BURBANK, Calif., March 15, 2018 /PRNewswire/ -- Robert Simonds, Chairman and CEO, STX
Entertainment, today announced the promotion of executive Patricia
Röckenwagner to Chief Brand
Officer. In this newly created role, she will oversee
all aspects of communications and marketing for the global STX
brand, its strategic positioning and the company culture.
Röckenwagner will continue to be a key member of STX's leadership
team, and will collaborate with the studio's film, digital,
television and VR divisions to maximize brand equity.
"With the constant state of change in our industry and STX's
meteoric growth, it's more critical than ever to elevate our brand
globally," said Simonds. "Patti is one of the most talented
and creative executives in the business, and with her strategic
counsel, skillful entrepreneurialism and deep expertise across
media, entertainment, technology and culture, there is no limit to
what we can accomplish together."
"What we have collectively accomplished in just a year is truly
remarkable," added Röckenwagner. "From creating the company brand
architecture, to crafting our positioning in China and around the world, there is so much
potential for telling our story of disruption and innovation. I
look forward to working with Bob and the smart, creative STX team
to build the media company of the future."
Röckenwagner most recently served as Chief Communications
Officer at STX, where she has been a vital member of the management
team and was responsible for advancing the company's positioning as
a global next-generation entertainment company, bridging the U.S.
and Chinese markets. Prior to joining STX, Röckenwagner was Senior
Advisor at Advance Vixeid Partners, the independent investment arm
of Advance Publications and Condé Nast. In that role, she guided
the VC and its portfolio companies on external and go-to-market
strategy.
She previously led corporate branding and communications for
Condé Nast and before that, held global executive positions at
McGraw Hill Financial (now S&P Global), Paramount Pictures,
Time Warner Cable, Comcast and AT&T. Röckenwagner started her
career in politics, working for Senators Ted Kennedy in Washington, DC, Art
Torres in Sacramento and
Tom Hayden in Los Angeles.
About STX Entertainment
STX Entertainment is a global,
next-generation media company whose mission is to unlock the value
of the direct connection stars have with their fans through the
development, financing, production, marketing and distribution of
film, television, VR, digital video, music and live entertainment
content. It is the industry leader in transforming beyond
traditional platform-driven content to creating talent-driven
enterprises.
The company is led by accomplished businessman Robert
Simonds and was co-founded by Bill McGlashan, managing
partner of the leading global private investment firm TPG.
Other investors include Hony Capital, a leading private
equity firm in China; PCCW, Southeast Asia's largest
Internet and cable services
provider; Tencent Holdings, China's leading
provider of online products and services; Liberty Global, the
world's largest distribution platform; Dominic Ng, Chairman of East West Bank; DNS
Capital (representing the business interests of Gigi
Pritzker and her immediate family); and Beau Wrigley,
former Chairman and CEO of the Wm. Wrigley Jr. Company, among
others. With these strategic relationships, the company is
uniquely positioned to maximize the impact of content worldwide,
with direct passage into the China market.
For more information, please
visit http://www.stxentertainment.com.
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SOURCE STX Entertainment