TRENTON, N.J., July 14, 2020 /CNW/
-- Rubbermaid®, a leader in home organization and
food storage solutions, announced today a partnership with
international recycling leader, TerraCycle®, to make all
brands of well-used food storage containers recyclable in the US
and Canada. Through this new
partnership, Rubbermaid helps ensure all glass and plastic food
storage containers will have a sustainable end to their
lifecycle.
Rubbermaid has been pioneering high-quality, innovative products
for over 80 years. This superior quality already makes the brand's
products a more a sustainable solution than many products out there
today. The TerraCycle program is another step toward the brand's
existing sustainability efforts and making Rubbermaid products an
even stronger choice for environmentally conscious
consumers or for anyone looking to lead a more sustainable
life.
"Our food storage products help keep food fresh to reduce waste
and are made better to enable a long life of reusability.
Partnering with TerraCycle allows us to create an even more
sustainable product lifecycle, while giving consumers an easy way
to recycle their well-used containers whenever they are ready to
upgrade to our newest innovations. As an exclusive partner in our
category, we are excited to be leading the way," said Ryan Hall, Marketing Director, Food Storage at
Newell Brands.
Through the Rubbermaid Food Storage Recycling Program, consumers
can now send in all brands of well-used glass and plastic food
storage containers to be recycled for free. Participation is easy:
sign up on the TerraCycle program pages for the United States or Canada and mail in well-used food storage
containers using a prepaid shipping label. Once collected, the
containers are cleaned and melted into hard plastic or glass that
can be remolded to make new recycled products.
"Newell Brands and Rubbermaid are offering consumers a unique
opportunity to divert waste from landfills and responsibly dispose
of food storage containers that may initially seem unrecyclable,"
said Tom Szaky, TerraCycle Founder and CEO. "By accepting and
recycling any food storage product, regardless of brand through the
recycling program, Rubbermaid is expanding their commitment to
sustainability and helping to build awareness that a recycling
solution exists for just about everything."
The Rubbermaid Food Storage Recycling Program is open to
any interested individual, school, office, or community
organization. For more information on TerraCycle's recycling
programs, visit www.terracycle.com.
About Rubbermaid
Rubbermaid® is a leader in
developing innovative, high-quality solutions that help consumers
keep their homes in order. Widely recognized and trusted,
Rubbermaid designs and markets a full range of organization,
storage and cleaning products to keep the home – including closets,
garages, kitchens and outdoor spaces – neat and functional, freeing
consumers to enjoy life. Rubbermaid (www.rubbermaid.com) is part of
Newell Brands' global portfolio of
brands.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®,
Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,
Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®,
NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Mapa®,
Spontex® and Yankee Candle®. For hundreds of millions of
consumers, Newell Brands makes life better every day, where they
live, learn, work and play.
About TerraCycle
TerraCycle® is an innovative waste
management company with a mission to eliminate the idea of waste.
Operating nationally across 21 countries, TerraCycle partners with
leading consumer product companies, retailers and cities to recycle
products and packages, from dirty diapers to cigarette butts, that
would otherwise end up being landfilled or incinerated. In
addition, TerraCycle works with leading consumer product companies
to integrate hard to recycle waste streams, such as ocean plastic,
into their products and packaging. Its new division, Loop, is the
first shopping system that gives consumers a way to shop for their
favorite brands in durable, reusable packaging. TerraCycle has won
over 200 awards for sustainability and has donated over
$44 million to schools and charities
since its founding more than 15 years ago and was named #10 in
Fortune magazine's list of 52 companies Changing the World. To
learn more about TerraCycle or get involved in its recycling
programs, please visit www.terracycle.com.
CONTACT:
Sue Kauffman
TerraCycle
609.393.4252 x 3708
sue.kauffman@terracycle.com
CONTACT:
Caitlin Watkins
Newell Brands
caitlin.watkins@newellco.com
CONTACT:
Peter O'Brien
Zeno Group
312.586.3425 ext. 5096
Peter.obrien@zenogroup.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/rubbermaid-launches-national-recycling-program-to-strengthen-sustainability-efforts-301092814.html
SOURCE Newell Rubbermaid