Eventbrite Powers New Ticketing Functionality for Facebook Events
May 16 2019 - 9:15AM
Business Wire
New product enables small businesses and
entrepreneurs to more easily create and sell tickets to events
directly on Facebook
Eventbrite (NYSE: EB), a global ticketing and event technology
platform, and Facebook today announced the launch of Ticketing on
Facebook, powered by Eventbrite — a platform-based offering from
Eventbrite that brings new ticketing functionality to Facebook.
Rollout in the U.S. begins today, opening up a new way for event
creators on Facebook to engage with attendees of their events and
gatherings.
Ticketing on Facebook, powered by Eventbrite, allows anyone with
a Facebook Page in the U.S. to select ‘Create Tickets’ in the
initial event setup, thereby easily adding paid or free tickets to
their event. Tickets will be prominently displayed on the Facebook
Event page, giving attendees the ability to not just indicate their
interest in attending, but to fulfill that interest by purchasing
paid tickets or registering for non-paid events, without ever
having to leave Facebook.
“Eventbrite and Facebook both share a passion to inspire
connection and help bring people together. Past generations built
their identities around their material possessions, but our
newsfeeds today are filled with experiences, not the things we
own,” said Pat Poels, SVP of Platform at Eventbrite. “700 million1
people use Facebook Events each month and partnering on this
initiative is our effort to better serve the people responsible for
bringing those events and gatherings to life—including small
businesses and entrepreneurs whose core business is not throwing
events.”
“For the past several years, Facebook and Eventbrite have been
partnering closely to help bring people together with the
communities and live experiences that they love,” said Sue Young,
Director of Product Management at Facebook. “Our partnership has
enabled people to seamlessly and securely purchase tickets to
events on Facebook. With this product, we are making it easier for
event organizers to create and start selling tickets directly on
Facebook by helping them complete the process without ever leaving
the app.”
Key benefits include:
- Efficiency for those that need it
most: Ticketing on Facebook, powered by Eventbrite, empowers
those small businesses and entrepreneurs with the fewest resources
— be it time, technology, or events expertise. In addition to
online ticketing and payments, it will include basic event
management tools like the ability to track registrations and sales
via a dashboard, and tools to help hosts communicate with their
attendees.
- Enhanced accuracy: Selling
tickets or taking registrations online prior to an event—whether
those tickets are free or paid—helps hosts distinguish between
people that are “interested” and those that are more likely to show
up, so they can better predict and plan for attendance. With a
better sense of who’s coming, hosts can make important operational
decisions around catering and venue size with more confidence.
- Up-leveled attendee experience:
Make attendees happy with an easy and safe online ticket purchase,
and a quick check-in at the door with a simple scan of their mobile
or printed ticket. Events will feel more professional and provide
attendees with greater peace of mind by way of automated
confirmation and reminder emails about their ticket purchase in the
lead-up to the event.
Pits and Pals Owner, Rosemary Reese, adds, “The Eventbrite
Facebook ticketing partnership is win-win. The feedback from our
customers has been amazing. They have a convenient way to prepay
for our classes, and they have the option of buying them for their
friends. At the same time, the ticketing functionality has helped
me better predict attendance. Now, I can keep marketing my events
until I fill every spot.”
For more information, visit this page:
https://www.eventbrite.com/l/facebook-ticketing/
About Eventbrite:
Eventbrite is a global ticketing and event technology platform
that provides creators of events of all shapes and sizes with tools
and resources to seamlessly plan, promote, and produce live
experiences around the world. Eventbrite’s powerful platform, which
can be accessed online or via mobile apps, scales from basic
registration and ticketing to a fully featured event management
platform. Customers include Newport Folk and Jazz Festivals,
Pitchfork Music Festival, and Wanderlust, in addition to top venues
and promoters that include Bowery Ballroom, the Brooklyn Bowl, and
The Troubadour. Eventbrite was founded by Julia Hartz, Kevin Hartz,
and Renaud Visage and launched operations in 2006. The company has
more than 1,000 employees in 14 offices around the world. Learn
more at www.eventbrite.com.
1 Facebook internal data, 2016.
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version on businesswire.com: https://www.businesswire.com/news/home/20190516005224/en/
Gemma Pollardpress@eventbrite.com
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