Reply Creative Challenge 2020: Team Trecento11 Wins Europe's Greatest Creative Challenge for Students & Young Creatives from ...
July 08 2020 - 3:00AM
Business Wire
With the project “Proud to share” Team Trecento11 secured the
victory of the 2020 edition of the Creative Challenge, the largest
competition in Europe for students and young creatives organized by
Reply and part of the online team-based series of competitions,
Reply Challenges.
Launched last May 22nd with the online qualification marathon
(running 48h), the challenge gathered over 6,200 creative talents
(+77% vs. 2019 edition) from more than 70 countries around the
World to focus their creative efforts on five categories: Employer
Branding, Brand Activation, Service Design, Branded Content and
Social Media:Instagram.
Spread across over 1,000 teams, the young talents - with an
average age between 18 and 29 - put their skills and personalities
into the development of a creative concept based on a brief
assigned by some of the most renowned marketing and communication
professionals in Europe.
This year's challenge was characterized by the need to rethink
consumer engagement strategies to respond to the spread of the
pandemic. During the development of the projects explicit
references to the events of the past few months were made, with
numerous proposals focused on the restart.
Of the 500+ proposals submitted it was the projects “Proud to
share” (for Martini) , “Work for Zero” (for MSC), “Remember your
Nature” (for FCA), “Scrambler Ducati Experience Fest” (for Ducati
Scrambler) and “Meetisto” for (OBI), that were praised most highly
for their level of innovation and overall quality. As a result the
teams Brian, Glamour, S57, Trecento11 and Lavor progressed
to the final round, during which they had the opportunity to
exhibit their concepts to an exceptional jury composed of the Art
and Creative Directors of Reply agencies (Avvio Reply, Bitmama,
Open Reply, Triplesense Reply, Xister Reply) and the Brand Partners
of the initiative: Ducati Scrambler, FCA, Martini, MSC Cruises and
OBI.
Live streamed on Facebook and YouTube, the presentations were
judged on a combination of elements and skills including the
adherence to the briefs assigned and the highly original materials
produced. Team Trecento11 finished top of the podium, presenting an
idea for Brand Activation focused on concepts of sharing
experiences and enhancing interpersonal relationships in a time
when the aperitif is increasingly "digital" compared to the past
and the typical physicality of the moment.
Team Trecento11 brought together 91 years of creative experience
and 311 kilometres of distance between its four members: Gianluca
Sebastiani (23 years old), Ivan Morra (23 years old), Michael Grego
(22 years old) and Michele Gionta (23 years old). Hence the
"creative" origin of the team's naming, with the team commenting:
"Working during the lockdown imposed a lot of limits on us. With
311 km between us we had to work on video calls and it wasn't easy
to manage everything remotely, from brainstorming to crafting, to
thinking about feasible activation during a pandemic. However,
limits often stimulate creativity and that's what happened with
#ProudToShare".
The Creative Challenge is part of the Reply Challenges 2020
competition series organized by Reply for young students, talents
and technology enthusiasts to promote the culture of coding and
stimulate digital innovation in the fields of creativity,
cybersecurity and finance.
To find out more about the Creative Challenge 2020 please visit
challenges.reply.com.
Reply Reply [MTA, STAR: REY] specializes in the design
and implementation of solutions based on new communication channels
and digital media. As a network of highly specialised companies,
Reply defines and develops business models enabled by the new
models of big data, cloud computing, digital media and the internet
of things. Reply delivers consulting, system integration and
digital services to organisations across the telecom and media;
industry and services; banking and insurance; and public sectors.
www.reply.com
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version on businesswire.com: https://www.businesswire.com/news/home/20200708005056/en/
Media Contacts: Reply Fabio Zappelli
f.zappelli@reply.com
Aaron Miani a.miani@reply.com
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