PLANO,
Texas, May 31, 2023 /PRNewswire/ -- Toyota Motor
North America (TMNA) today announced, effective July 1, 2023, Shinichi
Yasui, executive vice president, Toyota Motor North America,
Research & Development, will be appointed Chief Project Leader,
Hydrogen Factory at Toyota Motor Corporation (TMC).
TMC's Hydrogen Factory is a newly established organization
dedicated to accelerating customer-focused product development and
production of fuel cells and hydrogen-related products. The goal is
to align business strategy, development, production, sales and
marketing under one roof to enable faster decision-making, stronger
alliances with rapidly expanding markets, including China and Europe, and the promotion of sustainable
commercialization.
A 35-year Toyota veteran, Yasui has been a member of Toyota's
North American Executive Committee since 2017, leading the
company's R&D operations in the region. Yasui joined TMC in
1988 as an engineer, developing air bag systems, seats and seat
belts. Over the years he held a variety of engineering and product
planning roles and in 2013, became chief engineer for all Corolla
models. In 2016, he was appointed executive general manager of
product planning at TMC's Mid-Size Vehicle Company before becoming
executive vice president at TMNA. Yasui holds a master's degree in
mechanical engineering from Meiji
University in Tokyo and an
Executive MBA from the University of
Michigan.
Yasui's successor and details about his new role will be shared
at a later date.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 65
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 45 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 22 electrified
options.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.ToyotaNewsroom.com.
TMNA R&D
For more than 50 years, Toyota Motor North America Research
& Development (TMNA R&D) has led engineering for several of
the best-selling Toyota vehicles on U.S. roads. Teams are now
creating both next-generation vehicles and new and advanced
mobility concepts that can better move people, goods and
information. Toyota's innovation has produced more patents from the
United States Patent and Trademark Office than any other automaker
for the past 9 consecutive years (3,056 in 2022). Centered in
Ann Arbor, Michigan, TMNA R&D
is pursuing Toyota's mission to "Produce Happiness for All" by
making life safer, easier and more enjoyable. Globally, Toyota
spends approximately $1 million per
hour on R&D to ensure that Toyota rapidly and continuously
develops cutting-edge, high-quality, and appealing vehicles.
Contact:
Edward Hellwig
edward.hellwig@toyota.com
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SOURCE Toyota Motor North America