Citizens to Celebrate the Spirit of the Marathon “Live from the Cheer Zone”
November 03 2023 - 8:00AM
Business Wire
Host Rachel Dratch and Michael Rainey Jr. will
engage directly with spectators in a social media livestream along
Mile 12 in Brooklyn
To celebrate the spectators and supporters who make the TCS New
York City Marathon one of the best days in New York, Citizens will
produce a first-of-its-kind Instagram Live from the Citizens Cheer
Zone along mile 12 in Greenpoint. The livestream hosted by Rachel
Dratch with actor Michael Rainey Jr. as Chief Cheer Zone
Correspondent will capture the energy and essence of the New
Yorkers at the cheer zone.
The show will be live on Citizens Instagram, Facebook, YouTube,
TikTok, and LinkedIn channels between 11:30 am - 12:30 pm.
“The New York City Marathon is one of the world’s great iconic
events," said Beth Johnson, Vice Chair Chief Experience Officer at
Citizens. “Citizens is proud to be a part of it and cheer on the
runners, but also eager to turn the camera on the supporters on the
sideline who help create the amazing celebratory experience that
brings us all together.”
This year, Citizens became the official bank of the New York
Road Runners (NYRR), the world’s premiere community running
organization, and a foundation sponsor of the TCS New York City
Marathon. To kick off this five-year partnership, Citizens seeks to
celebrate the spectators who attend the marathon, the communities
and neighborhoods that gather to cheer and show support for
friends, loved ones, and even total strangers. The people who brave
early mornings, cold weather, and crowds to spur runners on with
their own exuberance represent the best of New York City.
Leading up to the marathon, Citizens has been interacting with
runners and their family and friends through a high impact, truly
immersive digital experience at the TCS New York City Marathon Expo
at the Javits Convention Center that will illuminate its commitment
to New York. Also, in the week leading up to the marathon Citizens
hosted several unique client hospitality experiences including a
panel discussion on how running a business is like running a
marathon and how the community can band together to continue
supporting and uplifting small businesses.
On Marathon Day, Citizens colleagues will be running the race as
part of Team Citizens, and nearly 250 Citizens volunteers and
community partners will be staffing a fluid station and assisting
along the race route. Customers carrying their Citizens debit cards
will have unique access to a VIP viewing area atop a branded
Citizens double-decker bus on McGuinness Blvd in front of the BP
station at Mile 12.
Citizens entered the New York City metro market in 2022, through
the acquisition of HSBC’s east coast branches and New Jersey-based
Investors Bank. With more than 200 branches in greater New York
City, Long Island, and throughout New Jersey, the bank is committed
to helping the neighborhoods it serves thrive.
In 2022, Citizens became the Official Bank of the New York
Giants, New Jersey Devils, and Prudential Center, and over the past
year and half has built partnerships with several community
organizations across the city to advocate for and support small
business growth and workforce development.
In May, Citizens partnered with Education Design Lab to expand
its Community College Growth Engine to benefit four CUNY Community
Colleges – LaGuardia, Borough of Manhattan, Kingsborough and
Queensborough; sponsored the Queens Night Market and the Chinatown
Night Market throughout the summer; in August expanded its
partnership with Pursuit to transition their tech training program
from virtual to hybrid; and partnered with the New York Restoration
Project to host Backpacks and Blockbusters, a free movie and school
supply giveaway series throughout New York City from August through
November.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and
largest financial institutions, with $225.3 billion in assets as of
September 30, 2023. Headquartered in Providence, Rhode Island,
Citizens offers a broad range of retail and commercial banking
products and services to individuals, small businesses,
middle-market companies, large corporations and institutions.
Citizens helps its customers reach their potential by listening to
them and by understanding their needs in order to offer tailored
advice, ideas and solutions. In Consumer Banking, Citizens provides
an integrated experience that includes mobile and online banking, a
full-service customer contact center and the convenience of
approximately 3,400 ATMs and more than 1,100 branches in 14 states
and the District of Columbia. Consumer Banking products and
services include a full range of banking, lending, savings, wealth
management and small business offerings. In Commercial Banking,
Citizens offers a broad complement of financial products and
solutions, including lending and leasing, deposit and treasury
management services, foreign exchange, interest rate and commodity
risk management solutions, as well as loan syndication, corporate
finance, merger and acquisition, and debt and equity capital
markets capabilities. More information is available at
www.citizensbank.com or visit us on Twitter, LinkedIn or
Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20231103841360/en/
Media: Citizens Katie Hamilton (832) 515-6790
katie.hamilton@citizensbank.com
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