LONDON, March 20, 2017 /PRNewswire/ --
The House of Worth, a prestige global fragrance designer,
announces the exclusive arrival of Belle, a new limited-edition
women's scent inspired by the central character in Walt Disney's new live action adaptation of the
classic tale "Beauty and the Beast", now premiering
worldwide. With the aim of raising
awareness of conscious beauty and literary empowerment in the 21st
Century, Belle by Worth takes the rose,
also central to the legend, as the central
inspiration.
(Photo:
http://mma.prnewswire.com/media/479798/Belle.jpg )
Belle by Worth is the creation of master
perfumer and voracious reader, Honorine
Blanc of Firmenich, and is a luxurious,
feminine concoction which blends Rose de Mai with aromatic woods and
spicy pink peppers.
Belle by Worth is presented in the couture house's original,
octagonal weighty glass bottle, which is inscribed with the W of
the House of Worth. The bottle is topped with a sustainable wooden
cap which is finished in metallic pearl and features the
word "Belle" engraved
in gold by master calligrapher Bernard Maisner. The fragrance is packaged
within a hollowed out book, taking its inspiration from Belle's
love of reading, and available in three collectable colors -
chartreuse, crimson red and navy
blue.
Belle by Worth is the first fragrance to be created and
distributed worldwide by Akita
Brands, with the aim of raising awareness of conscious
beauty in the 21st Century and supporting global powerhouses with
vegan, cruelty free and provenance-conscious beauty
products.
"When you mix a creative talent such as Charles Frederick Worth, the first couturier who
revolutionized the fashion industry and single-handedly created the
modern brand, together with Disney, a natural evolution was to
create a rebellious rose fragrance inspired by
today's 'rebelles'" states Akita Brands founder, Nikita Mehta.
Belle by Worth, an enduring fragrance, with a secret, shared
message of wisdom and empowerment at its core, is here to inspire a
new generation to read. dream. believe.
Belle by Worth 60ml EDP
Pre
order: worthparis.com/belle
Available April
1st , 72 GBP, 90 USD