Pampers and John Legend Celebrate Dads This Father’s Day with a Tribute to Everyday Moments
June 13 2018 - 11:44AM
Business Wire
This Father’s Day, Pampers partnered with multi-Grammy
award-winning musician and dad, John Legend, to celebrate all
the ways dads make every moment special, including changing
diapers. From tickles and giggles to singing songs, Pampers
recognizes it is in these everyday routines that the best baby
bonding moments happen.
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the full release here:
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John Legend and Luna for Pampers Pure
(Photo: Business Wire)
“As a father of two kids in diapers, I believe every moment
with my kids helps build strong bonds – even the messy, mundane
ones,” says John Legend. “The stinky booty song was born out
of one of those moments with Luna. Since then, it’s become a
special thing between us.”
In an ode to dads, Pampers and John are releasing a video of the
“stinky booty” song that John sings to Luna while changing her
diaper.
“Whether it’s diaper duty or feeding time, we recognize that
every moment dads share with their babies can create special
memories,” said Andre Schulten, NA VP BabyCare. “That’s one of the
reasons we’re excited to partner with John this Father’s Day – he
loves being a dad and embraces every moment that comes with
it.”
John’s wife, Chrissy Teigen, officially joined the Pampers
family in March as the Creative Consultant for Pampers
Pure. Made with premium cotton and other thoughtfully selected
materials, stylish prints and 100% Pampers protection, the Pampers
Pure Collection is a new choice for parents searching for diaper
and wipe options in the “natural” category who don’t want to
sacrifice performance.
“Pampers has been part of our family from the moment Luna was
born, and now both she and Miles use the Pampers Pure Collection,”
said John. “Chrissy and I love that it’s a no-compromise option
that delivers all the features we’re looking for with the Pampers
protection we know and trust.”
Check out the “stinky booty” song here, featuring John
Legend, Jeff Mindell from Studio DIY and Glen Henry
from Beleaf in Fatherhood. Share your own diaper duty stories
or songs with @Pampers using the hashtag #StinkyBootyDuty.
About the Pampers Pure Collection
Pampers Pure diapers and wipes are:
- Made without chlorine bleaching,
fragrance, lotion, parabens, natural rubber latex and the 26
allergens identified by the European Union.
- Dermatologically tested and clinically
proven hypoallergenic and gentle for baby’s delicate skin
- Made with premium cotton and provide
Pampers trusted performance
Pampers Pure Protection diapers are also independently reviewed
and accredited as skin safe by the Skin Health Alliance. Each size
option of Pampers Pure Protection diapers features different
stylish, fun prints (llamas, corgis, and sloths, oh my!), and the
much-loved Wetness Indicator.
Pampers Aqua Pure wipes are designed to give parents Pampers
highest water content wipe while still delivering outstanding skin
protection. The wipes are crafted with carefully-selected
ingredients including 99% pure water and a touch of premium cotton,
making them safe and soft even on delicate newborn faces, hands and
bottoms.
Pampers Pure Protection diapers are available in sizes N through
5 for a suggested retail price of $11.99. Pampers Aqua Pure wipes
are available for a suggested retail price of $5.97. Pricing is at
the sole discretion of the retailer.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to
learn more about Pampers products, join the Pampers Rewards
program, and find ideas and information to help your baby get the
most out of love, sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180613005846/en/
P&G Baby Care CommunicationsLaura
Dressman, 513-482-0619Dressman.lp@pg.comorMSLGROUP (for
Pampers)Alan Danzis, 917-580-0585alan.danzis@mslgroup.com
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