Hard Rock Hotels and Intrawest Corporation Join to Develop Lifestyle Condominium-Hotels at Unique Destinations
August 16 2005 - 1:28PM
PR Newswire (US)
ORLANDO, Fla., Aug. 16 /PRNewswire/ -- Hard Rock International,
Inc. today announced that Lifestar Hotels LLC (its 50:50 joint
venture with Sol Melia Hotels) has entered into a multi-site
agreement with Intrawest Corporation to develop lifestyle Hard Rock
Hotels at select Intrawest resorts. "The announcement of our
agreement with Intrawest reinforces our strategic initiative to
partner with industry leaders and to facilitate our growth," said
Trevor Horwell, Vice President of Hard Rock Hotels. "Our continuing
development of the Hard Rock Hotel brand is derived from our
ability to maximize return for hotel owners through our unique
positioning and business model. We are extremely excited to be
working with Intrawest, and intend to energize the resort
experience for all customers by offering a unique hotel product and
consumer experience." "The Hard Rock Hotel brand is a great
addition to any Intrawest resort," said Gary Raymond, President and
CEO, Intrawest Placemaking. "Our resorts are known for their
animated pedestrian villages and a Hard Rock Hotel location will
become a central meeting place for all visitors." Hard Rock and
Intrawest are finalizing specific locations and will announce the
first lifestyle condominium-hotel site shortly. Hard Rock Hotels
offer travelers access to exclusive four-star boutique hotels
located in key gateway cities, exotic and sought-after vacation
destinations, and soon, the mountain and warm weather resorts of
Intrawest. From Chicago to Orlando and Bali to Madrid, Hard Rock
Hotel guests will experience first class service and accommodations
with a defined musical edge. Located in some of the most desired
destinations on the planet, Hard Rock Hotels offer unique and
exciting experiences for people that demand the best.
World-renowned customer service, destination restaurants, high
radar bar concepts, innovative cuisine, stylishly appointed guest
rooms, luxury spas, and lavish and exotic pools make the Hard Rock
Hotel guest experience truly first class. Background on Lifestar
Hotels Joint Venture Lifestar Hotels LLC, the joint venture between
Hard Rock International and Sol Melia SA, provides hotel owners a
unique proposition to access the Hard Rock Hotel brand through
long-term management agreements. About Hard Rock International With
120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos
in more than 40 countries, Hard Rock International is one of the
world's most globally-recognized brands. Beginning with an Eric
Clapton guitar, Hard Rock owns the world's greatest collection of
music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and
music-related merchandise, Hard Rock Live performance venues and an
award-winning website. Hard Rock International, Inc. is owned by
The Rank Group Plc (NASDAQ:RANKY). For more information on Hard
Rock, visit http://www.hardrock.com/. About Sol Melia Sol Melia is
the leading hotel company in Spain, Latin America and the
Caribbean, both in the city and resort hotel markets. It is the
number three hotel chain in Europe and number ten in the world. It
is also the largest resort hotel operator in the world. Sol Melia
currently provides more than 350 hotels in 30 countries throughout
Europe, the Americas, the Mediterranean, the Middle East and
Asia-Pacific through its Melia Hotels, Tryp Hotels, Sol Hotels,
Paradisus Resorts and Hard Rock Hotels brands. About Intrawest
Intrawest Corporation (NYSE: IDR; TSX: ITW) is a world leader in
destination resorts and adventure travel. The company has interests
in 10 resorts at North America's most popular mountain
destinations, including Whistler Blackcomb, a host venue for the
2010 Winter Olympic and Paralympic Games. Intrawest owns Canadian
Mountain Holidays, the largest heli-skiing operation in the world,
and an interest in Abercrombie & Kent, the world leader in
luxury adventure travel. The Intrawest network also includes
Sandestin Golf and Beach Resort in Florida and Club Intrawest -- a
private resort club with nine locations throughout North America.
Intrawest develops real estate at its resorts and at other
locations across North America and in Europe. Intrawest is
headquartered in Vancouver, British Columbia. For more information,
visit http://www.intrawest.com/. DATASOURCE: Hard Rock
International, Inc. CONTACT: Brian Siemienas, Hard Rock
International, +1-407-445-7625; or Tim McNulty, Intrawest
Corporation, +1-604-623-6620 Web site: http://www.hardrock.com/
http://www.intrawest.com/
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