Accenture Interactive Positioned as a Leader in Independent Research Report on Global Digital Experience Agencies
December 09 2019 - 9:59AM
Business Wire
Accenture Interactive has been named a Leader in the latest
research report on global digital experience agencies from
Forrester Research Inc., a leading research and global advisory
firm.
The report, titled “The Forrester Wave™: Global Digital
Experience Agencies, Q4 2019,” evaluates Accenture Interactive and
13 other vendors on 24 criteria across three areas: Current
Offering; Strategy; and Market Presence.
In addition to receiving the second highest score in the Market
Presence category, the report states that Accenture Interactive
scores well in several Strategy factors, including vision, partner
ecosystem, client co-innovation and employee experience. The report
also states that compared with other evaluated service providers,
Accenture Interactive has higher customer adoption and ratings in
many service lines, including customer experience strategy and
insights, creative services, customer data and analytics and
program management.
Lead author Ted Schadler writes, “Accenture [Interactive] has
integrated its digital services to deliver experience-led
transformation.” He continues to note that Accenture Interactive is
a good fit for large companies — particularly in sectors like
banking, hospitality and telecommunications, where experiences are
the driver of business transformation.
“Winning in today’s digital world is about creating great
experiences, and we’ve assembled a talented team and dynamic
capability mix in service of our Experience Agency model,” said
Brian Whipple, CEO of Accenture Interactive. “Experience has
shifted from something one department feels responsible for to the
mission and purpose of entire organizations. We believe this latest
Forrester report is a testament to the strategic imperative of
experience transformation for organizations today.”
Recently, Accenture Interactive was also named a Leader in the
"The Forrester Wave™: Digital Experience Agencies in Asia Pacific,
Q4 2019.”
View “The Forrester Wave™: Global Digital Experience Agencies,
Q4 2019” report here.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions — underpinned by the world’s
largest delivery network — Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With 492,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report for the fourth
year in a row, and was named a 2019 Most Innovative Company in
Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
Copyright © 2019 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
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