Popular Kids’ Videogame Franchise Tops
Prominent Holiday Wish Lists Including Toys“R”Us®,
Amazon, Parents Magazine and More
This Season Brings Incredible Black Friday
Deals, the Debut of Jingle Bell Chompy Mage Toy and other
Skylanders Offers!
Eruptor Returns to Macy’s Thanksgiving Day
Parade® and Appears in “Skylanders Academy”
Holiday shoppers be on the lookout: Skylanders®
Imaginators — the toys-to-life videogame where players can
bring their imaginations to life by creating their own Skylanders —
has been crowned a “must-have” gift for kids this season. The
innovative kids’ videogame franchise is ushering in the holidays
with new Sensei toys and an unbelievable offer on Skylanders
Imaginators Starter Packs. The game has been named to the
Toys“R”Us® 2016 Hot Holiday Toy List, Amazon’s 2016 Holiday Toys
List, the Toy Insider’s Hot 20 Holiday Toys List, and Parents
magazine’s “2016 Best Toys.”
This Smart News Release features multimedia.
View the full release here:
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The innovative kids’ videogame
Skylanders® Imaginators lets players create their own Skylanders
for the first time and is a “must-have” gift for kids this holiday
season! (Photo: Business Wire)
Portal Masters can kick-off their Skylanders®-filled holiday on
Thanksgiving Day when Eruptor, a fan-favorite Skylander, takes his
place amongst the skyscrapers of New York City in the
90th Annual Macy’s Thanksgiving Day Parade®! Portal Masters
can also catch Eruptor, along with Spyro and Stealth Elf, in
“Skylanders™ Academy” available now on Netflix.
“Kids are going to have so much fun playing Skylanders
Imaginators,” said Ariana Gentry, 10-year-old winner of
Toys“R”Us 2016 President of Play competition. “I love to make
things my own, and the game is such an awesome way to think of new
ideas and be as creative as I can be!”
Starting on Black Friday, parents will be able to get their
hands on Skylanders Imaginators Starter Packs for the
suggested price of $39.99 each and Skylanders Sensei toys for the
suggested price of $9.99 each, for a limited time at major
retailers nationwide.
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), is also releasing a
special holiday Skylander Sensei toy — Jingle Bell Chompy Mage.
Available at participating retailers starting November 25, 2016,
Jingle Bell Chompy Mage is a specially designed toy that appears in
the game outfitted in a holiday-inspired wardrobe. He joins the
lineup of Sensei Skylanders new to Skylanders Imaginators
and is ready to teach the Skylanders some new fighting techniques
and a classic Chompy holiday tradition — the White Chompy gift
exchange! After all, ‘tis the season to be Chompy!
“Skylanders Imaginators is THE game that kids are
clamoring for this holiday. Kids have been asking for years to
create their own Skylanders, and now with latest innovation of the
game they have the power right at their fingertips,” said Laurie
Schacht, Chief Toy Officer of Toy Insider. “On top of that,
Skylanders has parents covered on all their holiday needs. From
amazing Black Friday deals to the arrival of Jingle Bell Chompy
Mage, the variety of Skylanders-themed holiday offerings available
for Skylanders fans is perfect for anyone on your list!”
Tech-savvy holiday shoppers will impress those on their “nice
list” by downloading Skylanders™ Creator, the new
free mobile app that offers Portal Masters a one-of-a-kind
experience to create Imaginator characters on-the-go! Skylanders
Creator lets users design Imaginators from scratch directly from
the app. Skylanders Imaginators players also can magically
transfer their created characters from the console game to the app
using innovate audio technology.
In the app, there are a variety of ways for parents to find the
ultimate gift with the purchase of a fully-playable 3D printed
Skylanders Imaginators figure for the suggested price of
$49.99, an Imaginator T-shirt for the suggested retail price of
$24.99 or an Imaginator Card for the suggested retail price of
$14.99 — all items are customized to match the Skylanders
Imaginator characters created by players. Quantities for the 3D
printed characters will be limited, making them true collectors’
items. Availability of products varies by territory.
Portal Masters are encouraged to get into the creation spirit
now by participating in the Skylanders #CreatorContest. Fans
who share their Skylanders Imaginator creations on social
media using the dedicated hashtag and provide a link on
skylanders.com/creatorcontest have a chance to win a 3D printed
Skylander Imaginator. November 21-27 marks the last week to
enter the contest. Check out official rules here:
skylanders.com/creatorcontest.
Existing Skylanders fans will also have something to cheer about
this holiday with the return of the Skylanders Portal
Owners Pack. The Portal Owners Pack at the suggested retail
price of $25 is a great value and the perfect gift idea for players
who already have portals from previous Skylanders games —
Skylanders® SuperChargers, Skylanders® Trap Team, Skylanders® SWAP
Force™ or Skylanders® Giants. The Portal Owners Pack provides fans
with infinite possibilities to create with the Skylanders
Imaginators Portal Owners Pack:
- Skylanders® Imaginators Video Game
- 1 Imaginite Creation Crystal — Fire
Creation Crystal
- 1 Sticker Sheet
- Collection Poster featuring the
complete set of Skylanders Imaginators Figures
The Portal Owners Pack will be available exclusively to Wal-Mart
shoppers for a limited time during the retailer’s Black Friday
event, which starts at 6 p.m. local time on Thanksgiving, November
24 (price valid through Friday).
Additionally, Skylanders fans can participate in Skylanders Day
at all GameStop locations nationwide on Saturday, December 17, and
Sunday, December 18. Skylanders Day offers great deals and special
promotions on select Skylanders Imaginators and Skylanders
SuperChargers products, including the GameStop exclusive debut of
the Skylanders Sensei Mystical Bad JuJu figure.
Skylanders Imaginators is available on all major gaming
consoles including Xbox 360™ and Xbox One™ video game and
entertainment systems from Microsoft, PlayStation® 3 and
PlayStation® 4 computer entertainment systems and Nintendo’s Wii U™
system. The game supports all 300+ Skylanders from previous games.
For more information, visit Skylanders.com.
Skylanders™ Academy, the new animated comedy-adventure
show inspired by the award-winning Skylanders franchise, debuted on
Netflix on October 28. Jam-packed with humor and heart, Skylanders
Academy offers epic action for kids of all ages. This Netflix
original series Season 1 debuted with 13 episodes in 190 countries,
with a second season planned for late 2017.
About the
Skylanders®
Franchise
The award-winning, $3 billion Skylanders® franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
2012, Skylanders® Giants further evolved the genre and added
LightCore® characters to the collection of interaction figures.
Skylanders® SWAP Force™, which launched in 2013, introduced an all
new play pattern – swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to
pull characters out of the digital world into the physical world
and became the number 1 kids’ console game globally1. Skylanders®
SuperChargers launched in 2015 and expanded upon the franchise’s
signature gameplay to introduce vehicles-to-life for the first
time. On Oct. 16, Skylanders Imaginators captured kids’
imaginations like never before with the ability to create your own
Skylander.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by
following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected
features, products and promotions of Skylanders Imaginators,
including those related to Black Friday, Skylanders Day, new
figures and associated gameplay, and the Skylanders Imaginators
Portal Owners Pack, and statements with respect to the Macy’s
Thanksgiving Day Parade and the Skylanders #CreatorContest are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
©2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
IMAGINATORS, SKYLANDERS CREATOR, SKYLANDERS SUPERCHARGERS,
SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS
GIANTS, SKYLANDERS SWAP FORCE, SWAP FORCE, LIGHTCORE, PORTAL OF
POWER and ACTIVISION are trademarks of Activision Publishing,
Inc.
¹The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories
© 2016 Activision Blizzard Studios, LLC. SKYLANDERS ACADEMY is a
trademark of Activision Publishing, Inc.
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