Finest Reserve by Our Family™
features elevated flavors and attainable indulgence across a
variety of product categories
GRAND
RAPIDS, Mich., Feb. 20,
2024 /PRNewswire/ -- Food solutions company
SpartanNash (the "Company") (Nasdaq: SPTN) today announced the
launch of its new private label brand, Finest Reserve by Our
Family. The collection is currently a curated offering of
artisan-crafted frozen pizzas, upscale pastas, sauces, dressings
and marinades, premium spices, salts and seasoning blends,
chocolate and wine – with more products to come. Featuring elevated
flavors and attainable indulgence, the new line is a testament to
Finest Reserve's ethos that everyone deserves the opportunity to
enjoy food at its finest.
"Research tells us that nearly half of today's shoppers view
value and affordability as the most important factors when deciding
what groceries to purchase," said SpartanNash Vice President,
OwnBrands Jason Cunningham. "We're doubling down on our investment
in our popular OwnBrands offerings to help shoppers maximize their
budgets while still enjoying their favorite indulgences."
Finest Reserve uses fresh and authentic ingredients to create
gourmet flavors for friends and families to savor, share and
remember. The new private label is an extension of Our Family,
SpartanNash's flagship brand, that has notably captured the
attention of the Company's customer base.
"Since 1904, shoppers have loved the Our Family brand because of
its exceptional flavors, diverse variety and competitive prices,"
said independent grocery store owner and Finest Reserve retailer
Randy Jaeger of Marketplace Foods.
"We're excited to bring Finest Reserve to our shelves to build on
this momentum and provide our shoppers with an even more refined
and indulgent experience."
Finest Reserve is defined by three core values collectively
informing its products and purpose:
- Authentic: As a responsible steward, Finest Reserve
will only offer products, recipes and ingredients that are unique,
original, verified in origin and utilize the best practices in
quality control.
- Culinary: The brand is committed to providing
recipes and sophisticated flavors that highlight the culinary
creativity and passion behind every offering. This results in a
contemporary twist on traditional offerings to invite conversations
about the joy of food.
- Cordial: Finest Reserve is a brand that promotes
inclusivity, presenting high-end offerings at an accessible price
point.
To continue providing shoppers with an extensive suite of
value-based options, SpartanNash OwnBrands products, including
Finest Reserve, will be available at Company retail locations and
at its independent grocer customer stores across the country.
For more information about Finest Reserve and to browse
products, visit ourfamilyfoods.com/finest-reserve/.
About SpartanNash
SpartanNash (Nasdaq: SPTN) is a food
solutions company that delivers the ingredients for a better life.
Committed to fostering a People First culture, the
SpartanNash family of Associates is 17,000 strong. SpartanNash
operates two complementary business segments – food wholesale and
grocery retail. Its global supply chain network serves wholesale
customers that include independent and chain grocers, national
retail brands, e-commerce platforms, and U.S. military commissaries
and exchanges. The Company distributes products for every aisle in
the grocery store, from fresh produce to household goods to its
OwnBrands, which include the Our Family® portfolio of
products. On the retail side, SpartanNash operates 144
brick-and-mortar grocery stores, primarily under the banners of
Family Fare, Martin's Super Markets and D&W Fresh Market, in
addition to dozens of pharmacies and fuel centers. Leveraging
insights and solutions across its segments, SpartanNash offers a
full suite of support services for independent grocers. For more
information, visit spartannash.com.
CONTACT:
Adrienne
Chance
SVP, Communications
SpartanNash
press@spartannash.com
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SOURCE SpartanNash