SHANGHAI, Jan. 15, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA) ("Dada" or the "Company"), China's leading local on-demand delivery and
retail platform, announced that Dada's local on-demand retail
platform, JD Daojia ("JDDJ") has accelerated its geographic
expansion into lower-tier markets and established new partnerships
with more than 20 regional supermarket leaders including Ouya
Supermarket, Zhenhua Supermarket, Sanhe Supermarket, Zhebei
Supermarket, Guihe Supermarket and Sifang
Street in late 2020.
With the formation of these agreements, JDDJ have established
partnerships with more than 2/3 of the Top 100 supermarket chains
in China. In addition to signing
new partnerships in 2020, JDDJ also strengthened existing
partnerships with other leading retailers and grocers including
Walmart, Yonghui Supermarket and CR Vanguard. JDDJ ranks first in
market share for supermarket O2O platforms in China and has helped consumers across the
country enjoy quality products and reliable one-hour delivery
services.
Huijian He, the Vice President of Dada Group, said, "The
lower-tier market has become a major growth driver and an important
part of our development strategy for JDDJ. The platform will
continue to accelerate business expansion into lower-tier cities
and establish partnerships with more of China's top supermarkets and regional leaders
to jointly develop the local on-demand retail market, bringing
one-hour delivery to more consumers in lower-tier cities."
As of September 30, 2020, JDDJ's
local on-demand retail service covered approximately 1,200 cities
and counties in China, and Dada
Now, the local on-demand delivery platform, served more than 2,600
cities and counties. Leveraging its retail, logistics and digital
empowerment capabilities, Dada Group has promoted digital
transformation, empowering supermarkets and other retailers to help
them achieve online-offline integration and improve sales. Since
partnering with Dada in 2020, Ouya and Zhenhua have benefited
greatly from their collaboration with Dada:
- Ouya Supermarket: Dada's Haibo system has also offered
Ouya omni-channel digital solutions that integrate product
management, user operation, fulfillment optimization, marketing
events, and data boards. Moreover, Ouya's membership service was
launched on the JDDJ platform to synchronize the benefits of online
and offline membership. To date, Ouya locations in Changchun, Jilin
Province, have been integrated into JDDJ platform.
- Zhenhua Supermarket: Dada and Zhenhua have collaborated
on multiple initiatives including marketing events and product
management. To date, Zhenhua's stores in Qingdao and Yantai have been integrated on
JDDJ and all stores in the Shandong
Province, including those in Liaocheng, Weihai, Weifang,
Linyi and Dongying, as well as stores in Hebei Province will launch on the platform by
mid-2021.
Yuehua Shi, the General Manager
of Zhenhua Supermarket, said, "Digitization is the prevailing trend
of Chinese retail. Through JDDJ's digital empowerment capabilities,
Zhenhua Supermarket will further enhance its marketing campaign and
product management, acquiring online users and achieving rapid
growth through O2O channels. With our deep expertise in the market
of Shandong Province, Zhenhua
Supermarket looks forward to working with JDDJ to develop the local
market and provide consumers with a more convenient on-demand
shopping experience."
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group