Adobe and Microsoft Partner to Transform Marketing, Sales and Customer Service
April 29 2015 - 4:01AM
Business Wire
Industry Leaders Join Forces to Enable Superior Customer
Experiences across All Touch Points
At Adobe Summit in London, Adobe’s annual European Digital
Marketing conference, Adobe (Nasdaq:ADBE) and Microsoft Corporation
(Nasdaq:MSFT) today announced a strategic partnership that will
redefine how enterprises manage their marketing, sales and services
to better engage with customers across all touch points. The
partnership will include the integration of Adobe’s industry
leading Marketing Cloud Solutions with Microsoft’s best-in-class
Dynamics CRM and allow brands to deliver experiences that take all
customer engagements into account – from reach and acquisition to
retention and loyalty. This new integration will help eliminate
frustrating customer experiences that result when marketing, sales
and service interactions are siloed.
“Helping our customers reinvent productivity and business
processes is one of our top priorities. Partnering with Adobe
enables us to deliver a comprehensive set of customer engagement
processes to enterprise customers to help them be more productive
and better engage with their customers,” said Kirill Tatarinov,
executive vice president, Microsoft Business Solutions. “The
integration of our industry-leading Dynamics CRM solution with
Adobe Marketing Cloud will enable business professionals to
maximize their investment in technology and deliver breakthroughs
in marketing, sales and customer care.”
“Adobe and Microsoft are creating the industry’s first
large-scale solution for connecting the customer experience across
all touch points,” said Brad Rencher, senior vice president and
general manager, Digital Marketing Business at Adobe. “We are
making it possible for the long-held promise of the
customer-centric enterprise to become a data-driven reality.”
Microsoft Dynamics Marketing, Microsoft’s integrated marketing
management solution, includes capabilities like marketing resource
management that are complementary to Adobe Marketing Cloud to
provide added value to customers. The partnership will bring an
integrated CRM-Marketing solution to marketers across many industry
segments including financial services, travel and leisure. This
partnership offers customers the ability to:
- Align sales and marketing activities by
tightly integrating audiences and their behaviors, which can help
guide sales or service calls, identify sales opportunities or
inform lead scoring.
- Find high-value audience segments and
provide them with real-time offers on the website or enable
targeted display ads
- Combine Web behavior data with order
history, return history, loyalty status and call center history to
not only identify where in the sales lifecycle stage a customer is
in, but then also deliver the right content at the right time,
whether that content resides on a landing page, in a service
follow-up email, or as an alert in a mobile app.
Both companies are committed to expanding other areas of
collaboration and product integration including Adobe Marketing
Cloud Solutions running on the Microsoft Azure Cloud platform.
Adobe Campaign and Adobe Experience Manager are now certified on
Microsoft Azure. Adobe already partners with Microsoft Azure to
deliver streaming of major sporting events including the Olympics
and Super Bowl through Adobe Primetime. The companies are also
working on a connector that would enable data and insights from
Adobe Analytics to appear in Power BI, Microsoft’s business
analytics service that enables people to see all of their data
through a single pane of glass, providing a consolidated view
across a business.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, Web
and app experience management, testing and targeting, advertising,
social engagement and campaign orchestration. The tie-in with Adobe
Creative Cloud makes it easy to instantly activate creative assets
across all marketing channels. Thousands of brands worldwide
including two thirds of Fortune 50 companies rely on Adobe
Marketing Cloud with over 30.5 trillion transactions a year.
About Microsoft Dynamics
At the heart of every successful business are the people who
make things happen. Microsoft Dynamics designs modern business
solutions that empower individuals with intuitive tools that allow
them to do their best work. Our proactive, easy-to-use business
applications adapt to the way people and systems work, enabling
businesses to rapidly deploy and be forward-looking in an
ever-changing world.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader
in software, services and solutions that help people and businesses
realize their full potential.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedEric V. Anderson,
385-345-1434eric@adobe.comorWaggener
Edstrom Communications for MicrosoftRapid Response Team,
503-443-7070rrt@waggeneredstrom.com
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