Call of Duty Surpasses $3 Billion in Net Bookings Over Last 12 Months as Activision Ignites a New Business Model
December 04 2020 - 8:00AM
Business Wire
With Launch of Call of Duty: Black Ops Cold
War, Call of Duty Ecosystem Reaches All-Time Franchise Highs
Activision’s iconic Call of Duty® series has set new franchise
records as it shifts to a shared ecosystem business model.
Following the record-setting launch of Call of Duty: Black Ops
Cold War, the Call of Duty franchise has surpassed over $3
billion in net bookings* over the last 12 months with key
performance metrics across engagement and premium game sales at
all-time, franchise highs over the period.
Across Call of Duty there is strong momentum. Year-to-date
increases include net bookings up over 80% and units sold through
up over 40% year over year. Over 200 million people have played
Call of Duty this year.** On console and PC, the franchise has
delivered the highest number of players in recorded history this
year, as well as the biggest November ever for monthly players and
hours played.
Black Ops Cold War joined fan favorites Call of Duty: Modern
Warfare® and Warzone™ as well as Call of Duty: Mobile in setting
new marks across the Call of Duty ecosystem. Black Ops Cold War is
the newest entry in the #1 selling series within Call of Duty and a
direct sequel to Call of Duty: Black Ops.
The launch of Black Ops Cold War is only the beginning.
Additional free, post-release content for all Black Ops Cold War
players is on the way as new seasons of content will continue to
add and transform both the scope and scale of gameplay, with Season
One set to debut this month.
“The momentum over the last year across the Call of Duty
ecosystem from free-to-play Warzone as well as post-launch support
of Modern Warfare, and now to Black Ops Cold War has been
incredible,” said Byron Beede, Executive Vice President and General
Manager, Call of Duty, Activision. “This is the next great chapter
in Black Ops with an amazing campaign, an all-new zombies
experience and of course, high-octane multiplayer. Launch is only
the beginning. We are focused on building a continuous pipeline
featuring a tremendous amount of free, post-launch content and
events across the franchise.”
Call of Duty players can look forward to the biggest series of
post-launch free content, community events and ongoing support ever
in Black Ops plus close integration across the ecosystem with
Warzone. The free-to-play, free-for-everyone Warzone, which has
surpassed more than 85 million players since its launch, will take
on a new dimension as it integrates with both Black Ops Cold War
and Modern Warfare. Season One, coming this month, features brand
new content for Black Ops Cold War and Warzone.
Call of Duty: Black Ops Cold War is available now worldwide on
PlayStation® 5, PlayStation® 4, the Xbox Series X|S and Xbox One,
and on PC, in a fully optimized experience for Battle.net, Blizzard
Entertainment’s online gaming service. The title is published by
Activision, a wholly-owned subsidiary of Activision Blizzard
(NASDAQ: ATVI), and developed by award-winning studios Treyarch and
Raven Software with additional development support from Beenox,
Demonware, High Moon Studios, Activision Shanghai and Sledgehammer
Games. For more information visit: www.callofduty.com, or follow
@CallofDuty on Twitter, Instagram and Facebook.
Sales figures include Call of Duty retail and digital unit sales
and revenues across console, PC and mobile releases; upfront,
catalog and digital add-on sales. Units sold include full game
sales. Total players and hours played based on Activision data.
About Activision
Headquartered in Santa Monica, California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard (NASDAQ: ATVI), an S&P 500
company. More information about Activision and its products can be
found on the company's website, www.activision.com or by following
@Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected
availability, features, and content for Call of Duty: Black Ops
Cold War and Warzone, including about Season One, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
* Net bookings is an operating metric that is defined as the net
amount of products and services sold digitally or sold-in
physically in the period, and includes license fees, merchandise,
and publisher incentives, among others, and is equal to net
revenues excluding the impact from deferrals.
**Based on Activision internal estimates and includes mobile
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, CALL OF DUTY
WARZONE, MODERN WARFARE, and WARZONE are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
"PlayStation" is a registered trademark and "PS4" is a trademark
of Sony Computer Entertainment Inc.
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Activision Kyle Walker kyle.walker@activision.com
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