NEW YORK, Aug. 13, 2021 /PRNewswire/ -- This summer
Buchanan's Blended Scotch Whisky is reuniting friends, families,
and communities with Buchanan's La Reunión, a
pop-up market experience that celebrates the vibrancy of local
Hispanic culture while giving back to the neighborhoods that need
it most. The multi-city curated events will bring together
local Hispanic businesses – from florists and artists to designers
and chefs – to celebrate the many traditions and sazón that
make each community so unique. At each Buchanan's La Reunión
event, Buchanan's is making it easy for guests (21+) to give back
through the brand's Pull up a S[eat] with Buchanan's
initiative. By donating meals through local charity partners
Rethink Food (New York City), No
Us Without You LA (Los
Angeles), Target Hunger (Houston) and Buddy System MIA (Miami), the program feeds food insecure
neighborhoods and amplifies the voices of those inspiring
change.
Buchanan's La Reunión kicked off in New York City this past weekend during one of
the city's biggest celebrations of Dominican culture. New Yorkers
21+ enjoyed an experience that safely brought block-party vibes to
Brooklyn with interactive
programming that highlighted the best of NYC, including:
- Sips + Eats: Sweet and savory bites of Latin
culture with good eats from Venezuelan restaurant, Patacon Pisao,
Dominican eatery Sazon Mama and Mexican dessert shop Nieves Tia Mimi paired with signature Buchanan's
cocktails like the Jalapeño Rock and the Buchanita.
- Shop Local: A local marketplace curated by
Dominican florist, Glorimer Ovalle
featured hand-poured candles from Marz Co, vintage items from
Dominican stylist Natalie Reynoso
and vinyl records, jewelry, tea blends, oil infusions, and CDs from
Sunny Cheeba.
- Summer Jams: Live entertainment and performances by
Dominican Latin Trap artist Messiah, Puerto Rican power duo Coco
and Breezy, and Dominican Dj Bembona.
- Bodega Photo Wall: What event would be complete without
an interactive photo moment? Glorimer
Flower & Company gave her take on the iconic
bodega, a cultural symbol for the NYC Latin community, by creating
a backdrop made out of flowers where guests could take pictures
with Laura Ciriaco and also
take home a bouquet as a keepsake.
- Summer Looks: Free custom nail art by Kathleen Tapanes and custom Buchanan's decals to
take home.
- Community Giveback: Buchanan's donated meals to
NYC's food insecure communities through local nonprofit partner,
Rethink Food.
**Donations made in conjunction with consumer purchases and meal
voucher redemption at Buchanan's La
Reunión event and at Buchanan's community
tables; each consumer purchase/redemption resulted in $5 donation. Rethink Food NYC,
www.rethinkfood.org, 212.364.7040. Donations to be made to other
local charities will vary.
"Buchanan's La Reunión creates a space for friends and family to
safely reunite over good company, drinks, and music, by bringing
together some of the local Hispanic businesses and voices that make
each city's culture so unique," says Joyce
He, Director of Buchanan's. "As a brand, we are committed to
giving these local vendors and charitable partners a platform to
amplify their businesses and continue to celebrate and uplift these
communities."
Missed Buchanan's La Reunión in New York? Don't worry, the event will be
popping up during cultural celebrations later this summer in
Los Angeles and Houston, culminating in Miami during Hispanic Heritage Month and one
of the biggest weeks in Latin music.
Fans will also have a chance to win a trip for
two to Miami. Follow @BuchanansWhisky on Instagram
for updates on when La Reunión may be in your city and to
be in the know of when the sweepstakes goes live!
NO PURCHASE NECESSARY. Winner's guest must be 21+. Trip must be
taken 9/20-25/2021. Alcohol NOT part of prize. See Official Rules
once live for complete eligibility requirements and prize
restrictions as well as odds of winning.
For additional information on Buchanan's Whisky, please visit
www.BuchanansWhisky.com. Stay up to date with the latest news,
whisky cocktails, and exciting social content by following the
conversation at @BuchanansUS on Facebook and @BuchanansUSA on
Twitter.
Buchanan's encourages people of legal drinking age to celebrate
responsibly!
About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S
Blended Scotch Whisky's true purpose is to celebrate the greatness
in one another and bring to life the energy we get when we're
together. It was created to be shared with one another and enjoyed
by all, because our founder, James
Buchanan believed in the power of sharing. The BUCHANAN'S
Blended Scotch Whisky brand has more than 130 years of authentic
heritage, and every bottle represents James
Buchanan's commitment to creating the finest blended Scotch
Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features
four award-winning marques, including: BUCHANAN'S DeLuxe Blended
Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S
Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL
Blended Scotch Whisky. All of these marques have been recognized in
the most prestigious international spirits competitions. For more
information, visit www.BuchanansWhisky.com or connect with us on
Facebook: www.facebook.com/BuchanansUS, Instagram:
www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
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