Northeast Supermarket Leader Stop & Shop To Place Alkaline88® In More Than 400 Stores
January 27 2022 - 9:15AM
Business Wire
Northeast’s Largest Grocery Chain To Carry
Alkaline88® Best-Selling 1-Gallon and 3-Liter Bottles
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, today announced that it is
further expanding its presence in the Northeast in over 400 Stop
& Shop locations throughout Massachusetts, Connecticut, Rhode
Island, Downstate New York, and Northern New Jersey. Stop &
Shop, the largest grocery chain in its region with a population of
nearly 30 million, will carry Alkaline88® 1-gallon and 3-liter
bottles.
“Calendar year 2022 is off to a great start with Alkaline88®
making a strong expansion into the Northeast region,” said Ricky
Wright, President and CEO of The Alkaline Water Company. “Expanding
market share and our brand presence in this densely populated part
of the country are expected to accelerate revenue growth. Stop
& Shop is one of the largest and most respected supermarket
chains in the region. Having pioneered the superstore concept on
the East Coast, they have an impressive history of more than 100
years. Stop & Shop is a leader in a very important market of
over 30 million residents with more than 400 stores, all of which
will now offer Deliciously Smooth™ Alkaline88 to their
shoppers.”
Operating in New York, Connecticut, Massachusetts, New Jersey,
and Rhode Island, Stop & Shop is a top grocery chain in the
populous Northeast region. The largest subsidiary of Ahold
Delhaize, the country’s third largest grocer, they support the
vision of creating the leading local food shopping experience,
making their stores better every day for their associates,
customers, and community.
“Alkaline88 shares Stop & Shop’s commitment to excellence
and their drive to constantly improve. We are thrilled to add them
as our newest grocery retailer,” continued Mr. Wright. “They join
other Ahold Delhaize chains like Food Lion and Giant Food in
carrying Alkaline88 products. Our 1-gallon and 3-liter bottles will
be on Stop & Shop shelves in early February. This is our
largest expansion into the lucrative New York and Northeast grocery
channel and should be a major driver for growth in fiscal
2023.”
About The Alkaline Water Company
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label “Clean Beverage.”
Quickly being recognized as a growing lifestyle brand, The Alkaline
Water Company created the A88 Infused Beverage Division in 2018 to
meet consumer demand for flavor-infused products under the A88
Infused™ rand. A88 Infused™ flavored water is available in
sixunique all-natural flavors, with new flavors coming soon. In
2021, The Alkaline Water Company was pleased to welcome Shaquille
O’Neal to its board of advisors and to serve as the celebrity brand
ambassador for the Alkaline88® and A88 Infused™ brands.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
About Stop & Shop:
A neighborhood grocer for more than 100 years, Stop & Shop
is focused on delivering a wide assortment of fresh, healthy
options at a great value through strong weekly sales and everyday
low prices. Its new GO Rewards loyalty program delivers
personalized offers and allows customers to earn points that can be
redeemed for gas or groceries every time they shop. Stop & Shop
customers can choose however they want to shop - whether it's
in-store or online, which offers both delivery and same day pickup.
The company is committed to making an impact in its communities by
fighting against hunger, supporting our troops and through overall
incredible acts of care. The Stop & Shop Supermarket Company
LLC is an Ahold Delhaize USA Company and employs 58,000 associates
and operates more than 400 stores throughout Massachusetts,
Connecticut, Rhode Island, New York and New Jersey. To learn more
about Stop & Shop, visit the website.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
expanding market share and the Company’s brand presence in this
densely populated part of the country are expected to accelerate
revenue growth; and the expansion should be a major driver for
growth in fiscal 2023.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220127005276/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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