Vera Bradley Donates More Than $630,000 to American Nurses Foundation’s Coronavirus Response Fund
August 28 2020 - 8:00AM
Vera Bradley, Inc. (NASDAQ: VRA), the iconic women’s fashion and
lifestyle brand, today announced it has raised $633,636 for the
American Nurses Foundation’s Coronavirus Response Fund, by donating
a percentage of sales from its cotton face masks through July 2020.
Since the COVID-19 pandemic began, Vera Bradley has been on a
mission to support the nation’s healthcare workers and first
responders. In response to the shortage of medical supplies at the
onset of the pandemic, the company leveraged its global supply
chain to procure and distribute in-demand personal protective
equipment (PPE) – including sourcing more than five million
medical-grade face masks for those on the frontlines. In March, the
company also quickly converted operations to manufacture millions
of cotton face masks for the public, with the brand’s signature
cotton fabric and colorful patterns – now available in fitted,
pleated, and kids styles. In addition to donating a portion of
proceeds to the American Nurses Foundation, Vera Bradley has been
donating face masks to their longstanding charity partner,
Blessings in a Backpack.
“Throughout the COVID-19 crisis, we have continued to find
comfort and guidance in what has always mattered most: each other,”
said Rob Wallstrom, Chief Executive Officer of Vera Bradley. “We
are inspired every day by the nurses and first responders who have
so bravely been taking care of us, and we are honored to support
the American Nurses Foundation and the incredible work they’re
doing to help the nation’s largest body of healthcare
professionals.”
The American Nurses Foundation, the philanthropic arm of the
American Nurses Association, launched its Coronavirus Response
Fund for Nurses in March 2020. This initiative provides direct
financial assistance, aids mental health and well-being, drives
national advocacy, and ensures all nurses have access to the latest
scientific evidence to protect themselves, prevent the spread of
the infection, and provide patient care.
“We are incredibly grateful to Vera Bradley for their generous
support, as well as their recognition and appreciation of the vital
role nurses have in the continued fight against COVID-19,” said
Kate Judge, Executive Director of the American Nurses Foundation.
“We have so much important work underway, and this donation will
help make a significant impact on the critical areas where
frontline nurses need immediate and ongoing support.”
For additional information about Vera Bradley and the company’s
COVID-19 relief efforts, visit www.VeraBradley.com. To learn more
about the American Nurses Foundation and Coronavirus Response Fund
for Nurses, please visit www.NursingWorld.org/Foundation.
ABOUT VERA BRADLEY, INC.Vera Bradley, Inc.
operates two unique lifestyle brands – Vera Bradley and Pura Vida.
Vera Bradley and Pura Vida are complementary businesses, both with
devoted, emotionally-connected, and multi-generational female
customer bases; alignment as causal, comfortable, affordable, and
fun brands; positioning as “gifting” and socially-connected brands;
strong, entrepreneurial cultures; a keen focus on community,
charity, and social consciousness; multi-channel distribution
strategies; and talented leadership teams aligned and committed to
the long-term success of their brands.
Vera Bradley, based in Fort Wayne, Indiana, is a leading
designer of women’s handbags, luggage and other travel items,
fashion and home accessories, and unique gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand
is known for its innovative designs, iconic patterns, and brilliant
colors that inspire and connect women unlike any other brand in the
global marketplace.
In July 2019, Vera Bradley, Inc. acquired a 75% interest in
Creative Genius, Inc., which also operates under the name Pura Vida
Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California,
is a rapidly growing, digitally native, and highly engaging
lifestyle brand founded in 2010 by friends Paul Goodman and Griffin
Thall. Pura Vida has a differentiated and expanding offering of
bracelets, jewelry, and other lifestyle accessories.
ABOUT THE AMERICAN NURSES FOUNDATIONThe
American Nurses Foundation is the charitable and philanthropic arm
of the American Nurses Association (ANA), with the mission to
transform the nation’s health through the power of nursing. The
Foundation supports research, education, and scholarships, which
improve health, wellness, and patient care. For more information
visit www.nursingworld.org/foundation
CONTACTSVera Bradley Investors: Julia Bentley,
VP of Investor Relations and Communications
jbentley@verabradley.com(260) 207-5116
Vera Bradley Media: 877-708-VERA
(8372)Mediacontact@verabradley.com
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