Collaboration Includes Limited-Edition Super
Hero-Themed Pirate’s Booty Package
B&G Foods is pleased to announce the release of a Pirate’s
Booty® limited-edition, themed multipack featuring Marvel’s
Avengers characters, which is sure to make Mom a snack time hero!
The collaboration also includes a free Marvel’s Avengers digital
comic featuring the Pirate’s Booty Pirate. Consumers will get to
see the Pirate team up with the Avengers in a Marvel-created
adventure.
Limited-Edition Marvel's Avengers themed
Pirate's Booty Multipack (Photo: Business Wire)
The limited-edition Marvel’s Avengers themed Pirate’s Booty
comes in 12 packs of half-ounce Pirate’s Booty Aged White Cheddar –
Pirate’s Booty’s best-selling product. The lunch packs are sure to
be a hit at school and for refueling your little Super Hero
on-the-go.
Marvel artists designed a custom digital comic featuring
Avengers Super Heroes, including the Hulk, Thor, Captain America,
Black Widow, and Iron Man, along with the Pirate’s Booty Pirate.
Pick up a limited-edition Marvel’s Avengers themed Pirate’s Booty
multipack for more details on the digital comic download.
“Pirate’s Booty is excited to partner with Marvel’s iconic
Avengers,” stated Eric Berniker, Vice President of Consumer
Engagement and Innovation at B&G Foods. “The Avengers are
all about adventure and fun, which makes it a great fit for
Pirate’s Booty. Moms will rescue the day with a snack that is baked
and has no artificial colors, flavors or preservatives. Marvel’s
Avengers digital comic creates a very fun and interactive
experience for Pirate’s Booty and Avengers fans alike.”
“Working with Pirate’s Booty on the multipack and digital comic
has been a great way to reach parents, kids and fans with
innovative storytelling and our aspirational characters,” stated
Paul Gitter, Senior Vice President at Marvel Licensing. “We are
thrilled to offer Marvel’s Avengers fans a great-tasting snack that
is both mom- and kid-approved.”
Pirate’s Booty Aged White Cheddar is a deliciously baked snack
made from puffed rice corn and blended with real aged white cheddar
cheese. Pirate’s Booty is made without artificial colors, flavors
or preservatives. Pirate’s Booty has half the fat and fewer
calories than regular fried potato chips, so it is a snack that
kids and parents agree on. Additionally, it is gluten, peanut and
tree nut free and has zero grams of trans fat per serving.
The limited-edition Marvel’s Avengers themed 12 packs of
half-ounce Pirate’s Booty are available now at retailers
nationwide. For more information and a store locator, please visit
www.piratebrands.com.
About Pirate Brands
Pirate Brands has been creating deliciously baked snack
treasures since 1987. Pirate Brands was founded on the belief
that you shouldn’t have to “snackrifice” taste and fun for products
made with goodness. Pirate Brands’ snacks, which include
Pirate’s Booty, Smart Puffs and Original Tings, are free from
fryers and ingredients you can’t pronounce, Arrr. For more
information, please visit www.piratebrands.com.
About B&G Foods
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries
manufacture, sell and distribute a diversified portfolio of
high-quality, branded shelf-stable foods across the United States,
Canada and Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods’ products are marketed under many recognized
brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear
Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s,
Cream of Rice, Cream of Wheat, Devonsheer, Don
Pepino, Emeril’s, Grandma’s Molasses, JJ Flats,
Joan of Arc, Las Palmas, MacDonald’s,
Maple Grove Farms, Molly McButter, Mrs. Dash,
New York Flatbreads, New York Style,
Old London, Original Tings, Ortega, Pirate’s Booty,
Polaner, Red Devil, Regina, Rickland Orchards, Sa-són,
Sclafani, Smart Puffs, Spring Tree, Sugar Twin,
Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s.
B&G Foods also sells and distributes two branded household
products, Static Guard and Kleen Guard. For more
information, please visit www.bgfoods.com.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world’s most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
marvel.com. © MARVEL
**High-res images available**
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140729005238/en/
Media Relations:Havas PRJennifer Harrington,
610-574-9196orInvestor Relations:ICR, Inc.Don Duffy,
866-211-8151
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