NEW YORK, Jan. 29, 2020 /PRNewswire/ -- Clear Channel
Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world's
largest outdoor advertising companies, recently debuted over 1,300
new visually-striking, printed out-of-home (OOH) displays across
its small, mid and large U.S. market footprint. CCO's transformed
"Premiere Panels" bring nearly bulletin-size media down-to-earth
for even greater pedestrian and road travel visibility and offering
additional street level exposure for brands to engage with
consumers who are walking or driving.
Previously, CCO's street-level OOH media was only available as
transit shelters, eco-posters or wallscapes. Identified and
converted from among CCO's best locations, these newly repositioned
assets represent a dedicated media network that's vinyl-wrapped and
available in heavily-traveled urban, upscale and nightlife areas.
Moreover, these Premiere Panels deliver up to 30% more creative
space on an even higher quality computer-generated
weather-resistant material that extends the ad's vibrancy and
impact.
Premiere Panels answer advertisers' growing demand for
large-scale, printed streel level OOH media. This converted
inventory provides additional market saturation and offers even
greater creative potential for brands through a hard to find larger
format, pedestrian-level display. Advertisers leveraging these
assets will reach key markets and audience segments, on a grand,
street-level canvas, not previously available.
"Recruiting new legal-age drinkers is critical to our success,
and breakthrough creative outdoor media allows us to reach them on
the path to purchase," says Dan
Langert, senior media manager, Molson Coors Beverage
Company. "Clear Channel Outdoor's Premiere Panels offer us
the unprecedented opportunity to captivate our consumers using
larger format printed OOH media in more urban and pedestrian areas
that have been previously untapped in this powerful and creative
way."
CCO selected the assets for "Premiere Panel" transformation
based on their location and measurement against demographics and
audience segments coveted by local and national advertisers. This
inventory is fully-integrated into CCO's RADAR suite of solutions
for dynamic campaign planning, measurement and attribution. In
addition, this media conversion strategy aligns with the company's
near-term vision to innovate and grow within its existing
footprint.
Moreover, a recent Nielsen Poster
Study revealed approximately 55 percent of those surveyed
said they changed their plans for the day and visited the business
advertised after seeing a poster display. And 60 percent of
consumers said the displays are a good way to learn about sales,
events and new businesses in the area. Those frequently exposed to
posters had an average ad recall of 55 percent.
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the
world's largest outdoor advertising companies with a diverse
portfolio of approximately 450,000 print and digital displays in 31
countries across Asia,
Europe, Latin America and North America, reaching millions of people
monthly. A growing digital platform includes more than 15,000
digital displays in international markets and more than 1,600
digital displays, including more than 1,300 digital billboards, in
the U.S. Learn more about Clear Channel Outdoor Holdings, Inc.
at www.clearchanneloutdoor.com
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SOURCE Clear Channel Outdoor