Alibaba.com Ltd. (1688.HK) said Wednesday it formed a strategic alliance with Turkish software developer Logo Group, which will help it expand in Turkey.

Alibaba.com, which operates online business-to-business platforms, said in a statement it will sell site memberships to Turkey's small and medium-sized enterprises through Logo Group, the parent of software company Logo Yazilim Sanayi ve Ticaret A.S. (LOGO.IS).

Alibaba.com already has about 200,000 registered users in Turkey. It said its user base in Turkey grew nearly 75% in the last 12 months.

The company said Turkey is an attractive market for online business-to-business services because of its growing domestic market of 70 million people, its large manufacturing sector and an Internet population estimated at 30 million.

Alibaba.com is the listed unit of Alibaba Group, which is 39%-owned by Yahoo! Inc. (YHOO).

-By Lorraine Luk, Dow Jones Newswires; 852-2802-7002; lorraine.luk@dowjones.com