PRAGUE, Nov. 10, 2020 /PRNewswire/ -- DDB Worldwide
is launching DDB FTW (For The Win), the world's first specialized
esports & gaming network agency this month. The agency's
head office will be located in Prague and led by CEO, Global Esports &
Gaming Lead, Darko Silajdžić, with additional capacities run out of
the DDB agencies in Amsterdam,
Dusseldorf, Paris and Hong
Kong.
"In a changing world dominated by news of pandemics and social
distancing, we are seeing acceleration of macro trends across all
categories," says Silajdžić, "and none with more momentum and
potential than gaming and esports. As a gamer, I understand that
the places where the next generation of people come together is
shifting from physical locations to platforms like Fortnite."
30% of the entire planet are gamers. It is a cross-generational
phenomena that is inclusive and vibrant, and DDB is the first
global network agency dedicated to guide brands into this vital
territory.
DDB FTW will provide global and regional esports and gaming
solutions to current clients, and new partners. The launch of the
agency recognizes the importance of the category as a channel to
reach the 2.8 billion people who identify as gamers.
Says Glen Lomas, President of
DDB, EMEA: "This category is not simply about playing Candy Crush
or shooting games, it is a movement that spawns its own music,
fashion, and language. Gaming platforms are a lifeline of social
connection for people during these trying times, and we expect the
trend to continue in a post-Covid world."
DDB FTW consists of passionate gamers from the DDB network
covering various areas of expertise including strategy, creative,
business design, innovation and tech.
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and
most influential advertising and marketing networks. DDB has been
named Agency of the Year numerous times by the Cannes
International Festival of Creativity and many other of the
industry's leading advertising publications and awards
shows. The agency's clients include Mars, McDonald's, Johnson &
Johnson, Unilever and Volkswagen among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and
consists of more than 200 offices in over 90 countries with its
flagship office in New York,
NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
CONTACT:
Sara Cosgrove
European Communications Director, DDB Worldwide
sara.cosgrove@ddb-europe.com
+44 (0) 7939 9429890
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SOURCE DDB Worldwide