedule during the next twelve months as the statute expires on that position. The Company continually monitors tax positions and will evaluate if any new positions need to be added during the next twelve months.

The Company is not subject to or aware of any forth-coming income tax examinations at this time. The Company has completed a transfer pricing review by the Bulgarian tax authorities during 2019. The Company files tax returns in the U.S. and various foreign jurisdictions. The Company is subject to U.S. federal income tax examination for the calendar tax years 2018, 2017, 2016, 2015, 2014 and, 2013 and state and foreign income tax examination for various years depending on the statutes of limitation of those jurisdictions.

The following table sets forth the changes to the Company's unrecognized tax benefit for the year ended December 31, 2019, 2018 and 2017 (in thousands):
 
 
Year Ended December 31,
 
 
2019
 
2018
 
2017
Beginning balance
 
$
183

 
$
183

 
$
192

Changes based on tax positions related to prior year
 
—

 
—

 
—

Changes due to settlement
 
(169
)
 
—

 
(9
)
Ending balance
 
$
14

 
$
183

 
$
183

The table above has been updated to reflect gross tax liability, exclusive of interest and penalties and other offsetting amounts.
16. Convertible Senior Notes

The Company issued $143.8 million principal amount of the 2019 Notes in December 2014, $106.3 million principal amount of the 2047 Notes in June 2017, and $143.8 million principal amount of the 2024 Notes in May 2019. As disclosed below, as of December 31, 2019 there was no principal amount of either the 2019 Notes or the 2047 Notes outstanding. The interest rate for the 2024 Notes is fixed at 1% per annum and the effective interest rate related to the amortization of the liability component is 6.6%. Interest is payable semi-annually in arrears on May 15 and November 15 of each year, commencing on November 15, 2019. The 2024 Notes mature on May 15, 2024, unless redeemed or converted in accordance with their terms prior to such date.

Each $1,000 of principal of the 2019 Notes were initially convertible into 29.5972 shares of the Company’s common stock, which is equivalent to an initial conversion price of approximately $33.79 per share. Each $1,000 of principal of the 2024 Notes will initially be convertible into 15.1394 shares of the Company’s common stock, which is equivalent to an initial conversion price of approximately $66.05 per share. Each $1,000 of principal amount at maturity of the 2047 Notes had an issue price of $880 and were initially convertible into 20.5624 shares of the Company’s common stock, which is equivalent to an initial conversion price of approximately $48.63 per share. The initial conversion price for each of the Notes is subject to adjustment upon the occurrence of certain specified events.

The Notes are each general unsecured obligations and rank senior in right of payment to all of the Company's indebtedness that is expressly subordinated in right of payment to the Notes, rank equally in right of payment with all of the Company's existing and future liabilities that are not so subordinated, are effectively junior to any of the Company's secured indebtedness to the extent of the value of the assets securing such indebtedness and are structurally subordinated to all indebtedness and other liabilities of the Company's subsidiaries (including trade payables but excluding intercompany obligations owed to the Company or its subsidiaries).

On or after February 15, 2024 to the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert all or any portion of their 2024 Notes regardless of the contingent conversion conditions described herein. Upon conversion, the Company will pay or deliver cash, shares of its common stock or a combination of cash

F-31

and shares of its common stock, at its election, as described in the indenture governing the 2024 Notes.

Holders may convert their 2024 Notes at their option at any time prior to the close of business on the business day immediately preceding February 15, 2024 only under the following circumstances:

•
during the five consecutive business day period immediately following any five consecutive trading day period (the "Measurement Period") in which the trading price per 2024 Note for each day of that Measurement Period was less than 98% of the product of the last reported sale price of the Company's common stock and the conversion rate on each such day;
•
during any calendar quarter commencing after the calendar quarter ending on June 30, 2019, if the last reported sale price of the common stock for 20 or more trading days (whether or not consecutive) in a period of 30 consecutive trading days ending on the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; or
•
upon the occurrence of specified corporate events.

If a fundamental change (as defined in the relevant indenture governing the applicable series of Notes) occurs prior to the maturity date, holders of each of the Notes may require the Company to repurchase all or a portion of their notes for cash at a repurchase price equal to 100% of the principal amount at maturity of the Notes, plus any accrued and unpaid interest to, but excluding, the repurchase date.

In accordance with accounting guidance on embedded conversion features, the Company valued and bifurcated the conversion options associated with each of the Notes from the respective host debt instrument, which is referred to as debt discount, and recorded the conversion option of each of the Notes in stockholders’ equity. The equity component for each Note is not remeasured as long as such Note continues to meet the conditions for equity classification.

In accounting for the transaction costs for each of the Notes issuances, the Company allocated the costs incurred to the liability and equity components in proportion to the allocation of the proceeds from issuance to the liability and equity components. Issuance costs attributable to the liability component, totaling $4.3 million for the 2019 Notes, $3.4 million for the 2024 Notes and $2.7 million for the 2047 Notes, are being amortized to expense over the expected life of each Note using the effective interest method. Issuance costs attributable to the equity component related to the conversion option, totaling $1.2 million for the 2019 Notes, $1.1 million for the 2024 Notes and $0.3 million for the 2047 Notes, were netted with the equity component in stockholders' equity.

In May 2019, in accordance with the Exchange Transactions, the Company used a portion of the net proceeds of the offering of the 2024 Notes to exchange and retire approximately $122.1 million in aggregate principal of the 2019 Notes for an aggregate cash consideration of $76.0 million and approximately 2.2 million shares of the Company's common stock. The Company recorded a $2.3 million loss on debt extinguishment related to the Exchange Transactions. The loss on extinguishment is included in the other (expense) income, net in the Consolidated Statements of Comprehensive Income (Loss). In the fourth quarter, at maturity, the Company settled the remaining principal of the 2019 Notes in cash and distributed approximately 0.3 million shares of its common stock to the notes holders, which represented the conversion value in excess of the principal amount.

In August 2019, the Company issued a notice of redemption to the holders of its outstanding 2047 Notes and during the third and fourth quarter of 2019, the Company converted the entire aggregate principal of $106.3 million of the 2047 Notes and delivered approximately 2.3 million shares of its common stock upon conversion. The Company recorded a $3.4 million loss on debt extinguishment related to the Redemption. The loss on extinguishment is included in the other (expense) income, net in the Consolidated Statements of Comprehensive Income (Loss).

As of December 31, 2019, the 2024 Notes are not yet convertible, and their remaining life is approximately 52 months.
As of December 31, 2019 and December 31, 2018, the fair value of the principal amount of the Notes was $163.2 million and $251.5 million, respectively. The estimated fair value was determined based on inputs that are observable in the market or that could be derived from, or corroborated with, observable market data, including the Company's stock price and interest rates, which represents level 2 in the fair value hierarchy.


F-32

The Notes consist of the following (in thousands):
 
 
December 31, 2019
 
December 31, 2018
Liability component:
 
 
 
 
Principal
 
$
143,750

 
$
250,000

Less: debt discount, net of amortization
 
(33,046
)
 
(24,810
)
Net carrying amount
 
$
110,704

 
$
225,190

 
 
 
 
 
Equity component (1)
 
$
32,883

 
$
37,560

(1) Recorded within additional paid-in capital in the Consolidated Balance Sheet. As of December 31, 2019, it included $32.9 million related to the 2024 Notes, net of $1.1 million issuance cost in equity, respectively. As of December 31, 2018, it included $28.7 million and $8.8 million related to the 2019 Notes and the 2047 Notes, respectively, net of $1.2 million and $0.3 million issuance cost in equity, respectively.

The following table sets forth total interest expense recognized related to the Notes (in thousands):
 
 
Year Ended December 31,
 
 
2019
 
2018
Coupon
 
$
3,691

 
$
5,000

Amortization of debt issuance costs
 
1,157

 
1,419

Amortization of debt discount
 
9,917

 
10,567

Total
 
$
14,765

 
$
16,986



Note Hedge and Warrant Transactions

Concurrently with the offering of the 2019 Notes, the Company entered into separate convertible note hedge (the "Note Hedges") and warrant (the "Warrants") transactions. Taken together, the purchase of the Note Hedges and the sale of the Warrants were intended to offset any actual dilution from the conversion of the 2019 Notes and to effectively increase the overall conversion price of the 2019 Notes from $33.79 to $45.48 per share. The total cost of the Note Hedges was $29.4 million. The Company received $17.1 million in cash proceeds from the sale of the Warrants. The Warrants were not part of the 2019 Notes or Note Hedges. Both the Note Hedges and Warrants have been accounted for as part of additional paid-in capital.

In May 2019, in connection with the Exchange Transactions, the Company entered into certain note hedge termination agreements (the “Note Hedge Termination Agreements”) and warrant termination agreements (the “Warrant Termination Agreements”). The Note Hedge Termination Agreements terminated certain of the Note Hedges, and the Warrant Termination Agreements terminated certain of the Warrants. The Company received cash proceeds of $64.8 million related to the Note Hedge Termination Agreements, and paid $45.2 million related to the Warrant Termination Agreements.

During the fourth quarter 2019, the Company received approximately 0.3 million shares of its common stock from the exercise of the remaining Note Hedges related to the 2019 Notes. These shares were recorded as treasury stock, at cost. The remaining warrants are expected to be exercised in the third quarter of 2020 and will settle on a net share basis.

Capped Call Transactions

In May 2019, in connection with the offering of the 2024 Notes, the Company entered into privately negotiated capped call transactions (collectively, the "Capped Call") with certain option counterparties. The Capped Call transactions cover, subject to customary anti-dilution adjustments, the number of shares of the Company’s common stock initially underlying the 2024 Notes, at a strike price that corresponds to the initial conversion price of the 2024 Notes, also subject to adjustment, and are exercisable upon conversion of the 2024 Notes. The Capped Call transactions are intended to reduce potential dilution of the Company's common stock and/or offset any cash payments the Company will be required to make in excess of the principal amount upon any conversion of 2024 Notes, and to effectively increase the overall conversion price of the 2024 Notes from $66.05 to $101.62 per share. As the Capped Call transactions meet certain accounting criteria, they are recorded in stockholders’ equity and are not accounted for as derivatives. The cost of the Capped Call was $16.4 million and was recorded as part of additional paid-in capital.

F-33

17. Credit Facility

The Company, through its wholly owned subsidiary PROS, Inc., entered into a $50 million secured Revolver with the lenders party thereto and Wells Fargo Bank, National Association as agent for the lenders party thereto. The Revolver's current five-year term expires in July 2022, with interest paid at the end of the applicable one month, three month or six month interest period at a rate per annum equal to LIBOR plus an applicable margin of 1.5% to 2.25% or the Federal Funds Rate plus an applicable margin of 1.5% to 2.25%. Borrowings under the Revolver are collateralized by a first priority interest in and lien on all of the Company's material assets.

The Revolver contains affirmative and negative covenants, including covenants which restrict the ability of the Company to, among other things, create liens, incur additional indebtedness and engage in certain other transactions, in each case subject to certain exclusions. In addition, the Revolver contains certain financial covenants which become effective in the event the Company's liquidity falls below $50 million or upon the occurrence of an event of default. As of December 31, 2019, the Company was in compliance with all financial covenants in the Revolver.

As of both December 31, 2019 and 2018, $0.1 million of unamortized debt issuance costs related to the Revolver is included in prepaid and other current assets and other assets, noncurrent in the Consolidated Balance Sheets. For the years ended December 31, 2019 and 2018, the Company recorded an immaterial amount of amortization of debt issuance cost which is included in other income (expense), net in the Consolidated Statements of Comprehensive Income (Loss). As of December 31, 2019, the Company had no outstanding borrowings under the Revolver.
18. Commitments and Contingencies
Litigation
The Company is involved in various legal proceedings, claims and litigation which arise in the ordinary course of the business. The Company makes a provision for a liability relating to legal matters when it is both probable that a liability has been incurred and the amount of the loss can be reasonably estimated. These provisions are reviewed at least quarterly and adjusted to reflect the impacts of negotiations, settlements, rulings, advice of legal counsel and other information and events pertaining to a particular matter. The Company is not currently involved in any outstanding litigation that it believes, individually or in the aggregate, will have a material adverse effect on its business, financial condition, results of operations or cash flows.

Purchase Commitments

In the ordinary course of business, the Company enters into various purchase commitments for goods and services.

In March 2019, the Company entered into a noncancelable agreement with a computing infrastructure vendor that amended the existing agreement dated June 2017. The amended agreement expires in March 2022. The purchase commitment as of December 31, 2019 was $64.1 million for the remaining period under the three-year agreement.

Contractual Obligations

In September 2018, the Company entered into an agreement of limited partnership related to a venture fund, pursuant to which the Company committed to make a capital contribution within the next five years. As of December 31, 2019, there was $1.9 million remaining under the commitment.

Indemnification

The Company’s software agreements generally include certain provisions for indemnifying customers against liabilities if the Company’s software solutions infringe a third party’s intellectual property rights. To date, the Company has not incurred any losses as a result of such indemnifications and has not accrued any liabilities related to such obligations in the Company’s Consolidated Financial Statements.
19. Segment and Geographic Information

The Company operates as one segment with a single reporting unit. Operating segments are the components of an enterprise where separate financial information is evaluated regularly by the chief operating decision-maker, who is the Company's Chief Executive Officer, in deciding how to allocate resources and assessing financial performance. The Company's chief operating decision maker allocates resources and assesses performance based upon discrete financial information at the consolidated level.

F-34


Revenue by Geography

The Company presents financial information on a consolidated basis and does not assess the profitability of its geographic regions. Accordingly, the Company does not attempt to comprehensively assign or allocate costs to these regions and does not produce reports for, or measure the performance of, its geographic regions based on any asset-based metrics.

International revenue for the years ended December 31, 2019, 2018 and 2017, amounted to approximately $164.4 million, $128.5 million and $105.7 million, respectively, representing 66%, 65% and 63%, respectively, of annual revenue.
The following geographic information is presented for the years ended December 31, 2019, 2018 and 2017. The Company categorizes geographic revenues based on the location of the customer’s headquarters.
 
Year Ended December 31,
 
2019
 
2018
 
2017
 
Revenue
 
Percent
 
Revenue
 
Percent
 
Revenue
 
Percent
The Americas:
 
 
 
 
 
 
 
 
 
 
 
United States of America
$
85,963

 
34
%
 
$
68,482

 
35
%
 
$
63,097

 
37
%
Other
29,129

 
12
%
 
18,378

 
9
%
 
13,645

 
8
%
Subtotal
115,092

 
46
%
 
86,860

 
44
%
 
76,742

 
45
%
Germany
18,526

 
7
%
 
20,171

 
10
%
 
17,421

 
10
%
The Rest of Europe
55,388

 
22
%
 
40,776

 
21
%
 
33,852

 
20
%
Asia Pacific
43,908

 
18
%
 
32,090

 
16
%
 
26,528

 
16
%
The Middle East
16,170

 
6
%
 
15,092

 
8
%
 
11,437

 
7
%
Africa
1,250

 
—
%
 
2,035

 
1
%
 
2,836

 
2
%
Total revenue
$
250,334

 
100
%
 
$
197,024

 
100
%
 
$
168,816

 
100
%

20. Concentrations of Credit Risk

The Company’s financial instruments that are exposed to concentrations of credit risk consist primarily of cash and cash equivalents, marketable securities and trade accounts receivable. The Company's deposits exceed federally insured limits. For the year ended December 31, 2019, no customer accounted for 10% or more of trade accounts receivables. For the years ended December 31, 2019, 2018 and 2017, no single customer accounted for 10% or more of revenue.
21. Related-Party Transactions

The Company currently has employment agreements with its executive officers. In the event of termination of employment other than for cause, the employment agreements provide separation benefits, including twelve to eighteen months of salary, as well as the vesting of certain equity awards.
22. Employee Retirement Savings Plan

The Company has a 401(k) savings plan for all eligible employees in the United States. Historically, the Company’s matching contribution has been 50% of the first 6% of employee contributions, and the Company may also make discretionary contributions. Matching contributions by the Company in 2019, 2018 and 2017 totaled approximately $2.5 million, $2.4 million and $2.0 million, respectively.

F-35

23. Quarterly Results (Unaudited)

The following table presents certain unaudited quarterly financial data for the years ended December 31, 2019 and 2018. This information has been prepared on the same basis as the accompanying Consolidated Financial Statements and all necessary adjustments have been included in the amounts below to state fairly the selected quarterly information when read in conjunction with the accompanying Consolidated Financial Statements and Notes thereto.
 
Quarter Ended
 
December 31,
2019
 
September 30,
2019
 
June 30,
2019
 
March 31,
2019
Total revenue
$
66,175

 
$
64,150

 
$
63,878

 
$
56,131

Gross profit
$
37,814

 
$
37,767

 
$
40,295

 
$
35,341

Loss from operations
$
(15,071
)
 
$
(12,512
)
 
$
(12,145
)
 
$
(13,610
)
Net loss attributable to PROS Holdings, Inc.
$
(17,300
)
 
$
(17,347
)
 
$
(17,517
)
 
$
(16,917
)
Net loss attributable to common stockholders per share:
 
 
 
 
 
 
 
Basic
$
(0.41
)
 
$
(0.42
)
 
$
(0.44
)
 
$
(0.45
)
Diluted
$
(0.41
)
 
$
(0.42
)
 
$
(0.44
)
 
$
(0.45
)
 
 
Quarter Ended
 
December 31,
2018
 
September 30,
2018
 
June 30,
2018
 
March 31,
2018
Total revenue
$
52,613

 
$
49,075

 
$
47,426

 
$
47,910

Gross profit
$
33,155

 
$
29,599

 
$
28,702

 
$
28,389

Loss from operations
$
(9,609
)
 
$
(11,866
)
 
$
(12,993
)
 
$
(14,747
)
Net loss attributable to PROS Holdings, Inc.
$
(12,760
)
 
$
(15,786
)
 
$
(16,844
)
 
$
(18,856
)
Net loss attributable to common stockholders per share:
 
 
 
 
 
 
 
Basic
$
(0.34
)
 
$
(0.44
)
 
$
(0.52
)
 
$
(0.58
)
Diluted
$
(0.34
)
 
$
(0.44
)
 
$
(0.52
)
 
$
(0.58
)



F-36

Schedule II
Valuation and Qualifying Accounts
 
 
Balance at
beginning
of period
 
Additions
charged to
costs and
expenses
 
Deductions (1)
 
Other (2)
 
Balance at
end of
period
Allowance for doubtful accounts
 
 
 
 
 
 
 
 
 
2019
$
978

 
$
—

 
$
(760
)
 
$
(4
)
 
$
214

2018
$
760

 
$
223

 
$
—

 
$
(5
)
 
$
978

2017
$
760

 
$
—

 
$
—

 
$
—

 
$
760

Valuation allowance
 
 
 
 
 
 
 
 
 
2019
$
94,231

 
$
12,404

 
$
—

 
$
(159
)
 
$
106,476

2018
$
74,153

 
$
20,417

 
$
—

 
$
(339
)
 
$
94,231

2017
$
69,049

 
$
5,872

 
$
—

 
$
(768
)
 
$
74,153

(1) Deductions column represents the reversal of additions previously charged to costs and expenses and uncollectible accounts written off, net of recoveries.
(2) Other column represents the cumulative translation adjustment impact on the allowance.

F-37

Exhibit Index
Exhibit
 
 
 
Provided
 
Incorporated by Reference
No.
 
Description
 
Herewith
 
Form
 
Filing Date
 
 
 
 
 
 
 
 
 
3.1
 
 
 
 
S-1/A
 
6/15/2007
 
 
 
 
 
 
 
 
 
3.2
 
 
 
 
8-K
 
8/21/2013
 
 
 
 
 
 
 
 
 
4.1
 
 
 
 
S-1/A
 
6/11/2007
 
 
 
 
 
 
 
 
 
4.2
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
4.3
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
4.4
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
10.1+
 
 
 
 
S-1/A
 
6/11/2007
 
 
 
 
 
 
 
 
 
10.2+
 
 
 
 
10-K
 
2/22/2013
 
 
 
 
 
 
 
 
 
10.3+
 
 
 
 
10-K
 
2/22/2013
 
 
 
 
 
 
 
 
 
10.4+
 
 
 
 
10-Q
 
5/2/2013
 
 
 
 
 
 
 
 
 
10.5+
 
 
 
 
10-K
 
2/15/2017
 
 
 
 
 
 
 
 
 
10.6+
 
 
 
 
DEF-14A
 
3/25/2019
 
 
 
 
 
 
 
 
 
10.7+
 
 
 
 
10-Q
 
8/3/2017
 
 
 
 
 
 
 
 
 
10.8+
 
 
 
 
10-Q
 
8/3/2017
 
 
 
 
 
 
 
 
 
10.9+
 
 
 
 
10-Q
 
8/3/2017
 
 
 
 
 
 
 
 
 
10.10+
 
 
 
 
10-Q
 
8/3/2017
 
 
 
 
 
 
 
 
 
10.11+
 
 
 
 
10-Q
 
8/3/2017
 
 
 
 
 
 
 
 
 
10.12+
 
 
 
 
S-8
 
2/24/2014
 
 
 
 
 
 
 
 
 
10.13+
 
 
 
 
S-8
 
2/24/2014
 
 
 
 
 
 
 
 
 
10.14+
 
 
 
 
S-8
 
2/24/2014
 
 
 
 
 
 
 
 
 
10.15+
 
 
 
 
S-8
 
2/24/2014
 
 
 
 
 
 
 
 
 
10.16+
 
 
 
 
8-K
 
1/18/2019
 
 
 
 
 
 
 
 
 
10.17+
 
 
 
 
8-K
 
6/7/2013
 
 
 
 
 
 
 
 
 
10.18+
 
 
 
 
S-1
 
4/4/2007
 
 
 
 
 
 
 
 
 
10.18.1+
 
 
 
 
S-1
 
4/4/2007
 
 
 
 
 
 
 
 
 
10.19
 
 
 
 
S-1
 
4/7/2007
 
 
 
 
 
 
 
 
 
10.19.1
 
 
 
 
S-1
 
4/7/2007
 
 
 
 
 
 
 
 
 
10.19.2
 
 
 
 
10-K
 
2/22/2013
 
 
 
 
 
 
 
 
 
10.19.3
 
 
 
 
8-K
 
8/3/2011
 
 
 
 
 
 
 
 
 
10.19.4
 
 
 
 
10-K
 
2/22/2013
 
 
 
 
 
 
 
 
 
10.19.5
 
 
 
 
8-K
 
6/14/2016
 
 
 
 
 
 
 
 
 
10.20
 
 
 
 
8-K
 
12/4/2018
 
 
 
 
 
 
 
 
 
10.21+
 
 
 
 
8-K
 
12/4/2018
 
 
 
 
 
 
 
 
 
10.22+
 
 
 
 
8-K
 
1/20/2015
 
 
 
 
 
 
 
 
 
10.23+
 
 
 
 
8-K
 
12/4/2018
 
 
 
 
 
 
 
 
 
10.24+
 
 
 
 
8-K
 
10/6/2017
 
 
 
 
 
 
 
 
 
10.25+
 
 
 
 
8-K
 
10/10/2017
 
 
 
 
 
 
 
 
 
10.26+
 
 
 
 
8-K
 
11/8/2019
 
 
 
 
 
 
 
 
 
10.27+
 
 
 
 
8-K
 
11/8/2019
 
 
 
 
 
 
 
 
 
10.28+
 
 
 
 
8-K
 
8/21/2013
 
 
 
 
 
 
 
 
 
10.29+
 
 
 
 
10-K
 
2/15/2017
 
 
 
 
 
 
 
 
 
10.30
 
 
 
 
8-K
 
8/3/2017
 
 
 
 
 
 
 
 
 
10.31
 
 
 
 
8-K
 
7/9/2012
 
 
 
 
 
 
 
 
 
10.31.1
 
 
 
 
8-K
 
12/5/2014
 
 
 
 
 
 
 
 
 
10.31.2
 
 
 
 
8-K
 
2/2/2017
 
 
 
 
 
 
 
 
 
10.31.3
 
 
 
 
8-K
 
6/16/2017
 
 
 
 
 
 
 
 
 
10.31.4
 
 
 
 
8-K
 
5/2/2019
 
 
 
 
 
 
 
 
 
10.32
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
10.33
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
10.34
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
10.35
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
10.36
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
10.37
 
 
 
 
8-K
 
5/7/2019
 
 
 
 
 
 
 
 
 
21.1
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
23.1
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
24.1*
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
31.1
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
31.2
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
32.1**
 
 
X
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No.
 
Description
 
 
 
 
 
 
101.INS
 
XBRL Instance Document.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.SCH
 
XBRL Taxonomy Extension Schema Document.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.CAL
 
XBRL Taxonomy Extension Calculation Linkbase Document.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.DEF
 
XBRL Taxonomy Extension Definition Linkbase Document.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.LAB
 
XBRL Taxonomy Extension Label Linkbase Document.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101.PRE
 
XBRL Taxonomy Extension Presentation Linkbase Document.
 
 
 
 
 
 
*
Reference is made to page F-38 of this Annual Report on Form 10-K.
**
This certification shall not be deemed "filed" for purposes of Section 18 of the Securities Act of 1934, or otherwise subject to the liability of that Section, nor shall it be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.
+
Indicates a management contract or compensatory plan or arrangement.


Item 16. Form 10-K summary

Registrants may voluntarily include a summary of information required by Form 10-K under this Item 16. The Registrant has elected not to include such summary information.

F-38

Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 19, 2020.
 
PROS Holdings, Inc.
 
 
 
 
By:
/s/ Andres Reiner
 
 
Andres Reiner
 
 
President and Chief Executive Officer
 

KNOW BY THESE PRESENT, that each person whose signature appears below constitutes and appoints each of Andres Reiner and Stefan Schulz, his attorney-in-fact, with the power of substitution, for him in any and all capacities, to sign any amendments to this report on Form 10-K and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that each of the attorney-in-fact, or his substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirement of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.
 
Signatures
  
Title
  
Date
 
 
 
 
 
/s/ Andres Reiner
  
President, Chief Executive Officer, and Director
(Principal Executive Officer)
  
February 19, 2020
Andres Reiner
  
  
 
 
 
 
 
 
/s/ Stefan Schulz
  
Executive Vice President and Chief Financial Officer
(Principal Financial Officer)
  
February 19, 2020
Stefan Schulz
  
  
 
/s/ Scott Cook
 
Senior Vice President and Chief Accounting Officer (Principal Accounting Officer)
 
February 19, 2020
Scott Cook
 
 
 
 
 
 
 
 
/s/ William Russell
  
Chairman of the Board
  
February 19, 2020
William Russell
  
 
  
 
 
 
 
 
 
/s/ Penelope Herscher
  
Director
  
February 19, 2020
Penelope Herscher
  
 
  
 
 
 
 
 
 
/s/ Greg B. Petersen
  
Director
  
February 19, 2020
Greg B. Petersen
  
 
  
 
 
 
 
 
 
/s/ Leslie J. Rechan
 
Director
  
February 19, 2020
Leslie J. Rechan
 
 
 
 
 
 
 
 
 
/s/ Timothy V. Williams
  
Director
  
February 19, 2020
Timothy V. Williams
  
 
  
 
 
 
 
 
 
/s/ Mariette M. Woestemeyer
  
Director
  
February 19, 2020
Mariette M. Woestemeyer
  
 
  
 
 
 
 
 
 
/s/ Ronald F. Woestemeyer
  
Director
  
February 19, 2020
Ronald Woestemeyer
  
 
  
 

F-39
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