T-Mobile is ALL IN with #UnlimitedPride in 2019!
June 06 2019 - 10:00AM
Business Wire
The Un-carrier is going BIG for Pride 2019 --
as the presenting sponsor for the first-ever U.S.-based WorldPride
parade; by participating in more than 60 other Pride events; and by
offering everyone the opportunity to
come together to give up to $320,000 (or more!) to the LGBTQ+
community alongside Ariana Grande and others!
What’s the news: This year, T-Mobile is showing its
#UnlimitedPride in a BIG WAY! You’ll see the Un-carrier at
WorldPride in New York City and at events across the country, and
T-Mobile is offering Pride supporters four ways to come together to
help donate up to $320,000 (or more!) to the LGBTQ+ community.
Why It matters: Diversity is embedded in T-Mobile’s DNA.
The Un-carrier wants to share its commitment to supporting
individuality and equality -- and encourage everyone to join
in!
Who it’s for: Anyone who believes that embracing
diversity makes the world a better place.
It’s Pride 2019, and once again T-Mobile is going ALL IN to
celebrate and support LGBTQ+ communities across America. The
Un-carrier will be part of history as the sole presenting sponsor
for the first-ever U.S.-based WorldPride parade in New York City on
June 30, and throughout the month (and year!) employees, friends
and family will participate in more than 60 other parades and
events across the U.S. and Puerto Rico. And, while Team Magenta is
sharing our support on the streets, T-Mobile will also offer ways
to give back and support the LGBTQ+ community, no matter where you
are located.
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T-Mobile is ALL IN with #UnlimitedPride
in 2019! (Photo: Business Wire)
“T-Mobile wouldn’t be the company we are without the diversity
of our amazing team and that’s why we’re going BIG with our
commitment to Pride - and everything it stands for - again this
year!” said T-Mobile CEO John Legere. “We love getting to join our
communities across the country to celebrate all the things we
believe in and stand for - diversity, equality and individuality!
We are especially excited to have a big presence at this year’s
historic WorldPride in New York City, and we cannot wait to be
onsite at other events around the U.S., too. This is going to be
amazing!!”
Here are all the details on T-Mobile’s Pride activities:
- Pride Events (Ongoing through
November 2019): The Un-Carrier will have more than 4,000
employees and their friends and families participating in events
across the U.S. and Puerto Rico – for a full list, click here. This
year, for the first time in its 19-year history, WorldPride is
coming to America — New York City – and T-Mobile is the presenting
sponsor for what is expected to be the biggest Pride parade ever.
On June 30, NYC will host an estimated 3 million people and Team
Magenta will be there in full force!T-Mobile is also a presenting
sponsor of Seattle Pride (June 30) and Houston Pride (June 22) and
a top sponsor San Francisco Pride (June 30).
- #ArianaWithUs (June 14 through June
15): As part of its ongoing partnership with pop-music royalty
Ariana Grande, T-Mobile is turning Ariana’s “7 Rings” art
installation into an immersive “Pride Walk” outside Barclays Center
in Brooklyn during her two-show run on June 14 and June 15. The
massive magenta rings will halo a rainbow carpet that fans can
stroll – welcoming everyone, whether they’re LGBTQ or allies – with
full embrace of Pride at Ariana’s shows. At the end of the carpet
will be a video booth where participants can record their own
messages of pride and inclusion to post on social media. For every
photo of the rings posted with #ArianaWithUs [rainbow emoji],
T-Mobile will donate $1 to Human Rights Campaign with the goal of
donating up to $200,000 total.
- Pride PopGrips (May 31 through June
30): For a limited time, T-Mobile is partnering with PopSockets
to offer a Pride Poptivism PopGrip so folks can show their
#UnlimitedPride wherever they go. For each Pride PopGrip purchased,
T-Mobile and PopSockets will each donate $2.50 to GLSEN. Together
the two companies hope to donate up to $110,000 total.
- Wattpad Write-a-Thon (June 1 through
31): T-Mobile and social storytelling platform Wattpad are
teaming up for a monthlong write-a-thon, encouraging users to write
stories about a moment, personal or political, that changed their
lives as a LGBTQ+ individual or ally. For each Wattpad write-a-thon
entry tagged with #UnlimitedPride, T-Mobile will donate $1 to GLSEN
up to $10,000.
- Text-to-Give for Customers (June 1
through June 30): During June, customers who text “GLSEN” to
20222 can donate $5 to GLSEN to support its mission to create safe
schools for all, regardless of sexual orientation, gender identity,
or gender expression. The donation will be charged to your next
T-Mobile bill. Message & data rates may apply. More
information can be found at:
http://mobilegiving.org/terms-and-conditions.
Here’s what T-Mobile’s giving partners have to say about this
year’s Pride activity:
“Ariana Grande has been a longtime supporter of LGBTQ rights and
friend to HRC,” said Chad Griffin, Human Rights Campaign President.
“Her #ArianaWithUs partnership with T-Mobile, another great friend
to the community, allows us to fund crucial work to ensure that
everyone is equal, everywhere. Pride is a time to celebrate our
progress, but also to reflect on the work we still must do. We’re
thankful for the generosity of Ariana and T-Mobile and for this
collaboration during Pride.”
“GLSEN is excited to begin a long-lasting partnership with
T-Mobile that will make a real impact on the lives of LGBTQ youth,”
said Eliza Byard, Executive Director of GLSEN. “Support from
T-Mobile will help GLSEN create safe and affirming schools for all,
regardless of sexual orientation, gender identity, or gender
expression.”
T-Mobile’s ongoing commitment to LGBTQ+ Pride is just one more
way the Un-Carrier embraces diversity and inclusion in the
workplace. With more than 62% of the company's employees
representing minorities and a 100% score on HRC’s Corporate
Equality Index seven years running, T-Mobile is the most diverse
wireless network in America and a best place to work for LGBTQ
employees. For more info, go to the Diversity & Inclusion
homepage
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. Our advanced
nationwide 4G LTE network delivers outstanding wireless experiences
to 81.3 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
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