15 AI models enable business leaders to personalize customer
interactions in their industry
LAS
VEGAS, Oct. 19, 2022 /PRNewswire/ --
Oracle CloudWorld -- To help organizations across
different industries create more precise customer
engagements, Oracle has added 15 baseline artificial
intelligence (AI) models to Oracle Unity, a Customer Data
Platform (CDP). Part of Oracle Fusion Cloud Customer Experience
(CX), Oracle Unity blends built-in artificial intelligence with
customizable industry-specific data models to deliver highly
personalized industry-specific experiences. The latest AI models
added to Oracle Unity support organizations in automotive, consumer
packaged goods, communications, financial services, healthcare,
high-tech, and utilities industries.
"Every industry has its own unique language and processes. To
make sense of the various types of data and gain a true competitive
advantage, customer data needs to be viewed through the appropriate
industry lens," said Rob Tarkoff,
executive vice president and general manager, Oracle Customer
Experience (CX). "Unity has always been more than a traditional
CDP, and today we are making it even more powerful by enabling
organizations to use the expertise Oracle has built from 40+ years
of data modeling across the world's largest industries."
To provide business leaders in the world's largest industries
with the insights they need to make every customer interaction
matter, 15 new AI models have been added to Oracle Unity. The new
AI models process data to provide insights that predict behaviors
or provide next step recommendations. For example:
- Automotive: A global car brand can use Unity's Next Best
Action and Next Best Offer models to recommend the most relevant
actions and offers for every customer based on sales and
transaction patterns.
- Consumer Packaged Goods (CPG): An online cosmetics
company can use Unity's Customer Lifetime Value model to estimate a
customer's value over time based on profile and transaction
patterns. It could then create a campaign for a new, high-end skin
care product targeted at those customers who have bought less than
two skin care products in the last six months and spent over
$200.
- Communications: A telecommunications provider can
automatically send a special promotion to customers who may be
thinking about switching to a different provider with Unity's Churn
Propensity model.
- Financial Services: A community bank can use Unity's
Predictive Account and Contact Scoring models to estimate and score
the likelihood of a sale converting based on profile and engagement
patterns.
- Healthcare: A healthcare company can use Unity's Next
Best Promotion model to fine-tune its pricing for a new sleep aid
product based on past purchases by individual customers. Oracle
Unity has undergone HIPAA attestation for its development processes
and practices.
- High-Tech: A solar panel manufacturer can use the
Fatigue Segmentation model to classify customers into different
levels of fatigue based on their profile and engagement levels.
This enables them to adjust the volume of communications to their
targeted accounts.
- Utilities: An electric utility can use past interactions
to determine whether email, SMS, Push, or Web is best to
communicate on-peak and off-peak energy hours with specific
customers using Unity's Channel Recommender.
Oracle Unity helps organizations turn customer data silos into
actionable, real-time customer profiles to build and discover new
audiences and apply built-in machine learning to personalize
customer experiences across the entire lifecycle. The new
capabilities within Oracle Unity are available for Oracle
Unity customers today. To learn more, please
visit: oracle.com/cx/customer-data-platform
About Oracle
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applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at oracle.com.
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more visit oracle.com/cloudworld or oracle.com/news.
Forward-Looking Statements Disclaimer
Statements in this article relating to Oracle's future plans,
expectations, beliefs, and intentions are "forward-looking
statements" and are subject to material risks and uncertainties.
Many factors could affect Oracle's current expectations and actual
results, and could cause actual results to differ materially. A
discussion of such factors and other risks that affect Oracle's
business is contained in Oracle's Securities and Exchange
Commission (SEC) filings, including Oracle's most recent reports on
Form 10-K and Form 10-Q under the heading "Risk Factors." These
filings are available on the SEC's website or on Oracle's website
at http://www.oracle.com/investor. All information in this
article is current as of October 19,
2022 and Oracle undertakes no duty to update any statement
in light of new information or future events.
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SOURCE Oracle