Syntax-Brillian Announces Strategic Initiatives to Position the Company for Future Growth
April 18 2008 - 4:00PM
Business Wire
Syntax-Brillian Corporation (Nasdaq:BRLC), a leading manufacturer
and marketer of LCD HDTVs, digital cameras and consumer electronics
products, today announced that it will undertake a series of
strategic initiatives to position the company for future growth.
These initiatives will entail a realignment of several components
of Syntax-Brillian�s global infrastructure designed to drive
efficiencies and better match the Company�s resources to its
long-term growth plan. The Company outlined several key actions.
Simplify Supplier Network Syntax-Brillian will continue to simplify
its network of supplier relationships through which it develops and
manufactures its Olevia and Vivitar product lines. Most recently,
the Company announced a strategic manufacturing agreement with
Compal Electronics, which will initially produce 300,000 Olevia LCD
HDTVs and expand that volume to one million units during calendar
year 2008. The agreement with Compal will augment Syntax-Brillian�s
existing alliances with Taiwan-based Kolin and DigiMedia, and will
enhance the Company�s supply chain management continuity,
engineering expertise and manufacturing proficiency. Concentrate
Relationships With Retail Partners The Company will streamline its
channel partnerships to focus on a more targeted group of customers
within Syntax-Brillian�s current base of 3,000 retail and online
partners. This will allow the Company to focus on growing long-term
relationships with retailers that closely match the brand
attributes of the Olevia and Vivitar brands. In this way, the
Company will be able to provide sustainable and controllable growth
in a mutually beneficial partnership with customers. Workforce
Realignment To more effectively align the composition of its staff
with the announced strategic initiatives, Syntax-Brillian will
eliminate positions representing an approximate 20 percent
reduction in overhead costs. Syntax-Brillian expects that these
work force reductions will result in annualized savings of
approximately $4 million in operating costs. �Today we are taking
the actions that are necessary to move Syntax-Brillian into the
next stage of its growth,� said Syntax-Brillian President and CEO
James Li. �By focusing on those customers that best match our brand
attributes we can better position the Company for sustained
controllable growth in the future.� About Syntax-Brillian
Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the
world's leading manufacturers and marketers of LCD HDTVs, digital
cameras, and consumer electronics products. The Company's lead
products include its Olevia(TM) brand (www.Olevia.com)
high-definition widescreen LCD televisions -- one of the fastest
growing global TV brands -- and Vivitar brand (www.vivitar.com)
digital still and video cameras. Syntax-Brillian has built an Asian
supply chain coupled with an international manufacturing and
distribution network to support worldwide retail sales channels and
position the Company as a market leader in consumer digital
entertainment products. Forward-looking Statements: Certain
statements contained in this press release may be deemed to be
forward-looking statements under federal securities laws, and
Syntax-Brillian intends that such forward-looking statements be
subject to the safe harbor created thereby. Syntax-Brillian
cautions that these statements are qualified by important factors
that could cause actual results to differ materially from those
reflected by the forward-looking statements contained herein. Such
factors include changes in markets for the Company's products;
changes in the market for customers' products; the failure of the
Company's products to deliver commercially acceptable performance;
the ability of the Company's management, individually or
collectively, to guide the Company in a successful manner; and
other risks detailed in Syntax-Brillian's Annual Report on Form
10-K for the fiscal year ended June 30, 2007 and subsequent filings
with the Securities and Exchange Commission. Brillian and Vivitar
are trademarks or registered trademarks of Syntax-Brillian
Corporation. All other trademarks are the property of their
respective owners.
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