NASHVILLE, Tenn., Oct. 21,
2019 /PRNewswire/ -- SmileDirectClub, Inc. (Nasdaq: SDC)
("SmileDirectClub"), the industry pioneer and first
direct-to-consumer medtech platform for teeth straightening, today
announced that it is launching in Ireland and opening SmileShops in Dublin and Cork. SmileDirectClub aims to make teeth
straightening more attainable, convenient and affordable, while
helping customers unlock the power of a smile they love.
Starting Wednesday, 23 October, SmileDirectClub's groundbreaking
teledentistry platform will connect eligible Irish customers with
licensed Irish dentists and orthodontists, who use
SmileDirectClub's technology and tools to prescribe and manage
remote clear aligner therapy at a cost of up to 60% less than
traditional braces. After entering the UK market in July 2019, SmileDirectClub will open its first
SmileShop in Dublin on Wednesday,
23 October, followed by a second in Cork on Thursday, 24
October, 2019.
A recent Irish Dentistry study stated that 53% of people
in Ireland believe that your teeth
and smile are a critical component of self-confidence, with 57% of
those feeling insecure about their
smile.1 Despite this statistic, orthodontic
treatment in Ireland for adults is
not commonly funded by the Health Service Executive (HSE), and
teens must have serious malocclusions to secure HSE funding for
metal braces.2 Offering remote clear aligner therapy at
a flat rate of €1750, SmileDirectClub opens access to affordable
solutions for Irish consumers ages 12 and up.
"We're thrilled to bring consumers in Ireland an affordable and convenient way to
straighten their smile," said Kay
Oswald, President of International at SmileDirectClub.
"Building on consumer acceptance of remote clear aligner therapy in
the US, Canada, UK, Australia, and New
Zealand, we are proud to extend SmileDirectClub's
teledentistry platform to locally licensed dentists and
orthodontists in Ireland."
Through our affiliated network of doctors and 100% vertically
aligned business model, SmileDirectClub increases access to
affordable orthodontic care. Since its founding in 2014,
SmileDirectClub has helped more than 700,000 people achieve a
confidence-boosting smile.
"We're excited to continue our international expansion to bring
our revolutionary teeth straightening solutions to the people of
Ireland," says Alex Fenkell, co-founder of SmileDirectClub.
"The confidence that comes from having a great smile is
transformative in every aspect of your life, and we're thrilled to
give more people the opportunity to get the smile they've always
wanted."
Beginning in December, SmileDirectClub customers in Ireland may be eligible candidates for
traditional clear aligner therapy or Nighttime Clear Aligners
™, the first aligner system in the global market that
straightens teeth while you sleep. Exclusive to SmileDirectClub in
the Ireland market, Nighttime
Clear Aligner treatment only requires 10 continuous hours of
wear per night through the life of a customer's prescribed
treatment plan, allowing customers to have more flexibility during
routine activities and interactions. Traditional clear aligner
therapy from SmileDirectClub requires 22 hours of wear per day,
permitting customers to only remove aligners to eat and drink, for
an average treatment length of 6 months, while Nighttime Clear
Aligners have an average treatment length of 10 months.
Individual results may vary.
How does SmileDirectClub work?
SmileDirectClub has pioneered a unique teledentistry platform to
connect customers with an affiliated network of registered dentists
or orthodontists in their area who prescribe, manage and direct all
aspects of clinical care using SmileDirectClub's platform. These
licensed dentists and orthodontists customise each patient's
treatment plan and manage their patients' care from initial
diagnosis through to the conclusion of treatment, monitoring care
along the way with regular remote check-ins – and without requiring
frequent in-person visits.
SmileDirectClub clear aligners are doctor-prescribed and
custom-made from BPA-free plastic thermoformed onto personalized
3D-printed mouth molds, powered by a groundbreaking fleet of HP
industrial 3D printers. Each customer's clear aligner treatment
plan is shipped in an "all in one" box directly to the customer's
door. To get started, customers can schedule a SmileShop visit in
Ireland at SmileDirect.ie,
or order an impression kit online.
Career opportunities for roles in Ireland are now available at
SmileDirectClub.com/careers.
SMILESHOP LOCATIONS:
Dublin Opening: 23 October
Block C, 77 Sir John Rogerson's
Quay Grand Canal Dock, Dublin, D02
VK60
Cork Opening: 24 October
Unit 23, Penrose Wharf, Victorian Quarter, Cork, T23
X23P
PRICING:
SinglePay
|
€1750
|
SmilePay
|
€250 initial deposit,
€70 per month for 24 months
|
Impression
Kit
|
€49
|
Retainers
|
€90
|
About SmileDirectClub, Inc.
SmileDirectClub, Inc. (Nasdaq: SDC) is the industry pioneer as the
first direct-to-consumer medtech platform for transforming smiles.
Through our cutting-edge teledentistry technology and vertically
integrated model, we are revolutionizing the oral care industry.
SmileDirectClub's mission is to unleash the power of people's
smiles to empower them to positively impact their place in the
world. SmileDirectClub was founded by Alex
Fenkell and Jordan Katzman in
partnership with Camelot Venture Group. Available in the U.S.,
Canada, Australia, New
Zealand, the UK, and Ireland. SmileDirectClub is headquartered in
Nashville, Tennessee. For more
information, visit SmileDirectClub.com.
1
https://www.irishdentistry.ie/majority-irish-people-think-good-teeth-will-improve-life/
2
http://www.orthodontics.ie/patient-information/hse-treatment/
Contact: SmileDirectClub Media Relations,
press@smiledirectclub.com
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SOURCE SmileDirectClub, Inc.