NEW YORK ,
Jan. 23, 2020 /PRNewswire/
-- Anheuser-Busch InBev today announced a landmark partnership
between the iconic Dominican pilsner Presidente Beer and
Alex Rodriguez, with the baseball
legend and entrepreneur joining as Chairman of Presidente
USA.
Long associated with Miami
sports, Presidente Beer is taking the next step in its legacy by
partnering with Rodriguez, who will bring a new energy to the brand
by transcending the role of spokesperson and truly helping direct
the brand's efforts toward the rich, Dominican culture that
Presidente represents.
Rodriguez, the son of Dominican immigrants, first picked up a
baseball on the fields of Washington
Heights, New York, before rising to the pinnacle of
America's pastime. His journey embodies the pride and passion that
has driven Presidente Beer forward since its inception in 1935.
"Growing up as a Dominican-American in the US, Presidente was
not only a beer, it was part of our community. It connected my
parents to their home and was a part of every major community
event, big or small," said Rodriguez. "It is truly an honor to get
behind a brand with such a deep connection to my heritage and
culture, and I cannot wait to help build its future."
Acquired by Anheuser-Busch in 2012, Presidente beer is a
powerful symbol of Dominican culture both stateside and abroad,
known as a true taste of the Caribbean.
"We could not be more excited about this partnership with
Alex Rodriguez, who is himself an
incredible ambassador for the Dominican
culture. Presidente is the number one Dominican beer
brand in the world with tremendous growth potential here in the US
on the back of this unique partnership," said Ricardo Marques, Group VP Marketing for Value
and Core, Anheuser-Busch.
As Chairman of Presidente USA,
Rodriguez will help grow the Presidente brand presence in the U.S.
in 2020 and beyond, including the release of new products and
materials.
About Anheuser-Busch InBev
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI)
based in Leuven, Belgium, with
secondary listings on the Mexico
(MEXBOL: ANB) and South Africa
(JSE: ANH) stock exchanges and with American Depositary Receipts on
the New York Stock Exchange (NYSE: BUD). Our Dream is to bring
people together for a better world. Beer, the original social
network, has been bringing people together for thousands of years.
We are committed to building great brands that stand the test of
time and to brewing the best beers using the finest natural
ingredients. Our diverse portfolio of well over 500 beer brands
includes global brands Budweiser®, Corona®
and Stella Artois®; multi-country brands
Beck's®, Castle®, Castle Lite®,
Hoegaarden® and Leffe®; and local champions
such as Aguila®, Antarctica®, Bud Light®,
Brahma®, Cass®, Cristal®,
Harbin®,
Jupiler®, Michelob Ultra®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and
Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the
Anheuser & Co brewery in St.
Louis, US. To the creation of the Castle Brewery in
South Africa during the
Johannesburg gold rush. To
Bohemia, the first brewery in
Brazil. Geographically diversified
with a balanced exposure to developed and developing markets, we
leverage the collective strengths of approximately 175,000
employees based in nearly 50 countries worldwide. For 2018, AB
InBev's reported revenue was 54.6 billion
USD (excluding JVs and associates)
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SOURCE Anheuser-Busch