Costco, GameStop & Best Buy Join Activision Blizzard to Support Veteran Hiring with Special Call of Duty®: Infinite Warfare ...
November 14 2016 - 9:00AM
Business Wire
All Profits from Limited Edition Goods Will
Support the Call of Duty Endowment’s Work to Connect Veterans with
Quality Employment
Activision Blizzard (Nasdaq: ATVI) today announced merchandising
partnerships with GameStop, Costco Wholesale and Best Buy to
support the Call of Duty Endowment’s nationwide work to help
veterans find high-quality careers after military service.
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Costco's limited edition dog tags are
packaged with Call of Duty: Infinite Warfare Legacy Edition (Photo:
Business Wire)
Participating GameStop and Best Buy stores will offer an
exclusive limited edition Call of Duty®: Infinite Warfare “Jackal”
bottle opener – sold separately from the game for $6.99 – that
comes with a redemption code for an exclusive “Retro Jackal”
in-game calling card, which is redeemable in Infinite Warfare’s
multiplayer mode. Costco will sell exclusive, limited edition dog
tags packaged with the Call of Duty®: Infinite Warfare Legacy
Edition in its U.S. stores. All Activision profits from sales of
the bottle openers and dog tags will go directly to preparing
veterans to reenter the job market.
“Unemployment and underemployment are very serious issues for
our veterans,” said Steve Young, Activision’s Chief Revenue
Officer. “Employment provides much-needed stability for our
veterans, particularly as they transition from military to civilian
life. We are grateful that GameStop, Costco and Best Buy know the
value veterans bring to the workplace and are partnering with us
once again. Together, we will honor our nation’s veterans by
helping them secure meaningful careers. Activision profits from
these sales will go directly to getting vets back to work.”
Costco, GameStop, and Best Buy have each worked with the
Endowment for more than four years, and these partnerships have
to-date directly funded the placement of more than 5,000 veterans
into high-quality jobs.
Since its creation in 2009, the Call of Duty Endowment, a
non-profit, public benefit corporation co-founded by Activision
Blizzard CEO Bobby Kotick, has made significant progress towards
its mission to identify and fund the best and most effective
veterans serving organizations. With an ambitious goal of
placing a total of 50,000 veterans in jobs by the end of 2019, the
Endowment is well on its way to beating this target, having funded
more than 29,000 placements to-date.
About Activision Blizzard
Activision Blizzard, Inc., a member of the S&P 500, is the
world's most successful standalone interactive entertainment
company. We delight nearly 500 million monthly active users around
the world through franchises including Activision's Call of
Duty®, Destiny and Skylanders®, Blizzard
Entertainment's World of Warcraft®,
StarCraft®, Diablo®, Hearthstone®: Heroes of
Warcraft™ and Overwatch®, and King's Candy
Crush™, Bubble Witch™, Pet Rescue™ and Farm Heroes™.
The company is one of the Fortune ʺ100 Best Companies To Work
For®ʺ. Headquartered in Santa Monica,
California, Activision Blizzard has operations throughout
the world, and its games are played in 196 countries. More
information about Activision Blizzard and its products
can be found on the company's website
www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded
by Bobby Kotick, CEO of Activision Blizzard. The organization seeks
to help veterans find high-quality careers by supporting groups
that prepare them for the job market and by raising awareness of
the value vets bring to the workplace. For more information about
the Call of Duty Endowment, please visit
www.callofdutyendowment.org.
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version on businesswire.com: http://www.businesswire.com/news/home/20161114005506/en/
Rubenstein CommunicationsLauren Condoluci,
212-843-8493lcondoluci@Rubenstein.com
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