The Commonwealth of Kentucky Partners with IZEA to Launch COVID-19 Mask Education Influencer Campaign
August 06 2020 - 10:30AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the
world’s leading brands, announced today that it will be launching
an influencer marketing campaign in partnership with Doe-Anderson,
headquartered in Louisville, Ky. to drive awareness and education
about the benefits of wearing a mask to reduce the spread of
COVID-19 for the Commonwealth of Kentucky.
“We are proud to partner with the Commonwealth of Kentucky to
help combat misconceptions about masks and assist in reducing the
spread of COVID-19,” said Ted Murphy, Founder and CEO of IZEA. “The
proper use of masks has been shown to have a material impact on
reducing the spread of the virus, and our company is in complete
support of the state’s efforts to better inform and educate their
citizens. We are looking forward to launching this campaign and
utilizing the voice of influential Kentucky residents to help the
state and the world stop the spread of the virus.”
Kentucky Governor Andy Beshear issued an executive order
requiring masks in all public places that went into effect on July
11th. The Governor’s executive order requires residents to wear a
mask in places such as retail stores, restaurants, gyms, and any
outdoor spaces where people are unable to stay six feet apart. The
CDC recommends wearing cloth face mask coverings in public settings
where physical distancing measures are difficult to maintain,
especially in high community transmission areas.
IZEA and Doe-Anderson will collaborate to combat common
misperceptions about masks as well as address and overcome the
ideological positions put forth by those that don’t currently wear
masks, an ongoing challenge for states across the country.
Influencers that reside in the Commonwealth of Kentucky who are
interested in supporting the effort are encouraged to sign up at
IZEA.com and add the tag “WearAMaskKentucky” to their profile for
easy discovery.
About IZEA Worldwide, Inc.IZEA Worldwide, Inc.
(“IZEA”) operates IZEAx, the premier online marketplace that
connects marketers with content creators. IZEAx automates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
creators include celebrities and accredited journalists. Creators
are compensated for producing unique content such as long and short
form text, videos, photos, status updates, and illustrations for
marketers or distributing such content on behalf of marketers
through their personal websites, blogs, and social media channels.
Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA,
visit https://izea.com/.
About Doe-AndersonDoe-Anderson is a
full-service marketing firm founded in 1915 with 124 employees
between its offices in Louisville and Columbus, Ohio. Its list of
services includes strategic planning, advertising, public
relations, media planning and buying, digital, social media,
experiential, and analytics. The agency has served clients across a
variety of categories throughout its 104-year history, including
leading healthcare and banking organizations, travel and tourism,
packaged and durable consumer goods, restaurants, and nearly 50
years with both Maker’s Mark bourbon and Louisville Slugger
baseball and softball equipment. Among Doe-Anderson’s
countless awards are the Clio, Effie, Graphis, the One Show, and
the Silver Anvil.
Safe Harbor StatementAll statements in this
release that are not based on historical fact are “forward-looking
statements” intended to qualify for the safe harbor from liability
established by the Private Securities Litigation Reform Act of
1995. Forward-looking statements, which are based on certain
assumptions and describe our future plans, strategies and
expectations, can generally be identified by the use of
forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,”
"likely," "projects," “plans,” "pursue," "strategy" or "future," or
the negative of these words or other words or expressions of
similar meaning. Examples of forward-looking statements
include, among others, statements we make regarding expectations
concerning IZEA’s ability to increase revenue and bookings, growth
or maintenance of customer relationships, and expectations
concerning IZEA’s business strategy. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including, among others,
the following: competitive conditions in the content and social
sponsorship segment in which IZEA operates; failure to popularize
one or more of the marketplace platforms of IZEA; uncertainty
relating to the effects of COVID-19, our ability to establish
effective disclosure controls and procedures and internal control
over financial reporting; our ability to satisfy the requirements
for continued listing of our common stock on the Nasdaq Capital
Market; changing economic conditions that are less favorable than
expected; and other risks and uncertainties described in IZEA’s
periodic reports filed with the Securities and Exchange Commission.
The forward-looking statements made in this release speak only as
of the date of this release, and IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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