LAS VEGAS, March 19, 2019 /PRNewswire/ -- MODERN
CUSTOMER EXPERIENCE -- Oracle today unveiled a series of
artificial intelligence and data science innovations to help
organizations master the new science of sales. The latest Oracle
Customer Experience (CX) Cloud innovations enable sales teams to
take advantage of data-enriched tools and recommendations to
increase sales, improve customer satisfaction and grow customer
lifetime value in a world where buyers are more knowledgeable,
digitally-savvy and increasingly immune to sales pitches.
"As the shift to digital sales and B2B commerce accelerates, a
new science to sales is emerging that requires sales teams to turn
data into tangible business intelligence in order to help sales
become the trusted and strategic partners buyers now demand," said
Steve Fioretti, vice president for
CX Sales and Service applications, Oracle. "With the latest
AI-powered updates to Oracle CX Cloud, we are helping sales teams
make every customer interaction matter by taking a prescriptive,
data-first approach to the entire sales process."
Oracle CX Cloud is a trusted business platform that connects
data, experiences and outcomes. With Oracle CX Cloud, sales teams
can take advantage of a fully-integrated suite of sales, service,
marketing and commerce capabilities to go beyond sales force
automation, enhance sales engagements, bolster customer
relationships and win more business. The latest innovations
include:
- New Oracle DataFox Integrations: Dynamic and contextual
company data and signals provided by Oracle DataFox help sales
teams expand their total addressable market by identifying
prospects that are not in their current systems using Ideal
Customer Profile (ICP) criteria. This helps sales teams increase
efficiency and drive better outcomes.
- New AI Sales Planning Tools: Helps sales leaders
optimize sales planning and forecasting by analyzing invoiced
"sales actual" data to model and predict future trends. Sales
Planning enhances the existing Sales Performance Management
features.
- New Task-Based UX and Adaptive Search: Helps sales teams
narrow search criteria, eliminating the need to think through the
exact search terminology. For example, sales representatives can
easily find an account based on a prospect email or identify key
accounts that haven't been touched recently.
- Smarter Sales Assistant: Gives sales teams time back by
automating customer tasks and reshaping the CRM experience to be
about productivity. Sales Assistant is smarter with added SMS and
Voice skills to manage meetings, opportunities and quotes.
Oracle was recently named a Leader in The Forrester Wave™: Sales
Performance Management Solutions, Q1 2019. In the report, Forrester
states, "Oracle leads the charge with Machine Learning (ML)" and
"the platform's ability to turn large data sets into
recommendations through ML is its biggest differentiator."
Oracle CX Cloud has also received recognition as a Leader in the
following analyst reports: The Forrester Wave™: CRM Suites, Q4 2018
and The Forrester Wave™: B2B Marketing Automation Platforms,
Q4 2018, Oracle was also recognized as a Leader in the following
Gartner reports: Gartner's July 2018
Sales Force Automation Magic Quadrant, Gartner's May 2018 CRM Customer Engagement Center Magic
Quadrant, and Gartner's June 2018
Digital Commerce Magic Quadrant.
Gartner does not endorse any vendor, product or service
depicted in its research publications, and does not advise
technology users to select only those vendors with the highest
ratings or other designation. Gartner research publications consist
of the opinions of Gartner's research organization and should not
be construed as statements of fact. Gartner disclaims all
warranties, express or implied, with respect to this research,
including any warranties of merchantability or fitness for a
particular purpose.
About Oracle
The Oracle Cloud offers a complete suite of integrated
applications for Sales, Service, Marketing, Human Resources,
Finance, Supply Chain and Manufacturing, plus Highly Automated and
Secure Generation 2 Infrastructure featuring the Oracle Autonomous
Database. For more information about Oracle (NYSE: ORCL),
please visit us at oracle.com.
About Modern Customer Experience 2019
Modern Customer Experience arms professionals across commerce,
marketing, sales, and service with the tools to deliver legendary
customer experiences and exceed in the Experience Economy. For more
information, please visit https://www.oracle.com/moderncx/
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direction. It is intended for information purposes only, and may
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relied upon in making purchasing decisions. The development,
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described for Oracle's products may change and remains at the sole
discretion of Oracle Corporation.
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SOURCE Oracle